Fans, Friends & Followers:
    Marketing Your Organization
Effectively Through Social Media


                            ...
LET’S TALK...SOCIAL MEDIA




          www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
LET’S TALK...SOCIAL MEDIA
• The   Bad News...And the Good




                       www.kmkmedia.com | Facebook.com/kmkme...
LET’S TALK...SOCIAL MEDIA
• The   Bad News...And the Good

• Strategy, Not Tools




                        www.kmkmedia....
LET’S TALK...SOCIAL MEDIA
• The   Bad News...And the Good

• Strategy, Not Tools

• Facebook   & Twitter basics




      ...
LET’S TALK...SOCIAL MEDIA
• The   Bad News...And the Good

• Strategy, Not Tools

• Facebook   & Twitter basics

• Pitfall...
LET’S TALK...SOCIAL MEDIA
• The   Bad News...And the Good

• Strategy, Not Tools

• Facebook   & Twitter basics

• Pitfall...
LET’S TALK...SOCIAL MEDIA
• The   Bad News...And the Good

• Strategy, Not Tools

• Facebook    & Twitter basics

• Pitfal...
THE BAD NEWS...
• Traditional
           Mass Marketing is not the ideal way to personalize
 your brand.




             ...
www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
Local TV News Down 12%




www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
Local TV News Down 12%

           Advice from Family/Friends
                     Up 3%




www.kmkmedia.com | Facebook.c...
Local TV News Down 12%

           Advice from Family/Friends
                     Up 3%

            Advice from Co-Worke...
Local TV News Down 12%

           Advice from Family/Friends
                     Up 3%

            Advice from Co-Worke...
JUST SAY NO TO...
               MARKETING
• People can control the messages and content they pay
 attention to today.



...
JUST SAY NO TO...
               MARKETING
• People can control the messages and content they pay
 attention to today.



...
THE GOOD NEWS

You have new tools to use that will personalize your brand
when used within an overarching, integrated mark...
THE GOOD NEWS

You have new tools to use that will personalize your brand
when used within an overarching, integrated mark...
WHAT IS SOCIAL MEDIA?




         www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
WHAT IS SOCIAL MEDIA?
• Like
     a business networking event...without time or space
 constraints




                   ...
WHAT IS SOCIAL MEDIA?
• Like
     a business networking event...without time or space
 constraints

• What   do you do at ...
WHAT IS SOCIAL MEDIA?
• Like
     a business networking event...without time or space
 constraints

• What   do you do at ...
WHAT IS SOCIAL MEDIA?
• Like
     a business networking event...without time or space
 constraints

• What   do you do at ...
WHAT IS SOCIAL MEDIA?
• Like
     a business networking event...without time or space
 constraints

• What   do you do at ...
WHAT IS SOCIAL MEDIA?
• Like
     a business networking event...without time or space
 constraints

• What   do you do at ...
WHAT IS SOCIAL MEDIA?
• Like
     a business networking event...without time or space
 constraints

• What   do you do at ...
WHAT IS SOCIAL MEDIA?
• Like
     a business networking event...without time or space
 constraints

• What   do you do at ...
USES OF SOCIAL MEDIA




        www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
USES OF SOCIAL MEDIA

     Publish




               www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
USES OF SOCIAL MEDIA

     Publish



               Share



               www.kmkmedia.com | Facebook.com/kmkmedia | tw...
USES OF SOCIAL MEDIA

     Publish            Network



               Share



               www.kmkmedia.com | Faceboo...
www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
STRATEGY, THEN TOOLS




        www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
STRATEGY, THEN TOOLS




Social media is only effective when you think of it as
part of your overall marketing plan.

    ...
QUESTION EVERYTHING




        www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
QUESTION EVERYTHING
• Who   are you targeting?




                             www.kmkmedia.com | Facebook.com/kmkmedia |...
QUESTION EVERYTHING
• Who   are you targeting?

• Why   are you targeting them?




                             www.kmkme...
QUESTION EVERYTHING
• Who   are you targeting?

• Why   are you targeting them?

• How   will you reach them?




        ...
QUESTION EVERYTHING
• Who   are you targeting?

• Why   are you targeting them?

• How   will you reach them?

• How   do ...
300,000,000




              www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
FROM AWARENESS TO
    ADVOCACY




       www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
FROM AWARENESS TO
    ADVOCACY




 Awareness


             www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmed...
FROM AWARENESS TO
    ADVOCACY



       Interest
 Awareness


             www.kmkmedia.com | Facebook.com/kmkmedia | twi...
FROM AWARENESS TO
    ADVOCACY


              Action
       Interest
 Awareness


             www.kmkmedia.com | Faceboo...
FROM AWARENESS TO
    ADVOCACY

                Evaluation
              Action
       Interest
 Awareness


             ...
FROM AWARENESS TO
    ADVOCACY
                             Advocacy
                Evaluation
              Action
     ...
FROM AWARENESS TO
    ADVOCACY
                             Advocacy
                Evaluation
              Action
     ...
HOW’D THEY DO THAT?




        www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
HOW’D THEY DO THAT?
• Sharing...not   Control




                            www.kmkmedia.com | Facebook.com/kmkmedia | t...
HOW’D THEY DO THAT?
• Sharing...not   Control

• Honest...not    Corporate




                              www.kmkmedia....
HOW’D THEY DO THAT?
• Sharing...not   Control

• Honest...not    Corporate

• Transparent...not   Bureaucratic




       ...
HOW’D THEY DO THAT?
• Sharing...not   Control

• Honest...not    Corporate

• Transparent...not    Bureaucratic

• Risky.....
HOW’D THEY DO THAT?
• Sharing...not   Control

• Honest...not    Corporate

• Transparent...not    Bureaucratic

• Risky.....
FACEBOOK BASICS
                                                   Wall

                                                 ...
WHY USE FACEBOOK?




       www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
WHY USE FACEBOOK?
  • Usefulfor a deeper experience than with
   Twitter or LinkedIn




             www.kmkmedia.com | F...
WHY USE FACEBOOK?
  • Usefulfor a deeper experience than with
   Twitter or LinkedIn

  • Fastest
         growing social ...
WHY USE FACEBOOK?
  • Usefulfor a deeper experience than with
   Twitter or LinkedIn

  • Fastest
         growing social ...
WHY USE FACEBOOK?
  • Usefulfor a deeper experience than with
   Twitter or LinkedIn

  • Fastest
         growing social ...
WHY USE FACEBOOK?
  • Usefulfor a deeper experience than with
   Twitter or LinkedIn

  • Fastest
         growing social ...
FACEBOOK TAKE-AWAYS




        www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
FACEBOOK TAKE-AWAYS
• Know   your audience




                         www.kmkmedia.com | Facebook.com/kmkmedia | twitter...
FACEBOOK TAKE-AWAYS
• Know   your audience

• Provide   quality, regular content




                                www.k...
FACEBOOK TAKE-AWAYS
• Know   your audience

• Provide   quality, regular content

• Encourage    discussion and engagement...
FACEBOOK TAKE-AWAYS
• Know    your audience

• Provide   quality, regular content

• Encourage    discussion and engagemen...
TWITTER BASICS




     www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
TWITTER BASICS




                         Status Update Box




     www.kmkmedia.com | Facebook.com/kmkmedia | twitter....
TWITTER BASICS




     www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
TWITTER BASICS
                             Bio Bar



                           News Feed




                        Sh...
TWITTER BASICS




     www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
TWITTER BASICS



                                     Followers




     www.kmkmedia.com | Facebook.com/kmkmedia | twitt...
TWITTER BASICS




     www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
TWITTER BASICS
       PIC’s Coupon




     www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
WHY USE TWITTER




      www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
WHY USE TWITTER
• Stay   connected




                     www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
WHY USE TWITTER
• Stay   connected

• Get    real-time feedback




                              www.kmkmedia.com | Faceb...
WHY USE TWITTER
• Stay   connected

• Get    real-time feedback

• Keep    up with industry news




                     ...
WHY USE TWITTER
• Stay   connected

• Get    real-time feedback

• Keep    up with industry news

• Disseminate    offers
...
WHY USE TWITTER
• Stay   connected

• Get    real-time feedback

• Keep    up with industry news

• Disseminate    offers
...
WHY USE TWITTER
• Stay   connected

• Get    real-time feedback

• Keep     up with industry news

• Disseminate    offers...
PITFALLS




  www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
PITFALLS
• Free   speech.




                     www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
PITFALLS
• Free   speech.

• You    go to your customers.




                                 www.kmkmedia.com | Facebook...
PITFALLS
• Free   speech.

• You    go to your customers.

•   You will fail.




                                 www.kmk...
PITFALLS
• Free   speech.

• You    go to your customers.

•   You will fail.

• Timesuck.




                           ...
PITFALLS
• Free    speech.

• You     go to your customers.

•   You will fail.

• Timesuck.

• It’s   quick...and honest
...
PITFALLS
• Free    speech.

• You     go to your customers.

•   You will fail.

• Timesuck.

• It’s   quick...and honest
...
INTEGRATION




    www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
INTEGRATION
• Message




                www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
INTEGRATION
• Message

• Tools   for integration




                            www.kmkmedia.com | Facebook.com/kmkmedia ...
INTEGRATION
• Message

• Tools   for integration

• Consume     your feeds




                            www.kmkmedia.co...
INTEGRATION
• Message

• Tools   for integration

• Consume     your feeds

• Promote    your presence



                ...
MEASURING ENGAGEMENT




        www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
MEASURING ENGAGEMENT
            • Facebook Activity                 Reports




        www.kmkmedia.com | Facebook.com/k...
MEASURING ENGAGEMENT
            • Facebook Activity                 Reports

            • Views        on YouTube




  ...
MEASURING ENGAGEMENT
            • Facebook Activity                 Reports

            • Views        on YouTube

     ...
MEASURING ENGAGEMENT
            • Facebook Activity                 Reports

            • Views        on YouTube

     ...
MEASURING ENGAGEMENT
            • Facebook Activity                 Reports

            • Views        on YouTube

     ...
Q&A
•Tweet your questions - tag with #kmktraining
•Email: pam@kmkmedia.com
•Call: KMK Media Group at 815-399-2805
•View th...
Upcoming SlideShare
Loading in...5
×

NICNE Freeport presentation

1,338

Published on

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
1,338
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
11
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • If you have questions please interrupt me.

    Altho I do social media, sell social media and plan social-media strategy, I’m only 1 of a team of 8 people and we can all chime in.

    If you’d like, tweet your questions and add “Hash-tag KMKTraining” so we can track them to answer them while we’re here or after the event if you’d like.
  • If you have questions please interrupt me.

    Altho I do social media, sell social media and plan social-media strategy, I’m only 1 of a team of 8 people and we can all chime in.

    If you’d like, tweet your questions and add “Hash-tag KMKTraining” so we can track them to answer them while we’re here or after the event if you’d like.
  • If you have questions please interrupt me.

    Altho I do social media, sell social media and plan social-media strategy, I’m only 1 of a team of 8 people and we can all chime in.

    If you’d like, tweet your questions and add “Hash-tag KMKTraining” so we can track them to answer them while we’re here or after the event if you’d like.
  • If you have questions please interrupt me.

    Altho I do social media, sell social media and plan social-media strategy, I’m only 1 of a team of 8 people and we can all chime in.

    If you’d like, tweet your questions and add “Hash-tag KMKTraining” so we can track them to answer them while we’re here or after the event if you’d like.
  • If you have questions please interrupt me.

    Altho I do social media, sell social media and plan social-media strategy, I’m only 1 of a team of 8 people and we can all chime in.

    If you’d like, tweet your questions and add “Hash-tag KMKTraining” so we can track them to answer them while we’re here or after the event if you’d like.
  • If you have questions please interrupt me.

    Altho I do social media, sell social media and plan social-media strategy, I’m only 1 of a team of 8 people and we can all chime in.

    If you’d like, tweet your questions and add “Hash-tag KMKTraining” so we can track them to answer them while we’re here or after the event if you’d like.
  • For years, marketers have “done marketing” - we’re all looking for ways to differentiate our businesses.

    They’ve pushed their message out at trade shows, in their packaging, in print ads and broadcast ads.

    They’ve spent millions on design and messaging.

    When you think of your favorite place to buy, for example, clothing. Why do you like it? Have you told your friends about it? If so, it’s probably because you’ve gotten great customer service at a good price.
  • Traditional media outlets have declined - in 2006, local TV news was used by 74% of American Internet users. In 2008, that was 62%.

    But Social Media site usage surged 9% in the same time period. Also, word of mouth from family, friends or coworkers also increased.
  • Traditional media outlets have declined - in 2006, local TV news was used by 74% of American Internet users. In 2008, that was 62%.

    But Social Media site usage surged 9% in the same time period. Also, word of mouth from family, friends or coworkers also increased.
  • Traditional media outlets have declined - in 2006, local TV news was used by 74% of American Internet users. In 2008, that was 62%.

    But Social Media site usage surged 9% in the same time period. Also, word of mouth from family, friends or coworkers also increased.
  • Traditional media outlets have declined - in 2006, local TV news was used by 74% of American Internet users. In 2008, that was 62%.

    But Social Media site usage surged 9% in the same time period. Also, word of mouth from family, friends or coworkers also increased.
  • Traditional media outlets have declined - in 2006, local TV news was used by 74% of American Internet users. In 2008, that was 62%.

    But Social Media site usage surged 9% in the same time period. Also, word of mouth from family, friends or coworkers also increased.
  • Traditional media outlets have declined - in 2006, local TV news was used by 74% of American Internet users. In 2008, that was 62%.

    But Social Media site usage surged 9% in the same time period. Also, word of mouth from family, friends or coworkers also increased.
  • Traditional media outlets have declined - in 2006, local TV news was used by 74% of American Internet users. In 2008, that was 62%.

    But Social Media site usage surged 9% in the same time period. Also, word of mouth from family, friends or coworkers also increased.
  • Traditional media outlets have declined - in 2006, local TV news was used by 74% of American Internet users. In 2008, that was 62%.

    But Social Media site usage surged 9% in the same time period. Also, word of mouth from family, friends or coworkers also increased.
  • Traditional media outlets have declined - in 2006, local TV news was used by 74% of American Internet users. In 2008, that was 62%.

    But Social Media site usage surged 9% in the same time period. Also, word of mouth from family, friends or coworkers also increased.
  • Traditional media outlets have declined - in 2006, local TV news was used by 74% of American Internet users. In 2008, that was 62%.

    But Social Media site usage surged 9% in the same time period. Also, word of mouth from family, friends or coworkers also increased.
  • Traditional media outlets have declined - in 2006, local TV news was used by 74% of American Internet users. In 2008, that was 62%.

    But Social Media site usage surged 9% in the same time period. Also, word of mouth from family, friends or coworkers also increased.
  • Traditional media outlets have declined - in 2006, local TV news was used by 74% of American Internet users. In 2008, that was 62%.

    But Social Media site usage surged 9% in the same time period. Also, word of mouth from family, friends or coworkers also increased.
  • Bad news point no. 2 regarding traditional marketing - people are realizing that THEY control the messages they receive.

    There’s Caller ID, the National Do Not Call Registry, Tivo, satellite radio, the delete button...it goes on and on.

    They can tune out advertising messages more than ever before.
  • Bad news point no. 2 regarding traditional marketing - people are realizing that THEY control the messages they receive.

    There’s Caller ID, the National Do Not Call Registry, Tivo, satellite radio, the delete button...it goes on and on.

    They can tune out advertising messages more than ever before.
  • Bad news point no. 2 regarding traditional marketing - people are realizing that THEY control the messages they receive.

    There’s Caller ID, the National Do Not Call Registry, Tivo, satellite radio, the delete button...it goes on and on.

    They can tune out advertising messages more than ever before.
  • Bad news point no. 2 regarding traditional marketing - people are realizing that THEY control the messages they receive.

    There’s Caller ID, the National Do Not Call Registry, Tivo, satellite radio, the delete button...it goes on and on.

    They can tune out advertising messages more than ever before.
  • What this means, however, is that people are CHOOSING to interact with companies and brands online today as well.

    And that’s good for marketers.

    We’re moving from an “interruption” model - where we’re trying to interrupt people’s lives to get them to listen to our message - to an “ENGAGEMENT” model where consumers choose or allow us to engage with them.

    There are new tools available to you today that invite consumers to interact with your brand and make it their own, which only deepens their loyalty.

    There are blogs and RSS feeds; social media sites like Facebook, Twitter and LinkedIn; YouTube; online polls and more
  • What this means, however, is that people are CHOOSING to interact with companies and brands online today as well.

    And that’s good for marketers.

    We’re moving from an “interruption” model - where we’re trying to interrupt people’s lives to get them to listen to our message - to an “ENGAGEMENT” model where consumers choose or allow us to engage with them.

    There are new tools available to you today that invite consumers to interact with your brand and make it their own, which only deepens their loyalty.

    There are blogs and RSS feeds; social media sites like Facebook, Twitter and LinkedIn; YouTube; online polls and more
  • What this means, however, is that people are CHOOSING to interact with companies and brands online today as well.

    And that’s good for marketers.

    We’re moving from an “interruption” model - where we’re trying to interrupt people’s lives to get them to listen to our message - to an “ENGAGEMENT” model where consumers choose or allow us to engage with them.

    There are new tools available to you today that invite consumers to interact with your brand and make it their own, which only deepens their loyalty.

    There are blogs and RSS feeds; social media sites like Facebook, Twitter and LinkedIn; YouTube; online polls and more
  • What this means, however, is that people are CHOOSING to interact with companies and brands online today as well.

    And that’s good for marketers.

    We’re moving from an “interruption” model - where we’re trying to interrupt people’s lives to get them to listen to our message - to an “ENGAGEMENT” model where consumers choose or allow us to engage with them.

    There are new tools available to you today that invite consumers to interact with your brand and make it their own, which only deepens their loyalty.

    There are blogs and RSS feeds; social media sites like Facebook, Twitter and LinkedIn; YouTube; online polls and more
  • So what is social media?

    One good way to look at it is to compare it to a business networking event or cocktail party, without time constraints or space limitations and potentially with every single one of the people who have a Facebook or Twitter account.

    Your goals on social media are very similar to the goals at a networking event:

    Engage people
    Start conversations
    Ask questions
    Help others
    Get advice
    And, above all, Add Value.
  • So what is social media?

    One good way to look at it is to compare it to a business networking event or cocktail party, without time constraints or space limitations and potentially with every single one of the people who have a Facebook or Twitter account.

    Your goals on social media are very similar to the goals at a networking event:

    Engage people
    Start conversations
    Ask questions
    Help others
    Get advice
    And, above all, Add Value.
  • So what is social media?

    One good way to look at it is to compare it to a business networking event or cocktail party, without time constraints or space limitations and potentially with every single one of the people who have a Facebook or Twitter account.

    Your goals on social media are very similar to the goals at a networking event:

    Engage people
    Start conversations
    Ask questions
    Help others
    Get advice
    And, above all, Add Value.
  • So what is social media?

    One good way to look at it is to compare it to a business networking event or cocktail party, without time constraints or space limitations and potentially with every single one of the people who have a Facebook or Twitter account.

    Your goals on social media are very similar to the goals at a networking event:

    Engage people
    Start conversations
    Ask questions
    Help others
    Get advice
    And, above all, Add Value.
  • So what is social media?

    One good way to look at it is to compare it to a business networking event or cocktail party, without time constraints or space limitations and potentially with every single one of the people who have a Facebook or Twitter account.

    Your goals on social media are very similar to the goals at a networking event:

    Engage people
    Start conversations
    Ask questions
    Help others
    Get advice
    And, above all, Add Value.
  • So what is social media?

    One good way to look at it is to compare it to a business networking event or cocktail party, without time constraints or space limitations and potentially with every single one of the people who have a Facebook or Twitter account.

    Your goals on social media are very similar to the goals at a networking event:

    Engage people
    Start conversations
    Ask questions
    Help others
    Get advice
    And, above all, Add Value.
  • So what is social media?

    One good way to look at it is to compare it to a business networking event or cocktail party, without time constraints or space limitations and potentially with every single one of the people who have a Facebook or Twitter account.

    Your goals on social media are very similar to the goals at a networking event:

    Engage people
    Start conversations
    Ask questions
    Help others
    Get advice
    And, above all, Add Value.
  • So what is social media?

    One good way to look at it is to compare it to a business networking event or cocktail party, without time constraints or space limitations and potentially with every single one of the people who have a Facebook or Twitter account.

    Your goals on social media are very similar to the goals at a networking event:

    Engage people
    Start conversations
    Ask questions
    Help others
    Get advice
    And, above all, Add Value.
  • There are three essential aspects of social media:

    1. Publish - that is, put your information out there in the form of a Facebook post or a tweet on Twitter. In social media, everyone can publish anything for everyone. Monitor what other people publish about your brand or industry and empower your customers to publish about you too.

    2. Share - In social media, it’s acceptable - actually expected and encouraged - for you to “share” other people’s content. This is where you can develop strong loyalty among your customers. Share something unique from another company, a cool video or amazing photo, for example - and if people like it, they’ll share it too. It’s not just a one-way message of “buy my product or service.” It’s all about setting a tone and culture about you and your brand.

    3. Network - With social media, you can connect with everyone from anywhere in the world. Personally, that can mean your old high school pals or in business, it could be a supplier from China. Start with your existing friends and branch out from there. But make sure you bring something valuable to the conversation - people will “Unfriend” or “Unfollow” you if you’re just posting the same promotion about your company all the time.

    Sounds pretty easy, right?
  • There are three essential aspects of social media:

    1. Publish - that is, put your information out there in the form of a Facebook post or a tweet on Twitter. In social media, everyone can publish anything for everyone. Monitor what other people publish about your brand or industry and empower your customers to publish about you too.

    2. Share - In social media, it’s acceptable - actually expected and encouraged - for you to “share” other people’s content. This is where you can develop strong loyalty among your customers. Share something unique from another company, a cool video or amazing photo, for example - and if people like it, they’ll share it too. It’s not just a one-way message of “buy my product or service.” It’s all about setting a tone and culture about you and your brand.

    3. Network - With social media, you can connect with everyone from anywhere in the world. Personally, that can mean your old high school pals or in business, it could be a supplier from China. Start with your existing friends and branch out from there. But make sure you bring something valuable to the conversation - people will “Unfriend” or “Unfollow” you if you’re just posting the same promotion about your company all the time.

    Sounds pretty easy, right?
  • There are three essential aspects of social media:

    1. Publish - that is, put your information out there in the form of a Facebook post or a tweet on Twitter. In social media, everyone can publish anything for everyone. Monitor what other people publish about your brand or industry and empower your customers to publish about you too.

    2. Share - In social media, it’s acceptable - actually expected and encouraged - for you to “share” other people’s content. This is where you can develop strong loyalty among your customers. Share something unique from another company, a cool video or amazing photo, for example - and if people like it, they’ll share it too. It’s not just a one-way message of “buy my product or service.” It’s all about setting a tone and culture about you and your brand.

    3. Network - With social media, you can connect with everyone from anywhere in the world. Personally, that can mean your old high school pals or in business, it could be a supplier from China. Start with your existing friends and branch out from there. But make sure you bring something valuable to the conversation - people will “Unfriend” or “Unfollow” you if you’re just posting the same promotion about your company all the time.

    Sounds pretty easy, right?
  • At this point, you’re probably 200 steps ahead of where you should be in your social media plan. You’re probably thinking about all the cool links you’re going to post or the promotions you’re going to try out tonight on Facebook. And that’s great.

    But to really get VALUE out of your social media - meaning, a return on investment of your time and effort - you need to take a step back.
  • If you are launching a new product, you wouldn’t just make the decision one day and it would magically appear the next day. There is strategy involved with business decisions.

    So it is with social media and how it fits into your marketing strategy.

    Social media, like all marketing, is only effective in a business sense when you think of it - and plan for it - as part of your overall marketing plan.
  • If you are launching a new product, you wouldn’t just make the decision one day and it would magically appear the next day. There is strategy involved with business decisions.

    So it is with social media and how it fits into your marketing strategy.

    Social media, like all marketing, is only effective in a business sense when you think of it - and plan for it - as part of your overall marketing plan.
  • If you are launching a new product, you wouldn’t just make the decision one day and it would magically appear the next day. There is strategy involved with business decisions.

    So it is with social media and how it fits into your marketing strategy.

    Social media, like all marketing, is only effective in a business sense when you think of it - and plan for it - as part of your overall marketing plan.
  • If you are launching a new product, you wouldn’t just make the decision one day and it would magically appear the next day. There is strategy involved with business decisions.

    So it is with social media and how it fits into your marketing strategy.

    Social media, like all marketing, is only effective in a business sense when you think of it - and plan for it - as part of your overall marketing plan.
  • Before you start social media, like any marketing tactic, you have to ask questions before you start.
    Who are you targeting?
    Why are you targeting them?
    How will you reach them?
    How do you make them advocates of your organization or brand??

    Most of social media growth is coming in the 35-plus year old demographic. There are million different sites that present data in different ways. But one thing is for sure - the channel is seeing explosive growth.
  • Before you start social media, like any marketing tactic, you have to ask questions before you start.
    Who are you targeting?
    Why are you targeting them?
    How will you reach them?
    How do you make them advocates of your organization or brand??

    Most of social media growth is coming in the 35-plus year old demographic. There are million different sites that present data in different ways. But one thing is for sure - the channel is seeing explosive growth.
  • Before you start social media, like any marketing tactic, you have to ask questions before you start.
    Who are you targeting?
    Why are you targeting them?
    How will you reach them?
    How do you make them advocates of your organization or brand??

    Most of social media growth is coming in the 35-plus year old demographic. There are million different sites that present data in different ways. But one thing is for sure - the channel is seeing explosive growth.
  • Before you start social media, like any marketing tactic, you have to ask questions before you start.
    Who are you targeting?
    Why are you targeting them?
    How will you reach them?
    How do you make them advocates of your organization or brand??

    Most of social media growth is coming in the 35-plus year old demographic. There are million different sites that present data in different ways. But one thing is for sure - the channel is seeing explosive growth.
  • Just as an example, as of this month (September), Facebook had 300 million active users, which would make it the fourth most populous country in the world. That's up from 250 million users just three months ago.

    Ahead of Russia, Indonesia and Brazil.
  • So how do you market to the fourth most populous country in the world? Just like you would market to any other traditional segment.

    The Customer Life Cycle describe the progression of steps a customer goes through when considering, purchasing, using and maintaining loyalty to a product or service.

    Some people have never heard of you, others are raving fans and still others are not happy with you.

    Here are the generally accepted levels within the Customer Life Cycle:

    Awareness - they’ve maybe heard of you, vaguely
    Interest - they’ve heard of you and maybe visited your website. No purchases.
    Action - they’ve made a single purchase
    Evaluation - They form opinions on whether or not your product or service met their needs.
    Advocacy - They are fans of the brand. They purchase frequently and tell their friends about your brand.

    No single marketing tool can be used to move people through the cycle and social media can be a catalyst to move them from one part of the cycle to another.

    For example, raising awareness can be done through traditional media - moving someone to the advocacy level can be accomplished using social media because they already have shown a willingness to hear your message.

    Part of your social media solution should be who you’re targeting, where they are in the customer life cycle and how to reach them using social media to move them closer to the brand advocate level.

    Example -
  • So how do you market to the fourth most populous country in the world? Just like you would market to any other traditional segment.

    The Customer Life Cycle describe the progression of steps a customer goes through when considering, purchasing, using and maintaining loyalty to a product or service.

    Some people have never heard of you, others are raving fans and still others are not happy with you.

    Here are the generally accepted levels within the Customer Life Cycle:

    Awareness - they’ve maybe heard of you, vaguely
    Interest - they’ve heard of you and maybe visited your website. No purchases.
    Action - they’ve made a single purchase
    Evaluation - They form opinions on whether or not your product or service met their needs.
    Advocacy - They are fans of the brand. They purchase frequently and tell their friends about your brand.

    No single marketing tool can be used to move people through the cycle and social media can be a catalyst to move them from one part of the cycle to another.

    For example, raising awareness can be done through traditional media - moving someone to the advocacy level can be accomplished using social media because they already have shown a willingness to hear your message.

    Part of your social media solution should be who you’re targeting, where they are in the customer life cycle and how to reach them using social media to move them closer to the brand advocate level.

    Example -
  • So how do you market to the fourth most populous country in the world? Just like you would market to any other traditional segment.

    The Customer Life Cycle describe the progression of steps a customer goes through when considering, purchasing, using and maintaining loyalty to a product or service.

    Some people have never heard of you, others are raving fans and still others are not happy with you.

    Here are the generally accepted levels within the Customer Life Cycle:

    Awareness - they’ve maybe heard of you, vaguely
    Interest - they’ve heard of you and maybe visited your website. No purchases.
    Action - they’ve made a single purchase
    Evaluation - They form opinions on whether or not your product or service met their needs.
    Advocacy - They are fans of the brand. They purchase frequently and tell their friends about your brand.

    No single marketing tool can be used to move people through the cycle and social media can be a catalyst to move them from one part of the cycle to another.

    For example, raising awareness can be done through traditional media - moving someone to the advocacy level can be accomplished using social media because they already have shown a willingness to hear your message.

    Part of your social media solution should be who you’re targeting, where they are in the customer life cycle and how to reach them using social media to move them closer to the brand advocate level.

    Example -
  • So how do you market to the fourth most populous country in the world? Just like you would market to any other traditional segment.

    The Customer Life Cycle describe the progression of steps a customer goes through when considering, purchasing, using and maintaining loyalty to a product or service.

    Some people have never heard of you, others are raving fans and still others are not happy with you.

    Here are the generally accepted levels within the Customer Life Cycle:

    Awareness - they’ve maybe heard of you, vaguely
    Interest - they’ve heard of you and maybe visited your website. No purchases.
    Action - they’ve made a single purchase
    Evaluation - They form opinions on whether or not your product or service met their needs.
    Advocacy - They are fans of the brand. They purchase frequently and tell their friends about your brand.

    No single marketing tool can be used to move people through the cycle and social media can be a catalyst to move them from one part of the cycle to another.

    For example, raising awareness can be done through traditional media - moving someone to the advocacy level can be accomplished using social media because they already have shown a willingness to hear your message.

    Part of your social media solution should be who you’re targeting, where they are in the customer life cycle and how to reach them using social media to move them closer to the brand advocate level.

    Example -
  • So how do you market to the fourth most populous country in the world? Just like you would market to any other traditional segment.

    The Customer Life Cycle describe the progression of steps a customer goes through when considering, purchasing, using and maintaining loyalty to a product or service.

    Some people have never heard of you, others are raving fans and still others are not happy with you.

    Here are the generally accepted levels within the Customer Life Cycle:

    Awareness - they’ve maybe heard of you, vaguely
    Interest - they’ve heard of you and maybe visited your website. No purchases.
    Action - they’ve made a single purchase
    Evaluation - They form opinions on whether or not your product or service met their needs.
    Advocacy - They are fans of the brand. They purchase frequently and tell their friends about your brand.

    No single marketing tool can be used to move people through the cycle and social media can be a catalyst to move them from one part of the cycle to another.

    For example, raising awareness can be done through traditional media - moving someone to the advocacy level can be accomplished using social media because they already have shown a willingness to hear your message.

    Part of your social media solution should be who you’re targeting, where they are in the customer life cycle and how to reach them using social media to move them closer to the brand advocate level.

    Example -
  • So how do you market to the fourth most populous country in the world? Just like you would market to any other traditional segment.

    The Customer Life Cycle describe the progression of steps a customer goes through when considering, purchasing, using and maintaining loyalty to a product or service.

    Some people have never heard of you, others are raving fans and still others are not happy with you.

    Here are the generally accepted levels within the Customer Life Cycle:

    Awareness - they’ve maybe heard of you, vaguely
    Interest - they’ve heard of you and maybe visited your website. No purchases.
    Action - they’ve made a single purchase
    Evaluation - They form opinions on whether or not your product or service met their needs.
    Advocacy - They are fans of the brand. They purchase frequently and tell their friends about your brand.

    No single marketing tool can be used to move people through the cycle and social media can be a catalyst to move them from one part of the cycle to another.

    For example, raising awareness can be done through traditional media - moving someone to the advocacy level can be accomplished using social media because they already have shown a willingness to hear your message.

    Part of your social media solution should be who you’re targeting, where they are in the customer life cycle and how to reach them using social media to move them closer to the brand advocate level.

    Example -
  • So how do you market to the fourth most populous country in the world? Just like you would market to any other traditional segment.

    The Customer Life Cycle describe the progression of steps a customer goes through when considering, purchasing, using and maintaining loyalty to a product or service.

    Some people have never heard of you, others are raving fans and still others are not happy with you.

    Here are the generally accepted levels within the Customer Life Cycle:

    Awareness - they’ve maybe heard of you, vaguely
    Interest - they’ve heard of you and maybe visited your website. No purchases.
    Action - they’ve made a single purchase
    Evaluation - They form opinions on whether or not your product or service met their needs.
    Advocacy - They are fans of the brand. They purchase frequently and tell their friends about your brand.

    No single marketing tool can be used to move people through the cycle and social media can be a catalyst to move them from one part of the cycle to another.

    For example, raising awareness can be done through traditional media - moving someone to the advocacy level can be accomplished using social media because they already have shown a willingness to hear your message.

    Part of your social media solution should be who you’re targeting, where they are in the customer life cycle and how to reach them using social media to move them closer to the brand advocate level.

    Example -
  • So how do you market to the fourth most populous country in the world? Just like you would market to any other traditional segment.

    The Customer Life Cycle describe the progression of steps a customer goes through when considering, purchasing, using and maintaining loyalty to a product or service.

    Some people have never heard of you, others are raving fans and still others are not happy with you.

    Here are the generally accepted levels within the Customer Life Cycle:

    Awareness - they’ve maybe heard of you, vaguely
    Interest - they’ve heard of you and maybe visited your website. No purchases.
    Action - they’ve made a single purchase
    Evaluation - They form opinions on whether or not your product or service met their needs.
    Advocacy - They are fans of the brand. They purchase frequently and tell their friends about your brand.

    No single marketing tool can be used to move people through the cycle and social media can be a catalyst to move them from one part of the cycle to another.

    For example, raising awareness can be done through traditional media - moving someone to the advocacy level can be accomplished using social media because they already have shown a willingness to hear your message.

    Part of your social media solution should be who you’re targeting, where they are in the customer life cycle and how to reach them using social media to move them closer to the brand advocate level.

    Example -
  • So how do you market to the fourth most populous country in the world? Just like you would market to any other traditional segment.

    The Customer Life Cycle describe the progression of steps a customer goes through when considering, purchasing, using and maintaining loyalty to a product or service.

    Some people have never heard of you, others are raving fans and still others are not happy with you.

    Here are the generally accepted levels within the Customer Life Cycle:

    Awareness - they’ve maybe heard of you, vaguely
    Interest - they’ve heard of you and maybe visited your website. No purchases.
    Action - they’ve made a single purchase
    Evaluation - They form opinions on whether or not your product or service met their needs.
    Advocacy - They are fans of the brand. They purchase frequently and tell their friends about your brand.

    No single marketing tool can be used to move people through the cycle and social media can be a catalyst to move them from one part of the cycle to another.

    For example, raising awareness can be done through traditional media - moving someone to the advocacy level can be accomplished using social media because they already have shown a willingness to hear your message.

    Part of your social media solution should be who you’re targeting, where they are in the customer life cycle and how to reach them using social media to move them closer to the brand advocate level.

    Example -
  • So how do you market to the fourth most populous country in the world? Just like you would market to any other traditional segment.

    The Customer Life Cycle describe the progression of steps a customer goes through when considering, purchasing, using and maintaining loyalty to a product or service.

    Some people have never heard of you, others are raving fans and still others are not happy with you.

    Here are the generally accepted levels within the Customer Life Cycle:

    Awareness - they’ve maybe heard of you, vaguely
    Interest - they’ve heard of you and maybe visited your website. No purchases.
    Action - they’ve made a single purchase
    Evaluation - They form opinions on whether or not your product or service met their needs.
    Advocacy - They are fans of the brand. They purchase frequently and tell their friends about your brand.

    No single marketing tool can be used to move people through the cycle and social media can be a catalyst to move them from one part of the cycle to another.

    For example, raising awareness can be done through traditional media - moving someone to the advocacy level can be accomplished using social media because they already have shown a willingness to hear your message.

    Part of your social media solution should be who you’re targeting, where they are in the customer life cycle and how to reach them using social media to move them closer to the brand advocate level.

    Example -
  • So how do you market to the fourth most populous country in the world? Just like you would market to any other traditional segment.

    The Customer Life Cycle describe the progression of steps a customer goes through when considering, purchasing, using and maintaining loyalty to a product or service.

    Some people have never heard of you, others are raving fans and still others are not happy with you.

    Here are the generally accepted levels within the Customer Life Cycle:

    Awareness - they’ve maybe heard of you, vaguely
    Interest - they’ve heard of you and maybe visited your website. No purchases.
    Action - they’ve made a single purchase
    Evaluation - They form opinions on whether or not your product or service met their needs.
    Advocacy - They are fans of the brand. They purchase frequently and tell their friends about your brand.

    No single marketing tool can be used to move people through the cycle and social media can be a catalyst to move them from one part of the cycle to another.

    For example, raising awareness can be done through traditional media - moving someone to the advocacy level can be accomplished using social media because they already have shown a willingness to hear your message.

    Part of your social media solution should be who you’re targeting, where they are in the customer life cycle and how to reach them using social media to move them closer to the brand advocate level.

    Example -
  • Social Media has different uses for different goals, but all share the same principals. It’s about:
    Sharing...not Control
    Honest...not Corporate
    Transparent...not Bureaucratic
    Risky...not Safe
    Fast...not Ponderous
  • Social Media has different uses for different goals, but all share the same principals. It’s about:
    Sharing...not Control
    Honest...not Corporate
    Transparent...not Bureaucratic
    Risky...not Safe
    Fast...not Ponderous
  • Social Media has different uses for different goals, but all share the same principals. It’s about:
    Sharing...not Control
    Honest...not Corporate
    Transparent...not Bureaucratic
    Risky...not Safe
    Fast...not Ponderous
  • Social Media has different uses for different goals, but all share the same principals. It’s about:
    Sharing...not Control
    Honest...not Corporate
    Transparent...not Bureaucratic
    Risky...not Safe
    Fast...not Ponderous
  • Social Media has different uses for different goals, but all share the same principals. It’s about:
    Sharing...not Control
    Honest...not Corporate
    Transparent...not Bureaucratic
    Risky...not Safe
    Fast...not Ponderous
  • Probably the best-known of the social media outlets.
    you have a "profile" if you're an individual - a "Page" if you're a business or Non-profit
    here's the Facebook page of American cancer society - let me point out a few things:
    Wall - this is your dashboard...you'll see your posts, things your friends or fans are posting.
    Fans - these are all your fans....people who've chosen to engage with you and get information from you.
    The info boxes are important - this is where you post information about your organization. Don't skimp on these details
    You can also post pictures and "tag" people in them. So if you post a picture and tag "Joe Smith" who is on your board, then all of Joe Smith's friends or fans - assuming he has a Facebook accounty - will be notified that you tagged him a photo and probably will click through to your photos.
  • Facebook is useful for organizations that want to have a multi-level conversation with their donors and supporters, particuarly as you struggle to get coverage in the local media and advertising budgets shrink.

    It allows you to form groups, tag photos, post links and videos.

    It also is the fastest growing site out there - who’s noticed that their mother or grandmother has joined? Or maybe you heard complaints from your kids when you did?

    There are conversations, events, and networking opportunities that are only happening there; if you’re not on Facebook, you’re missing these opportunities.

    <click to show screenshot>

    Facebook also has a very popular application called "Causes" which lets you do fund- and friend-raising online. The application takes a modest - less than 5% fee - for credit-card based transactions that support your cause. Here yo'll see the Susan G. Komen Breast Cancer Foundation. They have a half-million supporters and have raised nearly $60,000 on the Facebook page.
  • Facebook is useful for organizations that want to have a multi-level conversation with their donors and supporters, particuarly as you struggle to get coverage in the local media and advertising budgets shrink.

    It allows you to form groups, tag photos, post links and videos.

    It also is the fastest growing site out there - who’s noticed that their mother or grandmother has joined? Or maybe you heard complaints from your kids when you did?

    There are conversations, events, and networking opportunities that are only happening there; if you’re not on Facebook, you’re missing these opportunities.

    <click to show screenshot>

    Facebook also has a very popular application called "Causes" which lets you do fund- and friend-raising online. The application takes a modest - less than 5% fee - for credit-card based transactions that support your cause. Here yo'll see the Susan G. Komen Breast Cancer Foundation. They have a half-million supporters and have raised nearly $60,000 on the Facebook page.
  • Facebook is useful for organizations that want to have a multi-level conversation with their donors and supporters, particuarly as you struggle to get coverage in the local media and advertising budgets shrink.

    It allows you to form groups, tag photos, post links and videos.

    It also is the fastest growing site out there - who’s noticed that their mother or grandmother has joined? Or maybe you heard complaints from your kids when you did?

    There are conversations, events, and networking opportunities that are only happening there; if you’re not on Facebook, you’re missing these opportunities.

    <click to show screenshot>

    Facebook also has a very popular application called "Causes" which lets you do fund- and friend-raising online. The application takes a modest - less than 5% fee - for credit-card based transactions that support your cause. Here yo'll see the Susan G. Komen Breast Cancer Foundation. They have a half-million supporters and have raised nearly $60,000 on the Facebook page.
  • Facebook is useful for organizations that want to have a multi-level conversation with their donors and supporters, particuarly as you struggle to get coverage in the local media and advertising budgets shrink.

    It allows you to form groups, tag photos, post links and videos.

    It also is the fastest growing site out there - who’s noticed that their mother or grandmother has joined? Or maybe you heard complaints from your kids when you did?

    There are conversations, events, and networking opportunities that are only happening there; if you’re not on Facebook, you’re missing these opportunities.

    <click to show screenshot>

    Facebook also has a very popular application called "Causes" which lets you do fund- and friend-raising online. The application takes a modest - less than 5% fee - for credit-card based transactions that support your cause. Here yo'll see the Susan G. Komen Breast Cancer Foundation. They have a half-million supporters and have raised nearly $60,000 on the Facebook page.
  • Facebook is useful for organizations that want to have a multi-level conversation with their donors and supporters, particuarly as you struggle to get coverage in the local media and advertising budgets shrink.

    It allows you to form groups, tag photos, post links and videos.

    It also is the fastest growing site out there - who’s noticed that their mother or grandmother has joined? Or maybe you heard complaints from your kids when you did?

    There are conversations, events, and networking opportunities that are only happening there; if you’re not on Facebook, you’re missing these opportunities.

    <click to show screenshot>

    Facebook also has a very popular application called "Causes" which lets you do fund- and friend-raising online. The application takes a modest - less than 5% fee - for credit-card based transactions that support your cause. Here yo'll see the Susan G. Komen Breast Cancer Foundation. They have a half-million supporters and have raised nearly $60,000 on the Facebook page.
  • So, in a nutshell, here are some things to keep in mind when using Facebook for marketing purposes:

    Know your audience
    Provide quality, regular content
    Encourage discussion and engagement
    Don’t take yourself too seriously.
  • So, in a nutshell, here are some things to keep in mind when using Facebook for marketing purposes:

    Know your audience
    Provide quality, regular content
    Encourage discussion and engagement
    Don’t take yourself too seriously.
  • So, in a nutshell, here are some things to keep in mind when using Facebook for marketing purposes:

    Know your audience
    Provide quality, regular content
    Encourage discussion and engagement
    Don’t take yourself too seriously.
  • So, in a nutshell, here are some things to keep in mind when using Facebook for marketing purposes:

    Know your audience
    Provide quality, regular content
    Encourage discussion and engagement
    Don’t take yourself too seriously.
  • Twitter is a free service that allows anyone to say anything to anyone in 140 characters or less.

    You “tweet” out your answer to the questions “What are you doing right now?” in this little bo here

    Your Twitter “feed” shows the updates of everyone you follow, like this one for the American Cancer Society's Journal, Cancer.

    You'll also notice the links within the text are shortened - Twitter does that automatially for you.

    The information on the right side tells about your organization

    And here are JournalCancer's followers - these are the people that have chosen to engage with JournalCancer

    Another thing that can be done with Twitter is a custom background - in this case, Physicians Immediate Care is offering a coupon for a flu shot for $17. You could also, for example, do a wallpaper of your logo for branding purposes.

    A couple of other terms for Twitter:

    @ At reply. A public tweet directed at a fellow Twitter user that shows up in their Twitter stream.

    # Hashtag. Used to designate a topic such as “kmktraining” so that people can easily search for tweets on a topic.
  • Twitter is a free service that allows anyone to say anything to anyone in 140 characters or less.

    You “tweet” out your answer to the questions “What are you doing right now?” in this little bo here

    Your Twitter “feed” shows the updates of everyone you follow, like this one for the American Cancer Society's Journal, Cancer.

    You'll also notice the links within the text are shortened - Twitter does that automatially for you.

    The information on the right side tells about your organization

    And here are JournalCancer's followers - these are the people that have chosen to engage with JournalCancer

    Another thing that can be done with Twitter is a custom background - in this case, Physicians Immediate Care is offering a coupon for a flu shot for $17. You could also, for example, do a wallpaper of your logo for branding purposes.

    A couple of other terms for Twitter:

    @ At reply. A public tweet directed at a fellow Twitter user that shows up in their Twitter stream.

    # Hashtag. Used to designate a topic such as “kmktraining” so that people can easily search for tweets on a topic.
  • Twitter is a free service that allows anyone to say anything to anyone in 140 characters or less.

    You “tweet” out your answer to the questions “What are you doing right now?” in this little bo here

    Your Twitter “feed” shows the updates of everyone you follow, like this one for the American Cancer Society's Journal, Cancer.

    You'll also notice the links within the text are shortened - Twitter does that automatially for you.

    The information on the right side tells about your organization

    And here are JournalCancer's followers - these are the people that have chosen to engage with JournalCancer

    Another thing that can be done with Twitter is a custom background - in this case, Physicians Immediate Care is offering a coupon for a flu shot for $17. You could also, for example, do a wallpaper of your logo for branding purposes.

    A couple of other terms for Twitter:

    @ At reply. A public tweet directed at a fellow Twitter user that shows up in their Twitter stream.

    # Hashtag. Used to designate a topic such as “kmktraining” so that people can easily search for tweets on a topic.
  • Twitter is a free service that allows anyone to say anything to anyone in 140 characters or less.

    You “tweet” out your answer to the questions “What are you doing right now?” in this little bo here

    Your Twitter “feed” shows the updates of everyone you follow, like this one for the American Cancer Society's Journal, Cancer.

    You'll also notice the links within the text are shortened - Twitter does that automatially for you.

    The information on the right side tells about your organization

    And here are JournalCancer's followers - these are the people that have chosen to engage with JournalCancer

    Another thing that can be done with Twitter is a custom background - in this case, Physicians Immediate Care is offering a coupon for a flu shot for $17. You could also, for example, do a wallpaper of your logo for branding purposes.

    A couple of other terms for Twitter:

    @ At reply. A public tweet directed at a fellow Twitter user that shows up in their Twitter stream.

    # Hashtag. Used to designate a topic such as “kmktraining” so that people can easily search for tweets on a topic.
  • Twitter is a free service that allows anyone to say anything to anyone in 140 characters or less.

    You “tweet” out your answer to the questions “What are you doing right now?” in this little bo here

    Your Twitter “feed” shows the updates of everyone you follow, like this one for the American Cancer Society's Journal, Cancer.

    You'll also notice the links within the text are shortened - Twitter does that automatially for you.

    The information on the right side tells about your organization

    And here are JournalCancer's followers - these are the people that have chosen to engage with JournalCancer

    Another thing that can be done with Twitter is a custom background - in this case, Physicians Immediate Care is offering a coupon for a flu shot for $17. You could also, for example, do a wallpaper of your logo for branding purposes.

    A couple of other terms for Twitter:

    @ At reply. A public tweet directed at a fellow Twitter user that shows up in their Twitter stream.

    # Hashtag. Used to designate a topic such as “kmktraining” so that people can easily search for tweets on a topic.
  • Twitter is a free service that allows anyone to say anything to anyone in 140 characters or less.

    You “tweet” out your answer to the questions “What are you doing right now?” in this little bo here

    Your Twitter “feed” shows the updates of everyone you follow, like this one for the American Cancer Society's Journal, Cancer.

    You'll also notice the links within the text are shortened - Twitter does that automatially for you.

    The information on the right side tells about your organization

    And here are JournalCancer's followers - these are the people that have chosen to engage with JournalCancer

    Another thing that can be done with Twitter is a custom background - in this case, Physicians Immediate Care is offering a coupon for a flu shot for $17. You could also, for example, do a wallpaper of your logo for branding purposes.

    A couple of other terms for Twitter:

    @ At reply. A public tweet directed at a fellow Twitter user that shows up in their Twitter stream.

    # Hashtag. Used to designate a topic such as “kmktraining” so that people can easily search for tweets on a topic.
  • Twitter is a free service that allows anyone to say anything to anyone in 140 characters or less.

    You “tweet” out your answer to the questions “What are you doing right now?” in this little bo here

    Your Twitter “feed” shows the updates of everyone you follow, like this one for the American Cancer Society's Journal, Cancer.

    You'll also notice the links within the text are shortened - Twitter does that automatially for you.

    The information on the right side tells about your organization

    And here are JournalCancer's followers - these are the people that have chosen to engage with JournalCancer

    Another thing that can be done with Twitter is a custom background - in this case, Physicians Immediate Care is offering a coupon for a flu shot for $17. You could also, for example, do a wallpaper of your logo for branding purposes.

    A couple of other terms for Twitter:

    @ At reply. A public tweet directed at a fellow Twitter user that shows up in their Twitter stream.

    # Hashtag. Used to designate a topic such as “kmktraining” so that people can easily search for tweets on a topic.
  • Twitter is a free service that allows anyone to say anything to anyone in 140 characters or less.

    You “tweet” out your answer to the questions “What are you doing right now?” in this little bo here

    Your Twitter “feed” shows the updates of everyone you follow, like this one for the American Cancer Society's Journal, Cancer.

    You'll also notice the links within the text are shortened - Twitter does that automatially for you.

    The information on the right side tells about your organization

    And here are JournalCancer's followers - these are the people that have chosen to engage with JournalCancer

    Another thing that can be done with Twitter is a custom background - in this case, Physicians Immediate Care is offering a coupon for a flu shot for $17. You could also, for example, do a wallpaper of your logo for branding purposes.

    A couple of other terms for Twitter:

    @ At reply. A public tweet directed at a fellow Twitter user that shows up in their Twitter stream.

    # Hashtag. Used to designate a topic such as “kmktraining” so that people can easily search for tweets on a topic.
  • Twitter is a free service that allows anyone to say anything to anyone in 140 characters or less.

    You “tweet” out your answer to the questions “What are you doing right now?” in this little bo here

    Your Twitter “feed” shows the updates of everyone you follow, like this one for the American Cancer Society's Journal, Cancer.

    You'll also notice the links within the text are shortened - Twitter does that automatially for you.

    The information on the right side tells about your organization

    And here are JournalCancer's followers - these are the people that have chosen to engage with JournalCancer

    Another thing that can be done with Twitter is a custom background - in this case, Physicians Immediate Care is offering a coupon for a flu shot for $17. You could also, for example, do a wallpaper of your logo for branding purposes.

    A couple of other terms for Twitter:

    @ At reply. A public tweet directed at a fellow Twitter user that shows up in their Twitter stream.

    # Hashtag. Used to designate a topic such as “kmktraining” so that people can easily search for tweets on a topic.
  • Twitter is a free service that allows anyone to say anything to anyone in 140 characters or less.

    You “tweet” out your answer to the questions “What are you doing right now?” in this little bo here

    Your Twitter “feed” shows the updates of everyone you follow, like this one for the American Cancer Society's Journal, Cancer.

    You'll also notice the links within the text are shortened - Twitter does that automatially for you.

    The information on the right side tells about your organization

    And here are JournalCancer's followers - these are the people that have chosen to engage with JournalCancer

    Another thing that can be done with Twitter is a custom background - in this case, Physicians Immediate Care is offering a coupon for a flu shot for $17. You could also, for example, do a wallpaper of your logo for branding purposes.

    A couple of other terms for Twitter:

    @ At reply. A public tweet directed at a fellow Twitter user that shows up in their Twitter stream.

    # Hashtag. Used to designate a topic such as “kmktraining” so that people can easily search for tweets on a topic.
  • Twitter is a free service that allows anyone to say anything to anyone in 140 characters or less.

    You “tweet” out your answer to the questions “What are you doing right now?” in this little bo here

    Your Twitter “feed” shows the updates of everyone you follow, like this one for the American Cancer Society's Journal, Cancer.

    You'll also notice the links within the text are shortened - Twitter does that automatially for you.

    The information on the right side tells about your organization

    And here are JournalCancer's followers - these are the people that have chosen to engage with JournalCancer

    Another thing that can be done with Twitter is a custom background - in this case, Physicians Immediate Care is offering a coupon for a flu shot for $17. You could also, for example, do a wallpaper of your logo for branding purposes.

    A couple of other terms for Twitter:

    @ At reply. A public tweet directed at a fellow Twitter user that shows up in their Twitter stream.

    # Hashtag. Used to designate a topic such as “kmktraining” so that people can easily search for tweets on a topic.
  • Twitter is a free service that allows anyone to say anything to anyone in 140 characters or less.

    You “tweet” out your answer to the questions “What are you doing right now?” in this little bo here

    Your Twitter “feed” shows the updates of everyone you follow, like this one for the American Cancer Society's Journal, Cancer.

    You'll also notice the links within the text are shortened - Twitter does that automatially for you.

    The information on the right side tells about your organization

    And here are JournalCancer's followers - these are the people that have chosen to engage with JournalCancer

    Another thing that can be done with Twitter is a custom background - in this case, Physicians Immediate Care is offering a coupon for a flu shot for $17. You could also, for example, do a wallpaper of your logo for branding purposes.

    A couple of other terms for Twitter:

    @ At reply. A public tweet directed at a fellow Twitter user that shows up in their Twitter stream.

    # Hashtag. Used to designate a topic such as “kmktraining” so that people can easily search for tweets on a topic.
  • Twitter is a free service that allows anyone to say anything to anyone in 140 characters or less.

    You “tweet” out your answer to the questions “What are you doing right now?” in this little bo here

    Your Twitter “feed” shows the updates of everyone you follow, like this one for the American Cancer Society's Journal, Cancer.

    You'll also notice the links within the text are shortened - Twitter does that automatially for you.

    The information on the right side tells about your organization

    And here are JournalCancer's followers - these are the people that have chosen to engage with JournalCancer

    Another thing that can be done with Twitter is a custom background - in this case, Physicians Immediate Care is offering a coupon for a flu shot for $17. You could also, for example, do a wallpaper of your logo for branding purposes.

    A couple of other terms for Twitter:

    @ At reply. A public tweet directed at a fellow Twitter user that shows up in their Twitter stream.

    # Hashtag. Used to designate a topic such as “kmktraining” so that people can easily search for tweets on a topic.
  • Twitter is a free service that allows anyone to say anything to anyone in 140 characters or less.

    You “tweet” out your answer to the questions “What are you doing right now?” in this little bo here

    Your Twitter “feed” shows the updates of everyone you follow, like this one for the American Cancer Society's Journal, Cancer.

    You'll also notice the links within the text are shortened - Twitter does that automatially for you.

    The information on the right side tells about your organization

    And here are JournalCancer's followers - these are the people that have chosen to engage with JournalCancer

    Another thing that can be done with Twitter is a custom background - in this case, Physicians Immediate Care is offering a coupon for a flu shot for $17. You could also, for example, do a wallpaper of your logo for branding purposes.

    A couple of other terms for Twitter:

    @ At reply. A public tweet directed at a fellow Twitter user that shows up in their Twitter stream.

    # Hashtag. Used to designate a topic such as “kmktraining” so that people can easily search for tweets on a topic.
  • Twitter is a free service that allows anyone to say anything to anyone in 140 characters or less.

    You “tweet” out your answer to the questions “What are you doing right now?” in this little bo here

    Your Twitter “feed” shows the updates of everyone you follow, like this one for the American Cancer Society's Journal, Cancer.

    You'll also notice the links within the text are shortened - Twitter does that automatially for you.

    The information on the right side tells about your organization

    And here are JournalCancer's followers - these are the people that have chosen to engage with JournalCancer

    Another thing that can be done with Twitter is a custom background - in this case, Physicians Immediate Care is offering a coupon for a flu shot for $17. You could also, for example, do a wallpaper of your logo for branding purposes.

    A couple of other terms for Twitter:

    @ At reply. A public tweet directed at a fellow Twitter user that shows up in their Twitter stream.

    # Hashtag. Used to designate a topic such as “kmktraining” so that people can easily search for tweets on a topic.
  • Twitter is a free service that allows anyone to say anything to anyone in 140 characters or less.

    You “tweet” out your answer to the questions “What are you doing right now?” in this little bo here

    Your Twitter “feed” shows the updates of everyone you follow, like this one for the American Cancer Society's Journal, Cancer.

    You'll also notice the links within the text are shortened - Twitter does that automatially for you.

    The information on the right side tells about your organization

    And here are JournalCancer's followers - these are the people that have chosen to engage with JournalCancer

    Another thing that can be done with Twitter is a custom background - in this case, Physicians Immediate Care is offering a coupon for a flu shot for $17. You could also, for example, do a wallpaper of your logo for branding purposes.

    A couple of other terms for Twitter:

    @ At reply. A public tweet directed at a fellow Twitter user that shows up in their Twitter stream.

    # Hashtag. Used to designate a topic such as “kmktraining” so that people can easily search for tweets on a topic.
  • Twitter is a free service that allows anyone to say anything to anyone in 140 characters or less.

    You “tweet” out your answer to the questions “What are you doing right now?” in this little bo here

    Your Twitter “feed” shows the updates of everyone you follow, like this one for the American Cancer Society's Journal, Cancer.

    You'll also notice the links within the text are shortened - Twitter does that automatially for you.

    The information on the right side tells about your organization

    And here are JournalCancer's followers - these are the people that have chosen to engage with JournalCancer

    Another thing that can be done with Twitter is a custom background - in this case, Physicians Immediate Care is offering a coupon for a flu shot for $17. You could also, for example, do a wallpaper of your logo for branding purposes.

    A couple of other terms for Twitter:

    @ At reply. A public tweet directed at a fellow Twitter user that shows up in their Twitter stream.

    # Hashtag. Used to designate a topic such as “kmktraining” so that people can easily search for tweets on a topic.
  • Twitter is a free service that allows anyone to say anything to anyone in 140 characters or less.

    You “tweet” out your answer to the questions “What are you doing right now?” in this little bo here

    Your Twitter “feed” shows the updates of everyone you follow, like this one for the American Cancer Society's Journal, Cancer.

    You'll also notice the links within the text are shortened - Twitter does that automatially for you.

    The information on the right side tells about your organization

    And here are JournalCancer's followers - these are the people that have chosen to engage with JournalCancer

    Another thing that can be done with Twitter is a custom background - in this case, Physicians Immediate Care is offering a coupon for a flu shot for $17. You could also, for example, do a wallpaper of your logo for branding purposes.

    A couple of other terms for Twitter:

    @ At reply. A public tweet directed at a fellow Twitter user that shows up in their Twitter stream.

    # Hashtag. Used to designate a topic such as “kmktraining” so that people can easily search for tweets on a topic.
  • Twitter is a free service that allows anyone to say anything to anyone in 140 characters or less.

    You “tweet” out your answer to the questions “What are you doing right now?” in this little bo here

    Your Twitter “feed” shows the updates of everyone you follow, like this one for the American Cancer Society's Journal, Cancer.

    You'll also notice the links within the text are shortened - Twitter does that automatially for you.

    The information on the right side tells about your organization

    And here are JournalCancer's followers - these are the people that have chosen to engage with JournalCancer

    Another thing that can be done with Twitter is a custom background - in this case, Physicians Immediate Care is offering a coupon for a flu shot for $17. You could also, for example, do a wallpaper of your logo for branding purposes.

    A couple of other terms for Twitter:

    @ At reply. A public tweet directed at a fellow Twitter user that shows up in their Twitter stream.

    # Hashtag. Used to designate a topic such as “kmktraining” so that people can easily search for tweets on a topic.
  • Twitter is a free service that allows anyone to say anything to anyone in 140 characters or less.

    You “tweet” out your answer to the questions “What are you doing right now?” in this little bo here

    Your Twitter “feed” shows the updates of everyone you follow, like this one for the American Cancer Society's Journal, Cancer.

    You'll also notice the links within the text are shortened - Twitter does that automatially for you.

    The information on the right side tells about your organization

    And here are JournalCancer's followers - these are the people that have chosen to engage with JournalCancer

    Another thing that can be done with Twitter is a custom background - in this case, Physicians Immediate Care is offering a coupon for a flu shot for $17. You could also, for example, do a wallpaper of your logo for branding purposes.

    A couple of other terms for Twitter:

    @ At reply. A public tweet directed at a fellow Twitter user that shows up in their Twitter stream.

    # Hashtag. Used to designate a topic such as “kmktraining” so that people can easily search for tweets on a topic.
  • Twitter is a free service that allows anyone to say anything to anyone in 140 characters or less.

    You “tweet” out your answer to the questions “What are you doing right now?” in this little bo here

    Your Twitter “feed” shows the updates of everyone you follow, like this one for the American Cancer Society's Journal, Cancer.

    You'll also notice the links within the text are shortened - Twitter does that automatially for you.

    The information on the right side tells about your organization

    And here are JournalCancer's followers - these are the people that have chosen to engage with JournalCancer

    Another thing that can be done with Twitter is a custom background - in this case, Physicians Immediate Care is offering a coupon for a flu shot for $17. You could also, for example, do a wallpaper of your logo for branding purposes.

    A couple of other terms for Twitter:

    @ At reply. A public tweet directed at a fellow Twitter user that shows up in their Twitter stream.

    # Hashtag. Used to designate a topic such as “kmktraining” so that people can easily search for tweets on a topic.
  • Twitter is a free service that allows anyone to say anything to anyone in 140 characters or less.

    You “tweet” out your answer to the questions “What are you doing right now?” in this little bo here

    Your Twitter “feed” shows the updates of everyone you follow, like this one for the American Cancer Society's Journal, Cancer.

    You'll also notice the links within the text are shortened - Twitter does that automatially for you.

    The information on the right side tells about your organization

    And here are JournalCancer's followers - these are the people that have chosen to engage with JournalCancer

    Another thing that can be done with Twitter is a custom background - in this case, Physicians Immediate Care is offering a coupon for a flu shot for $17. You could also, for example, do a wallpaper of your logo for branding purposes.

    A couple of other terms for Twitter:

    @ At reply. A public tweet directed at a fellow Twitter user that shows up in their Twitter stream.

    # Hashtag. Used to designate a topic such as “kmktraining” so that people can easily search for tweets on a topic.
  • Twitter helps you stay connected to your customers, industry, networking contacts, media contacts...whomever you choose!

    It’s immediate. Great for real-time feedback and to quickly share information.

    It’s also good for disseminating offers to your customers or finding out about the latest in your industry....and positioning yourself as an expert in your particular industry.

    Can also be used for crisis communications.

    Twitter gives your constituents direct access to employees and a way to contribute to your company.
    It also gives you first-hand feedback and the opportunity to change a service blunder into a win for your organization.

    Follow the leaders in your industry and share content that positions you as an expert yourself.
  • Twitter helps you stay connected to your customers, industry, networking contacts, media contacts...whomever you choose!

    It’s immediate. Great for real-time feedback and to quickly share information.

    It’s also good for disseminating offers to your customers or finding out about the latest in your industry....and positioning yourself as an expert in your particular industry.

    Can also be used for crisis communications.

    Twitter gives your constituents direct access to employees and a way to contribute to your company.
    It also gives you first-hand feedback and the opportunity to change a service blunder into a win for your organization.

    Follow the leaders in your industry and share content that positions you as an expert yourself.
  • Twitter helps you stay connected to your customers, industry, networking contacts, media contacts...whomever you choose!

    It’s immediate. Great for real-time feedback and to quickly share information.

    It’s also good for disseminating offers to your customers or finding out about the latest in your industry....and positioning yourself as an expert in your particular industry.

    Can also be used for crisis communications.

    Twitter gives your constituents direct access to employees and a way to contribute to your company.
    It also gives you first-hand feedback and the opportunity to change a service blunder into a win for your organization.

    Follow the leaders in your industry and share content that positions you as an expert yourself.
  • Twitter helps you stay connected to your customers, industry, networking contacts, media contacts...whomever you choose!

    It’s immediate. Great for real-time feedback and to quickly share information.

    It’s also good for disseminating offers to your customers or finding out about the latest in your industry....and positioning yourself as an expert in your particular industry.

    Can also be used for crisis communications.

    Twitter gives your constituents direct access to employees and a way to contribute to your company.
    It also gives you first-hand feedback and the opportunity to change a service blunder into a win for your organization.

    Follow the leaders in your industry and share content that positions you as an expert yourself.
  • Twitter helps you stay connected to your customers, industry, networking contacts, media contacts...whomever you choose!

    It’s immediate. Great for real-time feedback and to quickly share information.

    It’s also good for disseminating offers to your customers or finding out about the latest in your industry....and positioning yourself as an expert in your particular industry.

    Can also be used for crisis communications.

    Twitter gives your constituents direct access to employees and a way to contribute to your company.
    It also gives you first-hand feedback and the opportunity to change a service blunder into a win for your organization.

    Follow the leaders in your industry and share content that positions you as an expert yourself.
  • Twitter helps you stay connected to your customers, industry, networking contacts, media contacts...whomever you choose!

    It’s immediate. Great for real-time feedback and to quickly share information.

    It’s also good for disseminating offers to your customers or finding out about the latest in your industry....and positioning yourself as an expert in your particular industry.

    Can also be used for crisis communications.

    Twitter gives your constituents direct access to employees and a way to contribute to your company.
    It also gives you first-hand feedback and the opportunity to change a service blunder into a win for your organization.

    Follow the leaders in your industry and share content that positions you as an expert yourself.
  • The good news is there’s free speech...the bad news is there’s free speech. You can’t control social media.
    Social media means you have to go where your supporters are and ask permission to interact, a 180 from the way it’s been done before when we’d push messages to them.
    Admit mistakes and move on. Be free to fail.
    It can be a Timesuck if you try to do it all at once. Pick one channel that would most effectively reach your target audience, learn it and move on to the next one.

    It’s fast. There’s no time to get things approved by committee. Social media outlets can sense when you’re not being up-front or when you’re spinning them.

    We don’t know what’s next - things are changing rapidly. A year from now, Facebook might be abandoned and we’ll be talking about something completely different.
  • The good news is there’s free speech...the bad news is there’s free speech. You can’t control social media.
    Social media means you have to go where your supporters are and ask permission to interact, a 180 from the way it’s been done before when we’d push messages to them.
    Admit mistakes and move on. Be free to fail.
    It can be a Timesuck if you try to do it all at once. Pick one channel that would most effectively reach your target audience, learn it and move on to the next one.

    It’s fast. There’s no time to get things approved by committee. Social media outlets can sense when you’re not being up-front or when you’re spinning them.

    We don’t know what’s next - things are changing rapidly. A year from now, Facebook might be abandoned and we’ll be talking about something completely different.
  • The good news is there’s free speech...the bad news is there’s free speech. You can’t control social media.
    Social media means you have to go where your supporters are and ask permission to interact, a 180 from the way it’s been done before when we’d push messages to them.
    Admit mistakes and move on. Be free to fail.
    It can be a Timesuck if you try to do it all at once. Pick one channel that would most effectively reach your target audience, learn it and move on to the next one.

    It’s fast. There’s no time to get things approved by committee. Social media outlets can sense when you’re not being up-front or when you’re spinning them.

    We don’t know what’s next - things are changing rapidly. A year from now, Facebook might be abandoned and we’ll be talking about something completely different.
  • The good news is there’s free speech...the bad news is there’s free speech. You can’t control social media.
    Social media means you have to go where your supporters are and ask permission to interact, a 180 from the way it’s been done before when we’d push messages to them.
    Admit mistakes and move on. Be free to fail.
    It can be a Timesuck if you try to do it all at once. Pick one channel that would most effectively reach your target audience, learn it and move on to the next one.

    It’s fast. There’s no time to get things approved by committee. Social media outlets can sense when you’re not being up-front or when you’re spinning them.

    We don’t know what’s next - things are changing rapidly. A year from now, Facebook might be abandoned and we’ll be talking about something completely different.
  • The good news is there’s free speech...the bad news is there’s free speech. You can’t control social media.
    Social media means you have to go where your supporters are and ask permission to interact, a 180 from the way it’s been done before when we’d push messages to them.
    Admit mistakes and move on. Be free to fail.
    It can be a Timesuck if you try to do it all at once. Pick one channel that would most effectively reach your target audience, learn it and move on to the next one.

    It’s fast. There’s no time to get things approved by committee. Social media outlets can sense when you’re not being up-front or when you’re spinning them.

    We don’t know what’s next - things are changing rapidly. A year from now, Facebook might be abandoned and we’ll be talking about something completely different.
  • The good news is there’s free speech...the bad news is there’s free speech. You can’t control social media.
    Social media means you have to go where your supporters are and ask permission to interact, a 180 from the way it’s been done before when we’d push messages to them.
    Admit mistakes and move on. Be free to fail.
    It can be a Timesuck if you try to do it all at once. Pick one channel that would most effectively reach your target audience, learn it and move on to the next one.

    It’s fast. There’s no time to get things approved by committee. Social media outlets can sense when you’re not being up-front or when you’re spinning them.

    We don’t know what’s next - things are changing rapidly. A year from now, Facebook might be abandoned and we’ll be talking about something completely different.
  • Social media, if it’s to be effective, should be incorporated into your traditional marketing mix.
    Messaging - make sure what you’re saying on social media jives with your corporate brand. Don’t be too formal, however. It can be a tricky balance. Share content that your supporters will find useful.
    Tools exist to update multiple social media channels at the same time.
    Use the feed on your organization's website - this provides additional content for your site as well as letting your supporters know you’re on these channels.
    Include your presence in any other traditional advertising - like your print ads or on your organization's website.
  • Social media, if it’s to be effective, should be incorporated into your traditional marketing mix.
    Messaging - make sure what you’re saying on social media jives with your corporate brand. Don’t be too formal, however. It can be a tricky balance. Share content that your supporters will find useful.
    Tools exist to update multiple social media channels at the same time.
    Use the feed on your organization's website - this provides additional content for your site as well as letting your supporters know you’re on these channels.
    Include your presence in any other traditional advertising - like your print ads or on your organization's website.
  • Social media, if it’s to be effective, should be incorporated into your traditional marketing mix.
    Messaging - make sure what you’re saying on social media jives with your corporate brand. Don’t be too formal, however. It can be a tricky balance. Share content that your supporters will find useful.
    Tools exist to update multiple social media channels at the same time.
    Use the feed on your organization's website - this provides additional content for your site as well as letting your supporters know you’re on these channels.
    Include your presence in any other traditional advertising - like your print ads or on your organization's website.
  • Social media, if it’s to be effective, should be incorporated into your traditional marketing mix.
    Messaging - make sure what you’re saying on social media jives with your corporate brand. Don’t be too formal, however. It can be a tricky balance. Share content that your supporters will find useful.
    Tools exist to update multiple social media channels at the same time.
    Use the feed on your organization's website - this provides additional content for your site as well as letting your supporters know you’re on these channels.
    Include your presence in any other traditional advertising - like your print ads or on your organization's website.
  • There are a number of ways you can measure your social media presence:

    Facebook reports
    YouTube views
    No. of friends or followers
    No of posts on your wall or in your forum and the number of re-tweets you receive

    Ultimately, however, tracking social media’s return on investment should be similar to how you track your traditional advertising. If you tweet out an offer for a discount on tickets for an upcoming event, how many people took advantage of that?

    Social media engagement measurement can be difficult to track however since at it’s heart it is branding and word-of-mouth advertising.

    One thing that is for certain, however - your supporters are out there and using these tools. If you’re not, you’re missing out.
  • There are a number of ways you can measure your social media presence:

    Facebook reports
    YouTube views
    No. of friends or followers
    No of posts on your wall or in your forum and the number of re-tweets you receive

    Ultimately, however, tracking social media’s return on investment should be similar to how you track your traditional advertising. If you tweet out an offer for a discount on tickets for an upcoming event, how many people took advantage of that?

    Social media engagement measurement can be difficult to track however since at it’s heart it is branding and word-of-mouth advertising.

    One thing that is for certain, however - your supporters are out there and using these tools. If you’re not, you’re missing out.
  • There are a number of ways you can measure your social media presence:

    Facebook reports
    YouTube views
    No. of friends or followers
    No of posts on your wall or in your forum and the number of re-tweets you receive

    Ultimately, however, tracking social media’s return on investment should be similar to how you track your traditional advertising. If you tweet out an offer for a discount on tickets for an upcoming event, how many people took advantage of that?

    Social media engagement measurement can be difficult to track however since at it’s heart it is branding and word-of-mouth advertising.

    One thing that is for certain, however - your supporters are out there and using these tools. If you’re not, you’re missing out.
  • There are a number of ways you can measure your social media presence:

    Facebook reports
    YouTube views
    No. of friends or followers
    No of posts on your wall or in your forum and the number of re-tweets you receive

    Ultimately, however, tracking social media’s return on investment should be similar to how you track your traditional advertising. If you tweet out an offer for a discount on tickets for an upcoming event, how many people took advantage of that?

    Social media engagement measurement can be difficult to track however since at it’s heart it is branding and word-of-mouth advertising.

    One thing that is for certain, however - your supporters are out there and using these tools. If you’re not, you’re missing out.
  • There are a number of ways you can measure your social media presence:

    Facebook reports
    YouTube views
    No. of friends or followers
    No of posts on your wall or in your forum and the number of re-tweets you receive

    Ultimately, however, tracking social media’s return on investment should be similar to how you track your traditional advertising. If you tweet out an offer for a discount on tickets for an upcoming event, how many people took advantage of that?

    Social media engagement measurement can be difficult to track however since at it’s heart it is branding and word-of-mouth advertising.

    One thing that is for certain, however - your supporters are out there and using these tools. If you’re not, you’re missing out.
  • suggested questions:

    Who is doing social media now for their organization? Anyone want to volunteer for us to take a look at what you're doing?

    Anyone need help right now? What have you run into using these channels?

    Those of you who use social media, how long do you spend doing it? Do you have any tricks to save time and effort?

    What do your boards or Executive Directors think about it? Are they on-board or are they resisting?
  • NICNE Freeport presentation

    1. 1. Fans, Friends & Followers: Marketing Your Organization Effectively Through Social Media Pam Maher Principal KMK Media Group www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    2. 2. LET’S TALK...SOCIAL MEDIA www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    3. 3. LET’S TALK...SOCIAL MEDIA • The Bad News...And the Good www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    4. 4. LET’S TALK...SOCIAL MEDIA • The Bad News...And the Good • Strategy, Not Tools www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    5. 5. LET’S TALK...SOCIAL MEDIA • The Bad News...And the Good • Strategy, Not Tools • Facebook & Twitter basics www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    6. 6. LET’S TALK...SOCIAL MEDIA • The Bad News...And the Good • Strategy, Not Tools • Facebook & Twitter basics • Pitfalls www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    7. 7. LET’S TALK...SOCIAL MEDIA • The Bad News...And the Good • Strategy, Not Tools • Facebook & Twitter basics • Pitfalls • Integration & Measurement www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    8. 8. LET’S TALK...SOCIAL MEDIA • The Bad News...And the Good • Strategy, Not Tools • Facebook & Twitter basics • Pitfalls • Integration & Measurement •Q & A (tweet questions: & tag with #kmktraining) www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    9. 9. THE BAD NEWS... • Traditional Mass Marketing is not the ideal way to personalize your brand. www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    10. 10. www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    11. 11. Local TV News Down 12% www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    12. 12. Local TV News Down 12% Advice from Family/Friends Up 3% www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    13. 13. Local TV News Down 12% Advice from Family/Friends Up 3% Advice from Co-Workers Up 7% www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    14. 14. Local TV News Down 12% Advice from Family/Friends Up 3% Advice from Co-Workers Up 7% Social Networking Sites Up 9% www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    15. 15. JUST SAY NO TO... MARKETING • People can control the messages and content they pay attention to today. www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    16. 16. JUST SAY NO TO... MARKETING • People can control the messages and content they pay attention to today. www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    17. 17. THE GOOD NEWS You have new tools to use that will personalize your brand when used within an overarching, integrated marketing mix. www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    18. 18. THE GOOD NEWS You have new tools to use that will personalize your brand when used within an overarching, integrated marketing mix. www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    19. 19. WHAT IS SOCIAL MEDIA? www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    20. 20. WHAT IS SOCIAL MEDIA? • Like a business networking event...without time or space constraints www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    21. 21. WHAT IS SOCIAL MEDIA? • Like a business networking event...without time or space constraints • What do you do at a networking event? www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    22. 22. WHAT IS SOCIAL MEDIA? • Like a business networking event...without time or space constraints • What do you do at a networking event? • Engage people www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    23. 23. WHAT IS SOCIAL MEDIA? • Like a business networking event...without time or space constraints • What do you do at a networking event? • Engage people • Start conversations www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    24. 24. WHAT IS SOCIAL MEDIA? • Like a business networking event...without time or space constraints • What do you do at a networking event? • Engage people • Start conversations • Ask questions www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    25. 25. WHAT IS SOCIAL MEDIA? • Like a business networking event...without time or space constraints • What do you do at a networking event? • Engage people • Help others • Start conversations • Ask questions www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    26. 26. WHAT IS SOCIAL MEDIA? • Like a business networking event...without time or space constraints • What do you do at a networking event? • Engage people • Help others • Start conversations • Get advice • Ask questions www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    27. 27. WHAT IS SOCIAL MEDIA? • Like a business networking event...without time or space constraints • What do you do at a networking event? • Engage people • Help others • Start conversations • Get advice • Ask questions • ADD VALUE www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    28. 28. USES OF SOCIAL MEDIA www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    29. 29. USES OF SOCIAL MEDIA Publish www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    30. 30. USES OF SOCIAL MEDIA Publish Share www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    31. 31. USES OF SOCIAL MEDIA Publish Network Share www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    32. 32. www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    33. 33. www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    34. 34. STRATEGY, THEN TOOLS www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    35. 35. STRATEGY, THEN TOOLS Social media is only effective when you think of it as part of your overall marketing plan. www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    36. 36. QUESTION EVERYTHING www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    37. 37. QUESTION EVERYTHING • Who are you targeting? www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    38. 38. QUESTION EVERYTHING • Who are you targeting? • Why are you targeting them? www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    39. 39. QUESTION EVERYTHING • Who are you targeting? • Why are you targeting them? • How will you reach them? www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    40. 40. QUESTION EVERYTHING • Who are you targeting? • Why are you targeting them? • How will you reach them? • How do make them Advocates? www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    41. 41. 300,000,000 www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    42. 42. FROM AWARENESS TO ADVOCACY www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    43. 43. FROM AWARENESS TO ADVOCACY Awareness www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    44. 44. FROM AWARENESS TO ADVOCACY Interest Awareness www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    45. 45. FROM AWARENESS TO ADVOCACY Action Interest Awareness www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    46. 46. FROM AWARENESS TO ADVOCACY Evaluation Action Interest Awareness www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    47. 47. FROM AWARENESS TO ADVOCACY Advocacy Evaluation Action Interest Awareness www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    48. 48. FROM AWARENESS TO ADVOCACY Advocacy Evaluation Action Interest Awareness www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    49. 49. HOW’D THEY DO THAT? www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    50. 50. HOW’D THEY DO THAT? • Sharing...not Control www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    51. 51. HOW’D THEY DO THAT? • Sharing...not Control • Honest...not Corporate www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    52. 52. HOW’D THEY DO THAT? • Sharing...not Control • Honest...not Corporate • Transparent...not Bureaucratic www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    53. 53. HOW’D THEY DO THAT? • Sharing...not Control • Honest...not Corporate • Transparent...not Bureaucratic • Risky...not Safe www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    54. 54. HOW’D THEY DO THAT? • Sharing...not Control • Honest...not Corporate • Transparent...not Bureaucratic • Risky...not Safe • Fast...not Ponderous www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    55. 55. FACEBOOK BASICS Wall Fans Info box www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    56. 56. WHY USE FACEBOOK? www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    57. 57. WHY USE FACEBOOK? • Usefulfor a deeper experience than with Twitter or LinkedIn www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    58. 58. WHY USE FACEBOOK? • Usefulfor a deeper experience than with Twitter or LinkedIn • Fastest growing social media site, particularly among users 35+ www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    59. 59. WHY USE FACEBOOK? • Usefulfor a deeper experience than with Twitter or LinkedIn • Fastest growing social media site, particularly among users 35+ • You’re missing opportunities if you’re not on it. www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    60. 60. WHY USE FACEBOOK? • Usefulfor a deeper experience than with Twitter or LinkedIn • Fastest growing social media site, particularly among users 35+ • You’re missing opportunities if you’re not on it. • Facebook Causes - specifically for non-profits (fund- and friend-raising) www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    61. 61. WHY USE FACEBOOK? • Usefulfor a deeper experience than with Twitter or LinkedIn • Fastest growing social media site, particularly among users 35+ • You’re missing opportunities if you’re not on it. • Facebook Causes - specifically for non-profits (fund- and friend-raising) www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    62. 62. FACEBOOK TAKE-AWAYS www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    63. 63. FACEBOOK TAKE-AWAYS • Know your audience www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    64. 64. FACEBOOK TAKE-AWAYS • Know your audience • Provide quality, regular content www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    65. 65. FACEBOOK TAKE-AWAYS • Know your audience • Provide quality, regular content • Encourage discussion and engagement www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    66. 66. FACEBOOK TAKE-AWAYS • Know your audience • Provide quality, regular content • Encourage discussion and engagement • Don’t take yourself too seriously. www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    67. 67. TWITTER BASICS www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    68. 68. TWITTER BASICS Status Update Box www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    69. 69. TWITTER BASICS www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    70. 70. TWITTER BASICS Bio Bar News Feed Shortened Link www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    71. 71. TWITTER BASICS www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    72. 72. TWITTER BASICS Followers www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    73. 73. TWITTER BASICS www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    74. 74. TWITTER BASICS PIC’s Coupon www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    75. 75. WHY USE TWITTER www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    76. 76. WHY USE TWITTER • Stay connected www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    77. 77. WHY USE TWITTER • Stay connected • Get real-time feedback www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    78. 78. WHY USE TWITTER • Stay connected • Get real-time feedback • Keep up with industry news www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    79. 79. WHY USE TWITTER • Stay connected • Get real-time feedback • Keep up with industry news • Disseminate offers www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    80. 80. WHY USE TWITTER • Stay connected • Get real-time feedback • Keep up with industry news • Disseminate offers • Learn from industry leaders www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    81. 81. WHY USE TWITTER • Stay connected • Get real-time feedback • Keep up with industry news • Disseminate offers • Learn from industry leaders • Crisis Communications www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    82. 82. PITFALLS www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    83. 83. PITFALLS • Free speech. www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    84. 84. PITFALLS • Free speech. • You go to your customers. www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    85. 85. PITFALLS • Free speech. • You go to your customers. • You will fail. www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    86. 86. PITFALLS • Free speech. • You go to your customers. • You will fail. • Timesuck. www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    87. 87. PITFALLS • Free speech. • You go to your customers. • You will fail. • Timesuck. • It’s quick...and honest www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    88. 88. PITFALLS • Free speech. • You go to your customers. • You will fail. • Timesuck. • It’s quick...and honest • What’s next? www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    89. 89. INTEGRATION www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    90. 90. INTEGRATION • Message www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    91. 91. INTEGRATION • Message • Tools for integration www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    92. 92. INTEGRATION • Message • Tools for integration • Consume your feeds www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    93. 93. INTEGRATION • Message • Tools for integration • Consume your feeds • Promote your presence www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    94. 94. MEASURING ENGAGEMENT www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    95. 95. MEASURING ENGAGEMENT • Facebook Activity Reports www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    96. 96. MEASURING ENGAGEMENT • Facebook Activity Reports • Views on YouTube www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    97. 97. MEASURING ENGAGEMENT • Facebook Activity Reports • Views on YouTube • No. of Friends/Followers www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    98. 98. MEASURING ENGAGEMENT • Facebook Activity Reports • Views on YouTube • No. of Friends/Followers • Wall/Forum posts & re-tweets www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    99. 99. MEASURING ENGAGEMENT • Facebook Activity Reports • Views on YouTube • No. of Friends/Followers • Wall/Forum posts & re-tweets • ROI Measurement www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    100. 100. Q&A •Tweet your questions - tag with #kmktraining •Email: pam@kmkmedia.com •Call: KMK Media Group at 815-399-2805 •View this presentation: www.kmkmedia.com/NICNE2010 www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    1. A particular slide catching your eye?

      Clipping is a handy way to collect important slides you want to go back to later.

    ×