Are you a ‘Creative’?
No, but seriously...
Are you a ‘Creative’?
Don’t be shy. Raise your hands, now!
What’s the meaning of ‘Creative’?
Let’s have a look at the reference
Oxford Dictionary  creative     adjective - /kri:’eɪtɪv/     relating to or involving the use of     imagination or origin...
Do you like it?
I don’t! It’s a categorization.
Sooo, who is a ‘Creative’?
An Industrial Design master?
A PhotoShop Jedi master?
An Illustrator ninja?
None of the above...
Here’s my definition
Someone who can use his brain
Someone who can find the balance
Someone who wants to have an impact
4            2                     3     1                           5Someone who can think there are no dots
Good news for you
Everybody IS a creative
Ok, cool. Wasn’t this Better Embedded?
Yeah, sure. But...
Don’t you think that being a creative  will make your work better?
A few (good) examples
1
Doug DietzPrincipal Designer for GE Healthcare
He designs devices like this
Do you notice anything wrong?
This is now an official GE product line  GE Adventure Series
Have a look: http://www.gehealthcare.com/promo/advseries/index.html
Multiple touchpoints!
2
Tony Fadell  Nest
Again, multiple touchpoints!
3
4
So, what’s the problem here?
None, in the industrialized world
But, what about this...
They don’t have the money to buy it
And the support to service it.
So, what do you do?
Which industry has the most advanced service parts logistic department?
Car makers!
So, what happened?
An incubator made with auto parts!
Have a look: http://www.helloweare.com/NeoNurture
A few (bad) examples
1
2
3
4
5
What do good examples have in common?
User Centered Design
Do everybody use User Centered Design?
Nope
One famous example
We know better what users need
That’s an extreme
So, why don’t company use UCD?
Lot of reasons...
It’s expensive
The flinch
The ivory table syndrome
The mahogany table syndrome
What can you do?
Sell “tomorrow”, not “today”.
mostly to yourself.
and the most powerful tool...
just ask   WHY?
Everything is possible in User Experience
What if your 4 years old asked you to sendhis preferred toy in space?
And yes... I am done!But, remember...
Thanks!
Photo CreditsSlide 04 - Raise your hands - http://www.flickr.com/photos/zsoltvajdaSlide 10 - Categorization - http://www.fli...
My name is Experience, User Experience
My name is Experience, User Experience
My name is Experience, User Experience
My name is Experience, User Experience
My name is Experience, User Experience
My name is Experience, User Experience
My name is Experience, User Experience
My name is Experience, User Experience
My name is Experience, User Experience
My name is Experience, User Experience
My name is Experience, User Experience
My name is Experience, User Experience
My name is Experience, User Experience
My name is Experience, User Experience
My name is Experience, User Experience
My name is Experience, User Experience
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My name is Experience, User Experience

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What is creativity?

Let's try to give a definition and see how and why user experience is important also in non conventional fields like Embedded Systems and OSs.

This is the presen

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  • My name is Experience, User Experience

    1. 1. Are you a ‘Creative’?
    2. 2. No, but seriously...
    3. 3. Are you a ‘Creative’?
    4. 4. Don’t be shy. Raise your hands, now!
    5. 5. What’s the meaning of ‘Creative’?
    6. 6. Let’s have a look at the reference
    7. 7. Oxford Dictionary creative adjective - /kri:’eɪtɪv/ relating to or involving the use of imagination or original ideas to create something.
    8. 8. Do you like it?
    9. 9. I don’t! It’s a categorization.
    10. 10. Sooo, who is a ‘Creative’?
    11. 11. An Industrial Design master?
    12. 12. A PhotoShop Jedi master?
    13. 13. An Illustrator ninja?
    14. 14. None of the above...
    15. 15. Here’s my definition
    16. 16. Someone who can use his brain
    17. 17. Someone who can find the balance
    18. 18. Someone who wants to have an impact
    19. 19. 4 2 3 1 5Someone who can think there are no dots
    20. 20. Good news for you
    21. 21. Everybody IS a creative
    22. 22. Ok, cool. Wasn’t this Better Embedded?
    23. 23. Yeah, sure. But...
    24. 24. Don’t you think that being a creative will make your work better?
    25. 25. A few (good) examples
    26. 26. 1
    27. 27. Doug DietzPrincipal Designer for GE Healthcare
    28. 28. He designs devices like this
    29. 29. Do you notice anything wrong?
    30. 30. This is now an official GE product line GE Adventure Series
    31. 31. Have a look: http://www.gehealthcare.com/promo/advseries/index.html
    32. 32. Multiple touchpoints!
    33. 33. 2
    34. 34. Tony Fadell Nest
    35. 35. Again, multiple touchpoints!
    36. 36. 3
    37. 37. 4
    38. 38. So, what’s the problem here?
    39. 39. None, in the industrialized world
    40. 40. But, what about this...
    41. 41. They don’t have the money to buy it
    42. 42. And the support to service it.
    43. 43. So, what do you do?
    44. 44. Which industry has the most advanced service parts logistic department?
    45. 45. Car makers!
    46. 46. So, what happened?
    47. 47. An incubator made with auto parts!
    48. 48. Have a look: http://www.helloweare.com/NeoNurture
    49. 49. A few (bad) examples
    50. 50. 1
    51. 51. 2
    52. 52. 3
    53. 53. 4
    54. 54. 5
    55. 55. What do good examples have in common?
    56. 56. User Centered Design
    57. 57. Do everybody use User Centered Design?
    58. 58. Nope
    59. 59. One famous example
    60. 60. We know better what users need
    61. 61. That’s an extreme
    62. 62. So, why don’t company use UCD?
    63. 63. Lot of reasons...
    64. 64. It’s expensive
    65. 65. The flinch
    66. 66. The ivory table syndrome
    67. 67. The mahogany table syndrome
    68. 68. What can you do?
    69. 69. Sell “tomorrow”, not “today”.
    70. 70. mostly to yourself.
    71. 71. and the most powerful tool...
    72. 72. just ask WHY?
    73. 73. Everything is possible in User Experience
    74. 74. What if your 4 years old asked you to sendhis preferred toy in space?
    75. 75. And yes... I am done!But, remember...
    76. 76. Thanks!
    77. 77. Photo CreditsSlide 04 - Raise your hands - http://www.flickr.com/photos/zsoltvajdaSlide 10 - Categorization - http://www.flickr.com/photos/passettiSlide 16 - Use your brain! - http://www.flickr.com/photos/joestumpSlide 17 - Balance - http://www.flickr.com/photos/jamesjordanSlide 18 - Impact - http://www.flickr.com/photos/stewsterSlide 21 - Everybody is a creative - http://www.flickr.com/photos/schoschieSlide 61 - Dirty Keyboard - http://www.flickr.com/photos/lisboktSlide 76 - Expensive - http://www.flickr.com/photos/stevendepoloSlide 77 - The flinch - http://www.flickr.com/photos/xcaverxSlide 78 - Ivory tower - http://www.flickr.com/photos/falchionSlide 80 - Design is not my job - http://www.flickr.com/photos/andymangold
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