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Branding Techniques by Branding Agency
Branding Techniques by Branding Agency
Branding Techniques by Branding Agency
Branding Techniques by Branding Agency
Branding Techniques by Branding Agency
Branding Techniques by Branding Agency
Branding Techniques by Branding Agency
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Branding Techniques by Branding Agency

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Dotndot.com is a website design company in Hyderabad,India.We provides website design india, website designing India, web design India, website development India, website designing India, web site …

Dotndot.com is a website design company in Hyderabad,India.We provides website design india, website designing India, web design India, website development India, website designing India, web site designing India. http://www.dotndot.com

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  • 1. Branding & Corporate Identity
  • 2. Branding & Corporate Identity :
    • Brand : A trade name, recognition, a mark, an identity, A mark of ownership, a value
    • Branding is a well defined process, not a task
    • Branding is personality of a company.
    • Positioning
    • Identity
    In branding there are two most important elements : "Brand Identity is very important for your Business“
  • 3. Purpose of Brand :
    • It can Inspire the organization
    • It can Motivate
    • It can Connect
    • It can Simplify
    • It can Inform and engage
    • Your Brand Image
    • Your Brand Identity
    • Your Brand Position
    Aspects of Brand : "Branding plays a key role for Business Growth"
  • 4. Corporate Identity :
    • Corporate Identity: A company name, logo, signage system and any other visual appearance of a Business.
    • It is visible element for Business
    • Corporate Communication
    • Corporate Value
    • Corporate Design
    Corporate Identity is 3 parts :
  • 5. Corporate Identity Guidelines :
    • It is also called a Brand Identity of a company.
    • Brand Identity should follow consistent rules :
    • Logo protection Zone/spacing should be maintained
    • Use of Logo Colors should be minimum
    • Logo Variations - Minimum Size Use, Web safe & PowerPoint
    • Digital File Formats Compatible - IBM Compatible, Macintosh Compatible
    • It should be well fitted to the promotional items
  • 6. 6 Important Elements for Brand Identity :
    • Name
    • Logo
    • Tagline
    Benefits of having a brand identity for a company :
    • To look Bigger to the outside world
    • To attract clients
    • To create a brand yourself
    • To convey that you are well established
    • To explain your thoughts and vision
    • Color
    • Font
    • Alignment
  • 7. Branding & Corporate Identity

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