Social media
for academic purposes
#oumct
www.slideshare.net/dougclow
Doug Clow, IET
MCT Staff Tutors event, 25 June 2014
If you can, Tweet now
using #oumct hashtag
(cc) gareth1953 http://www.flickr.com/photos/gareth1953/5477477947/
• Quick intro to Twitter
• Quick intro to blogs
• Why ...
open.ac.uk/smt
Quick quiz: Twitter
a) I’ve heard of it
b) I have an idea about what it does
c) I have a Twitter account
d) I have Tweeted...
Quick intro to Twitter
cc licensed ( BY ) flickr photo by Cris: http://flickr.com/photos/chrismatos/6917786197/
• You can see the Tweets from peo...
• Hashtags start with a #
• Collect together Tweets about a topic or
event, e.g. #oumct, #bbcqt
• And/Or indicate e.g. #sa...
cc licensed ( BY ) flickr photo by LASZLO ILYES: http://flickr.com/photos/laszlo-photo/4093575863/
• Retweeting passes on ...
cc licensed ( BY ) flickr photo by Vince Alongi: http://flickr.com/photos/vincealongi/2537227873/
A bit further:
•Upload a...
• OU Academics
https://twitter.com/luboxon/lists/ou-academics
• OU professionals
https://twitter.com/luboxon/lists/ou-prof...
live demo
Photo CC (BY) by neeel https://www.flickr.com/photos/abulic_monkey/130888778
Blogging
cc licensed ( BY ) flickr photo by Mike Baird: http://flickr.com/photos/mikebaird/398077070/
• Blogging: keeping an online...
Places to set up a blog
• OU VLE if directly teaching-related
• OU official blogging platform
–Intranet > A-Z > Blog direc...
Why? Why not?
Social
media
for
academic
purposes
Figure CC (BY-SA) by Xhienne http://commons.wikimedia.org/wiki/File:SWOT_en.svg
Doug Clow
@dougclow
dougclow.org
doug.clow@open.ac.uk
#oumct
open.ac.uk/smt
slideshare.net/dougclow
This work by Doug Clow...
cc licensed ( BY ) flickr photo by David Goehring: http://flickr.com/photos/carbonnyc/33413040/
Why
•Keep up to date / resource discovery
•Extend audience for other outputs – impact, showcase
–research, teaching, pract...
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Social media for academic purposes (MCT ST event)

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Slides from a talk on social media for academic purposes, held at an Open University event for MCT staff tutors on 25 June 2014 at Walton Hall, Milton Keynes.

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  • Case studies in the audience?
  • Intro, 3 salient points, conclusion
    What is learning analytics, some examples, EBP. Complex.
    Then actions.
    … Big Data
  • Voy-tek
  • Me at start: S=good at new tech, naturally circumspect
    W=easily distractable
    O=community
    T=perceived timewasting
  • Social media for academic purposes (MCT ST event)

    1. 1. Social media for academic purposes #oumct www.slideshare.net/dougclow Doug Clow, IET MCT Staff Tutors event, 25 June 2014
    2. 2. If you can, Tweet now using #oumct hashtag
    3. 3. (cc) gareth1953 http://www.flickr.com/photos/gareth1953/5477477947/ • Quick intro to Twitter • Quick intro to blogs • Why use social media for academic purposes? • Why not?
    4. 4. open.ac.uk/smt
    5. 5. Quick quiz: Twitter a) I’ve heard of it b) I have an idea about what it does c) I have a Twitter account d) I have Tweeted a fair bit e) I am Stephen Fry
    6. 6. Quick intro to Twitter
    7. 7. cc licensed ( BY ) flickr photo by Cris: http://flickr.com/photos/chrismatos/6917786197/ • You can see the Tweets from people you follow, gathered in to your timeline • Following isn’t mutual: You (can) get a message when someone follows you but you don’t have to follow back • Short Tweets – 140 characters • Often what you’re doing, or links • Not (just) what you had for breakfast • Usernames start with @ e.g. @dougclow
    8. 8. • Hashtags start with a # • Collect together Tweets about a topic or event, e.g. #oumct, #bbcqt • And/Or indicate e.g. #sarcasm, #silly (cc) Jefferyw http://www.flickr.com/photos/7927684@N03/7789223820/ • @replies are Tweets that are replies to a specific Tweet (start with @username) • You can easily see your replies and mentions (when someone uses your @username in a Tweet)
    9. 9. cc licensed ( BY ) flickr photo by LASZLO ILYES: http://flickr.com/photos/laszlo-photo/4093575863/ • Retweeting passes on a tweet to your followers –Starts ‘RT @username …’ or little double-arrow icon • URLs are often shortened t.co bit.ly owl.ly goo.gl –Twitter will do this for you • Best way to learn is to start using it • Look at other people’s ‘following’ to find people to follow • You don’t have to follow back • It’s Ok not to read it all
    10. 10. cc licensed ( BY ) flickr photo by Vince Alongi: http://flickr.com/photos/vincealongi/2537227873/ A bit further: •Upload a photo & profile image •Favourite = Like •Use lists •Use photos, video
    11. 11. • OU Academics https://twitter.com/luboxon/lists/ou-academics • OU professionals https://twitter.com/luboxon/lists/ou-professionals • Wojtek Lubowiecki • @luboxon • Academic reputation manager
    12. 12. live demo Photo CC (BY) by neeel https://www.flickr.com/photos/abulic_monkey/130888778
    13. 13. Blogging
    14. 14. cc licensed ( BY ) flickr photo by Mike Baird: http://flickr.com/photos/mikebaird/398077070/ • Blogging: keeping an online blog – a log, or diary: originally ‘weblog’ • Short-ish blog posts (ca. 50-2,000 words) • Bloggers update rarely to many times a day • Often links to interesting websites • Complements Twitter
    15. 15. Places to set up a blog • OU VLE if directly teaching-related • OU official blogging platform –Intranet > A-Z > Blog directory > Request blog (top right) • www.wordpress.com • Blogger (Google) • edublogs.org • Your ISP • Many others
    16. 16. Why? Why not?
    17. 17. Social media for academic purposes Figure CC (BY-SA) by Xhienne http://commons.wikimedia.org/wiki/File:SWOT_en.svg
    18. 18. Doug Clow @dougclow dougclow.org doug.clow@open.ac.uk #oumct open.ac.uk/smt slideshare.net/dougclow This work by Doug Clow is licensed under a Creative Commons Attribution 3.0 Unported License
    19. 19. cc licensed ( BY ) flickr photo by David Goehring: http://flickr.com/photos/carbonnyc/33413040/
    20. 20. Why •Keep up to date / resource discovery •Extend audience for other outputs – impact, showcase –research, teaching, practice •Conversation, connection, community Why not •Time •Trivialising •Not going to get you promoted –at least, not directly, yet
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