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SES NY 2012 Enterprise Level Link Building
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SES NY 2012 Enterprise Level Link Building

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This approach start with how best to plan you link campaign in order to gain the best value for your business. …

This approach start with how best to plan you link campaign in order to gain the best value for your business.

Next look at how your site can work harder to build your link equity. Understand what is happening within search and how you can leverage it to be more creative in you link campaigns.

Finally how best to approach this from an organizational perspective.

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  • Volume of keywordsStemmingBrand vs Non BrandCategory coverage
  • PANDAWANT TO SHAREIMPARTIAL
  • Transcript

    • 1. Enterprise Link BuildingThe Thinking & The DoingDoug PlattsSenior Director, Natural Search@dougplatts New York | March 19–23
    • 2. New York | March 19–23, 2012 | #sesny UNDERSTANDING OPPORTUNITYVisibility ‘plus’ ( Search Volume * SERP Click Through)= Opportunity @dougplatts
    • 3. New York | March 19–23, 2012 | #sesnyBUSINESS OBJECTIVES @dougplatts
    • 4. New York | March 19–23, 2012 | #sesnySEASONALITY @dougplatts
    • 5. New York | March 19–23, 2012 | #sesnyNEW VS ESTABLISHED @dougplatts
    • 6. New York | March 19–23, 2012 | #sesnyREPORTING VALUE @dougplatts
    • 7. New York | March 19–23, 2012 | #sesnyDOMAIN MANAGEMENT @dougplatts
    • 8. New York | March 19–23, 2012 | #sesnyCATEGORIES http://producten.hema.nl/ @dougplatts
    • 9. New York | March 19–23, 2012 | #sesnySUB-CATEGORIES @dougplatts
    • 10. New York | March 19–23, 2012 | #sesnySUB-CATEGORIES @dougplatts
    • 11. New York | March 19–23, 2012 | #sesnyPRODUCTS @dougplatts
    • 12. New York | March 19–23, 2012 | #sesnyENCOURAGE SHARING @dougplatts
    • 13. New York | March 19–23, 2012 | #sesnySIGNALS RATHER THAN LINKS @dougplatts
    • 14. New York | March 19–23, 2012 | #sesnyURL STRATEGY @dougplatts
    • 15. New York | March 19–23, 2012 | #sesnyCONTENT STRATEGY @dougplatts
    • 16. New York | March 19–23, 2012 | #sesnyRECENCY IS THE NEW RELEVANCY @dougplatts
    • 17. New York | March 19–23, 2012 | #sesnyLOCAL LINKS @dougplatts
    • 18. New York | March 19–23, 2012 | #sesnyCREATIVE LINK BUILDING @dougplatts
    • 19. New York | March 19–23, 2012 | #sesnyCAMPAIGNS @dougplatts
    • 20. New York | March 19–23, 2012 | #sesnyDISRUPT THE MARKETPLACE @dougplatts
    • 21. New York | March 19–23, 2012 | #sesnyOVER OPTIMIZATION @dougplatts
    • 22. New York | March 19–23, 2012 | #sesnyDIVERSIFY ANCHOR TEXT @dougplatts
    • 23. New York | March 19–23, 2012 | #sesnyCOMPETITOR ANALYSIS @dougplatts
    • 24. New York | March 19–23, 2012 | #sesnyINTERNAL CHAMPIONS @dougplatts
    • 25. New York | March 19–23, 2012 | #sesnyTIERED GROWTH @dougplatts
    • 26. New York | March 19–23, 2012 | #sesnyTEST AND LEARN @dougplatts
    • 27. New York | March 19–23, 2012 | #sesnyLAST FEW WORDS Doug Platts Snr Director, SEO iCrossing @dougplatts @dougplatts

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