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Blogging 101 - doterati Social Media Breakfast

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    Blogging 101 - doterati Social Media Breakfast - Presentation Transcript

    1. Mike Whaling 30 Lines, LLC
    2. Tweet up!
      • Public questions, comments, heckling:
      • @ 30lines
      • Anonymous questions:
      • d 30lines
      • twitter.com/30lines
    3. What is a blog?
      • Basics of a blog
          • Chronological posts
          • Allows subscriptions
          • “ Anything with a feed.”
      • Different kinds of blogs
        • Live blogging
        • Link blog
        • Microblog
        • Podcasting/Vlog
      Anyone can be a publisher.
    4. How do I get started?
      • Listen and observe.
        • RSS
        • Google Alerts
        • TweetBeep
        • More to come from Mark…
      • How do others do it?
        • Design
        • Formatting
        • Topics
        • Features
        • Participation
      Don’t write anything!
    5. Join the community.
      • Read. A LOT.
      • Leave comments.
      • Understand the dynamics.
      • BE RELEVANT.
    6. Choose your tools. Start building.
      • WordPress
      • Blogger
      • TypePad
      • LiveJournal
      • CMS (Joomla, Drupal)
      • MySpace
      • Ning
      • Delicious
      • Twitter
      • Tumblr
      • FriendFeed
    7. Find your voice.
      • Who will do the blogging?
        • Just you
        • Other employees
        • Customers/Stakeholders
      • Show some personality.
        • Tone
        • Topics
        • Photos/images
        • Video
        • Podcasts
      Code of conduct? Attribution standards? Anything goes? Courtesy: Flickr.com; User: obLiterated
      • Write from the reader’s point of view…
      • NOT YOURS!
      • Technorati
      • BlogCatalog
      • MyBlogLog
      • Comments leave a trail back to your site.
      Make it easy to find!
      • Email
      • RSS
      • Mobile
      Make it easy to subscribe! Photo Courtesy: Steve Lutz, the SENTinel
    11. Measuring results
      • Search engine results
      • Website traffic
      • Comparative value
      • Direct revenue
    12. Start reading.
      • Groundswell (Groundswell.Forrester.com)
      • ProBlogger.com
      • SocialMediaToday.com
      • Mack Collier, Chris Brogan
      • WHY BLOG?
    14. Nuts About Southwest :: Southwest Airlines blogsouthwest.com
    15. A Thousand Words :: Kodak 1000words.kodak.com
    16. CakePlow :: MindComet cakeplow.com
    17. Final thoughts
      • Find your voice.
      • Be a resource.
      • Steer the conversation.
      • Keep at it!
      30Lines.com

    + Mark KrupinskiMark Krupinski, 2 years ago

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    626 views, 1 favs, 1 embeds more stats

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