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Running on Facebook - 메트릭 중심의 운영 by 파프리카랩 (소셜게임파티)
 

Running on Facebook - 메트릭 중심의 운영 by 파프리카랩 (소셜게임파티)

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2010년 12월 11일 (토)에 소셜게임파티에서 했던 발표자료입니다. ^^

2010년 12월 11일 (토)에 소셜게임파티에서 했던 발표자료입니다. ^^

문의는 트위터 @doshkim 이나 bizdev@paprikalab.com 으로 주세요!

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Running on Facebook - 메트릭 중심의 운영 by 파프리카랩 (소셜게임파티) Running on Facebook - 메트릭 중심의 운영 by 파프리카랩 (소셜게임파티) Presentation Transcript

  • Running on FacebookMetric Driven Operation SEMI-CONFIDENTIAL
  • Quick Intro.
  • Global Social Game Developer & Publisher Democratize the Future
  • Founder Investors “Democratize the Future” CEOKey People Total of 28 Advisors Competency *.* (Bain, NCsoft, Snu) Applemint Holdings, Zio Interactive Design (NCsoft L2, Sonnori) Ablar, Google, Tatter&Company Dev (Gamehi, Nexon, Snu) EA, J2M, Nexon Dev (Nexon Devcat, ICPC, Kaist) EA, J2M, Nexon Biz (Kennet Partners, Telesoft)
  • http://www.facebook.com/piratelegacy
  • Metrics.
  • LTV > CACLife Time Value Customer Acquisition Cost
  • ~
  • Source: Kontagent’s A.R.M Metrics Framework
  • ARPU CPI CAC ARPPU FTE RPDAU 2-day RetentionK-Factor Session Time 14-day Retention ASP Paying % 7-day Retention CPC LTV
  • Viral30% X-Promo 40% Ads 30%
  • Viral30% X-Promo 40% Ads 30%
  • Viral30% X-Promo 40% Ads 30%
  • Early Stage Settling Stage Fixed Stage
  • Early Stage Settling Stage Fixed Stage
  • Wide & Shallow Narrow & Deep RPDAU Low High(ARPU, ARPPU) ($0.02 ~ $0.05) ($0.04 ~ $0.15) High Low-Med Paying % (2% ~ 10%) (1% ~ 3%) DAU, MAU High Low-Med Stickiness High Low-Med (DAU/MAU) (15% ~ 40%) (5% ~ 20%) Retention High Med Life-Cycle Low-Med High
  • 
 
 

  • Q&A
  • Thank You ;)Twitter: @doshkimEmail: people@paprikalab.com