Branding Techniques by Branding Agency

Branding & Corporate Identity

Branding & Corporate Identity :
Brand : A trade name, recognition, a mark, an identity, A mark of ownership, a value
Branding is a well defined process, not a task
Branding is personality of a company.
Positioning
Identity
In branding there are two most important elements : "Brand Identity is very important for your Business“

Purpose of Brand :
It can Inspire the organization
It can Motivate
It can Connect
It can Simplify
It can Inform and engage
Your Brand Image
Your Brand Identity
Your Brand Position
Aspects of Brand : "Branding plays a key role for Business Growth"

Corporate Identity :
Corporate Identity: A company name, logo, signage system and any other visual appearance of a Business.
It is visible element for Business
Corporate Communication
Corporate Value
Corporate Design
Corporate Identity is 3 parts :

Corporate Identity Guidelines :
It is also called a Brand Identity of a company.
Brand Identity should follow consistent rules :
Logo protection Zone/spacing should be maintained
Use of Logo Colors should be minimum
Logo Variations - Minimum Size Use, Web safe & PowerPoint
Digital File Formats Compatible - IBM Compatible, Macintosh Compatible
It should be well fitted to the promotional items

6 Important Elements for Brand Identity :
Name
Logo
Tagline
Benefits of having a brand identity for a company :
To look Bigger to the outside world
To attract clients
To create a brand yourself
To convey that you are well established
To explain your thoughts and vision
Color
Font
Alignment

Branding & Corporate Identity

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Branding Techniques by Branding Agency

by kiran voleti on Feb 09, 2009

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