Branding & Corporate Identity

Branding & Corporate Identity : Brand : A trade name, recognition, a mark, an identity, A mark of ownership, a value Branding is a well defined process, not a task Branding is personality of a company. Positioning Identity In branding there are two most important elements : "Brand Identity is very important for your Business“

Brand : A trade name, recognition, a mark, an identity, A mark of ownership, a value

Branding is a well defined process, not a task

Branding is personality of a company.

Positioning

Identity

Purpose of Brand : It can Inspire the organization It can Motivate It can Connect It can Simplify It can Inform and engage Your Brand Image Your Brand Identity Your Brand Position Aspects of Brand : "Branding plays a key role for Business Growth"

It can Inspire the organization

It can Motivate

It can Connect

It can Simplify

It can Inform and engage

Your Brand Image

Your Brand Identity

Your Brand Position

Corporate Identity : Corporate Identity: A company name, logo, signage system and any other visual appearance of a Business. It is visible element for Business Corporate Communication Corporate Value Corporate Design Corporate Identity is 3 parts :

Corporate Identity: A company name, logo, signage system and any other visual appearance of a Business.

It is visible element for Business

Corporate Communication

Corporate Value

Corporate Design

Corporate Identity Guidelines : It is also called a Brand Identity of a company. Brand Identity should follow consistent rules : Logo protection Zone/spacing should be maintained Use of Logo Colors should be minimum Logo Variations - Minimum Size Use, Web safe & PowerPoint Digital File Formats Compatible - IBM Compatible, Macintosh Compatible It should be well fitted to the promotional items

It is also called a Brand Identity of a company.

Brand Identity should follow consistent rules :

Logo protection Zone/spacing should be maintained

Use of Logo Colors should be minimum

Logo Variations - Minimum Size Use, Web safe & PowerPoint

Digital File Formats Compatible - IBM Compatible, Macintosh Compatible

It should be well fitted to the promotional items

6 Important Elements for Brand Identity : Name Logo Tagline Benefits of having a brand identity for a company : To look Bigger to the outside world To attract clients To create a brand yourself To convey that you are well established To explain your thoughts and vision Color Font Alignment

Name

Logo

Tagline

To look Bigger to the outside world

To attract clients

To create a brand yourself

To convey that you are well established

To explain your thoughts and vision

Color

Font

Alignment

Branding & Corporate Identity