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Branding Techniques by Branding Agency

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Dotndot.com is a website design company in Hyderabad,India.We provides website design india, website designing India, web design India, website development India, website designing India, web site ...

Dotndot.com is a website design company in Hyderabad,India.We provides website design india, website designing India, web design India, website development India, website designing India, web site designing India. http://www.dotndot.com

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Branding Techniques by Branding Agency Branding Techniques by Branding Agency Presentation Transcript

  • Branding & Corporate Identity
  • Branding & Corporate Identity :
    • Brand : A trade name, recognition, a mark, an identity, A mark of ownership, a value
    • Branding is a well defined process, not a task
    • Branding is personality of a company.
    • Positioning
    • Identity
    In branding there are two most important elements : "Brand Identity is very important for your Business“
  • Purpose of Brand :
    • It can Inspire the organization
    • It can Motivate
    • It can Connect
    • It can Simplify
    • It can Inform and engage
    • Your Brand Image
    • Your Brand Identity
    • Your Brand Position
    Aspects of Brand : "Branding plays a key role for Business Growth"
  • Corporate Identity :
    • Corporate Identity: A company name, logo, signage system and any other visual appearance of a Business.
    • It is visible element for Business
    • Corporate Communication
    • Corporate Value
    • Corporate Design
    Corporate Identity is 3 parts :
  • Corporate Identity Guidelines :
    • It is also called a Brand Identity of a company.
    • Brand Identity should follow consistent rules :
    • Logo protection Zone/spacing should be maintained
    • Use of Logo Colors should be minimum
    • Logo Variations - Minimum Size Use, Web safe & PowerPoint
    • Digital File Formats Compatible - IBM Compatible, Macintosh Compatible
    • It should be well fitted to the promotional items
  • 6 Important Elements for Brand Identity :
    • Name
    • Logo
    • Tagline
    Benefits of having a brand identity for a company :
    • To look Bigger to the outside world
    • To attract clients
    • To create a brand yourself
    • To convey that you are well established
    • To explain your thoughts and vision
    • Color
    • Font
    • Alignment
  • Branding & Corporate Identity