Branding Techniques by Branding Agency

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Branding Techniques by Branding Agency

  1. 1. Branding & Corporate Identity
  2. 2. Branding & Corporate Identity : <ul><li>Brand : A trade name, recognition, a mark, an identity, A mark of ownership, a value </li></ul><ul><li>Branding is a well defined process, not a task </li></ul><ul><li>Branding is personality of a company. </li></ul><ul><li>Positioning </li></ul><ul><li>Identity </li></ul>In branding there are two most important elements : &quot;Brand Identity is very important for your Business“
  3. 3. Purpose of Brand : <ul><li>It can Inspire the organization </li></ul><ul><li>It can Motivate </li></ul><ul><li>It can Connect </li></ul><ul><li>It can Simplify </li></ul><ul><li>It can Inform and engage </li></ul><ul><li>Your Brand Image </li></ul><ul><li>Your Brand Identity </li></ul><ul><li>Your Brand Position </li></ul>Aspects of Brand : &quot;Branding plays a key role for Business Growth&quot;
  4. 4. Corporate Identity : <ul><li>Corporate Identity: A company name, logo, signage system and any other visual appearance of a Business. </li></ul><ul><li>It is visible element for Business </li></ul><ul><li>Corporate Communication </li></ul><ul><li>Corporate Value </li></ul><ul><li>Corporate Design </li></ul>Corporate Identity is 3 parts :
  5. 5. Corporate Identity Guidelines : <ul><li>It is also called a Brand Identity of a company. </li></ul><ul><li>Brand Identity should follow consistent rules : </li></ul><ul><li>Logo protection Zone/spacing should be maintained </li></ul><ul><li>Use of Logo Colors should be minimum </li></ul><ul><li>Logo Variations - Minimum Size Use, Web safe & PowerPoint </li></ul><ul><li>Digital File Formats Compatible - IBM Compatible, Macintosh Compatible </li></ul><ul><li>It should be well fitted to the promotional items </li></ul>
  6. 6. 6 Important Elements for Brand Identity : <ul><li>Name </li></ul><ul><li>Logo </li></ul><ul><li>Tagline </li></ul>Benefits of having a brand identity for a company : <ul><li>To look Bigger to the outside world </li></ul><ul><li>To attract clients </li></ul><ul><li>To create a brand yourself </li></ul><ul><li>To convey that you are well established </li></ul><ul><li>To explain your thoughts and vision </li></ul><ul><li>Color </li></ul><ul><li>Font </li></ul><ul><li>Alignment </li></ul>
  7. 7. Branding & Corporate Identity

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