The Benefits of Social Media… Mark Krupinski Community Manager

Background on Mark Community Manager for Rasmussen and doterati Social media fiend for the past 4 years Over 13 years of operations and project management in the travel and educational industries doterati interests are professional networking and education

Community Manager for Rasmussen and doterati

Social media fiend for the past 4 years

Over 13 years of operations and project management in the travel and educational industries

doterati interests are professional networking and education

The Cruise Line Industry 1995-2001 Traditional Communication: Comment Cards Phone Calls Letters Email http://www.flickr.com/photos/aoneill/27718289/

Traditional Communication:

Comment Cards

Phone Calls

Letters

Email

The experience of a lifetime… 60 Day Cruise around South America Southampton to Southampton

60 Day Cruise around South America

Southampton to Southampton

It’s a Scary Thing… Nobody likes to hear complaints Loss of control Brand Management http://www.flickr.com/photos/earthandeden/865393933/

Nobody likes to hear complaints

Loss of control

Brand Management

Benefits What are they? Listening Engagement Productivity http://www.flickr.com/photos/srboisvert/728444428/

What are they?

Listening

Engagement

Productivity

Listening to Your Product I sell cars. Why should I care about social media?

Listening to Your Audience We Do?

We Do?

Listen to Your Brand “ The Social Phone” Marcel LeBrun

“ The Social Phone”

Marcel LeBrun

Engagement with Your Customers 1 Blog Post + 19 Comments = Priceless 

Engagement with Employees

Speed of Communication

“ Blogging Makes You Think…” - Seth Godin Teaches you Humility… An opportunity to explain yourself… An opportunity to explain your actions… An opportunity to be a part of the conversation regardless how small… http://www.openforum.com/marketing/video_hearitfortheblog.html

Collaboration & www.ideastorm.com

Evangelism & www.blogsouthwest.com

Listening results in Valuable Information Engagement means You are Part of the Conversation Improved Productivity through Speed, Thought, Collaboration & Evangelism Key Takeaways… http://www.flickr.com/photos/bohman/210977249/

Listening results in Valuable Information

Engagement means You are Part of the Conversation

Improved Productivity through Speed, Thought, Collaboration & Evangelism

Mark’s Recommended Reading The Cluetrain Manifesto The Tipping Point socialmediatoday.com 10/23/08 data pull identified 218 active blogs and 207 active twitter accounts http://www.flickr.com/photos/moriza/96724309/

The Cluetrain Manifesto

The Tipping Point

socialmediatoday.com

10/23/08 data pull identified 218 active blogs and 207 active twitter accounts

Thank You… http://www.flickr.com/photos/wonderferret/1079538726/