Seo Strategies 2010

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Seo Strategies 2010

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  • Really this slide show is useful but some slides are not so understandable. It’s logically bounded. I felt difficult to understand (i.e.) I didn’t understand the following concepts
    1. Real time Search
    2. QDF and News Results and
    3. Web’s shifting link graph... in your next presentation kindly explain these ya...
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  • download the full presentation (all pdfs and ebooks) for free:
    Part1: http://www.fileserve.com/file/xp9vFJd
    Part2: http://www.fileserve.com/file/bFd9R3X
    Part3: http://www.fileserve.com/file/bfVWRQS
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  • not a bad presentation, but this one is better :)

    http://www.scribd.com/doc/26344246/New-Google-SEO-Techniques-for-2010
       Reply 
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Seo Strategies 2010

  1. 1. SEO Strategies for Success in 2010: How Search is Evolving & How to Keep Up Rand Fishkin – January 2010
  2. 2. Content in this Presentation <ul><li>Mobile Search </li></ul><ul><li>“ Real Time” Search </li></ul><ul><li>QDF & News Results </li></ul><ul><li>Personalized Results </li></ul><ul><li>Local Search </li></ul><ul><li>Facebook’s Rise &Dominance </li></ul><ul><li>Consolidation of Web Search </li></ul><ul><li>The Web’s Shifting Link Graph </li></ul><ul><li>The Return of Brand Advertising </li></ul>
  3. 3. Mobile Search
  4. 4. More Queries on Mobile Browsers
  5. 5. 2010 Strategy: Mobile Sitemaps
  6. 6. 2010 Strategy: Deprecate Beautifully
  7. 7. Consumption on Mobile Browsers Up
  8. 8. More Transactions on Browsers
  9. 9. 2010 Strategy: Adopt the Right Tech Early www.squareup.com
  10. 10. 2010 Strategy: Test Mobile Apps
  11. 11. Real Time Search
  12. 12. Twitter Search
  13. 13. 2010 Strategy: Tweet at Desired Contacts
  14. 14. Tweets in Google’s Results
  15. 15. 2010 Strategy: Mostly Ignore It
  16. 16. Tweets in Google’s Algo
  17. 17. 2010 Strategy: Set Up Tracking
  18. 18. 2010 Strategy: Learn Re-Tweet Optimization www.slideshare.net/danzarrella/the-science-of-re-tweets
  19. 19. QDF & News Results
  20. 20. QDF Getting Faster Ranking within a few hours!
  21. 21. 2010 Strategy: Break News First
  22. 22. News Results More Open They’ll let anyone in nowadays
  23. 23. News Results More Open Also, I really want to see SEO predictions from 1920-1929
  24. 24. 2010 Strategy: Become a News Source www.google.com/support/news_pub/bin/answer.py?hl=en&answer=40787
  25. 25. Personalized Results
  26. 26. Personalization by Default
  27. 27. 2010 Strategy: Get Your Users Clicking Not a Good Strategy at the Time, but Brilliant Today
  28. 28. Local Search
  29. 29. More Queries w/ Local Results
  30. 30. 2010 Strategy: Get Local Listings
  31. 31. PlaceRank Algorithm
  32. 32. 2010 Strategy: Create Consistent Listings Important Very Important
  33. 33. Facebook’s Dominance
  34. 34. People Spending More Time on Facebook 5.5% of all Time Online Spent on Facebook
  35. 35. 2010 Strategy: Try Facebook Ads
  36. 36. Facebook as a Business Network
  37. 37. 2010 Strategy: Get a Company Profile + Fans
  38. 38. B2B: Don’t Ignore LinkedIn
  39. 39. Consolidation of Web Search
  40. 40. Yahoo! Fading; Bing (sort of) Rising
  41. 41. 2010 Strategy: Don’t Ignore Bing
  42. 42. Google’s Share Dominating
  43. 43. 2010 Strategy: Diversify Traffic Sources
  44. 44. The Web’s Shifting Link Graph
  45. 45. Links Becoming Tweets & Status Updates SORRY I ATE YOUR LINK GRAPH!
  46. 46. 2010 Strategy: Become Relevant to Social Media Users
  47. 47. Linkerati Getting Stingier
  48. 48. 2010 Strategy: Leverage the Web’s Selfishness
  49. 49. Q+A
  50. 50. The Return of Brand Advertising
  51. 51. Demographic / Psychographic & Behavioral Data on the Rise
  52. 52. 2010 Strategy: Know Your Buyers adlab.msn.com/Demographics-Prediction/
  53. 53. Brand Advertising Getting Cheaper
  54. 54. 2010 Strategy: Get Full Lifecycle Analytics
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