12 Misconceptions of Social Media Mark Krupinski Community Manager

Background on Mark Community Manager for Rasmussen and doterati Social media fiend for the past 4 years Over 13 years of operations and project management in the travel and educational industries doterati interests are professional networking and education

Community Manager for Rasmussen and doterati

Social media fiend for the past 4 years

Over 13 years of operations and project management in the travel and educational industries

doterati interests are professional networking and education

The experience of a lifetime… 60 Day Cruise around South America Southampton to Southampton

60 Day Cruise around South America

Southampton to Southampton

What’s a Community Manager? Public Relations Position Acts as both a customer and company online advocate Chief liaison to company community online Drives social media strategy for company Utilizes a variety of social media tools to identify and analyze what customers are saying and where they’re saying it Responsible for communicating above intelligence to appropriate company stakeholders. Manages social media projects for internal and external customers. Project Manager for new product development; including the proposing of new social media projects to Company Management.

Public Relations Position

Acts as both a customer and company online advocate

Chief liaison to company community online

Drives social media strategy for company

Utilizes a variety of social media tools to identify and analyze what customers are saying and where they’re saying it

Responsible for communicating above intelligence to appropriate company stakeholders.

Manages social media projects for internal and external customers.

Project Manager for new product development; including the proposing of new social media projects to Company Management.

What is Social Media? What do You think It is?

What do

You think

It is?

Mark’s Definition of Social Media Online connection 2 way conversation Simple Publishing Syndication

Online connection

2 way conversation

Simple Publishing

Syndication

Wild, Wild West

It’s a Scary Thing… Don’t want to hear complaints Loss of control Brand management

Don’t want to hear complaints

Loss of control

Brand management

Misconception #1 Social media is a fad… No, we're in the middle of a major paradigm shift

Social media is a fad…

No, we're in the middle of a major paradigm shift

Misconception #2 Social media is just a fancy name for blogs and that twitter thing … It's bigger than that

Social media is just a fancy name for blogs and that twitter thing …

It's bigger than that

Misconception #3 Blogging is a foreign concept that doesn’t belong in business… The blog is the new “email”

Blogging is a foreign concept that doesn’t belong in business…

The blog is the new “email”

Misconception #4 Social Media is too costly in time and money… Think of the alternative (e.g. cell phones, computers, etc.)

Social Media is too costly in time and money…

Think of the alternative (e.g. cell phones, computers, etc.)

Misconception #5 Build it and they will come… Traffic Interaction Scalability

Build it and they will come…

Traffic

Interaction

Scalability

Misconception #6 "Social Media" and "campaign" belong in the same sentence… It's engagement, not marketing

"Social Media" and "campaign" belong in the same sentence…

It's engagement, not marketing

Misconception #7 Social Media is for everyone… No, it's not. (e.g. second life, twitter, etc.)

Social Media is for everyone…

No, it's not. (e.g. second life, twitter, etc.)

Misconception #8 You must be on MySpace and Facebook… No. You don’t.

You must be on MySpace and Facebook…

No.

You don’t.

Misconception #9 The “facebook” should be banned from the workplace…

The “facebook” should

be banned from the workplace…

Misconception #10 Community Manager's need to have a PR background… My argument for sales & customer service background

Community Manager's need to have a PR background…

My argument for sales & customer service background

Misconception #11 Social Media is great for your “customers”… It's also vital to your employees

Social Media is great for your “customers”…

It's also vital to your employees

Misconception #12 A commitment to social media leads to a loss of control… You never had control and think of the alternative

A commitment to social media leads to a loss of control…

You never had control and think of the alternative

Key Takeaways : It’s OK to be scared It’s the wild west Try and fail Try and succeed

Key Takeaways :

It’s OK to be scared

It’s the wild west

Try and fail

Try and succeed

Any Questions?