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My name is Experience, User Experience
My name is Experience, User Experience
My name is Experience, User Experience
My name is Experience, User Experience
My name is Experience, User Experience
My name is Experience, User Experience
My name is Experience, User Experience
My name is Experience, User Experience
My name is Experience, User Experience
My name is Experience, User Experience
My name is Experience, User Experience
My name is Experience, User Experience
My name is Experience, User Experience
My name is Experience, User Experience
My name is Experience, User Experience
My name is Experience, User Experience
My name is Experience, User Experience
My name is Experience, User Experience
My name is Experience, User Experience
My name is Experience, User Experience
My name is Experience, User Experience
My name is Experience, User Experience
My name is Experience, User Experience
My name is Experience, User Experience
My name is Experience, User Experience
My name is Experience, User Experience
My name is Experience, User Experience
My name is Experience, User Experience
My name is Experience, User Experience
My name is Experience, User Experience
My name is Experience, User Experience
My name is Experience, User Experience
My name is Experience, User Experience
My name is Experience, User Experience
My name is Experience, User Experience
My name is Experience, User Experience
My name is Experience, User Experience
My name is Experience, User Experience
My name is Experience, User Experience
My name is Experience, User Experience
My name is Experience, User Experience
My name is Experience, User Experience
My name is Experience, User Experience
My name is Experience, User Experience
My name is Experience, User Experience
My name is Experience, User Experience
My name is Experience, User Experience
My name is Experience, User Experience
My name is Experience, User Experience
My name is Experience, User Experience
My name is Experience, User Experience
My name is Experience, User Experience
My name is Experience, User Experience
My name is Experience, User Experience
My name is Experience, User Experience
My name is Experience, User Experience
My name is Experience, User Experience
My name is Experience, User Experience
My name is Experience, User Experience
My name is Experience, User Experience
My name is Experience, User Experience
My name is Experience, User Experience
My name is Experience, User Experience
My name is Experience, User Experience
My name is Experience, User Experience
My name is Experience, User Experience
My name is Experience, User Experience
My name is Experience, User Experience
My name is Experience, User Experience
My name is Experience, User Experience
My name is Experience, User Experience
My name is Experience, User Experience
My name is Experience, User Experience
My name is Experience, User Experience
My name is Experience, User Experience
My name is Experience, User Experience
My name is Experience, User Experience
My name is Experience, User Experience
My name is Experience, User Experience
My name is Experience, User Experience
My name is Experience, User Experience
My name is Experience, User Experience
My name is Experience, User Experience
My name is Experience, User Experience
My name is Experience, User Experience
My name is Experience, User Experience
My name is Experience, User Experience
My name is Experience, User Experience
My name is Experience, User Experience
My name is Experience, User Experience
My name is Experience, User Experience
My name is Experience, User Experience
My name is Experience, User Experience
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My name is Experience, User Experience

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What is creativity? …

What is creativity?

Let's try to give a definition and see how and why user experience is important also in non conventional fields like Embedded Systems and OSs.

This is the presen

Published in: Technology, Business
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  • Transcript

    • 1. Are you a ‘Creative’?
    • 2. No, but seriously...
    • 3. Are you a ‘Creative’?
    • 4. Don’t be shy. Raise your hands, now!
    • 5. What’s the meaning of ‘Creative’?
    • 6. Let’s have a look at the reference
    • 7. Oxford Dictionary creative adjective - /kri:’eɪtɪv/ relating to or involving the use of imagination or original ideas to create something.
    • 8. Do you like it?
    • 9. I don’t! It’s a categorization.
    • 10. Sooo, who is a ‘Creative’?
    • 11. An Industrial Design master?
    • 12. A PhotoShop Jedi master?
    • 13. An Illustrator ninja?
    • 14. None of the above...
    • 15. Here’s my definition
    • 16. Someone who can use his brain
    • 17. Someone who can find the balance
    • 18. Someone who wants to have an impact
    • 19. 4 2 3 1 5Someone who can think there are no dots
    • 20. Good news for you
    • 21. Everybody IS a creative
    • 22. Ok, cool. Wasn’t this Better Embedded?
    • 23. Yeah, sure. But...
    • 24. Don’t you think that being a creative will make your work better?
    • 25. A few (good) examples
    • 26. 1
    • 27. Doug DietzPrincipal Designer for GE Healthcare
    • 28. He designs devices like this
    • 29. Do you notice anything wrong?
    • 30. This is now an official GE product line GE Adventure Series
    • 31. Have a look: http://www.gehealthcare.com/promo/advseries/index.html
    • 32. Multiple touchpoints!
    • 33. 2
    • 34. Tony Fadell Nest
    • 35. Again, multiple touchpoints!
    • 36. 3
    • 37. 4
    • 38. So, what’s the problem here?
    • 39. None, in the industrialized world
    • 40. But, what about this...
    • 41. They don’t have the money to buy it
    • 42. And the support to service it.
    • 43. So, what do you do?
    • 44. Which industry has the most advanced service parts logistic department?
    • 45. Car makers!
    • 46. So, what happened?
    • 47. An incubator made with auto parts!
    • 48. Have a look: http://www.helloweare.com/NeoNurture
    • 49. A few (bad) examples
    • 50. 1
    • 51. 2
    • 52. 3
    • 53. 4
    • 54. 5
    • 55. What do good examples have in common?
    • 56. User Centered Design
    • 57. Do everybody use User Centered Design?
    • 58. Nope
    • 59. One famous example
    • 60. We know better what users need
    • 61. That’s an extreme
    • 62. So, why don’t company use UCD?
    • 63. Lot of reasons...
    • 64. It’s expensive
    • 65. The flinch
    • 66. The ivory table syndrome
    • 67. The mahogany table syndrome
    • 68. What can you do?
    • 69. Sell “tomorrow”, not “today”.
    • 70. mostly to yourself.
    • 71. and the most powerful tool...
    • 72. just ask WHY?
    • 73. Everything is possible in User Experience
    • 74. What if your 4 years old asked you to sendhis preferred toy in space?
    • 75. And yes... I am done!But, remember...
    • 76. Thanks!
    • 77. Photo CreditsSlide 04 - Raise your hands - http://www.flickr.com/photos/zsoltvajdaSlide 10 - Categorization - http://www.flickr.com/photos/passettiSlide 16 - Use your brain! - http://www.flickr.com/photos/joestumpSlide 17 - Balance - http://www.flickr.com/photos/jamesjordanSlide 18 - Impact - http://www.flickr.com/photos/stewsterSlide 21 - Everybody is a creative - http://www.flickr.com/photos/schoschieSlide 61 - Dirty Keyboard - http://www.flickr.com/photos/lisboktSlide 76 - Expensive - http://www.flickr.com/photos/stevendepoloSlide 77 - The flinch - http://www.flickr.com/photos/xcaverxSlide 78 - Ivory tower - http://www.flickr.com/photos/falchionSlide 80 - Design is not my job - http://www.flickr.com/photos/andymangold

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