”SOCIAL COMMERCE OUT OF THE BOX“ <br />SCOOBOX 2.0 <br />MADE BY DOTSOURCE<br />dotSource GmbH, Jena<br />January 2011<br />
AGENDA <br />E-COMMERCE GOES SOCIAL COMMERCE<br />SCOOBOX 2.0<br />DOTSOURCE<br />2<br />
I. E-COMMERCE GOES SOCIAL COMMERCE<br />Social networksgetmoreimportant<br />Two out of  three internet users are very act...
Customers wantmoreinteraction in web shops!<br />From: Agentur expresso (www.brandinfiltration.com), via slideshare.net<br...
5<br />I. E-COMMERCE GOES SOCIAL COMMERCE<br />Trend: more interaction in E-Commerce<br />More focussed on:<br />People<br...
I. E-COMMERCE GOES SOCIAL COMMERCE<br />Modifieduserbehavior:<br />20052010<br />Internet users (Germany)37,5 Mio	> 44 Mio...
7<br />I. E-COMMERCE GOES SOCIAL COMMERCE<br />The effect of user-generated content in web shops<br />Personalized product...
8<br />I. E-COMMERCE GOES SOCIAL COMMERCE<br />Web shop reality<br />Less than 50% of all online shops offer interactive e...
High churn rates of customers
„Empty“ shops</li></ul>From: ACTA 2009, Novomind-Studie 2009/2010, ECC Handel 2009<br />
Social Commerce<br />SOCIAL COMMERCE<br />9<br />I. E-COMMERCE GOES SOCIAL COMMERCE<br />SOCIAL COMMERCEis a subset of <br...
FAZIT<br />Whatis Social Commerce?<br /><ul><li>From the viewpoint of online traders</li></ul> <br />Customer feedback off...
FAZIT<br />Social Commerce <br /><ul><li>Fromthecustomerview</li></ul> <br />Meetpeople who share the same interests<br />...
Who usesSocial Commerce? <br />12<br />I. E-COMMERCE GOES SOCIAL COMMERCE<br />
13<br />II. SCOOBOX 2.0<br />What is SCOOBOX:<br /><ul><li>„Social Commerce Out Of The Box“
Flexible software kit
Extends the consumer channel of Intershop ES
A range of features to build up an active community:</li></ul>	Facebook shop & Facebook API / Twitter Integration / forum ...
14<br />II. SCOOBOX 2.0<br />SCOOBOX<br /><ul><li>Complete integration in ES Version 6.4 via cartridge
Full standard support service via Intershop</li></li></ul><li>15<br />II. SCOOBOX 2.0<br />Elements<br /><ul><li>Basic fun...
Community functions
Product and shop functions
Web 2.0 functions</li></li></ul><li>16<br />II. SCOOBOX 2.0<br />Basic functions<br /><ul><li>Captchas
Image captcha functions for protection from automatic spam bots
Blacklists
Screening/filtering user-generated content for unsolicited terms </li></ul>New features in version 2.0: <br /><ul><li>Rights
Organization of admin rights
Hierarchy of rights for certain functions
E-mail configurator
Individual addresses for outgoing e-mails</li></li></ul><li>17<br />II. SCOOBOX 2.0<br />Basic functions – blacklist<br />...
Groups
Entries
Import</li></li></ul><li>18<br />II. SCOOBOX 2.0<br />Community functions<br /><ul><li>Extended user profile
Profile picture
Personal information and interests
Connection to other SCOOBOX Functions  (messaging system and </li></ul>	customer loyalty rewards system) <br /><ul><li>Vis...
Customer management in the back office</li></ul>Screenshot: storefront<br />
<ul><li>Extended userprofile</li></ul>19<br />II. SCOOBOX 2.0<br />Community functions<br />
20<br />II. SCOOBOX 2.0<br />Community functions<br /><ul><li>Customer loyalty rewards system for members
Users can be rewarded with points</li></ul>	(for threads, reviews etc.)<br /><ul><li>Customers can achieve a higher social...
21<br />II. SCOOBOX 2.0<br />Community functions<br /><ul><li>Rewardssystemformembers– back office</li></li></ul><li>22<br...
23<br />II. SCOOBOX 2.0<br />Community functions<br /><ul><li>Messaging system
For sending, forwarding and receiving messages
For exchanging ideas about products or just for fun </li></ul>Ill.: storefront<br />
24<br />II. SCOOBOX 2.0<br />Community functions<br /><ul><li>Ignoreusers
This function extends the opportunities for communication and interaction between registered users
Users can ignore other members</li></ul>	of the community<br />Ill.: storefront<br />
25<br />II. SCOOBOX 2.0<br />Community functions<br /><ul><li>Report suspiciouscontent
Users can report dubious </li></ul>	content<br />Ill.: storefront<br />
26<br />II. SCOOBOX 2.0<br />Community functions<br /><ul><li>Friends system
List of friends in the user profile
Users can:
Find other registered friends
Invite their friends per e-mail
Upcoming SlideShare
Loading in …5
×

SCOOBOX 2.0: Social Commerce Out Of The Box (English)

2,055 views

Published on

Social commerce out-of-the-box called SCOOBOX for short - is a powerful and mature e-commerce solution. It has a large range of powerful and advanced social commerce functions that foster the development of an active online community and provides numerous interaction possibilities for online shop users. Through the consistent participation of customers in value-adding processes in the shop, the social commerce and AJAX functions foster continual revenue growth in e-commerce projects.

Published in: Technology
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
2,055
On SlideShare
0
From Embeds
0
Number of Embeds
466
Actions
Shares
0
Downloads
41
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

SCOOBOX 2.0: Social Commerce Out Of The Box (English)

  1. 1. ”SOCIAL COMMERCE OUT OF THE BOX“ <br />SCOOBOX 2.0 <br />MADE BY DOTSOURCE<br />dotSource GmbH, Jena<br />January 2011<br />
  2. 2. AGENDA <br />E-COMMERCE GOES SOCIAL COMMERCE<br />SCOOBOX 2.0<br />DOTSOURCE<br />2<br />
  3. 3. I. E-COMMERCE GOES SOCIAL COMMERCE<br />Social networksgetmoreimportant<br />Two out of three internet users are very active in social networks<br />From:<br />http://www.alexa.com/topsites/countries/DE - 10/2010; Nielsen: Global Faces and Networked Places, 2009<br />3<br />
  4. 4. Customers wantmoreinteraction in web shops!<br />From: Agentur expresso (www.brandinfiltration.com), via slideshare.net<br />4<br />I. E-COMMERCE GOES SOCIAL COMMERCE<br />85% of social media users believe that a company should go further than <br />just having a presence on social sites <br />and should also <br />interact <br />with its customers.<br />
  5. 5. 5<br />I. E-COMMERCE GOES SOCIAL COMMERCE<br />Trend: more interaction in E-Commerce<br />More focussed on:<br />People<br />Inspiration<br />Women<br />Fashion, Lifestyle, Hobbys<br />Tendentiallyfocussed on: <br />Products<br />Decisions<br />Men<br />Mass-produced products<br />
  6. 6. I. E-COMMERCE GOES SOCIAL COMMERCE<br />Modifieduserbehavior:<br />20052010<br />Internet users (Germany)37,5 Mio > 44 Mio<br />Research/enquiries 70% 97%<br />E-mail 70% 88,2% <br />Online shopping 37% 87,1%<br />Usageofforums, 17% > 50 %<br />pricecomparisons, <br />reviews, productratings<br />The relevance of e-commerce has increased<br />Growingrelevanceofonline research: Every second user searches on the internet for product information! <br />From: AGOF 2005 & März 2010, Internet World Business Februar 2010, Fachgruppe E-Commerce im Bundesverband Digitale Wirtschaft (BVDW), 2010)<br />6<br />
  7. 7. 7<br />I. E-COMMERCE GOES SOCIAL COMMERCE<br />The effect of user-generated content in web shops<br />Personalized product recommendations in webshops increase sales rates<br />Customer-generated<br />reviews increase <br />site traffic, overall conversation rate and <br />average order value<br />
  8. 8. 8<br />I. E-COMMERCE GOES SOCIAL COMMERCE<br />Web shop reality<br />Less than 50% of all online shops offer interactive elements on their sites<br />More than half of the shop operators only use a simple presentation of goods and just a few opportunities for interaction <br />Only one third of the ecommerce companies offer reviews and personalized recommendations<br /><ul><li>The majority maintain an “old way of thinking”</li></ul>Results<br /><ul><li>„Digital retail shelves“
  9. 9. High churn rates of customers
  10. 10. „Empty“ shops</li></ul>From: ACTA 2009, Novomind-Studie 2009/2010, ECC Handel 2009<br />
  11. 11. Social Commerce<br />SOCIAL COMMERCE<br />9<br />I. E-COMMERCE GOES SOCIAL COMMERCE<br />SOCIAL COMMERCEis a subset of <br />e-commerce in which the active participation of customers and their personal relationships are at the forefront. <br />Wikipedia.org<br />„E-commerce is about products, Social Commerce is about people“ Exciting Commerce-Mantra seit 2005<br />
  12. 12. FAZIT<br />Whatis Social Commerce?<br /><ul><li>From the viewpoint of online traders</li></ul> <br />Customer feedback offers traders optimization potential<br />Traders get to know their target groups<br />Consumers get confidence in products<br />Highercustomer retention<br />Consumers impulse to buy is triggered<br />Focuses on the needs of customers<br />Decreased rates of returns<br />User-generated content improves search engine ranking<br />Contributes to the individuality und unique selling proposition of a shop<br />Stop thinkingin„CAMPAIGNS“. <br />Start thinkingin „CONVERSATIONS“.*<br />*From: Agentur expresso (www.brandinfiltration.com), via slideshare.net<br />
  13. 13. FAZIT<br />Social Commerce <br /><ul><li>Fromthecustomerview</li></ul> <br />Meetpeople who share the same interests<br />Get more Informationabout <br />products and services<br />Obtain confidencein information<br />Feelcredibility<br />Activeparticipation<br />Socialinteraction<br />… People in networked markets have figured out that they can provide far better information and support each other than they receive from their vendors….“*<br />*From: Das Cluetrain Manifest, 1999<br />
  14. 14. Who usesSocial Commerce? <br />12<br />I. E-COMMERCE GOES SOCIAL COMMERCE<br />
  15. 15. 13<br />II. SCOOBOX 2.0<br />What is SCOOBOX:<br /><ul><li>„Social Commerce Out Of The Box“
  16. 16. Flexible software kit
  17. 17. Extends the consumer channel of Intershop ES
  18. 18. A range of features to build up an active community:</li></ul> Facebook shop & Facebook API / Twitter Integration / forum & blog / visual shopping / message & friends system / user profiles / toplists / customer rewards system<br />
  19. 19. 14<br />II. SCOOBOX 2.0<br />SCOOBOX<br /><ul><li>Complete integration in ES Version 6.4 via cartridge
  20. 20. Full standard support service via Intershop</li></li></ul><li>15<br />II. SCOOBOX 2.0<br />Elements<br /><ul><li>Basic functions
  21. 21. Community functions
  22. 22. Product and shop functions
  23. 23. Web 2.0 functions</li></li></ul><li>16<br />II. SCOOBOX 2.0<br />Basic functions<br /><ul><li>Captchas
  24. 24. Image captcha functions for protection from automatic spam bots
  25. 25. Blacklists
  26. 26. Screening/filtering user-generated content for unsolicited terms </li></ul>New features in version 2.0: <br /><ul><li>Rights
  27. 27. Organization of admin rights
  28. 28. Hierarchy of rights for certain functions
  29. 29. E-mail configurator
  30. 30. Individual addresses for outgoing e-mails</li></li></ul><li>17<br />II. SCOOBOX 2.0<br />Basic functions – blacklist<br /><ul><li>Lists
  31. 31. Groups
  32. 32. Entries
  33. 33. Import</li></li></ul><li>18<br />II. SCOOBOX 2.0<br />Community functions<br /><ul><li>Extended user profile
  34. 34. Profile picture
  35. 35. Personal information and interests
  36. 36. Connection to other SCOOBOX Functions (messaging system and </li></ul> customer loyalty rewards system) <br /><ul><li>Visibility for other users
  37. 37. Customer management in the back office</li></ul>Screenshot: storefront<br />
  38. 38. <ul><li>Extended userprofile</li></ul>19<br />II. SCOOBOX 2.0<br />Community functions<br />
  39. 39. 20<br />II. SCOOBOX 2.0<br />Community functions<br /><ul><li>Customer loyalty rewards system for members
  40. 40. Users can be rewarded with points</li></ul> (for threads, reviews etc.)<br /><ul><li>Customers can achieve a higher social </li></ul> ranking <br /><ul><li>Possibility to cash in the reward points at the shop</li></ul>Screenshot: storefront<br />
  41. 41. 21<br />II. SCOOBOX 2.0<br />Community functions<br /><ul><li>Rewardssystemformembers– back office</li></li></ul><li>22<br />II. SCOOBOX 2.0<br />Community functions<br /><ul><li>Rewards system for members - storefront</li></ul>Overview of the rewards status in the extended user profile<br />
  42. 42. 23<br />II. SCOOBOX 2.0<br />Community functions<br /><ul><li>Messaging system
  43. 43. For sending, forwarding and receiving messages
  44. 44. For exchanging ideas about products or just for fun </li></ul>Ill.: storefront<br />
  45. 45. 24<br />II. SCOOBOX 2.0<br />Community functions<br /><ul><li>Ignoreusers
  46. 46. This function extends the opportunities for communication and interaction between registered users
  47. 47. Users can ignore other members</li></ul> of the community<br />Ill.: storefront<br />
  48. 48. 25<br />II. SCOOBOX 2.0<br />Community functions<br /><ul><li>Report suspiciouscontent
  49. 49. Users can report dubious </li></ul> content<br />Ill.: storefront<br />
  50. 50. 26<br />II. SCOOBOX 2.0<br />Community functions<br /><ul><li>Friends system
  51. 51. List of friends in the user profile
  52. 52. Users can:
  53. 53. Find other registered friends
  54. 54. Invite their friends per e-mail
  55. 55. Visit the user profiles </li></ul>of their friends<br /><ul><li>Send messages to their </li></ul>Friends<br /><ul><li>Etc. </li></ul>Ill.: storefront<br />
  56. 56. 27<br />II. SCOOBOX 2.0<br />Community functions<br /><ul><li>Activation of content
  57. 57. Adjustable mechanism for the activation and management of user-generated content
  58. 58. 3 options:
  59. 59. Manual activation of all user entries by the admin
  60. 60. Automatic activation, immediately and without examination
  61. 61. Semi-automatic activation: examination of entries that contain terms of the blacklist by the admin</li></li></ul><li>28<br />II. SCOOBOX 2.0<br />Community functions<br /><ul><li>Activationofcontent – back office
  62. 62. No approval needed
  63. 63. Only when matched with blacklist
  64. 64. Always</li></ul>Illustration: back office<br />
  65. 65. 29<br />II. SCOOBOX 2.0<br />Product and shop functions<br /><ul><li>Quick reviews</li></ul>Settings in the back office<br />
  66. 66. 30<br />II. SCOOBOX 2.0<br />Productandshopfunctions<br /><ul><li>Comments/Reviews</li></ul>Ill.: back office<br />Ill.: storefront<br />
  67. 67. 31<br />II. SCOOBOX 2.0<br />Productandshopfunctions<br /><ul><li>Toplists
  68. 68. Fall back to data of comments, reviews, recommendations, wish lists etc.
  69. 69. Present in the storefront e.g.:
  70. 70. Most active users
  71. 71. Best selling products
  72. 72. Most discussed products
  73. 73. Best rated products</li></ul>Illustriations: storefront<br />
  74. 74. 32<br />II. SCOOBOX 2.0<br />Productandshopfunctions<br /><ul><li>Feeds </li></ul>Aboutcommentsandreviews<br />Illustration: reviewfeed (storefront)<br />
  75. 75. 33<br />II. SCOOBOX 2.0<br />Productandshopfunctions<br /><ul><li>Productpresentation
  76. 76. Productcarousel
  77. 77. Slideshow</li></ul>Illustration storefront<br />
  78. 78. 34<br />II. SCOOBOX 2.0<br />Web 2.0 functions<br /><ul><li>Configurable user interface
  79. 79. Users can configurate their individual user interface </li></ul> (by drag and drop)<br />Illustrations: storefront<br />
  80. 80. 35<br />II. SCOOBOX 2.0<br />Web 2.0 functions<br /><ul><li>Drag anddropshoppingcart
  81. 81. Users can drag and drop their selected products playfully into their shopping cart
  82. 82. click on product => drag to shoppng cart icon => drop</li></ul>Illustration: storefront<br />
  83. 83. 36<br />II. SCOOBOX 2.0<br />Web 2.0 functions<br /><ul><li>Visual Shopping
  84. 84. Customers move around a digital world of goods
  85. 85. Attractive and emotional product presentation by the help of multimedia
  86. 86. AJAX-based graphical user interface
  87. 87. Little effort for the designer</li></ul>Ill. storefront<br />
  88. 88. 37<br />II. SCOOBOX 2.0<br />Web 2.0 functions<br /><ul><li>Visual shopping</li></ul>Images withhighly sensitive areas<br />(imagemaps)<br />Illustration: storefront<br />
  89. 89. 38<br />II. SCOOBOX 2.0<br />Web 2.0 functions<br /><ul><li>Visual shopping– back office</li></ul>Ill.: back office<br />
  90. 90. II. SCOOBOX 2.0<br />Web 2.0 functions<br /><ul><li>Visual shopping– Storefront Editing
  91. 91. Editing of visual shopping functionality in the storefront
  92. 92. Connected with the content management system</li></ul>39<br />Ill.: storefront<br />
  93. 93. 40<br />II. SCOOBOX 2.0<br />Web 2.0 functions<br /><ul><li>Facebook API
  94. 94. Interconnection between shop and Facebook through Single Sign-On (Graph API)
  95. 95. Privacy settings
  96. 96. Customers can publish their purchases/wish lists on Facebook</li></ul>Illustration: storefront<br />
  97. 97. II. SCOOBOX 2.0<br />Web 2.0 functions<br /><ul><li>Facebook API
  98. 98. Customers can publish their wish lists on Facebook</li></ul>Illustration: storefront<br />41<br />
  99. 99. 42<br />II. SCOOBOX 2.0<br />Web 2.0 functions<br /><ul><li>Facebook API
  100. 100. Facebook features can be switched on or off in the back office</li></ul>Illustration: back office<br />
  101. 101. II. SCOOBOX 2.0<br />Web 2.0 functions<br /><ul><li>Facebook API
  102. 102. Create a fan box
  103. 103. Shop users can immediately become Facebook fans
  104. 104. Sidebar is configurable in the back office</li></ul>Illustration: storefront<br />Ilustration: back office<br />43<br />
  105. 105. II. SCOOBOX 2.0<br />Web 2.0 functions<br /><ul><li>Facebook API
  106. 106. Shop integration into a </li></ul> Facebook App<br /><ul><li>Offers full range of the shop:</li></ul> User don‘t have to leave <br /> Facebook while shopping<br />44<br />
  107. 107. 45<br />II. SCOOBOX 2.0<br />Web 2.0 functions<br /><ul><li>Twitter API
  108. 108. Users can tweet products and recommendations
  109. 109. Tweets are shown in the shop
  110. 110. Timelines or SearchPhrase with Tweet-Display
  111. 111. Operator gets news feeds</li></ul>Illustration: <br />back office<br />Illustration: storefront<br />
  112. 112. 46<br />II. SCOOBOX 2.0<br />Web 2.0 functions<br /><ul><li>Blog
  113. 113. Advantages:
  114. 114. Single sign-on in shop and blog
  115. 115. Connection between shop functionality and editorial content
  116. 116. Customers can buy products out of the blog
  117. 117. Blog is accessible with Facebook and Twitter
  118. 118. All options of a blog are available, e.g. for commenting a post</li></ul>Ill: storefront<br />
  119. 119. 47<br />II. SCOOBOX 2.0<br />Web 2.0 functions<br /><ul><li>Blog</li></ul>Illustration: storefront<br />
  120. 120. 48<br />II. SCOOBOX 2.0<br />Web 2.0 functions<br /><ul><li>Blog – back office
  121. 121. Easy editing of the posts with WYSIWYG-Editor
  122. 122. Admin can manage the rights of registred/unregistred customers</li></ul>Ill.: back office<br />
  123. 123. 49<br />II. SCOOBOX 2.0<br />Separate components<br /><ul><li>Forum
  124. 124. Communication on the shop and its products
  125. 125. Connected with user profiles and rewards system
  126. 126. User activities:
  127. 127. Asking, answering and discussing
  128. 128. Uploading pictures
  129. 129. Integrating products from the shop
  130. 130. Ratings und comments
  131. 131. Configuration in the back office:
  132. 132. Creation of categories
  133. 133. Appointments of moderators</li></li></ul><li>50<br />II. SCOOBOX 2.0<br />Seperate components<br /><ul><li>Forum - storefront</li></li></ul><li>51<br />II. SCOOBOX 2.0<br />Seperate components<br /><ul><li>Forum – back office</li></li></ul><li>52<br />II. SCOOBOX 2.0<br />Seperate components<br /><ul><li>Visual shopping</li></ul>Illustration: storefront<br />Back office<br />
  134. 134. III. DOTSOURCE<br /> 2006 – FoundingofdotSource GmbH<br /> – dotSource => Intershop Implementation Partner<br /> 2008– Repositioning as social commerce agency<br /> – SCOOCOX® <br />2009– dotSource => Intershop Technology Partner <br /> for social commerce software<br />2011– >60 employees<br /> – located on the 6 th floor of the Intershop Tower<br /> <br />
  135. 135. III. DOTSOURCE<br />Contact<br /> <br />dotSource GmbH<br />Marcus Janze<br />Sales Manager<br />Leutragraben 1 <br />Intershop Tower m.janze@dotSource.de07743 Jena fon: +49 (0)3641 573-3491<br />www.dotSource.de<br />www.socialcommerce.de<br />www.handelskraft.de<br />

×