Simple Social Marketing

942 views

Published on

Simple social media marketing strategies for small businesses and real estate agents by dotJenna, President & CEO of The Marketing Shop.com.

Published in: Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
942
On SlideShare
0
From Embeds
0
Number of Embeds
94
Actions
Shares
0
Downloads
8
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Simple Social Marketing

  1. 1.
  2. 2. Practical Social MarketingStrategies for Small Biz & Real Estate<br />
  3. 3. Social Media Tools<br />
  4. 4. Why Social Media Marketing?<br />Opens up networks.<br />Way to distribute our brand message.<br />Medium to attract prospects.<br />Allows us to bond with target market.<br />Helps to keep track of client base.<br />Facilitates viral word-of-mouth marketing<br />Allows us to listen to market.<br />Less expensive than other marketing. <br />
  5. 5. Six Steps for Simple Social Marketing<br />1. Define your brand.<br />2. Locate your audience.<br />3. Attract audience.<br />4. Captivate attention.<br />5. Bond with audience.<br />6. Convert into clients.<br />
  6. 6. Define Your Brand<br />Front Man<br />Overcome Reluctance<br />Online Identity Profile<br />Colors, Graphics, Logo<br />Preferences<br />Boundaries<br />Process Commitment<br />Authenticity<br />
  7. 7. Locate Your Audience<br />Social Media Websites<br />Rosters, Phone Books<br />People You Meet<br />Offline Marketing<br />Cross Marketing<br />Word of Mouth<br />
  8. 8. Attract Your Audience<br /> Get their Attention<br /> Appeal to Desires <br /> Stand out from the crowd<br /> Big Bold Moves<br /> Living Large<br /> Shine Like a Star<br /> Social Proof <br />
  9. 9. Captivate Your Audience<br />Hold the attention of your social media audience by ADDING VALUEwith RELEVANT CONTENT that appeals to their hot buttons in an authentic and entertaining way.<br />
  10. 10. Bond with Your Audience<br />Listen<br />Respond<br />Relate<br />Engage<br />Respect<br />Be Authentic<br />Be Consistent<br />
  11. 11. Convert into Clients<br />People will go out of their way to do business with people that they like. ~ ZigZiglar<br />
  12. 12. Connect the dots with…<br /><ul><li>Social Media Coaching
  13. 13. Website Design
  14. 14. Search Engine Placement
  15. 15. Lead Generation
  16. 16. Internet Training Products
  17. 17. Blog Training
  18. 18. Speaking Events</li></li></ul><li>

×