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Regional Business Expo Presentation

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Regional Business Expo Presentation on Social Media Marketing

Regional Business Expo Presentation on Social Media Marketing

Published in: Business, Technology

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  • If you have questions please interrupt me.

    Altho I do social media, sell social media and plan social-media strategy, I’m only 1 of a team of 8 people and we can all chime in.

    If you’d like, tweet your questions and add “Hash-tag KMKTraining” so we can track them to answer them while we’re here or after the event if you’d like.
  • If you have questions please interrupt me.

    Altho I do social media, sell social media and plan social-media strategy, I’m only 1 of a team of 8 people and we can all chime in.

    If you’d like, tweet your questions and add “Hash-tag KMKTraining” so we can track them to answer them while we’re here or after the event if you’d like.
  • If you have questions please interrupt me.

    Altho I do social media, sell social media and plan social-media strategy, I’m only 1 of a team of 8 people and we can all chime in.

    If you’d like, tweet your questions and add “Hash-tag KMKTraining” so we can track them to answer them while we’re here or after the event if you’d like.
  • If you have questions please interrupt me.

    Altho I do social media, sell social media and plan social-media strategy, I’m only 1 of a team of 8 people and we can all chime in.

    If you’d like, tweet your questions and add “Hash-tag KMKTraining” so we can track them to answer them while we’re here or after the event if you’d like.
  • If you have questions please interrupt me.

    Altho I do social media, sell social media and plan social-media strategy, I’m only 1 of a team of 8 people and we can all chime in.

    If you’d like, tweet your questions and add “Hash-tag KMKTraining” so we can track them to answer them while we’re here or after the event if you’d like.
  • For years, marketers have “done marketing” - we’re all looking for ways to differentiate our businesses.

    They’ve pushed their message out at trade shows, in their packaging, in print ads and broadcast ads.

    They’ve spent millions on design and messaging.

    When you think of your favorite place to buy, for example, clothing. Why do you like it? Have you told your friends about it? If so, it’s probably because you’ve gotten great customer service at a good price.
  • Traditional media outlets have declined - in 2006, local TV news was used by 74% of American Internet users. In 2008, that was 62%.

    But Social Media site usage surged 9% in the same time period. Also, word of mouth from family, friends or coworkers also increased.
  • Traditional media outlets have declined - in 2006, local TV news was used by 74% of American Internet users. In 2008, that was 62%.

    But Social Media site usage surged 9% in the same time period. Also, word of mouth from family, friends or coworkers also increased.
  • Traditional media outlets have declined - in 2006, local TV news was used by 74% of American Internet users. In 2008, that was 62%.

    But Social Media site usage surged 9% in the same time period. Also, word of mouth from family, friends or coworkers also increased.
  • Traditional media outlets have declined - in 2006, local TV news was used by 74% of American Internet users. In 2008, that was 62%.

    But Social Media site usage surged 9% in the same time period. Also, word of mouth from family, friends or coworkers also increased.
  • Traditional media outlets have declined - in 2006, local TV news was used by 74% of American Internet users. In 2008, that was 62%.

    But Social Media site usage surged 9% in the same time period. Also, word of mouth from family, friends or coworkers also increased.
  • Traditional media outlets have declined - in 2006, local TV news was used by 74% of American Internet users. In 2008, that was 62%.

    But Social Media site usage surged 9% in the same time period. Also, word of mouth from family, friends or coworkers also increased.
  • Traditional media outlets have declined - in 2006, local TV news was used by 74% of American Internet users. In 2008, that was 62%.

    But Social Media site usage surged 9% in the same time period. Also, word of mouth from family, friends or coworkers also increased.
  • Traditional media outlets have declined - in 2006, local TV news was used by 74% of American Internet users. In 2008, that was 62%.

    But Social Media site usage surged 9% in the same time period. Also, word of mouth from family, friends or coworkers also increased.
  • Traditional media outlets have declined - in 2006, local TV news was used by 74% of American Internet users. In 2008, that was 62%.

    But Social Media site usage surged 9% in the same time period. Also, word of mouth from family, friends or coworkers also increased.
  • Traditional media outlets have declined - in 2006, local TV news was used by 74% of American Internet users. In 2008, that was 62%.

    But Social Media site usage surged 9% in the same time period. Also, word of mouth from family, friends or coworkers also increased.
  • Traditional media outlets have declined - in 2006, local TV news was used by 74% of American Internet users. In 2008, that was 62%.

    But Social Media site usage surged 9% in the same time period. Also, word of mouth from family, friends or coworkers also increased.
  • Traditional media outlets have declined - in 2006, local TV news was used by 74% of American Internet users. In 2008, that was 62%.

    But Social Media site usage surged 9% in the same time period. Also, word of mouth from family, friends or coworkers also increased.
  • Customer loyalty - brand loyalty - has more to do with your personal feelings and a connection you make with a company than any fancy tagline or brochure an agency cranks out for a company.
    Incidentially, Tony Hsieh of Zappos is one of the best examples of how a CEO can utilize social media to further his or her brand. I encourage you to follow him on Twitter to see how he uses it.
  • Customer loyalty - brand loyalty - has more to do with your personal feelings and a connection you make with a company than any fancy tagline or brochure an agency cranks out for a company.
    Incidentially, Tony Hsieh of Zappos is one of the best examples of how a CEO can utilize social media to further his or her brand. I encourage you to follow him on Twitter to see how he uses it.
  • Customer loyalty - brand loyalty - has more to do with your personal feelings and a connection you make with a company than any fancy tagline or brochure an agency cranks out for a company.
    Incidentially, Tony Hsieh of Zappos is one of the best examples of how a CEO can utilize social media to further his or her brand. I encourage you to follow him on Twitter to see how he uses it.
  • Bad news point no. 2 regarding traditional marketing - people are realizing that THEY control the messages they receive.

    There’s Caller ID, the National Do Not Call Registry, Tivo, satellite radio, the delete button...it goes on and on.

    They can tune out advertising messages more than ever before.
  • Bad news point no. 2 regarding traditional marketing - people are realizing that THEY control the messages they receive.

    There’s Caller ID, the National Do Not Call Registry, Tivo, satellite radio, the delete button...it goes on and on.

    They can tune out advertising messages more than ever before.
  • Bad news point no. 2 regarding traditional marketing - people are realizing that THEY control the messages they receive.

    There’s Caller ID, the National Do Not Call Registry, Tivo, satellite radio, the delete button...it goes on and on.

    They can tune out advertising messages more than ever before.
  • Bad news point no. 2 regarding traditional marketing - people are realizing that THEY control the messages they receive.

    There’s Caller ID, the National Do Not Call Registry, Tivo, satellite radio, the delete button...it goes on and on.

    They can tune out advertising messages more than ever before.
  • What this means, however, is that people are CHOOSING to interact with companies and brands online today as well.

    And that’s good for marketers.

    We’re moving from an “interruption” model - where we’re trying to interrupt people’s lives to get them to listen to our message - to a “permission” model where consumers choose or allow us to market to them.
    There are new tools available to you today that invite consumers to interact with your brand and make it their own, which only deepens their loyalty.

    There are blogs and RSS feeds; social media sites like Facebook, Twitter and LinkedIn; YouTube; online polls and more
  • What this means, however, is that people are CHOOSING to interact with companies and brands online today as well.

    And that’s good for marketers.

    We’re moving from an “interruption” model - where we’re trying to interrupt people’s lives to get them to listen to our message - to a “permission” model where consumers choose or allow us to market to them.
    There are new tools available to you today that invite consumers to interact with your brand and make it their own, which only deepens their loyalty.

    There are blogs and RSS feeds; social media sites like Facebook, Twitter and LinkedIn; YouTube; online polls and more
  • What this means, however, is that people are CHOOSING to interact with companies and brands online today as well.

    And that’s good for marketers.

    We’re moving from an “interruption” model - where we’re trying to interrupt people’s lives to get them to listen to our message - to a “permission” model where consumers choose or allow us to market to them.
    There are new tools available to you today that invite consumers to interact with your brand and make it their own, which only deepens their loyalty.

    There are blogs and RSS feeds; social media sites like Facebook, Twitter and LinkedIn; YouTube; online polls and more
  • What this means, however, is that people are CHOOSING to interact with companies and brands online today as well.

    And that’s good for marketers.

    We’re moving from an “interruption” model - where we’re trying to interrupt people’s lives to get them to listen to our message - to a “permission” model where consumers choose or allow us to market to them.
    There are new tools available to you today that invite consumers to interact with your brand and make it their own, which only deepens their loyalty.

    There are blogs and RSS feeds; social media sites like Facebook, Twitter and LinkedIn; YouTube; online polls and more
  • So what is social media?

    One good way to look at it is to compare it to a business networking event or cocktail party, without time constraints or space limitations and potentially with every single one of the people who have a Facebook or Twitter account.

    Your goals on social media are very similar to the goals at a networking event:

    Engage people
    Start conversations
    Ask questions
    Help others
    Get advice
    And, above all, Add Value.
  • So what is social media?

    One good way to look at it is to compare it to a business networking event or cocktail party, without time constraints or space limitations and potentially with every single one of the people who have a Facebook or Twitter account.

    Your goals on social media are very similar to the goals at a networking event:

    Engage people
    Start conversations
    Ask questions
    Help others
    Get advice
    And, above all, Add Value.
  • So what is social media?

    One good way to look at it is to compare it to a business networking event or cocktail party, without time constraints or space limitations and potentially with every single one of the people who have a Facebook or Twitter account.

    Your goals on social media are very similar to the goals at a networking event:

    Engage people
    Start conversations
    Ask questions
    Help others
    Get advice
    And, above all, Add Value.
  • So what is social media?

    One good way to look at it is to compare it to a business networking event or cocktail party, without time constraints or space limitations and potentially with every single one of the people who have a Facebook or Twitter account.

    Your goals on social media are very similar to the goals at a networking event:

    Engage people
    Start conversations
    Ask questions
    Help others
    Get advice
    And, above all, Add Value.
  • So what is social media?

    One good way to look at it is to compare it to a business networking event or cocktail party, without time constraints or space limitations and potentially with every single one of the people who have a Facebook or Twitter account.

    Your goals on social media are very similar to the goals at a networking event:

    Engage people
    Start conversations
    Ask questions
    Help others
    Get advice
    And, above all, Add Value.
  • So what is social media?

    One good way to look at it is to compare it to a business networking event or cocktail party, without time constraints or space limitations and potentially with every single one of the people who have a Facebook or Twitter account.

    Your goals on social media are very similar to the goals at a networking event:

    Engage people
    Start conversations
    Ask questions
    Help others
    Get advice
    And, above all, Add Value.
  • So what is social media?

    One good way to look at it is to compare it to a business networking event or cocktail party, without time constraints or space limitations and potentially with every single one of the people who have a Facebook or Twitter account.

    Your goals on social media are very similar to the goals at a networking event:

    Engage people
    Start conversations
    Ask questions
    Help others
    Get advice
    And, above all, Add Value.
  • So what is social media?

    One good way to look at it is to compare it to a business networking event or cocktail party, without time constraints or space limitations and potentially with every single one of the people who have a Facebook or Twitter account.

    Your goals on social media are very similar to the goals at a networking event:

    Engage people
    Start conversations
    Ask questions
    Help others
    Get advice
    And, above all, Add Value.
  • There are three essential aspects of social media:

    1. Publish - that is, put your information out there in the form of a Facebook post or a tweet on Twitter. In social media, everyone can publish anything for everyone. Monitor what other people publish about your brand or industry and empower your customers to publish about you too.

    2. Share - In social media, it’s acceptable - actually expected and encouraged - for you to “share” other people’s content. This is where you can develop strong loyalty among your customers. Share something unique from another company, a cool video or amazing photo, for example - and if people like it, they’ll share it too. It’s not just a one-way message of “buy my product or service.” It’s all about setting a tone and culture about you and your brand.

    3. Network - With social media, you can connect with everyone from anywhere in the world. Personally, that can mean your old high school pals or in business, it could be a supplier from China. Start with your existing friends and branch out from there. But make sure you bring something valuable to the conversation - people will “Unfriend” or “Unfollow” you if you’re just posting the same promotion about your company all the time.

    Sounds pretty easy, right?
  • There are three essential aspects of social media:

    1. Publish - that is, put your information out there in the form of a Facebook post or a tweet on Twitter. In social media, everyone can publish anything for everyone. Monitor what other people publish about your brand or industry and empower your customers to publish about you too.

    2. Share - In social media, it’s acceptable - actually expected and encouraged - for you to “share” other people’s content. This is where you can develop strong loyalty among your customers. Share something unique from another company, a cool video or amazing photo, for example - and if people like it, they’ll share it too. It’s not just a one-way message of “buy my product or service.” It’s all about setting a tone and culture about you and your brand.

    3. Network - With social media, you can connect with everyone from anywhere in the world. Personally, that can mean your old high school pals or in business, it could be a supplier from China. Start with your existing friends and branch out from there. But make sure you bring something valuable to the conversation - people will “Unfriend” or “Unfollow” you if you’re just posting the same promotion about your company all the time.

    Sounds pretty easy, right?
  • There are three essential aspects of social media:

    1. Publish - that is, put your information out there in the form of a Facebook post or a tweet on Twitter. In social media, everyone can publish anything for everyone. Monitor what other people publish about your brand or industry and empower your customers to publish about you too.

    2. Share - In social media, it’s acceptable - actually expected and encouraged - for you to “share” other people’s content. This is where you can develop strong loyalty among your customers. Share something unique from another company, a cool video or amazing photo, for example - and if people like it, they’ll share it too. It’s not just a one-way message of “buy my product or service.” It’s all about setting a tone and culture about you and your brand.

    3. Network - With social media, you can connect with everyone from anywhere in the world. Personally, that can mean your old high school pals or in business, it could be a supplier from China. Start with your existing friends and branch out from there. But make sure you bring something valuable to the conversation - people will “Unfriend” or “Unfollow” you if you’re just posting the same promotion about your company all the time.

    Sounds pretty easy, right?
  • There are three essential aspects of social media:

    1. Publish - that is, put your information out there in the form of a Facebook post or a tweet on Twitter. In social media, everyone can publish anything for everyone. Monitor what other people publish about your brand or industry and empower your customers to publish about you too.

    2. Share - In social media, it’s acceptable - actually expected and encouraged - for you to “share” other people’s content. This is where you can develop strong loyalty among your customers. Share something unique from another company, a cool video or amazing photo, for example - and if people like it, they’ll share it too. It’s not just a one-way message of “buy my product or service.” It’s all about setting a tone and culture about you and your brand.

    3. Network - With social media, you can connect with everyone from anywhere in the world. Personally, that can mean your old high school pals or in business, it could be a supplier from China. Start with your existing friends and branch out from there. But make sure you bring something valuable to the conversation - people will “Unfriend” or “Unfollow” you if you’re just posting the same promotion about your company all the time.

    Sounds pretty easy, right?
  • There are three essential aspects of social media:

    1. Publish - that is, put your information out there in the form of a Facebook post or a tweet on Twitter. In social media, everyone can publish anything for everyone. Monitor what other people publish about your brand or industry and empower your customers to publish about you too.

    2. Share - In social media, it’s acceptable - actually expected and encouraged - for you to “share” other people’s content. This is where you can develop strong loyalty among your customers. Share something unique from another company, a cool video or amazing photo, for example - and if people like it, they’ll share it too. It’s not just a one-way message of “buy my product or service.” It’s all about setting a tone and culture about you and your brand.

    3. Network - With social media, you can connect with everyone from anywhere in the world. Personally, that can mean your old high school pals or in business, it could be a supplier from China. Start with your existing friends and branch out from there. But make sure you bring something valuable to the conversation - people will “Unfriend” or “Unfollow” you if you’re just posting the same promotion about your company all the time.

    Sounds pretty easy, right?
  • There are three essential aspects of social media:

    1. Publish - that is, put your information out there in the form of a Facebook post or a tweet on Twitter. In social media, everyone can publish anything for everyone. Monitor what other people publish about your brand or industry and empower your customers to publish about you too.

    2. Share - In social media, it’s acceptable - actually expected and encouraged - for you to “share” other people’s content. This is where you can develop strong loyalty among your customers. Share something unique from another company, a cool video or amazing photo, for example - and if people like it, they’ll share it too. It’s not just a one-way message of “buy my product or service.” It’s all about setting a tone and culture about you and your brand.

    3. Network - With social media, you can connect with everyone from anywhere in the world. Personally, that can mean your old high school pals or in business, it could be a supplier from China. Start with your existing friends and branch out from there. But make sure you bring something valuable to the conversation - people will “Unfriend” or “Unfollow” you if you’re just posting the same promotion about your company all the time.

    Sounds pretty easy, right?
  • There are three essential aspects of social media:

    1. Publish - that is, put your information out there in the form of a Facebook post or a tweet on Twitter. In social media, everyone can publish anything for everyone. Monitor what other people publish about your brand or industry and empower your customers to publish about you too.

    2. Share - In social media, it’s acceptable - actually expected and encouraged - for you to “share” other people’s content. This is where you can develop strong loyalty among your customers. Share something unique from another company, a cool video or amazing photo, for example - and if people like it, they’ll share it too. It’s not just a one-way message of “buy my product or service.” It’s all about setting a tone and culture about you and your brand.

    3. Network - With social media, you can connect with everyone from anywhere in the world. Personally, that can mean your old high school pals or in business, it could be a supplier from China. Start with your existing friends and branch out from there. But make sure you bring something valuable to the conversation - people will “Unfriend” or “Unfollow” you if you’re just posting the same promotion about your company all the time.

    Sounds pretty easy, right?
  • There are three essential aspects of social media:

    1. Publish - that is, put your information out there in the form of a Facebook post or a tweet on Twitter. In social media, everyone can publish anything for everyone. Monitor what other people publish about your brand or industry and empower your customers to publish about you too.

    2. Share - In social media, it’s acceptable - actually expected and encouraged - for you to “share” other people’s content. This is where you can develop strong loyalty among your customers. Share something unique from another company, a cool video or amazing photo, for example - and if people like it, they’ll share it too. It’s not just a one-way message of “buy my product or service.” It’s all about setting a tone and culture about you and your brand.

    3. Network - With social media, you can connect with everyone from anywhere in the world. Personally, that can mean your old high school pals or in business, it could be a supplier from China. Start with your existing friends and branch out from there. But make sure you bring something valuable to the conversation - people will “Unfriend” or “Unfollow” you if you’re just posting the same promotion about your company all the time.

    Sounds pretty easy, right?
  • At this point, you’re probably 200 steps ahead of where you should be in your social media plan. You’re probably thinking about all the cool links you’re going to post or the promotions you’re going to try out tonight on Facebook. And that’s great.

    But to really get VALUE out of your social media - meaning, a return on investment of your time and effort - you need to take a step back.
  • If you are launching a new product, you wouldn’t just make the decision one day and it would magically appear the next day. There is strategy involved with business decisions.

    So it is with social media and how it fits into your marketing strategy.

    Social media, like all marketing, is only effective in a business sense when you think of it - and plan for it - as part of your overall marketing plan.
  • If you are launching a new product, you wouldn’t just make the decision one day and it would magically appear the next day. There is strategy involved with business decisions.

    So it is with social media and how it fits into your marketing strategy.

    Social media, like all marketing, is only effective in a business sense when you think of it - and plan for it - as part of your overall marketing plan.
  • If you are launching a new product, you wouldn’t just make the decision one day and it would magically appear the next day. There is strategy involved with business decisions.

    So it is with social media and how it fits into your marketing strategy.

    Social media, like all marketing, is only effective in a business sense when you think of it - and plan for it - as part of your overall marketing plan.
  • If you are launching a new product, you wouldn’t just make the decision one day and it would magically appear the next day. There is strategy involved with business decisions.

    So it is with social media and how it fits into your marketing strategy.

    Social media, like all marketing, is only effective in a business sense when you think of it - and plan for it - as part of your overall marketing plan.
  • Before you start social media, like any marketing tactic, you have to ask questions before you start.
    Who are you targeting?
    Why are you targeting them?
    How will you reach them?
    How do you make them advocates of your brand?

    Most of social media growth is coming in the 35-plus year old demographic. There are million different sites that present data in different ways. But one thing is for sure - the channel is seeing explosive growth.
  • Before you start social media, like any marketing tactic, you have to ask questions before you start.
    Who are you targeting?
    Why are you targeting them?
    How will you reach them?
    How do you make them advocates of your brand?

    Most of social media growth is coming in the 35-plus year old demographic. There are million different sites that present data in different ways. But one thing is for sure - the channel is seeing explosive growth.
  • Before you start social media, like any marketing tactic, you have to ask questions before you start.
    Who are you targeting?
    Why are you targeting them?
    How will you reach them?
    How do you make them advocates of your brand?

    Most of social media growth is coming in the 35-plus year old demographic. There are million different sites that present data in different ways. But one thing is for sure - the channel is seeing explosive growth.
  • Before you start social media, like any marketing tactic, you have to ask questions before you start.
    Who are you targeting?
    Why are you targeting them?
    How will you reach them?
    How do you make them advocates of your brand?

    Most of social media growth is coming in the 35-plus year old demographic. There are million different sites that present data in different ways. But one thing is for sure - the channel is seeing explosive growth.
  • Just as an example, as of July 15, 2009, Facebook had 250 million active users, which would make it the fourth most populous country in the world.

    Ahead of Russia, Indonesia and Brazil.
  • So how do you market to the fourth most populous country in the world? Just like you would market to any other traditional segment.

    The Customer Life Cycle describe the progression of steps a customer goes through when considering, purchasing, using and maintaining loyalty to a product or service.

    Some people have never heard of you, others are raving fans and still others are not happy with you.

    Here are the generally accepted levels within the Customer Life Cycle:

    Awareness - they’ve maybe heard of you, vaguely
    Interest - they’ve heard of you and maybe visited your website. No purchases.
    Action - they’ve made a single purchase
    Evaluation - They form opinions on whether or not your product or service met their needs.
    Advocacy - They are fans of the brand. They purchase frequently and tell their friends about your brand.

    No single marketing tool can be used to move people through the cycle and social media can be a catalyst to move them from one part of the cycle to another.

    Part of your social media solution should be who you’re targeting, where they are in the customer life cycle and how to reach them using social media to move them closer to the brand advocate level.

    Example -
  • So how do you market to the fourth most populous country in the world? Just like you would market to any other traditional segment.

    The Customer Life Cycle describe the progression of steps a customer goes through when considering, purchasing, using and maintaining loyalty to a product or service.

    Some people have never heard of you, others are raving fans and still others are not happy with you.

    Here are the generally accepted levels within the Customer Life Cycle:

    Awareness - they’ve maybe heard of you, vaguely
    Interest - they’ve heard of you and maybe visited your website. No purchases.
    Action - they’ve made a single purchase
    Evaluation - They form opinions on whether or not your product or service met their needs.
    Advocacy - They are fans of the brand. They purchase frequently and tell their friends about your brand.

    No single marketing tool can be used to move people through the cycle and social media can be a catalyst to move them from one part of the cycle to another.

    Part of your social media solution should be who you’re targeting, where they are in the customer life cycle and how to reach them using social media to move them closer to the brand advocate level.

    Example -
  • So how do you market to the fourth most populous country in the world? Just like you would market to any other traditional segment.

    The Customer Life Cycle describe the progression of steps a customer goes through when considering, purchasing, using and maintaining loyalty to a product or service.

    Some people have never heard of you, others are raving fans and still others are not happy with you.

    Here are the generally accepted levels within the Customer Life Cycle:

    Awareness - they’ve maybe heard of you, vaguely
    Interest - they’ve heard of you and maybe visited your website. No purchases.
    Action - they’ve made a single purchase
    Evaluation - They form opinions on whether or not your product or service met their needs.
    Advocacy - They are fans of the brand. They purchase frequently and tell their friends about your brand.

    No single marketing tool can be used to move people through the cycle and social media can be a catalyst to move them from one part of the cycle to another.

    Part of your social media solution should be who you’re targeting, where they are in the customer life cycle and how to reach them using social media to move them closer to the brand advocate level.

    Example -
  • So how do you market to the fourth most populous country in the world? Just like you would market to any other traditional segment.

    The Customer Life Cycle describe the progression of steps a customer goes through when considering, purchasing, using and maintaining loyalty to a product or service.

    Some people have never heard of you, others are raving fans and still others are not happy with you.

    Here are the generally accepted levels within the Customer Life Cycle:

    Awareness - they’ve maybe heard of you, vaguely
    Interest - they’ve heard of you and maybe visited your website. No purchases.
    Action - they’ve made a single purchase
    Evaluation - They form opinions on whether or not your product or service met their needs.
    Advocacy - They are fans of the brand. They purchase frequently and tell their friends about your brand.

    No single marketing tool can be used to move people through the cycle and social media can be a catalyst to move them from one part of the cycle to another.

    Part of your social media solution should be who you’re targeting, where they are in the customer life cycle and how to reach them using social media to move them closer to the brand advocate level.

    Example -
  • So how do you market to the fourth most populous country in the world? Just like you would market to any other traditional segment.

    The Customer Life Cycle describe the progression of steps a customer goes through when considering, purchasing, using and maintaining loyalty to a product or service.

    Some people have never heard of you, others are raving fans and still others are not happy with you.

    Here are the generally accepted levels within the Customer Life Cycle:

    Awareness - they’ve maybe heard of you, vaguely
    Interest - they’ve heard of you and maybe visited your website. No purchases.
    Action - they’ve made a single purchase
    Evaluation - They form opinions on whether or not your product or service met their needs.
    Advocacy - They are fans of the brand. They purchase frequently and tell their friends about your brand.

    No single marketing tool can be used to move people through the cycle and social media can be a catalyst to move them from one part of the cycle to another.

    Part of your social media solution should be who you’re targeting, where they are in the customer life cycle and how to reach them using social media to move them closer to the brand advocate level.

    Example -
  • So how do you market to the fourth most populous country in the world? Just like you would market to any other traditional segment.

    The Customer Life Cycle describe the progression of steps a customer goes through when considering, purchasing, using and maintaining loyalty to a product or service.

    Some people have never heard of you, others are raving fans and still others are not happy with you.

    Here are the generally accepted levels within the Customer Life Cycle:

    Awareness - they’ve maybe heard of you, vaguely
    Interest - they’ve heard of you and maybe visited your website. No purchases.
    Action - they’ve made a single purchase
    Evaluation - They form opinions on whether or not your product or service met their needs.
    Advocacy - They are fans of the brand. They purchase frequently and tell their friends about your brand.

    No single marketing tool can be used to move people through the cycle and social media can be a catalyst to move them from one part of the cycle to another.

    Part of your social media solution should be who you’re targeting, where they are in the customer life cycle and how to reach them using social media to move them closer to the brand advocate level.

    Example -
  • So how do you market to the fourth most populous country in the world? Just like you would market to any other traditional segment.

    The Customer Life Cycle describe the progression of steps a customer goes through when considering, purchasing, using and maintaining loyalty to a product or service.

    Some people have never heard of you, others are raving fans and still others are not happy with you.

    Here are the generally accepted levels within the Customer Life Cycle:

    Awareness - they’ve maybe heard of you, vaguely
    Interest - they’ve heard of you and maybe visited your website. No purchases.
    Action - they’ve made a single purchase
    Evaluation - They form opinions on whether or not your product or service met their needs.
    Advocacy - They are fans of the brand. They purchase frequently and tell their friends about your brand.

    No single marketing tool can be used to move people through the cycle and social media can be a catalyst to move them from one part of the cycle to another.

    Part of your social media solution should be who you’re targeting, where they are in the customer life cycle and how to reach them using social media to move them closer to the brand advocate level.

    Example -
  • So how do you market to the fourth most populous country in the world? Just like you would market to any other traditional segment.

    The Customer Life Cycle describe the progression of steps a customer goes through when considering, purchasing, using and maintaining loyalty to a product or service.

    Some people have never heard of you, others are raving fans and still others are not happy with you.

    Here are the generally accepted levels within the Customer Life Cycle:

    Awareness - they’ve maybe heard of you, vaguely
    Interest - they’ve heard of you and maybe visited your website. No purchases.
    Action - they’ve made a single purchase
    Evaluation - They form opinions on whether or not your product or service met their needs.
    Advocacy - They are fans of the brand. They purchase frequently and tell their friends about your brand.

    No single marketing tool can be used to move people through the cycle and social media can be a catalyst to move them from one part of the cycle to another.

    Part of your social media solution should be who you’re targeting, where they are in the customer life cycle and how to reach them using social media to move them closer to the brand advocate level.

    Example -
  • So how do you market to the fourth most populous country in the world? Just like you would market to any other traditional segment.

    The Customer Life Cycle describe the progression of steps a customer goes through when considering, purchasing, using and maintaining loyalty to a product or service.

    Some people have never heard of you, others are raving fans and still others are not happy with you.

    Here are the generally accepted levels within the Customer Life Cycle:

    Awareness - they’ve maybe heard of you, vaguely
    Interest - they’ve heard of you and maybe visited your website. No purchases.
    Action - they’ve made a single purchase
    Evaluation - They form opinions on whether or not your product or service met their needs.
    Advocacy - They are fans of the brand. They purchase frequently and tell their friends about your brand.

    No single marketing tool can be used to move people through the cycle and social media can be a catalyst to move them from one part of the cycle to another.

    Part of your social media solution should be who you’re targeting, where they are in the customer life cycle and how to reach them using social media to move them closer to the brand advocate level.

    Example -
  • So how do you market to the fourth most populous country in the world? Just like you would market to any other traditional segment.

    The Customer Life Cycle describe the progression of steps a customer goes through when considering, purchasing, using and maintaining loyalty to a product or service.

    Some people have never heard of you, others are raving fans and still others are not happy with you.

    Here are the generally accepted levels within the Customer Life Cycle:

    Awareness - they’ve maybe heard of you, vaguely
    Interest - they’ve heard of you and maybe visited your website. No purchases.
    Action - they’ve made a single purchase
    Evaluation - They form opinions on whether or not your product or service met their needs.
    Advocacy - They are fans of the brand. They purchase frequently and tell their friends about your brand.

    No single marketing tool can be used to move people through the cycle and social media can be a catalyst to move them from one part of the cycle to another.

    Part of your social media solution should be who you’re targeting, where they are in the customer life cycle and how to reach them using social media to move them closer to the brand advocate level.

    Example -
  • So how do you market to the fourth most populous country in the world? Just like you would market to any other traditional segment.

    The Customer Life Cycle describe the progression of steps a customer goes through when considering, purchasing, using and maintaining loyalty to a product or service.

    Some people have never heard of you, others are raving fans and still others are not happy with you.

    Here are the generally accepted levels within the Customer Life Cycle:

    Awareness - they’ve maybe heard of you, vaguely
    Interest - they’ve heard of you and maybe visited your website. No purchases.
    Action - they’ve made a single purchase
    Evaluation - They form opinions on whether or not your product or service met their needs.
    Advocacy - They are fans of the brand. They purchase frequently and tell their friends about your brand.

    No single marketing tool can be used to move people through the cycle and social media can be a catalyst to move them from one part of the cycle to another.

    Part of your social media solution should be who you’re targeting, where they are in the customer life cycle and how to reach them using social media to move them closer to the brand advocate level.

    Example -
  • Social Media has different uses for different goals, but all share the same principals. It’s about:
    Sharing...not Control
    Honest...not Corporate
    Transparent...not Bureaucratic
    Risky...not Safe
    Fast...not Ponderous
  • Social Media has different uses for different goals, but all share the same principals. It’s about:
    Sharing...not Control
    Honest...not Corporate
    Transparent...not Bureaucratic
    Risky...not Safe
    Fast...not Ponderous
  • Social Media has different uses for different goals, but all share the same principals. It’s about:
    Sharing...not Control
    Honest...not Corporate
    Transparent...not Bureaucratic
    Risky...not Safe
    Fast...not Ponderous
  • Social Media has different uses for different goals, but all share the same principals. It’s about:
    Sharing...not Control
    Honest...not Corporate
    Transparent...not Bureaucratic
    Risky...not Safe
    Fast...not Ponderous
  • Social Media has different uses for different goals, but all share the same principals. It’s about:
    Sharing...not Control
    Honest...not Corporate
    Transparent...not Bureaucratic
    Risky...not Safe
    Fast...not Ponderous
  • Facebook is probably the best-known social media outlet.

    You have a profile if you’re an individual, a page if you’re a business.

    Businesses can add “fans,” which are the people that are interested in hearing from you.

    Facebook is an media-rich environment where you can post blog feeds, video, photos, polls, notes and more.

    Again, useful content and the ability to listen and respond as well are key in this site, like all the other social media sites.
  • Facebook is probably the best-known social media outlet.

    You have a profile if you’re an individual, a page if you’re a business.

    Businesses can add “fans,” which are the people that are interested in hearing from you.

    Facebook is an media-rich environment where you can post blog feeds, video, photos, polls, notes and more.

    Again, useful content and the ability to listen and respond as well are key in this site, like all the other social media sites.
  • Facebook is probably the best-known social media outlet.

    You have a profile if you’re an individual, a page if you’re a business.

    Businesses can add “fans,” which are the people that are interested in hearing from you.

    Facebook is an media-rich environment where you can post blog feeds, video, photos, polls, notes and more.

    Again, useful content and the ability to listen and respond as well are key in this site, like all the other social media sites.
  • Facebook is probably the best-known social media outlet.

    You have a profile if you’re an individual, a page if you’re a business.

    Businesses can add “fans,” which are the people that are interested in hearing from you.

    Facebook is an media-rich environment where you can post blog feeds, video, photos, polls, notes and more.

    Again, useful content and the ability to listen and respond as well are key in this site, like all the other social media sites.
  • Facebook is probably the best-known social media outlet.

    You have a profile if you’re an individual, a page if you’re a business.

    Businesses can add “fans,” which are the people that are interested in hearing from you.

    Facebook is an media-rich environment where you can post blog feeds, video, photos, polls, notes and more.

    Again, useful content and the ability to listen and respond as well are key in this site, like all the other social media sites.
  • Facebook is useful for businesses or organizations that want to have a multi-level conversation with their customers.

    It allows you to form groups, tag photos, post links and videos.

    It also is the fastest growing site out there - who’s noticed that their mother or grandmother has joined? Or maybe you heard complaints from your kids when you did?

    There are conversations, events, and networking opportunities that are only happening there; if you’re not on Facebook, you’re missing these opportunities.
  • Facebook is useful for businesses or organizations that want to have a multi-level conversation with their customers.

    It allows you to form groups, tag photos, post links and videos.

    It also is the fastest growing site out there - who’s noticed that their mother or grandmother has joined? Or maybe you heard complaints from your kids when you did?

    There are conversations, events, and networking opportunities that are only happening there; if you’re not on Facebook, you’re missing these opportunities.
  • Facebook is useful for businesses or organizations that want to have a multi-level conversation with their customers.

    It allows you to form groups, tag photos, post links and videos.

    It also is the fastest growing site out there - who’s noticed that their mother or grandmother has joined? Or maybe you heard complaints from your kids when you did?

    There are conversations, events, and networking opportunities that are only happening there; if you’re not on Facebook, you’re missing these opportunities.
  • Skittles has 3.4 million fans.

    <<Do demo of “Holla at the Rainbow”>> - link to: http://www.facebook.com/skittles?ref=search&sid=551810300.2582901619..1#/skittles?v=app_10442206389&viewas=551810300&ref=search

    Again, appealing content for their target audience that they’ll share across their own social media channels.

    Doesn’t take itself that seriously.

    Other local outlets that are on Facebook and provide relevant information to their target audiences: Physicians Immediate Care, 13WREX-TV, Rockford Area Convention and Visitors Bureau and Ignite.
  • The Challenge
    Papa John’s, the Louisville, Ky.-based pizza chain, relied on offline word-of-mouth buzz for most of its history. The brand only started advertising on TV 10 years ago, 15 years after it was created. But that word-of-mouth buzz hadn’t translated into online social networks like Facebook. As of November last year, the brand had precious little presence on the site. “It was small, mostly customers and fans,” said Jim Ensign, vp, marketing communications for the chain.

    The Plan   
    Papa John’s looked to kickstart its Facebook presence in November with a program that rewarded consumers for becoming fans on Facebook. During a 24-hour period, anyone who became a Papa John’s fan on the social networking site was given an online code which translated into a free pizza. To get the word out, Papa John’s bought a roadblock ad on Facebook and tapped its opt-in e-mail database of hardcore fans.

    The Results   
    After two weeks, Papa John’s had 1,800 fans on Facebook and 1,200 wall posts—the bulk of those fans were garnered during the free-pizza period. According to Facebook, 131,000 people became fans within a day. But the momentum has continued. As of last week, Papa John’s claimed 210,000 Facebook fans, which Ensign said made it the second fastest-growing brand on Facebook, next to Michael Phelps. Users tend to be vocal (typical comment left on Papa John’s wall:  “Open one in Laguna Beach!”). The brand is keeping up its Facebook presence by offering video and launching the occasional promotion, like a Super Bowl effort that dangled the chance to get a pizza for 25 cents if the opening kickoff was returned for a touchdown (didn’t happen).

    Bottom line - keep it simple and appealing to your target audience.
  • The Challenge
    Papa John’s, the Louisville, Ky.-based pizza chain, relied on offline word-of-mouth buzz for most of its history. The brand only started advertising on TV 10 years ago, 15 years after it was created. But that word-of-mouth buzz hadn’t translated into online social networks like Facebook. As of November last year, the brand had precious little presence on the site. “It was small, mostly customers and fans,” said Jim Ensign, vp, marketing communications for the chain.

    The Plan   
    Papa John’s looked to kickstart its Facebook presence in November with a program that rewarded consumers for becoming fans on Facebook. During a 24-hour period, anyone who became a Papa John’s fan on the social networking site was given an online code which translated into a free pizza. To get the word out, Papa John’s bought a roadblock ad on Facebook and tapped its opt-in e-mail database of hardcore fans.

    The Results   
    After two weeks, Papa John’s had 1,800 fans on Facebook and 1,200 wall posts—the bulk of those fans were garnered during the free-pizza period. According to Facebook, 131,000 people became fans within a day. But the momentum has continued. As of last week, Papa John’s claimed 210,000 Facebook fans, which Ensign said made it the second fastest-growing brand on Facebook, next to Michael Phelps. Users tend to be vocal (typical comment left on Papa John’s wall:  “Open one in Laguna Beach!”). The brand is keeping up its Facebook presence by offering video and launching the occasional promotion, like a Super Bowl effort that dangled the chance to get a pizza for 25 cents if the opening kickoff was returned for a touchdown (didn’t happen).

    Bottom line - keep it simple and appealing to your target audience.
  • The Challenge
    Papa John’s, the Louisville, Ky.-based pizza chain, relied on offline word-of-mouth buzz for most of its history. The brand only started advertising on TV 10 years ago, 15 years after it was created. But that word-of-mouth buzz hadn’t translated into online social networks like Facebook. As of November last year, the brand had precious little presence on the site. “It was small, mostly customers and fans,” said Jim Ensign, vp, marketing communications for the chain.

    The Plan   
    Papa John’s looked to kickstart its Facebook presence in November with a program that rewarded consumers for becoming fans on Facebook. During a 24-hour period, anyone who became a Papa John’s fan on the social networking site was given an online code which translated into a free pizza. To get the word out, Papa John’s bought a roadblock ad on Facebook and tapped its opt-in e-mail database of hardcore fans.

    The Results   
    After two weeks, Papa John’s had 1,800 fans on Facebook and 1,200 wall posts—the bulk of those fans were garnered during the free-pizza period. According to Facebook, 131,000 people became fans within a day. But the momentum has continued. As of last week, Papa John’s claimed 210,000 Facebook fans, which Ensign said made it the second fastest-growing brand on Facebook, next to Michael Phelps. Users tend to be vocal (typical comment left on Papa John’s wall:  “Open one in Laguna Beach!”). The brand is keeping up its Facebook presence by offering video and launching the occasional promotion, like a Super Bowl effort that dangled the chance to get a pizza for 25 cents if the opening kickoff was returned for a touchdown (didn’t happen).

    Bottom line - keep it simple and appealing to your target audience.
  • The Challenge
    Papa John’s, the Louisville, Ky.-based pizza chain, relied on offline word-of-mouth buzz for most of its history. The brand only started advertising on TV 10 years ago, 15 years after it was created. But that word-of-mouth buzz hadn’t translated into online social networks like Facebook. As of November last year, the brand had precious little presence on the site. “It was small, mostly customers and fans,” said Jim Ensign, vp, marketing communications for the chain.

    The Plan   
    Papa John’s looked to kickstart its Facebook presence in November with a program that rewarded consumers for becoming fans on Facebook. During a 24-hour period, anyone who became a Papa John’s fan on the social networking site was given an online code which translated into a free pizza. To get the word out, Papa John’s bought a roadblock ad on Facebook and tapped its opt-in e-mail database of hardcore fans.

    The Results   
    After two weeks, Papa John’s had 1,800 fans on Facebook and 1,200 wall posts—the bulk of those fans were garnered during the free-pizza period. According to Facebook, 131,000 people became fans within a day. But the momentum has continued. As of last week, Papa John’s claimed 210,000 Facebook fans, which Ensign said made it the second fastest-growing brand on Facebook, next to Michael Phelps. Users tend to be vocal (typical comment left on Papa John’s wall:  “Open one in Laguna Beach!”). The brand is keeping up its Facebook presence by offering video and launching the occasional promotion, like a Super Bowl effort that dangled the chance to get a pizza for 25 cents if the opening kickoff was returned for a touchdown (didn’t happen).

    Bottom line - keep it simple and appealing to your target audience.
  • So, in a nutshell, here are some things to keep in mind when using Facebook for marketing purposes:

    Know your audience
    Provide quality, regular content
    Encourage discussion and engagement
    Don’t take yourself too seriously.
  • So, in a nutshell, here are some things to keep in mind when using Facebook for marketing purposes:

    Know your audience
    Provide quality, regular content
    Encourage discussion and engagement
    Don’t take yourself too seriously.
  • So, in a nutshell, here are some things to keep in mind when using Facebook for marketing purposes:

    Know your audience
    Provide quality, regular content
    Encourage discussion and engagement
    Don’t take yourself too seriously.
  • So, in a nutshell, here are some things to keep in mind when using Facebook for marketing purposes:

    Know your audience
    Provide quality, regular content
    Encourage discussion and engagement
    Don’t take yourself too seriously.
  • Twitter is a free service that allows anyone to say anything to anyone in 140 characters or less.

    You “tweet” out your answer to the questions “What are you doing right now?”

    Your Twitter “feed” shows the updates of everyone you follow.

    @ At reply. A public tweet directed at a fellow Twitter user that shows up in their Twitter stream.

    # Hashtag. Used to designate a topic such as “kmktraining” so that people can easily search for tweets on a topic.
  • Twitter is a free service that allows anyone to say anything to anyone in 140 characters or less.

    You “tweet” out your answer to the questions “What are you doing right now?”

    Your Twitter “feed” shows the updates of everyone you follow.

    @ At reply. A public tweet directed at a fellow Twitter user that shows up in their Twitter stream.

    # Hashtag. Used to designate a topic such as “kmktraining” so that people can easily search for tweets on a topic.
  • Twitter is a free service that allows anyone to say anything to anyone in 140 characters or less.

    You “tweet” out your answer to the questions “What are you doing right now?”

    Your Twitter “feed” shows the updates of everyone you follow.

    @ At reply. A public tweet directed at a fellow Twitter user that shows up in their Twitter stream.

    # Hashtag. Used to designate a topic such as “kmktraining” so that people can easily search for tweets on a topic.
  • Twitter is a free service that allows anyone to say anything to anyone in 140 characters or less.

    You “tweet” out your answer to the questions “What are you doing right now?”

    Your Twitter “feed” shows the updates of everyone you follow.

    @ At reply. A public tweet directed at a fellow Twitter user that shows up in their Twitter stream.

    # Hashtag. Used to designate a topic such as “kmktraining” so that people can easily search for tweets on a topic.
  • Twitter is a free service that allows anyone to say anything to anyone in 140 characters or less.

    You “tweet” out your answer to the questions “What are you doing right now?”

    Your Twitter “feed” shows the updates of everyone you follow.

    @ At reply. A public tweet directed at a fellow Twitter user that shows up in their Twitter stream.

    # Hashtag. Used to designate a topic such as “kmktraining” so that people can easily search for tweets on a topic.
  • Twitter helps you stay connected to your customers, industry, networking contacts, media contacts...whomever you choose!

    It’s great for real-time feedback and to quickly share information.

    It’s also good for disseminating offers to your customers or finding out about the latest in your industry....and positioning yourself as an expert in your particular industry.

    Can also be used for crisis communications.
  • Twitter helps you stay connected to your customers, industry, networking contacts, media contacts...whomever you choose!

    It’s great for real-time feedback and to quickly share information.

    It’s also good for disseminating offers to your customers or finding out about the latest in your industry....and positioning yourself as an expert in your particular industry.

    Can also be used for crisis communications.
  • Twitter helps you stay connected to your customers, industry, networking contacts, media contacts...whomever you choose!

    It’s great for real-time feedback and to quickly share information.

    It’s also good for disseminating offers to your customers or finding out about the latest in your industry....and positioning yourself as an expert in your particular industry.

    Can also be used for crisis communications.
  • Twitter helps you stay connected to your customers, industry, networking contacts, media contacts...whomever you choose!

    It’s great for real-time feedback and to quickly share information.

    It’s also good for disseminating offers to your customers or finding out about the latest in your industry....and positioning yourself as an expert in your particular industry.

    Can also be used for crisis communications.
  • Twitter helps you stay connected to your customers, industry, networking contacts, media contacts...whomever you choose!

    It’s great for real-time feedback and to quickly share information.

    It’s also good for disseminating offers to your customers or finding out about the latest in your industry....and positioning yourself as an expert in your particular industry.

    Can also be used for crisis communications.
  • During the Iranian elections, protestors took to the streets and Twitter to refute the election results. At its peak, the traffic was approaching 250,000 tweets PER HOUR.

    Major news outlets, who were shut out of the country by the ruling regime, turned to these feeds to understand what was happening on the ground. The government even asked Twitter to not do a scheduled upgrade - which would have shut down the site for several hours - so they could monitor the activity.

    The Iranian police eventually started posting mis-information using the twitter hashtags the protestors were using and started confiscating cell phone memory cards and laptops to investigate past transmissions.

    All this from a microblogging site.
  • Jet Blue was one of the first major brands to start to use Twitter in 2007

    The CEO simply said he “wanted to help customers”

    By taking down the barriers between Jet Blue employees and their customers, they moved those customers to being brand advocates.

    Having a personal touch is important in social media.
  • Jet Blue was one of the first major brands to start to use Twitter in 2007

    The CEO simply said he “wanted to help customers”

    By taking down the barriers between Jet Blue employees and their customers, they moved those customers to being brand advocates.

    Having a personal touch is important in social media.
  • Jet Blue was one of the first major brands to start to use Twitter in 2007

    The CEO simply said he “wanted to help customers”

    By taking down the barriers between Jet Blue employees and their customers, they moved those customers to being brand advocates.

    Having a personal touch is important in social media.
  • Twitter gives your constituents direct access to employees and a way to contribute to your company.
    It also gives you first-hand feedback and the opportunity to change a service blunder into a win for your organization.

    Follow the leaders in your industry and share content that positions you as an expert yourself.

    It’s immediate. It’s great for immediate offers as well as crisis communications.
  • Twitter gives your constituents direct access to employees and a way to contribute to your company.
    It also gives you first-hand feedback and the opportunity to change a service blunder into a win for your organization.

    Follow the leaders in your industry and share content that positions you as an expert yourself.

    It’s immediate. It’s great for immediate offers as well as crisis communications.
  • Twitter gives your constituents direct access to employees and a way to contribute to your company.
    It also gives you first-hand feedback and the opportunity to change a service blunder into a win for your organization.

    Follow the leaders in your industry and share content that positions you as an expert yourself.

    It’s immediate. It’s great for immediate offers as well as crisis communications.
  • Twitter gives your constituents direct access to employees and a way to contribute to your company.
    It also gives you first-hand feedback and the opportunity to change a service blunder into a win for your organization.

    Follow the leaders in your industry and share content that positions you as an expert yourself.

    It’s immediate. It’s great for immediate offers as well as crisis communications.
  • The good news is there’s free speech...the bad news is there’s free speech. You can’t control social media.
    Social media means you have to go where your customers are and ask permission to interact, a 180 from the way it’s been done before when we’d push messages to them.
    Admit mistakes and move on. Be free to fail.
  • The good news is there’s free speech...the bad news is there’s free speech. You can’t control social media.
    Social media means you have to go where your customers are and ask permission to interact, a 180 from the way it’s been done before when we’d push messages to them.
    Admit mistakes and move on. Be free to fail.
  • The good news is there’s free speech...the bad news is there’s free speech. You can’t control social media.
    Social media means you have to go where your customers are and ask permission to interact, a 180 from the way it’s been done before when we’d push messages to them.
    Admit mistakes and move on. Be free to fail.
  • It can be a Timesuck if you try to do it all at once. Pick one channel that would most effectively reach your target audience, learn it and move on to the next one.
    It’s fast. There’s no time to get things approved by committee.
    It’s a No B.S. Zone. Social media outlets can sense when you’re not being up-front or when you’re spinning them.
    We don’t know what’s next - things are changing rapidly. A year from now, Facebook might be abandoned and we’ll be talking about something completely different.
  • It can be a Timesuck if you try to do it all at once. Pick one channel that would most effectively reach your target audience, learn it and move on to the next one.
    It’s fast. There’s no time to get things approved by committee.
    It’s a No B.S. Zone. Social media outlets can sense when you’re not being up-front or when you’re spinning them.
    We don’t know what’s next - things are changing rapidly. A year from now, Facebook might be abandoned and we’ll be talking about something completely different.
  • It can be a Timesuck if you try to do it all at once. Pick one channel that would most effectively reach your target audience, learn it and move on to the next one.
    It’s fast. There’s no time to get things approved by committee.
    It’s a No B.S. Zone. Social media outlets can sense when you’re not being up-front or when you’re spinning them.
    We don’t know what’s next - things are changing rapidly. A year from now, Facebook might be abandoned and we’ll be talking about something completely different.
  • It can be a Timesuck if you try to do it all at once. Pick one channel that would most effectively reach your target audience, learn it and move on to the next one.
    It’s fast. There’s no time to get things approved by committee.
    It’s a No B.S. Zone. Social media outlets can sense when you’re not being up-front or when you’re spinning them.
    We don’t know what’s next - things are changing rapidly. A year from now, Facebook might be abandoned and we’ll be talking about something completely different.
  • Social media, if it’s to be effective, should be incorporated into your traditional marketing mix.
    Messaging - make sure what you’re saying on social media jives with your corporate brand. Don’t be too formal, however. It can be a tricky balance. Share content that your customers will find useful.
    Tools exist to update multiple social media channels at the same time.
    Use the feed on your corporate website - this provides additional content for your site as well as letting your customers know you’re on these channels.
    Include your presence in any other traditional advertising - like your print ads or on your corporate website.
  • Social media, if it’s to be effective, should be incorporated into your traditional marketing mix.
    Messaging - make sure what you’re saying on social media jives with your corporate brand. Don’t be too formal, however. It can be a tricky balance. Share content that your customers will find useful.
    Tools exist to update multiple social media channels at the same time.
    Use the feed on your corporate website - this provides additional content for your site as well as letting your customers know you’re on these channels.
    Include your presence in any other traditional advertising - like your print ads or on your corporate website.
  • Social media, if it’s to be effective, should be incorporated into your traditional marketing mix.
    Messaging - make sure what you’re saying on social media jives with your corporate brand. Don’t be too formal, however. It can be a tricky balance. Share content that your customers will find useful.
    Tools exist to update multiple social media channels at the same time.
    Use the feed on your corporate website - this provides additional content for your site as well as letting your customers know you’re on these channels.
    Include your presence in any other traditional advertising - like your print ads or on your corporate website.
  • Social media, if it’s to be effective, should be incorporated into your traditional marketing mix.
    Messaging - make sure what you’re saying on social media jives with your corporate brand. Don’t be too formal, however. It can be a tricky balance. Share content that your customers will find useful.
    Tools exist to update multiple social media channels at the same time.
    Use the feed on your corporate website - this provides additional content for your site as well as letting your customers know you’re on these channels.
    Include your presence in any other traditional advertising - like your print ads or on your corporate website.
  • There are a number of ways you can measure your social media presence:

    Facebook reports
    YouTube views
    No. of friends or followers
    No of posts on your wall or in your forum and the number of re-tweets you receive

    Ultimately, however, tracking social media’s return on investment should be similar to how you track your traditional advertising. If you tweet out an offer for tomorrow’s lunch hour with a special code, how many people took advantage of that?

    Social media ROI can be difficult to track however since at it’s heart it is branding and word-of-mouth advertising.

    One thing that is for certain, however - your customers are out there and using these tools. If you’re not, you’re missing out.
  • There are a number of ways you can measure your social media presence:

    Facebook reports
    YouTube views
    No. of friends or followers
    No of posts on your wall or in your forum and the number of re-tweets you receive

    Ultimately, however, tracking social media’s return on investment should be similar to how you track your traditional advertising. If you tweet out an offer for tomorrow’s lunch hour with a special code, how many people took advantage of that?

    Social media ROI can be difficult to track however since at it’s heart it is branding and word-of-mouth advertising.

    One thing that is for certain, however - your customers are out there and using these tools. If you’re not, you’re missing out.
  • There are a number of ways you can measure your social media presence:

    Facebook reports
    YouTube views
    No. of friends or followers
    No of posts on your wall or in your forum and the number of re-tweets you receive

    Ultimately, however, tracking social media’s return on investment should be similar to how you track your traditional advertising. If you tweet out an offer for tomorrow’s lunch hour with a special code, how many people took advantage of that?

    Social media ROI can be difficult to track however since at it’s heart it is branding and word-of-mouth advertising.

    One thing that is for certain, however - your customers are out there and using these tools. If you’re not, you’re missing out.
  • There are a number of ways you can measure your social media presence:

    Facebook reports
    YouTube views
    No. of friends or followers
    No of posts on your wall or in your forum and the number of re-tweets you receive

    Ultimately, however, tracking social media’s return on investment should be similar to how you track your traditional advertising. If you tweet out an offer for tomorrow’s lunch hour with a special code, how many people took advantage of that?

    Social media ROI can be difficult to track however since at it’s heart it is branding and word-of-mouth advertising.

    One thing that is for certain, however - your customers are out there and using these tools. If you’re not, you’re missing out.
  • There are a number of ways you can measure your social media presence:

    Facebook reports
    YouTube views
    No. of friends or followers
    No of posts on your wall or in your forum and the number of re-tweets you receive

    Ultimately, however, tracking social media’s return on investment should be similar to how you track your traditional advertising. If you tweet out an offer for tomorrow’s lunch hour with a special code, how many people took advantage of that?

    Social media ROI can be difficult to track however since at it’s heart it is branding and word-of-mouth advertising.

    One thing that is for certain, however - your customers are out there and using these tools. If you’re not, you’re missing out.
  • Transcript

    • 1. Web 2.0, Social Media and Beyond Pam Maher Principal KMK Media Group Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    • 2. LET’S TALK...SOCIAL MEDIA Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    • 3. LET’S TALK...SOCIAL MEDIA • The Bad News...And the Good Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    • 4. LET’S TALK...SOCIAL MEDIA • The Bad News...And the Good • Strategy, Not Tools Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    • 5. LET’S TALK...SOCIAL MEDIA • The Bad News...And the Good • Strategy, Not Tools • How’d They Do That? Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    • 6. LET’S TALK...SOCIAL MEDIA • The Bad News...And the Good • Strategy, Not Tools • How’d They Do That? • Pitfalls Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    • 7. LET’S TALK...SOCIAL MEDIA • The Bad News...And the Good • Strategy, Not Tools • How’d They Do That? • Pitfalls •Q & A (tweet questions: & tag with #kmktraining) Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    • 8. THE BAD NEWS... • Traditional Mass Marketing is not the ideal way to personalize your brand. Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    • 9. Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    • 10. Local TV News Down 12% Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    • 11. Local TV News Down 12% Advice from Family/Friends Up 3% Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    • 12. Local TV News Down 12% Advice from Family/Friends Up 3% Advice from Co-Workers Up 7% Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    • 13. Local TV News Down 12% Advice from Family/Friends Up 3% Advice from Co-Workers Up 7% Social Networking Sites Up 9% Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    • 14. PERSONALIZE YOUR BRAND Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    • 15. PERSONALIZE YOUR BRAND “People relate to people, not companies.” Tony Hsieh, CEO, Zappos.com Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    • 16. JUST SAY NO TO... MARKETING • People can control the messages and content they pay attention to today. Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    • 17. JUST SAY NO TO... MARKETING • People can control the messages and content they pay attention to today. Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    • 18. THE GOOD NEWS You have new tools to use that will personalize your brand when used within an overarching, integrated marketing mix. Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    • 19. THE GOOD NEWS You have new tools to use that will personalize your brand when used within an overarching, integrated marketing mix. Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    • 20. WHAT IS SOCIAL MEDIA? Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    • 21. WHAT IS SOCIAL MEDIA? • Like a business networking event...without time or space constraints Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    • 22. WHAT IS SOCIAL MEDIA? • Like a business networking event...without time or space constraints • What do you do at a networking event? Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    • 23. WHAT IS SOCIAL MEDIA? • Like a business networking event...without time or space constraints • What do you do at a networking event? • Engage people Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    • 24. WHAT IS SOCIAL MEDIA? • Like a business networking event...without time or space constraints • What do you do at a networking event? • Engage people • Start conversations Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    • 25. WHAT IS SOCIAL MEDIA? • Like a business networking event...without time or space constraints • What do you do at a networking event? • Engage people • Start conversations • Ask questions Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    • 26. WHAT IS SOCIAL MEDIA? • Like a business networking event...without time or space constraints • What do you do at a networking event? • Engage people • Help others • Start conversations • Ask questions Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    • 27. WHAT IS SOCIAL MEDIA? • Like a business networking event...without time or space constraints • What do you do at a networking event? • Engage people • Help others • Start conversations • Get advice • Ask questions Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    • 28. WHAT IS SOCIAL MEDIA? • Like a business networking event...without time or space constraints • What do you do at a networking event? • Engage people • Help others • Start conversations • Get advice • Ask questions • ADD VALUE Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    • 29. USES OF SOCIAL MEDIA Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    • 30. USES OF SOCIAL MEDIA Publish Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    • 31. USES OF SOCIAL MEDIA Publish Share Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    • 32. USES OF SOCIAL MEDIA Publish Network Share Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    • 33. USES OF SOCIAL MEDIA Great! Let’s get started! Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    • 34. Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    • 35. Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    • 36. STRATEGY, THEN TOOLS Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    • 37. STRATEGY, THEN TOOLS Social media is only effective when you think of it as part of your overall marketing plan. Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    • 38. QUESTION EVERYTHING Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    • 39. QUESTION EVERYTHING • Who are you targeting? Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    • 40. QUESTION EVERYTHING • Who are you targeting? • Why are you targeting them? Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    • 41. QUESTION EVERYTHING • Who are you targeting? • Why are you targeting them? • How will you reach them? Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    • 42. QUESTION EVERYTHING • Who are you targeting? • Why are you targeting them? • How will you reach them? • How do make them Brand Advocates? Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    • 43. Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    • 44. FROM AWARENESS TO ADVOCACY Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    • 45. FROM AWARENESS TO ADVOCACY Awareness Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    • 46. FROM AWARENESS TO ADVOCACY Interest Awareness Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    • 47. FROM AWARENESS TO ADVOCACY Action Interest Awareness Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    • 48. FROM AWARENESS TO ADVOCACY Evaluation Action Interest Awareness Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    • 49. FROM AWARENESS TO ADVOCACY Advocacy Evaluation Action Interest Awareness Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    • 50. FROM AWARENESS TO ADVOCACY Advocacy Evaluation Action Interest Awareness Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    • 51. HOW’D THEY DO THAT? Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    • 52. HOW’D THEY DO THAT? • Sharing...not Control Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    • 53. HOW’D THEY DO THAT? • Sharing...not Control • Honest...not Corporate Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    • 54. HOW’D THEY DO THAT? • Sharing...not Control • Honest...not Corporate • Transparent...not Bureaucratic Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    • 55. HOW’D THEY DO THAT? • Sharing...not Control • Honest...not Corporate • Transparent...not Bureaucratic • Risky...not Safe Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    • 56. HOW’D THEY DO THAT? • Sharing...not Control • Honest...not Corporate • Transparent...not Bureaucratic • Risky...not Safe • Fast...not Ponderous Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    • 57. FACEBOOK BASICS Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    • 58. FACEBOOK BASICS • Probably the best-known of the social media outlets. Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    • 59. FACEBOOK BASICS • Probably the best-known of the social media outlets. • Personal start - a “Profile” Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    • 60. FACEBOOK BASICS • Probably the best-known of the social media outlets. • Personal start - a “Profile” • Business start - a “Page” Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    • 61. FACEBOOK BASICS • Probably the best-known of the social media outlets. • Personal start - a “Profile” • Business start - a “Page” • Businesses add “fans” Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    • 62. FACEBOOK BASICS • Probably the best-known of the social media outlets. • Personal start - a “Profile” • Business start - a “Page” • Businesses add “fans” • Media-rich environment Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    • 63. WHY USE FACEBOOK? Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    • 64. WHY USE FACEBOOK? • Useful for a deeper experience than with Twitter or LinkedIn Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    • 65. WHY USE FACEBOOK? • Useful for a deeper experience than with Twitter or LinkedIn • Fastest growing social media site, particularly among users 35+ Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    • 66. WHY USE FACEBOOK? • Useful for a deeper experience than with Twitter or LinkedIn • Fastest growing social media site, particularly among users 35+ • You’re missing opportunities if you’re not on it. Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    • 67. FACEBOOK: SKITTLES Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    • 68. FACEBOOK: SKITTLES Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    • 69. FACEBOOK: PAPA JOHN’S Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    • 70. FACEBOOK: PAPA JOHN’S • Promotion - free pizza to first fans in a 24-hour period. • Results - 1,800 Facebook fans & 1,200 wall posts in 2 weeks • Today, 300,000 fans and regular interaction with customers Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    • 71. FACEBOOK TAKE-AWAYS Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    • 72. FACEBOOK TAKE-AWAYS • Know your audience Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    • 73. FACEBOOK TAKE-AWAYS • Know your audience • Provide quality, regular content Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    • 74. FACEBOOK TAKE-AWAYS • Know your audience • Provide quality, regular content • Encourage discussion and engagement Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    • 75. FACEBOOK TAKE-AWAYS • Know your audience • Provide quality, regular content • Encourage discussion and engagement • Don’t take yourself too seriously. Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    • 76. TWITTER BASICS Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    • 77. TWITTER BASICS • Microblogging - 140 characters or less Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    • 78. TWITTER BASICS • Microblogging - 140 characters or less • You “follow” people & they “follow” you Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    • 79. TWITTER BASICS • Microblogging - 140 characters or less • You “follow” people & they “follow” you • “Tweet” your answer to the question “What are you doing right now?” Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    • 80. TWITTER BASICS • Microblogging - 140 characters or less • You “follow” people & they “follow” you • “Tweet” your answer to the question “What are you doing right now?” • Your Twitter “feed” shows the updates of everyone you follow. Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    • 81. TWITTER BASICS • Microblogging - 140 characters or less • You “follow” people & they “follow” you • “Tweet” your answer to the question “What are you doing right now?” • Your Twitter “feed” shows the updates of everyone you follow. • Symbols: “@” & “#” Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    • 82. WHY USE TWITTER Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    • 83. WHY USE TWITTER • Stay connected Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    • 84. WHY USE TWITTER • Stay connected • Get real-time feedback Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    • 85. WHY USE TWITTER • Stay connected • Get real-time feedback • Disseminate offers Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    • 86. WHY USE TWITTER • Stay connected • Get real-time feedback • Disseminate offers • Learn from industry leaders Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    • 87. WHY USE TWITTER • Stay connected • Get real-time feedback • Disseminate offers • Learn from industry leaders • Crisis Communications Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    • 88. TWITTER EXAMPLE Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    • 89. TWITTER: JET BLUE Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    • 90. TWITTER: JET BLUE • Feb. 2009 - 26,000 followers • Sept. 2009 - 1.2 million followers Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    • 91. TWITTER TAKE-AWAYS Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    • 92. TWITTER TAKE-AWAYS • Breaks down the barriers between companies and customers Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    • 93. TWITTER TAKE-AWAYS • Breaks down the barriers between companies and customers • Excellent for keeping up with industry news Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    • 94. TWITTER TAKE-AWAYS • Breaks down the barriers between companies and customers • Excellent for keeping up with industry news • Position yourself as an expert Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    • 95. TWITTER TAKE-AWAYS • Breaks down the barriers between companies and customers • Excellent for keeping up with industry news • Position yourself as an expert • It’s immediate - good for special offers or crisis communications Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    • 96. PITFALLS Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    • 97. PITFALLS • Free speech. Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    • 98. PITFALLS • Free speech. • You go to your customers. Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    • 99. PITFALLS • Free speech. • You go to your customers. • You will fail. Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    • 100. PITFALLS Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    • 101. PITFALLS • It can be a Timesuck. Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    • 102. PITFALLS • It can be a Timesuck. • It’s immediate. Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    • 103. PITFALLS • It can be a Timesuck. • It’s immediate. • It’s a No B.S. Zone. Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    • 104. PITFALLS • It can be a Timesuck. • It’s immediate. • It’s a No B.S. Zone. • Seeing the future. Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    • 105. INTEGRATION Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    • 106. INTEGRATION • Message Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    • 107. INTEGRATION • Message • Tools for integration Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    • 108. INTEGRATION • Message • Tools for integration • Consume your feeds Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    • 109. INTEGRATION • Message • Tools for integration • Consume your feeds • Promote your presence Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    • 110. MEASURING ENGAGEMENT Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    • 111. MEASURING ENGAGEMENT • Facebook Activity Reports Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    • 112. MEASURING ENGAGEMENT • Facebook Activity Reports • Views on YouTube Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    • 113. MEASURING ENGAGEMENT • Facebook Activity Reports • Views on YouTube • No. of Friends/Followers Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    • 114. MEASURING ENGAGEMENT • Facebook Activity Reports • Views on YouTube • No. of Friends/Followers • Wall/Forum posts & re-tweets Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    • 115. MEASURING ENGAGEMENT • Facebook Activity Reports • Views on YouTube • No. of Friends/Followers • Wall/Forum posts & re-tweets • ROI Measurement Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    • 116. Q&A •Tweet your questions - tag with #kmktraining •Email: pam@kmkmedia.com •Call: KMK Media Group at 815-399-2805 •View this presentation: www.kmkmedia.com/expo2009 Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia