AIIM New England Social Networking Presentation

New England Chapter
Social Networking
Serious Business
Presented: January 15, 2010
Russ Edelman - russ.edelman@corridorconsulting.com
Twitter: russECM

Social Networking Humor!

Social-Social Networking
Defined…
A social network is a social structure made of individuals (or organizations) called "nodes," which are tied (connected) by one or more specific types of interdependency, such as friendship, kinship, financial exchange, dislike, sexual relationships, or relationships of beliefs, knowledge or prestige.
The power of social network analysis stems from its difference from traditional social scientific studies, which assume that it is the attributes of individual actors—whether they are friendly or unfriendly, smart or dumb, etc.—that matter. Social network analysis produces an alternate view, where the attributes of individuals are less important than their relationships and ties with other actors within the network. This approach has turned out to be useful for explaining many real-world phenomena, but leaves less room for individual agency, the ability for individuals to influence their success, because so much of it rests within the structure of their network.

Semi-Understood
C.O.I.

Semi-Understood – Unrelated Points
Oct. 9, 2009 - A FACEBOOK posting revealed details of a Perth teenager's fatal crash before police informed her parents.
Feb, 2009 - O’Reilly Tools Of Change Conference- Peter Brantley, Executive Director of the Digital Library Foundation states “Reading will become less about the book and more about the people that read them.”
Oct, 12, 2009 - Luddites of the World, Relax! - News that Twitter's latest cash infusion values the microblogging site at $1 billion may have confounded twittering's critics, who say nothing worthwhile can be expressed in 140 characters. To them—and to those who think BlackBerrys enslave us, Facebook supplants real relationships, and texting makes us illiterate—Dennis Baron has this to say: Nonsense. Worries about new ways of communicating, he has found, have existed for millennia. (Socrates objected to writing, in part because this "invention" eliminated the need to exercise the memory.)

Interesting Data Points
Worldwide visitors to Twitter approached 10M in Feb 2009, up 700+% vs. Feb 2008 (Comscore)
Older than you think!
18-24 year olds 12% less likely than average to visit Twitter
25-54 year old crowd is driving this trend
45-54 year olds 36% more likely to visit Twitter, making them the highest indexing age group
Next is 25-34 year olds: 30% more likely
Source: Reuters reporter Alexei Oreskovic.

Business-Social Networking
Hot Topic
264,000,000 as of 7:18am

Analysts Weigh In
Forrester & Gartner Market Assessment
?

Where Is The Value
The Good
The Bad
New Communication Vehicles for Improved Innovation & Productivity
Provides “an” approach to capture the knowledgeof the employee population
Reduces Risk by proactively managing content
Users can Find Information more quickly
Generational Working Styles are accommodated
Improve Collaboration with co-workers & others
Additional repositories of information that need to be tracked and managed
Requires additional level of governance to ensure that the platforms are compliant
Increases training and support for the end users
Users are overwhelmed with too many collaboration choices
Non-work activity can increase and become problematic
Company
WIFM

Primary Drivers of Enterprise 2.0
Survey with organizations with over 10 people – 656 participants

Three Key Drivers for Enterprise 2.0

Three Impediments for Enterprise 2.0

Importance of ROI for Enterprise 2.0

The “Pentagon” of Social Networking
Culture Of Trust
The “Non-Silo”
Social Network
Functionality
Governance
Infrastructure

Social Network Humor!

Internal or External Equipment, Processes and Environments required to provide a seamless and secure Social Networking Environment For Your Organization.
Notable Factors:
Internal Or External Hardware & Software
Scalability capabilities to accommodate dynamic demand that will quickly increase and decrease
Security & Authentication Mechanisms And Protocol Which Allow Users To See & Act On Information
Usage Patterns, Analytics, Reporting, Dashboards, KPIs…
Points To Consider:
Content Duplication or Highly Secure Firewalls Must Be Planned
Formality Of Applicable Records Management Process Must Be Understood
Multiple mediums for content delivery/S.N. are required – mobile and more
The Infrastructure
Infrastructure

The Infrastructure
Analytics – attensity.com Example

Infrastructure
Policy Or Guidance On Usage/Content

Social Networking Functionality
The Act Of Collaborating Or “Socially Networking “ Takes On Many Different Permutations. Different Tools Can Perform A Similar Function And At Times, One Tool May Be More Optimal Dependent Upon Numerous Factors.
Notable Factors: (Next Slide)
Social Network
Functionality
Points To Consider:
Selecting and Agreeing Upon The Right Tool By All Participants And Then Be Prepared To Adjust Based Upon Changing Conditions
Remain Very Attuned to Generational Preferences

Blogging
Wikis
Instant Messaging
People Searches
Micro-Blogging
Ratings
Forum /Dis. Thread
Voting/Surveying
Content Sharing
Web Conferencing
Mobile Technology
Knowledge Mgmt.
Pontification
(with Comments)
Real-time editing of Web Pages
A new Email & Presence Detection
Find People / Expertise Via Specific Criteria
140 characters and/or less
Rate content being posted
Share information and have others comment
Real time surveying for site visitors
Sharing files, pix, video, links, etc.
One or multi-directional presentations
It has to work on the mobile devices these days
Harvesting the knowledge within social repositories
Alerts/Subscriptions
Project Management
Tagging/Bookmarks
Security/Role Definitions
Ad-hoc User/Group Creation
Functionality delivered via “Widgets”
Plus More

Collaboration - Continued
Internal Use Only
Internal/External Use
Ideation – Idea Generation
Common Repository & Brainstorming
Internal Feedback To Executive Management
Anonymous and Named Access
Virtual Meetings – Bringing The World Together
Social Media Marketing Outreach Strategy
Customer Feedback
Branded messaging
Leveraging micro-blogging to reference other relevant content

Culture Of Trust
or Non Culture
Social Networking & Collaboration Is Greatly Heightened When A Culture Of Trust Prevails Amongst The Participants. This Allows Information To Be Shared More Freely Which Increases Innovation, Responsiveness and Transparency.
Notable Factors:
Users Will Only Rely Upon Social Networking Tools If They See Substantive Value
Despite Human Beings Instincts To Want To Trust, They Have Been Socialized Not To Trust
New And Innovative Incentives Are Required to Leverage Social Networking Tools
Culture Of Trust
Points To Consider:
Sufficient Value Must Exist In The Corporate Social Network As Compared To The Public Social Network To Drive Trusted Conversations/Exchanges
Peer/Subordinate Contributions Are Often Equally As Important As Authority’s

Social Network Humor!

Culture Of Trust
New Forms Of Leadership Needed

Culture Of Trust
Can Bloggers Be Trusted?
October 6, 2009

Culture Of Trust
Rod Kramer – Stanford University
“Rethinking Trust” June, 2009
“
Human beings are naturally predisposed to trust—it’s in our genes and our childhood learning—and by and large it’s a survival mechanism that has served our species well. That said, our willingness to trust often gets us into trouble. Moreover, we sometimes have difficulty distinguishing trustworthy people from untrustworthy ones. At a species level, that doesn’t matter very much so long as more people are trustworthy than not. At the individual level, though, it can be a real problem. To survive as individuals, we’ll have to learn to trust wisely and well.
”

Culture Of Trust
Additional Points On Trust
Oct 12, 2009 – Gaming Theory - Google engineers know they need to think outside the search box to stay ahead. A recent contest called CSI, for "Crazy Search Ideas," asked engineers to submit improvements they thought would never be approved because they were weird or seemed too minor. Some 118 entries were culled to four, which are still being explored.
May 7, 2009 – My Blog Post - With a conscious effort being focused on trust, the team is employing different techniques to put the theory to practice. One of the most innovative techniques being used is the inclusion of “productivity games” to solve a problem…. “bug bash” parties that go late into the night where the engineer who finds the most bugs gets a prize and an Olympic-themed work event held last year. Hanson commented, “Our culture is competitive. People by nature love to compete and play games and want to see themselves at the top of the leader board.”

The Non-Silo
Fractured Information Is A Problem
Social Networking environments often represent their own proprietary data store and this becomes problematic when actively sharing information.
Notable Factors:
Too many systems are available for collaboration.
Users are genuinely confused as to which one to use.
What is considered to be the best source of information.
The “Non-Silo”
Points To Consider:
Push for integration of disparate Social networking systems.
Integrate into existing environments which may be considered “live in” environments as compared to “go to” environments.

Governance
Or The Expansion Of Chaos
When employed for business, there is a definitive need to introduce some form of Governance for standardization and guidelines.
Notable Factors:
Finding a balance between “lock down mode” and free reign is an organizational and legal challenge.
Social Networking Governance will be influenced heavily by the type of industry and the type of content.
Radical variations from the Governance of non-Social Networking content will be met with skepticism.
Governance
Points To Consider:
“Light” and Iterative Governance Is A Key To Success.
Fully integrate Governance for Social Networking into alternative communication mediums.

Social Networking Tools For Biz
Quick List
Enterprise Suites Social Tools
(partial List)
Pure Play Social Tools
(partial List)
EMC/Documentum – eRoom - CenterStage
Microsoft SharePoint
IBM Lotus Connections Suite (Quickr & SameTime)
OpenText – LiveLink ECM
Google - Wave
Huddle
Jive
KickApps
Leverage Software
Lithium
NewsGator
SocialText
Telligent
Thought Farmer
Tomyoe
And there are many Open Source and semi-related products available

Where To Socially Go From Here
Recommendations To Consider
description
Iterative Approach For Deploying Social Network Technologies

Corridor Snapshot
How We Can Help You
Corridor Service & Product Offerings
SharePoint Implementation Consulting & Product Sales
Contract Management
Records Management
Human Resources
Production Imaging Systems
Mission Critical Solutions Using SharePoint 2007 Implementations
SharePoint Information Optimization
SharePoint Add-On Product Sales
ECM/SharePoint Strategic Consulting
ECM Knowledge Workshops
Strategic Recommendations & Gap Analysis (SRGA)
Economic Studies
RFP Preparation and Vendor Facilitation
ECM Project Oversight
Microsoft SharePoint 2007 Architecture & Governance
Also regular contributors to:
InformationWeek, CIO Magazine
AIIM Infonomics & More

New England Chapter
Social Networking
Serious Business
Presented: January 15, 2010
Russ Edelman - russ.edelman@corridorconsulting.com
Twitter: russECM

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AIIM New England Social Networking Presentation

by Doug Cornelius on Jan 18, 2010

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AIIM New England Social Networking Presentation — Presentation Transcript