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Running on Facebook - 메트릭 중심의 운영 by 파프리카랩 (소셜게임파티)
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Running on Facebook - 메트릭 중심의 운영 by 파프리카랩 (소셜게임파티)

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2010년 12월 11일 (토)에 소셜게임파티에서 했던 발표자료입니다. ^^ …

2010년 12월 11일 (토)에 소셜게임파티에서 했던 발표자료입니다. ^^

문의는 트위터 @doshkim 이나 bizdev@paprikalab.com 으로 주세요!

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Transcript

  • 1. Running on FacebookMetric Driven Operation SEMI-CONFIDENTIAL
  • 2. Quick Intro.
  • 3. Global Social Game Developer & Publisher Democratize the Future
  • 4. Founder Investors “Democratize the Future” CEOKey People Total of 28 Advisors Competency *.* (Bain, NCsoft, Snu) Applemint Holdings, Zio Interactive Design (NCsoft L2, Sonnori) Ablar, Google, Tatter&Company Dev (Gamehi, Nexon, Snu) EA, J2M, Nexon Dev (Nexon Devcat, ICPC, Kaist) EA, J2M, Nexon Biz (Kennet Partners, Telesoft)
  • 5. http://www.facebook.com/piratelegacy
  • 6. Metrics.
  • 7. LTV > CACLife Time Value Customer Acquisition Cost
  • 8. ~
  • 9. Source: Kontagent’s A.R.M Metrics Framework
  • 10. ARPU CPI CAC ARPPU FTE RPDAU 2-day RetentionK-Factor Session Time 14-day Retention ASP Paying % 7-day Retention CPC LTV
  • 11. Viral30% X-Promo 40% Ads 30%
  • 12. Viral30% X-Promo 40% Ads 30%
  • 13. Viral30% X-Promo 40% Ads 30%
  • 14. Early Stage Settling Stage Fixed Stage
  • 15. Early Stage Settling Stage Fixed Stage
  • 16. Wide & Shallow Narrow & Deep RPDAU Low High(ARPU, ARPPU) ($0.02 ~ $0.05) ($0.04 ~ $0.15) High Low-Med Paying % (2% ~ 10%) (1% ~ 3%) DAU, MAU High Low-Med Stickiness High Low-Med (DAU/MAU) (15% ~ 40%) (5% ~ 20%) Retention High Med Life-Cycle Low-Med High
  • 17. 
 
 

  • 18. Q&A
  • 19. Thank You ;)Twitter: @doshkimEmail: people@paprikalab.com