SEO Strategies for Success in 2010: How to Keep Up with Evolving Search and a Shifting Web
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The document discusses search engine optimization strategies for 2010 based on emerging search trends. It recommends testing mobile apps and site maps as mobile search grows. It also suggests breaking news first to take advantage of quicker rankings from query dependent freshness, and becoming a news source to appear in news results. Additionally, it advises optimizing for local listings and social media as local and personalized search expand.
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SEO Strategies for Success in 2010: How to Keep Up with Evolving Search and a Shifting Web
- 1. SEO Strategies for Success in 2010: How Search is Evolving & How to Keep Up Rand Fishkin – January 2010
- 4. More Queries on Mobile Browsers
- 5. 2010 Strategy: Mobile Sitemaps
- 6. 2010 Strategy: Deprecate Beautifully
- 7. Consumption on Mobile Browsers Up
- 8. More Transactions on Browsers
- 9. 2010 Strategy: Adopt the Right Tech Early www.squareup.com
- 10. 2010 Strategy: Test Mobile Apps
- 11. Real Time Search
- 12. Twitter Search
- 13. 2010 Strategy: Tweet at Desired Contacts
- 14. Tweets in Google’s Results
- 15. 2010 Strategy: Mostly Ignore It
- 16. Tweets in Google’s Algo
- 17. 2010 Strategy: Set Up Tracking
- 18. 2010 Strategy: Learn Re-Tweet Optimization www.slideshare.net/danzarrella/the-science-of-re-tweets
- 19. QDF & News Results
- 20. QDF Getting Faster Ranking within a few hours!
- 21. 2010 Strategy: Break News First
- 22. News Results More Open They’ll let anyone in nowadays
- 23. News Results More Open Also, I really want to see SEO predictions from 1920-1929
- 24. 2010 Strategy: Become a News Source www.google.com/support/news_pub/bin/answer.py?hl=en&answer=40787
- 27. 2010 Strategy: Get Your Users Clicking Not a Good Strategy at the Time, but Brilliant Today
- 28. Local Search
- 29. More Queries w/ Local Results
- 30. 2010 Strategy: Get Local Listings
- 32. 2010 Strategy: Create Consistent Listings Important Very Important
- 34. People Spending More Time on Facebook 5.5% of all Time Online Spent on Facebook
- 35. 2010 Strategy: Try Facebook Ads
- 36. Facebook as a Business Network
- 37. 2010 Strategy: Get a Company Profile + Fans
- 38. B2B: Don’t Ignore LinkedIn
- 39. Consolidation of Web Search
- 40. Yahoo! Fading; Bing (sort of) Rising
- 41. 2010 Strategy: Don’t Ignore Bing
- 43. 2010 Strategy: Diversify Traffic Sources
- 44. The Web’s Shifting Link Graph
- 45. Links Becoming Tweets & Status Updates SORRY I ATE YOUR LINK GRAPH!
- 46. 2010 Strategy: Become Relevant to Social Media Users
- 48. 2010 Strategy: Leverage the Web’s Selfishness
- 49. Q+A
- 50. The Return of Brand Advertising
- 51. Demographic / Psychographic & Behavioral Data on the Rise
- 52. 2010 Strategy: Know Your Buyers adlab.msn.com/Demographics-Prediction/
- 53. Brand Advertising Getting Cheaper
- 54. 2010 Strategy: Get Full Lifecycle Analytics