Quick ideation workshop
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Quick ideation workshop

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This is a quick workshop focusing on the practical tools needed to develop ideas and communicate them effectively to others.

This is a quick workshop focusing on the practical tools needed to develop ideas and communicate them effectively to others.

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Quick ideation workshop Presentation Transcript

  • 1. @dougaled / @getviable Ideation getviable.com
  • 2. @dougaled / @getviable An idea is nothing more nor less than a new combination of old elements - James Webb Young
  • 3. @dougaled / @getviable What is ideation anyway?
  • 4. @dougaled / @getviable the process of bringing ideas to life
  • 5. @dougaled / @getviable The Design Thinkers “RADICAL” design alternatives @dougaled / @getviable
  • 6. @dougaled / @getviable How might we… Use parts of this problem for good? Separate the problem from the experience? Make it the opposite of the problem? Challenge the assumption of the problem? Change the status quo that
  • 7. @dougaled / @getviable Ideation Techniques Brainstorming (alone/together) Brainwriting ForceFit (intense peace) Poetry Borrowing Logical level Up Bizarro world
  • 8. @dougaled / @getviable Questions… Do you know you are solving a problem? Do you know whose problem you re solving? Do you know what problem you’re solving? How do you know? Who have you talked to? …Has your idea changed as a result?
  • 9. @dougaled / @getviable The journey of an idea Minimum Viable Product Traction Woooohoooooo! Confusion, Chaos [Time & Money] Validation YAY!
  • 10. @dougaled / @getviable IDEAS CODE DATA LEARN BUILDMEASURE Lean Startup @dougaled / @getviable
  • 11. @dougaled / @getviable Business Model Canvas @dougaled / @getviable
  • 12. @dougaled / @getviable Where is ideation? ideation MVP TractionChaos Validation
  • 13. @dougaled / @getviable In closing Some practical idea stuff…
  • 14. @dougaled / @getviable 7 Rules of an Idea 1.  Simple ideas win 2.  Simple original ideas win twice 3.  Single revenue stream 4.  Name your customer 5.  Easy to explain 6.  BIG market 7.  Legitimate secret sauce
  • 15. @dougaled / @getviable The idea itself 1.  Must be specific 2. Avoid buzzwords 3. Avoid adjectives
  • 16. @dougaled / @getviable Idea Articulation I am developing (a defined offering) to help (a target audience) to (solve a problem) with (secret sauce) .
  • 17. @dougaled / @getviable Testing your idea 1.  Share your idea – feedback rocks 2.  Ideas don’t matter – execution does 3.  Nobody is going to steal your idea 4.  NDAs are obsolete
  • 18. Dougal Edwards Linkedin.com/in/dougaledwards @dougaled GetViable.com @getviable Questions?