My name is Experience, User Experience

  • 5,923 views
Uploaded on

What is creativity? …

What is creativity?

Let's try to give a definition and see how and why user experience is important also in non conventional fields like Embedded Systems and OSs.

This is the presen

More in: Technology , Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
No Downloads

Views

Total Views
5,923
On Slideshare
0
From Embeds
0
Number of Embeds
4

Actions

Shares
Downloads
96
Comments
3
Likes
22

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n

Transcript

  • 1. Are you a ‘Creative’?
  • 2. No, but seriously...
  • 3. Are you a ‘Creative’?
  • 4. Don’t be shy. Raise your hands, now!
  • 5. What’s the meaning of ‘Creative’?
  • 6. Let’s have a look at the reference
  • 7. Oxford Dictionary creative adjective - /kri:’eɪtɪv/ relating to or involving the use of imagination or original ideas to create something.
  • 8. Do you like it?
  • 9. I don’t! It’s a categorization.
  • 10. Sooo, who is a ‘Creative’?
  • 11. An Industrial Design master?
  • 12. A PhotoShop Jedi master?
  • 13. An Illustrator ninja?
  • 14. None of the above...
  • 15. Here’s my definition
  • 16. Someone who can use his brain
  • 17. Someone who can find the balance
  • 18. Someone who wants to have an impact
  • 19. 4 2 3 1 5Someone who can think there are no dots
  • 20. Good news for you
  • 21. Everybody IS a creative
  • 22. Ok, cool. Wasn’t this Better Embedded?
  • 23. Yeah, sure. But...
  • 24. Don’t you think that being a creative will make your work better?
  • 25. A few (good) examples
  • 26. 1
  • 27. Doug DietzPrincipal Designer for GE Healthcare
  • 28. He designs devices like this
  • 29. Do you notice anything wrong?
  • 30. This is now an official GE product line GE Adventure Series
  • 31. Have a look: http://www.gehealthcare.com/promo/advseries/index.html
  • 32. Multiple touchpoints!
  • 33. 2
  • 34. Tony Fadell Nest
  • 35. Again, multiple touchpoints!
  • 36. 3
  • 37. 4
  • 38. So, what’s the problem here?
  • 39. None, in the industrialized world
  • 40. But, what about this...
  • 41. They don’t have the money to buy it
  • 42. And the support to service it.
  • 43. So, what do you do?
  • 44. Which industry has the most advanced service parts logistic department?
  • 45. Car makers!
  • 46. So, what happened?
  • 47. An incubator made with auto parts!
  • 48. Have a look: http://www.helloweare.com/NeoNurture
  • 49. A few (bad) examples
  • 50. 1
  • 51. 2
  • 52. 3
  • 53. 4
  • 54. 5
  • 55. What do good examples have in common?
  • 56. User Centered Design
  • 57. Do everybody use User Centered Design?
  • 58. Nope
  • 59. One famous example
  • 60. We know better what users need
  • 61. That’s an extreme
  • 62. So, why don’t company use UCD?
  • 63. Lot of reasons...
  • 64. It’s expensive
  • 65. The flinch
  • 66. The ivory table syndrome
  • 67. The mahogany table syndrome
  • 68. What can you do?
  • 69. Sell “tomorrow”, not “today”.
  • 70. mostly to yourself.
  • 71. and the most powerful tool...
  • 72. just ask WHY?
  • 73. Everything is possible in User Experience
  • 74. What if your 4 years old asked you to sendhis preferred toy in space?
  • 75. And yes... I am done!But, remember...
  • 76. Thanks!
  • 77. Photo CreditsSlide 04 - Raise your hands - http://www.flickr.com/photos/zsoltvajdaSlide 10 - Categorization - http://www.flickr.com/photos/passettiSlide 16 - Use your brain! - http://www.flickr.com/photos/joestumpSlide 17 - Balance - http://www.flickr.com/photos/jamesjordanSlide 18 - Impact - http://www.flickr.com/photos/stewsterSlide 21 - Everybody is a creative - http://www.flickr.com/photos/schoschieSlide 61 - Dirty Keyboard - http://www.flickr.com/photos/lisboktSlide 76 - Expensive - http://www.flickr.com/photos/stevendepoloSlide 77 - The flinch - http://www.flickr.com/photos/xcaverxSlide 78 - Ivory tower - http://www.flickr.com/photos/falchionSlide 80 - Design is not my job - http://www.flickr.com/photos/andymangold