SCOOBOX 2.0: Social Commerce Out Of The Box (English)

”SOCIAL COMMERCE OUT OF THE BOX“
SCOOBOX 2.0
MADE BY DOTSOURCE
dotSource GmbH, Jena
January 2011

AGENDA
E-COMMERCE GOES SOCIAL COMMERCE
SCOOBOX 2.0
DOTSOURCE
2

I. E-COMMERCE GOES SOCIAL COMMERCE
Social networksgetmoreimportant
Two out of three internet users are very active in social networks
From:
http://www.alexa.com/topsites/countries/DE - 10/2010; Nielsen: Global Faces and Networked Places, 2009
3

Customers wantmoreinteraction in web shops!
From: Agentur expresso (www.brandinfiltration.com), via slideshare.net
4
85% of social media users believe that a company should go further than
just having a presence on social sites
and should also
interact
with its customers.

5
Trend: more interaction in E-Commerce
More focussed on:
People
Inspiration
Women
Fashion, Lifestyle, Hobbys
Tendentiallyfocussed on:
Products
Decisions
Men
Mass-produced products

Modifieduserbehavior:
20052010
Internet users (Germany)37,5 Mio > 44 Mio
Research/enquiries 70% 97%
E-mail 70% 88,2%
Online shopping 37% 87,1%
Usageofforums, 17% > 50 %
pricecomparisons,
reviews, productratings
The relevance of e-commerce has increased
Growingrelevanceofonline research: Every second user searches on the internet for product information!
From: AGOF 2005 & März 2010, Internet World Business Februar 2010, Fachgruppe E-Commerce im Bundesverband Digitale Wirtschaft (BVDW), 2010)
6

7
The effect of user-generated content in web shops
Personalized product recommendations in webshops increase sales rates
Customer-generated
reviews increase
site traffic, overall conversation rate and
average order value

8
Web shop reality
Less than 50% of all online shops offer interactive elements on their sites
More than half of the shop operators only use a simple presentation of goods and just a few opportunities for interaction
Only one third of the ecommerce companies offer reviews and personalized recommendations
The majority maintain an “old way of thinking”
Results
„Digital retail shelves“
High churn rates of customers
„Empty“ shops
From: ACTA 2009, Novomind-Studie 2009/2010, ECC Handel 2009

Social Commerce
SOCIAL COMMERCE
9
SOCIAL COMMERCEis a subset of
e-commerce in which the active participation of customers and their personal relationships are at the forefront.
Wikipedia.org
„E-commerce is about products, Social Commerce is about people“ Exciting Commerce-Mantra seit 2005

FAZIT
Whatis Social Commerce?
From the viewpoint of online traders

Customer feedback offers traders optimization potential
Traders get to know their target groups
Consumers get confidence in products
Highercustomer retention
Consumers impulse to buy is triggered
Focuses on the needs of customers
Decreased rates of returns
User-generated content improves search engine ranking
Contributes to the individuality und unique selling proposition of a shop
Stop thinkingin„CAMPAIGNS“.
Start thinkingin „CONVERSATIONS“.*
*From: Agentur expresso (www.brandinfiltration.com), via slideshare.net

FAZIT
Social Commerce
Fromthecustomerview

Meetpeople who share the same interests
Get more Informationabout
products and services
Obtain confidencein information
Feelcredibility
Activeparticipation
Socialinteraction
… People in networked markets have figured out that they can provide far better information and support each other than they receive from their vendors….“*
*From: Das Cluetrain Manifest, 1999

Who usesSocial Commerce?
12

13
II. SCOOBOX 2.0
What is SCOOBOX:
„Social Commerce Out Of The Box“
Flexible software kit
Extends the consumer channel of Intershop ES
A range of features to build up an active community:
Facebook shop & Facebook API / Twitter Integration / forum & blog / visual shopping / message & friends system / user profiles / toplists / customer rewards system

14
II. SCOOBOX 2.0
SCOOBOX
Complete integration in ES Version 6.4 via cartridge
Full standard support service via Intershop

15
II. SCOOBOX 2.0
Elements
Basic functions
Community functions
Product and shop functions
Web 2.0 functions

16
II. SCOOBOX 2.0
Basic functions
Captchas
Image captcha functions for protection from automatic spam bots
Blacklists
Screening/filtering user-generated content for unsolicited terms
New features in version 2.0:
Rights
Organization of admin rights
Hierarchy of rights for certain functions
E-mail configurator
Individual addresses for outgoing e-mails

17
II. SCOOBOX 2.0
Basic functions – blacklist
Lists
Groups
Entries
Import

18
II. SCOOBOX 2.0
Community functions
Extended user profile
Profile picture
Personal information and interests
Connection to other SCOOBOX Functions (messaging system and
customer loyalty rewards system)
Visibility for other users
Customer management in the back office
Screenshot: storefront

Extended userprofile
19
II. SCOOBOX 2.0
Community functions

20
II. SCOOBOX 2.0
Community functions
Customer loyalty rewards system for members
Users can be rewarded with points
(for threads, reviews etc.)
Customers can achieve a higher social
ranking
Possibility to cash in the reward points at the shop
Screenshot: storefront

21
II. SCOOBOX 2.0
Community functions
Rewardssystemformembers– back office

22
II. SCOOBOX 2.0
Community functions
Rewards system for members - storefront
Overview of the rewards status in the extended user profile

23
II. SCOOBOX 2.0
Community functions
Messaging system
For sending, forwarding and receiving messages
For exchanging ideas about products or just for fun
Ill.: storefront

24
II. SCOOBOX 2.0
Community functions
Ignoreusers
This function extends the opportunities for communication and interaction between registered users
Users can ignore other members
of the community
Ill.: storefront

25
II. SCOOBOX 2.0
Community functions
Report suspiciouscontent
Users can report dubious
content
Ill.: storefront

26
II. SCOOBOX 2.0
Community functions
Friends system
List of friends in the user profile
Users can:
Find other registered friends
Invite their friends per e-mail
Visit the user profiles
of their friends
Send messages to their
Friends
Etc.
Ill.: storefront

27
II. SCOOBOX 2.0
Community functions
Activation of content
Adjustable mechanism for the activation and management of user-generated content
3 options:
Manual activation of all user entries by the admin
Automatic activation, immediately and without examination
Semi-automatic activation: examination of entries that contain terms of the blacklist by the admin

28
II. SCOOBOX 2.0
Community functions
Activationofcontent – back office
No approval needed
Only when matched with blacklist
Always
Illustration: back office

29
II. SCOOBOX 2.0
Product and shop functions
Quick reviews
Settings in the back office

30
II. SCOOBOX 2.0
Productandshopfunctions
Comments/Reviews
Ill.: back office
Ill.: storefront

31
II. SCOOBOX 2.0
Toplists
Fall back to data of comments, reviews, recommendations, wish lists etc.
Present in the storefront e.g.:
Most active users
Best selling products
Most discussed products
Best rated products
Illustriations: storefront

32
II. SCOOBOX 2.0
Feeds
Aboutcommentsandreviews
Illustration: reviewfeed (storefront)

33
II. SCOOBOX 2.0
Productpresentation
Productcarousel
Slideshow
Illustration storefront

34
II. SCOOBOX 2.0
Web 2.0 functions
Configurable user interface
Users can configurate their individual user interface
(by drag and drop)
Illustrations: storefront

35
II. SCOOBOX 2.0
Web 2.0 functions
Drag anddropshoppingcart
Users can drag and drop their selected products playfully into their shopping cart
click on product => drag to shoppng cart icon => drop
Illustration: storefront

36
II. SCOOBOX 2.0
Web 2.0 functions
Visual Shopping
Customers move around a digital world of goods
Attractive and emotional product presentation by the help of multimedia
AJAX-based graphical user interface
Little effort for the designer
Ill. storefront

37
II. SCOOBOX 2.0
Web 2.0 functions
Visual shopping
Images withhighly sensitive areas
(imagemaps)

38
II. SCOOBOX 2.0
Web 2.0 functions
Visual shopping– back office
Ill.: back office

II. SCOOBOX 2.0
Web 2.0 functions
Visual shopping– Storefront Editing
Editing of visual shopping functionality in the storefront
Connected with the content management system
39
Ill.: storefront

40
II. SCOOBOX 2.0
Web 2.0 functions
Facebook API
Interconnection between shop and Facebook through Single Sign-On (Graph API)
Privacy settings
Customers can publish their purchases/wish lists on Facebook

II. SCOOBOX 2.0
Web 2.0 functions
Facebook API
Customers can publish their wish lists on Facebook
41

42
II. SCOOBOX 2.0
Web 2.0 functions
Facebook API
Facebook features can be switched on or off in the back office
Illustration: back office

II. SCOOBOX 2.0
Web 2.0 functions
Facebook API
Create a fan box
Shop users can immediately become Facebook fans
Sidebar is configurable in the back office
Ilustration: back office
43

II. SCOOBOX 2.0
Web 2.0 functions
Facebook API
Shop integration into a
Facebook App
Offers full range of the shop:
User don‘t have to leave
Facebook while shopping
44

45
II. SCOOBOX 2.0
Web 2.0 functions
Twitter API
Users can tweet products and recommendations
Tweets are shown in the shop
Timelines or SearchPhrase with Tweet-Display
Operator gets news feeds
Illustration:
back office

46
II. SCOOBOX 2.0
Web 2.0 functions
Blog
Advantages:
Single sign-on in shop and blog
Connection between shop functionality and editorial content
Customers can buy products out of the blog
Blog is accessible with Facebook and Twitter
All options of a blog are available, e.g. for commenting a post
Ill: storefront

47
II. SCOOBOX 2.0
Web 2.0 functions
Blog

48
II. SCOOBOX 2.0
Web 2.0 functions
Blog – back office
Easy editing of the posts with WYSIWYG-Editor
Admin can manage the rights of registred/unregistred customers
Ill.: back office

49
II. SCOOBOX 2.0
Separate components
Forum
Communication on the shop and its products
Connected with user profiles and rewards system
User activities:
Asking, answering and discussing
Uploading pictures
Integrating products from the shop
Ratings und comments
Configuration in the back office:
Creation of categories
Appointments of moderators

50
II. SCOOBOX 2.0
Seperate components
Forum - storefront

51
II. SCOOBOX 2.0
Seperate components
Forum – back office

52
II. SCOOBOX 2.0
Seperate components
Visual shopping
Back office

III. DOTSOURCE
2006 – FoundingofdotSource GmbH
– dotSource => Intershop Implementation Partner
2008– Repositioning as social commerce agency
– SCOOCOX®
2009– dotSource => Intershop Technology Partner
for social commerce software
2011– >60 employees
– located on the 6 th floor of the Intershop Tower

III. DOTSOURCE
Contact

dotSource GmbH
Marcus Janze
Sales Manager
Leutragraben 1
Intershop Tower m.janze@dotSource.de07743 Jena fon: +49 (0)3641 573-3491
www.dotSource.de
www.socialcommerce.de
www.handelskraft.de

SCOOBOX 2.0: Social Commerce Out Of The Box (English)

by dotSource GmbH on Jan 18, 2011

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