The future of hotel search
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The future of hotel search

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The future of hotel search The future of hotel search Presentation Transcript

  • The Future of Hotel SearchKevin Fliess, Room 77ITB Berlin – eTravel WorldMarch 8, 20121
  • EvolutionToday FutureOne-size fits all Personalized • Results relevant to me • App remembers me • Science and service2
  • EvolutionToday FutureLimited information Real transparency • Unbiased reviews • Real-time insight • Social signals • Competitor prices • Room level insights3
  • EvolutionToday FutureWeb focused Mobile dominated • Location aware • Always connected • All devices • Seamless with web • End to end process4
  • EvolutionToday FutureOne-size fits all PersonalizedLimited information Real transparencyWeb focused Mobile dominated5
  • Merchant in control Consumer In Control6
  • Who is breaking through? • Simple • Elegant • Last-minute • Mobile-only booking7
  • Breaking Through • Ultra-fast shopping • Comprehensive results • Innovative refine features8
  • Breaking Through • First hotel driven metasearch • Competitor pricing • Benefit of book direct9
  • Breaking Through • Best rates • Faceted search • Better room • Web and mobile10
  • • Advanced search function Research • Rate comprehensiveness • Unique hotel insights • Floor maps and 3D room views • Personalized search refinements Booking Fulfillment11
  • 12
  • Research • Book now or compare rates • See known fees right from the search results without having to dig deep Booking • Allow value conscious consumers to filter by free amenities like Wi-Fi, Breakfast, Parking, and Airport Shuttle Fulfillment13
  • 14
  • Research Booking • All rooms are not created equal. • Room Concierge service driven by the Fulfillment marriage of science + service.15
  • Takeaways Be transparent Personalize your experience Re-think your business for mobile16
  • Adapt17
  • Contact Info Kevin Fliess VP Product & GM kevin.fliess@room77.com (650) 282-300418