SES NY 2012 Enterprise Level Link Building

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This approach start with how best to plan you link campaign in order to gain the best value for your business.

Next look at how your site can work harder to build your link equity. Understand what is happening within search and how you can leverage it to be more creative in you link campaigns.

Finally how best to approach this from an organizational perspective.

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  • Volume of keywordsStemmingBrand vs Non BrandCategory coverage
  • PANDAWANT TO SHAREIMPARTIAL
  • SES NY 2012 Enterprise Level Link Building

    1. 1. Enterprise Link BuildingThe Thinking & The DoingDoug PlattsSenior Director, Natural Search@dougplatts New York | March 19–23
    2. 2. New York | March 19–23, 2012 | #sesny UNDERSTANDING OPPORTUNITYVisibility ‘plus’ ( Search Volume * SERP Click Through)= Opportunity @dougplatts
    3. 3. New York | March 19–23, 2012 | #sesnyBUSINESS OBJECTIVES @dougplatts
    4. 4. New York | March 19–23, 2012 | #sesnySEASONALITY @dougplatts
    5. 5. New York | March 19–23, 2012 | #sesnyNEW VS ESTABLISHED @dougplatts
    6. 6. New York | March 19–23, 2012 | #sesnyREPORTING VALUE @dougplatts
    7. 7. New York | March 19–23, 2012 | #sesnyDOMAIN MANAGEMENT @dougplatts
    8. 8. New York | March 19–23, 2012 | #sesnyCATEGORIES http://producten.hema.nl/ @dougplatts
    9. 9. New York | March 19–23, 2012 | #sesnySUB-CATEGORIES @dougplatts
    10. 10. New York | March 19–23, 2012 | #sesnySUB-CATEGORIES @dougplatts
    11. 11. New York | March 19–23, 2012 | #sesnyPRODUCTS @dougplatts
    12. 12. New York | March 19–23, 2012 | #sesnyENCOURAGE SHARING @dougplatts
    13. 13. New York | March 19–23, 2012 | #sesnySIGNALS RATHER THAN LINKS @dougplatts
    14. 14. New York | March 19–23, 2012 | #sesnyURL STRATEGY @dougplatts
    15. 15. New York | March 19–23, 2012 | #sesnyCONTENT STRATEGY @dougplatts
    16. 16. New York | March 19–23, 2012 | #sesnyRECENCY IS THE NEW RELEVANCY @dougplatts
    17. 17. New York | March 19–23, 2012 | #sesnyLOCAL LINKS @dougplatts
    18. 18. New York | March 19–23, 2012 | #sesnyCREATIVE LINK BUILDING @dougplatts
    19. 19. New York | March 19–23, 2012 | #sesnyCAMPAIGNS @dougplatts
    20. 20. New York | March 19–23, 2012 | #sesnyDISRUPT THE MARKETPLACE @dougplatts
    21. 21. New York | March 19–23, 2012 | #sesnyOVER OPTIMIZATION @dougplatts
    22. 22. New York | March 19–23, 2012 | #sesnyDIVERSIFY ANCHOR TEXT @dougplatts
    23. 23. New York | March 19–23, 2012 | #sesnyCOMPETITOR ANALYSIS @dougplatts
    24. 24. New York | March 19–23, 2012 | #sesnyINTERNAL CHAMPIONS @dougplatts
    25. 25. New York | March 19–23, 2012 | #sesnyTIERED GROWTH @dougplatts
    26. 26. New York | March 19–23, 2012 | #sesnyTEST AND LEARN @dougplatts
    27. 27. New York | March 19–23, 2012 | #sesnyLAST FEW WORDS Doug Platts Snr Director, SEO iCrossing @dougplatts @dougplatts

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