@dougaled / @getviable
Ideation
getviable.com
@dougaled / @getviable
An idea is nothing
more nor less than
a new combination
of old elements
- James Webb Young
@dougaled / @getviable
What is ideation
anyway?
@dougaled / @getviable
the process of bringing
ideas to life
@dougaled / @getviable
The Design Thinkers
“RADICAL”
design alternatives
@dougaled / @getviable
@dougaled / @getviable
How might we…
Use parts of this problem for good?
Separate the problem from the experience?
Make it...
@dougaled / @getviable
Ideation Techniques
Brainstorming (alone/together)
Brainwriting
ForceFit (intense peace)
Poetry
Bor...
@dougaled / @getviable
Questions…
Do you know you are solving a problem?
Do you know whose problem you re solving?
Do you ...
@dougaled / @getviable
The journey of an idea
Minimum
Viable
Product
Traction
Woooohoooooo!
Confusion, Chaos
[Time & Money...
@dougaled / @getviable
IDEAS
CODE
DATA
LEARN
BUILDMEASURE
Lean Startup
@dougaled / @getviable
@dougaled / @getviable
Business Model Canvas
@dougaled / @getviable
@dougaled / @getviable
Where is ideation?
ideation
MVP TractionChaos Validation
@dougaled / @getviable
In closing
Some practical idea stuff…
@dougaled / @getviable
7 Rules of an Idea
1.  Simple ideas win
2.  Simple original ideas win twice
3.  Single revenue stre...
@dougaled / @getviable
The idea itself
1.  Must be specific
2. Avoid buzzwords
3. Avoid adjectives
@dougaled / @getviable
Idea Articulation
I am developing
(a defined offering)
to help (a target audience)
to (solve a prob...
@dougaled / @getviable
Testing your idea
1.  Share your idea – feedback rocks
2.  Ideas don’t matter – execution does
3.  ...
Dougal Edwards
Linkedin.com/in/dougaledwards
@dougaled
GetViable.com
@getviable
Questions?
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Quick ideation workshop

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This is a quick workshop focusing on the practical tools needed to develop ideas and communicate them effectively to others.

Published in: Design, Technology, Spiritual
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Quick ideation workshop

  1. 1. @dougaled / @getviable Ideation getviable.com
  2. 2. @dougaled / @getviable An idea is nothing more nor less than a new combination of old elements - James Webb Young
  3. 3. @dougaled / @getviable What is ideation anyway?
  4. 4. @dougaled / @getviable the process of bringing ideas to life
  5. 5. @dougaled / @getviable The Design Thinkers “RADICAL” design alternatives @dougaled / @getviable
  6. 6. @dougaled / @getviable How might we… Use parts of this problem for good? Separate the problem from the experience? Make it the opposite of the problem? Challenge the assumption of the problem? Change the status quo that
  7. 7. @dougaled / @getviable Ideation Techniques Brainstorming (alone/together) Brainwriting ForceFit (intense peace) Poetry Borrowing Logical level Up Bizarro world
  8. 8. @dougaled / @getviable Questions… Do you know you are solving a problem? Do you know whose problem you re solving? Do you know what problem you’re solving? How do you know? Who have you talked to? …Has your idea changed as a result?
  9. 9. @dougaled / @getviable The journey of an idea Minimum Viable Product Traction Woooohoooooo! Confusion, Chaos [Time & Money] Validation YAY!
  10. 10. @dougaled / @getviable IDEAS CODE DATA LEARN BUILDMEASURE Lean Startup @dougaled / @getviable
  11. 11. @dougaled / @getviable Business Model Canvas @dougaled / @getviable
  12. 12. @dougaled / @getviable Where is ideation? ideation MVP TractionChaos Validation
  13. 13. @dougaled / @getviable In closing Some practical idea stuff…
  14. 14. @dougaled / @getviable 7 Rules of an Idea 1.  Simple ideas win 2.  Simple original ideas win twice 3.  Single revenue stream 4.  Name your customer 5.  Easy to explain 6.  BIG market 7.  Legitimate secret sauce
  15. 15. @dougaled / @getviable The idea itself 1.  Must be specific 2. Avoid buzzwords 3. Avoid adjectives
  16. 16. @dougaled / @getviable Idea Articulation I am developing (a defined offering) to help (a target audience) to (solve a problem) with (secret sauce) .
  17. 17. @dougaled / @getviable Testing your idea 1.  Share your idea – feedback rocks 2.  Ideas don’t matter – execution does 3.  Nobody is going to steal your idea 4.  NDAs are obsolete
  18. 18. Dougal Edwards Linkedin.com/in/dougaledwards @dougaled GetViable.com @getviable Questions?
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