Social Media Basics - doterati Social Media Breakfast

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    Social Media Basics - doterati Social Media Breakfast - Presentation Transcript

    1. Social Media Basics Rob Williams Internet Strategist
    2. Orangejack Online
      • 1995: Chat rooms
      • 1999: Web design
      • 2002: Internet Marketing
      • 2004: Blogging
      • 2005: Social Media
    3. Have You?
      • Have you ever…
        • Read a blog?
        • Watched a video online?
        • Joined Facebook?
      • Social Media AKA:
        • Social Networking
        • Interactive Marketing
        • Interactive Media
        • Social Media Marketing
    4. Social Media Connects
      • A free website allowing you to interact and connect with others
        • Create free profile page
        • Notification system
        • Public
        • Searchable
        • Customizable
    5. Word of Mouth
      • Most effective marketing
      • Technology has caught up
      • One-to-One Conversations
    6. Levels of Involvement
      • Creators who publish ..……..……18%
      • Critics who comment ……………..25%
      • Collectors who organize …….…..12%
      • Joiners who participate ..………..25%
      • Spectators who consume ….…...48%
      • Source: Groundswell by Li & Bernoff
    7. Creators
      • Text
      • Audio
      • Photo
      • Video
      • Mobile
    8. Collectors
      • Save
      • Vote
      • Share
    9. Joiners
      • Multiple interactions
      • Thru multiple connections
      • Using multiple tools
        • Text
        • Photos
        • Videos
    10. Niche
      • Professional
      • Physical Gathering
    11. You Need Social Media!
      • Personal Reasons
        • Reconnect with friends
        • Stay updated with friends
      • Business Reasons
        • Increase brand awareness
        • Provide better customer service
    12. Go!
      • Start the conversation
        • Inform, publish, announce
      • Listen and Connect to the conversation
        • Fans, competitors, clients
      • Be Personable
        • Be yourself
      • Free eBook: Getting Started With Social Media
        • orangejack.com/ebook

    + Mark KrupinskiMark Krupinski, 2 years ago

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