Branding methodology

592 views
500 views

Published on

Branding methodology

Published in: Automotive, Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
592
On SlideShare
0
From Embeds
0
Number of Embeds
23
Actions
Shares
0
Downloads
28
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Branding methodology

  1. 1. The Branding Landscape Corporate Product/Service Grow the market or market shareCrystallize unifying brand identity dimensions across Increase trial per capita consumption,multiple businesses repurchase, adoptionDefine brand architecture Brand profitabilityPosition the brand with multiple stake holders Arrest brand declineBuild differentiation through people and service Service excellence New market entryAlignment of individual sub brands to larger business Create brand portfolio
  2. 2. Brand DNADIAGNOSE DESIGN DIRECTDevelop consumer Develop product and Supporting theunderstanding of consumer service strategy brand during thetheir life-space and and crystallize long term initial phases ofcategory service and objectives development 1 2 3 4 5 6 DIFFERENTIATE DEVELOP DETECT Create a desired Manage the creative Facilitate the brands brand identity and execution on the sustainability through marketing mix brand strategy with regular brand audits the advertising agency
  3. 3. Brand Genesis Benefits Personality & ValueBusiness Infrastructure DiscriminationConsumer People EssenceCompetitive Vision Segment Processscenario Name & logo Mission Proposition Objectives Marketing Initiatives
  4. 4. Brand Realisation
  5. 5. Travelled the path Developed marketing strategy, advertising and communication to aid 3 residential projects being booked out on day of launch in the throes of the downturn in 2009Evolved customer and channel based market activation plans that grew an organicfoods business by 25% in 2010 3 of our clients are the top rated brands in the public domain in their industry categories Brand identity and strategy to migrate customer acquisition from word of mouth to brand pull driven for a wealth management firm Strategy to turn around falling revenues of a business in the educational space by identifying and fixing brand and organizational issues
  6. 6. A few journeys we are on Manage a premium steel brand in the states of Tamil Nadu and Kerala, which has brought incremental annualized revenue of 150 crores to the business Developing a rural marketing and communication strategy for a business in the rural solar lighting space Masterbrand architecture, service design and marketing strategy for a cinema business that is becoming multi-locational; with the objective of sustaining positioning of offering a unique cinema going experience Building the Employer Brand for 4 reputed global business enterprises Nurturing a start up brand that markets exquisite crafts from the Silk Route Adapt product and service mix for a middle east based mts provider to the Indian market

×