Attracting Your Audience
7 Steps to Social Sales Success1. Define your brand.2. Locate your audience.3. Attract audience.4. Captivate attention.5. ...
Your Audience
Your Stage is Your Network
What Attracting An          Audience Does for YOU•   Increases social proof•   Increases your reach•   Builds your popular...
Attention Economy
Noise vs. Signal
Step 3: Attract Your Audience•Energy• Leadership• Authenticity• Value• Consistency• Courtesy• Shock•Social Proof
Energy
Leadership• Build Community• Lead Tribe
Authenticity•   Be Yourself•   Be Open•   Share Positive Beats•   Mental Currency•   Boldness•   Come to Life
Value Content• Educational• Engaging• Entertaining
Photos
Your Lure (Bait) is Your Content
Consistency•   Predictability•   Message•   Ritual•   Builds Trust
Courtesy•   Congruency•   Agreement•   Availability•   Accessibility•   Respect•   Responsiveness
Shock• Shock Marketing• Brocca’s Area• Stand Out from Crowd
Be Different!!!
Social Proof•   Influence•   Herding Principal•   Tipping Point•   100th Monkey•   Social Validation Theory
Attracting your-audience
Attracting your-audience
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Attracting your-audience

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Attracting your-audience

  1. 1. Attracting Your Audience
  2. 2. 7 Steps to Social Sales Success1. Define your brand.2. Locate your audience.3. Attract audience.4. Captivate attention.5. Bond with audience.6. Convert into clients.7. Engage continuously.
  3. 3. Your Audience
  4. 4. Your Stage is Your Network
  5. 5. What Attracting An Audience Does for YOU• Increases social proof• Increases your reach• Builds your popularity• Spreads your brand message• Gets you more leads• Helps you make more sales• Helps you make more money
  6. 6. Attention Economy
  7. 7. Noise vs. Signal
  8. 8. Step 3: Attract Your Audience•Energy• Leadership• Authenticity• Value• Consistency• Courtesy• Shock•Social Proof
  9. 9. Energy
  10. 10. Leadership• Build Community• Lead Tribe
  11. 11. Authenticity• Be Yourself• Be Open• Share Positive Beats• Mental Currency• Boldness• Come to Life
  12. 12. Value Content• Educational• Engaging• Entertaining
  13. 13. Photos
  14. 14. Your Lure (Bait) is Your Content
  15. 15. Consistency• Predictability• Message• Ritual• Builds Trust
  16. 16. Courtesy• Congruency• Agreement• Availability• Accessibility• Respect• Responsiveness
  17. 17. Shock• Shock Marketing• Brocca’s Area• Stand Out from Crowd
  18. 18. Be Different!!!
  19. 19. Social Proof• Influence• Herding Principal• Tipping Point• 100th Monkey• Social Validation Theory

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