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Seo Strategies 2010

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Seo Strategies 2010

Seo Strategies 2010

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  • Really this slide show is useful but some slides are not so understandable. It’s logically bounded. I felt difficult to understand (i.e.) I didn’t understand the following concepts
    1. Real time Search
    2. QDF and News Results and
    3. Web’s shifting link graph... in your next presentation kindly explain these ya...
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  • download the full presentation (all pdfs and ebooks) for free:
    Part1: http://www.fileserve.com/file/xp9vFJd
    Part2: http://www.fileserve.com/file/bFd9R3X
    Part3: http://www.fileserve.com/file/bfVWRQS
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  • not a bad presentation, but this one is better :)

    http://www.scribd.com/doc/26344246/New-Google-SEO-Techniques-for-2010
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Transcript

  • 1. SEO Strategies for Success in 2010: How Search is Evolving & How to Keep Up Rand Fishkin – January 2010
  • 2. Content in this Presentation
    • Mobile Search
    • “ Real Time” Search
    • QDF & News Results
    • Personalized Results
    • Local Search
    • Facebook’s Rise &Dominance
    • Consolidation of Web Search
    • The Web’s Shifting Link Graph
    • The Return of Brand Advertising
  • 3. Mobile Search
  • 4. More Queries on Mobile Browsers
  • 5. 2010 Strategy: Mobile Sitemaps
  • 6. 2010 Strategy: Deprecate Beautifully
  • 7. Consumption on Mobile Browsers Up
  • 8. More Transactions on Browsers
  • 9. 2010 Strategy: Adopt the Right Tech Early www.squareup.com
  • 10. 2010 Strategy: Test Mobile Apps
  • 11. Real Time Search
  • 12. Twitter Search
  • 13. 2010 Strategy: Tweet at Desired Contacts
  • 14. Tweets in Google’s Results
  • 15. 2010 Strategy: Mostly Ignore It
  • 16. Tweets in Google’s Algo
  • 17. 2010 Strategy: Set Up Tracking
  • 18. 2010 Strategy: Learn Re-Tweet Optimization www.slideshare.net/danzarrella/the-science-of-re-tweets
  • 19. QDF & News Results
  • 20. QDF Getting Faster Ranking within a few hours!
  • 21. 2010 Strategy: Break News First
  • 22. News Results More Open They’ll let anyone in nowadays
  • 23. News Results More Open Also, I really want to see SEO predictions from 1920-1929
  • 24. 2010 Strategy: Become a News Source www.google.com/support/news_pub/bin/answer.py?hl=en&answer=40787
  • 25. Personalized Results
  • 26. Personalization by Default
  • 27. 2010 Strategy: Get Your Users Clicking Not a Good Strategy at the Time, but Brilliant Today
  • 28. Local Search
  • 29. More Queries w/ Local Results
  • 30. 2010 Strategy: Get Local Listings
  • 31. PlaceRank Algorithm
  • 32. 2010 Strategy: Create Consistent Listings Important Very Important
  • 33. Facebook’s Dominance
  • 34. People Spending More Time on Facebook 5.5% of all Time Online Spent on Facebook
  • 35. 2010 Strategy: Try Facebook Ads
  • 36. Facebook as a Business Network
  • 37. 2010 Strategy: Get a Company Profile + Fans
  • 38. B2B: Don’t Ignore LinkedIn
  • 39. Consolidation of Web Search
  • 40. Yahoo! Fading; Bing (sort of) Rising
  • 41. 2010 Strategy: Don’t Ignore Bing
  • 42. Google’s Share Dominating
  • 43. 2010 Strategy: Diversify Traffic Sources
  • 44. The Web’s Shifting Link Graph
  • 45. Links Becoming Tweets & Status Updates SORRY I ATE YOUR LINK GRAPH!
  • 46. 2010 Strategy: Become Relevant to Social Media Users
  • 47. Linkerati Getting Stingier
  • 48. 2010 Strategy: Leverage the Web’s Selfishness
  • 49. Q+A
  • 50. The Return of Brand Advertising
  • 51. Demographic / Psychographic & Behavioral Data on the Rise
  • 52. 2010 Strategy: Know Your Buyers adlab.msn.com/Demographics-Prediction/
  • 53. Brand Advertising Getting Cheaper
  • 54. 2010 Strategy: Get Full Lifecycle Analytics

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