How often do you ask ‘Why?’
Dedicated to FunkyProfessor
How often do you ask ‘Why?’
Now, back on track!
Not within yourself…
http://www.flickr.com/photos/fresh_photo
but looking for an answer.
http://www.flickr.com/photos/soldiersmediacenter
Let’s do some user research…
Do you work in $big_company?
When did you ask ‘Why?’ last time?
http://www.flickr.com/photos/djking
There was a time when…
You asked ‘Why?’ every time!
When you were a child.
Now, I have a question for you
Why you did you stop asking ‘Why?’
I will give you a simplistic answer
Because a company is regulated by…
The 3 principles
Blackmail

Threat

Corruption
They talk to your ‘crocodile brain’
http://www.flickr.com/photos/freetaalen
What the hell is a ‘crocodile brain’?
Paul D. MacLean
Fight or flight?
http://www.flickr.com/photos/murasaki725
and there’s one more thing…
We want to stay comfy!
http://www.flickr.com/photos/consumerfriendly
But… headed in opposite directions
http://www.flickr.com/photos/94331264@N00
I’ll give you three (basic) examples
The reception desk
http://www.flickr.com/photos/nihclinicalcntr
The visitor badge
http://www.flickr.com/photos/rebeccajane
Waiting…
http://www.flickr.com/photos/9619972@N08
These all speak to your croc brain!
They want you to feel uncomfortable
http://www.flickr.com/photos/an_untrained_eye
Both employees and guests.
Someone said…
A company is a place where adults
suffer from childhood traumas.
Walter Fontana
But, again, why?
We need to enter a time machine
http://www.flickr.com/photos/popculturegeek
Sometime around 1700
http://www.flickr.com/photos/mnassal
There was a huge shift
From houses
http://www.flickr.com/photos/enricoq
… to the factories
http://www.flickr.com/photos/mnassal
…and the first theories about
company organisation were born
Denis Diderot, France, 1713-1784
Dyeing factory, 1751.
Encyclopédie, 1751
Adam Smith, Scotland, 1723-1790
Henry Ford, U.S., 1863-1947
and this was the model.
http://www.flickr.com/photos/west_point
Peter Drucker, U.S., 1909-2005
http://ccdl.libraries.claremont.edu/utils/getfile/collection/dac/id/3583/filename/4033.pdf
This is where companies come from.
…and this is why you have a career!
Career… interesting etymology!
ca·reer

noun

kə-ˈrir

a : speed in a course.
!

b : a field for or pursuit of consecutive progressive
achievement in pub...
Any clue?
The Romans, a long time ago.
http://www.flickr.com/photos/xavitalleda
Reality is…
All of this is profoundly broken!
http://www.flickr.com/photos/dublingurrier
We all became dummies
and copy cats
http://www.flickr.com/photos/foonk
and if it’s broken, it’s broken.
Seth Godin
This really starts very early…
From preschool to 1st grade
We need to stand up!
New organisational models
are possibile.
And the options are infinite!
http://www.flickr.com/photos/insecureproperties
Here’s a few examples
http://www.morningstarco.com
Company Vision:
To create a company in which all team members will
be self-managing professionals, initiating
communicatio...
Handbook for new employees

http://www.valvesoftware.com/jobs/index.html
http://blog.crisp.se/2012/11/14/henrikkniberg/scaling-agile-at-spotify
Is all of this new?
NO!!!
Lorenzo il Magnifico

Giorgio Vasari - Ritratto di Lorenzo il Magnifico - Circa 1534
Villaggio Crespi, Crespi d’Adda
Adriano Olivetti, Italy, 1901-1960
So, which is a winning model?
Startups, maybe?
maybe…
but just because they are
forced to change
Why?
Three main reasons
They are short on money

http://www.flickr.com/photos/68751915@N05
They are on to something new

http://www.flickr.com/photos/marlenek
They are small

http://www.flickr.com/photos/50956221@N04
Yes, but…
They suffer from being stretched

http://www.flickr.com/photos/50956221@N04
How should they cope with that?
#include	
  <iostream>	
  	
  	
  	
  	
  	
  	
  
!
class	
  Company	
  
{	
  
	
  	
  public:	
  	
  	
  	
  	
  	
  	
 ...
My (Personal) Recipe

http://www.flickr.com/photos/ntr23
Openness

http://www.flickr.com/photos/loop_oh
1

Atoms and Bits

http://peoplemov.in/
2

Products

http://www.mpetroff.net/archives/2012/09/14/kindle-weather-display/
2
Everywhere you look, there are devices for free
that have everything you need to make anything
do anything.
!
...the wor...
3

Products

Nabaztag - Karotz
Education

http://www.flickr.com/photos/chrismetcalf
1

Coding and Making

http://www.codedojo.com
2

Sharing and Mentoring

http://www.damentors.com
3

Cross Pollination

http://www.flickr.com/photos/vcrown
Organisational models

Modern Times - 1936
1

No mahogany tables

http://www.flickr.com/photos/wingatestatearena
“De qua!”

L’armata Brancaleone - Speech to the troups - 1966
2

Stay away from the water cooler

http://www.flickr.com/photos/75950411@N02
3

Forget all what you hear
through the grapevine.
http://www.flickr.com/photos/75950411@N02
4

Stop with GROWTHISM!

http://www.flickr.com/photos/rhodes
5

Don’t use the word innovation

http://www.flickr.com/photos/masondan
A personal story.
No BS, please.
Ron Finley:Bring your shovel

http://www.ted.com/talks/ron_finley_a_guerilla_gardener_in_south_central_la.html
and finally…
ask ‘Why?’!!!
Thanks!
http://about.me/alessandro.galetto
Failure is not an option, or, why you need to ask 'Why?" more often.
Failure is not an option, or, why you need to ask 'Why?" more often.
Failure is not an option, or, why you need to ask 'Why?" more often.
Failure is not an option, or, why you need to ask 'Why?" more often.
Failure is not an option, or, why you need to ask 'Why?" more often.
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Failure is not an option, or, why you need to ask 'Why?" more often.

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We should answer a simple question: "Why companies are built and managed in the way we know?".

In this presentation I will give my answer from an historic, scientific and economic perspective, and, at the same, I will try to show why other models are possible.

Different organisational models are not only possible, but needed when the current models are causing so much pain in modern companies.

We need to reinvent the way company works as well as we must reinvent the definition of career in the 21st century.

We have so many tools and the higher amount of technology that we can use to shape the future of our companies. Which is the reason why we are not doing anything about it?

Even if the presentation is definitely focused on the Italian market it contains elements and ideas that have a broader ranged of applicability.

And, as always, it's not too serious.

I used this presentation for my talk at the Better Software 2013 conference in Florence.

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Failure is not an option, or, why you need to ask 'Why?" more often.

  1. 1. How often do you ask ‘Why?’
  2. 2. Dedicated to FunkyProfessor
  3. 3. How often do you ask ‘Why?’
  4. 4. Now, back on track!
  5. 5. Not within yourself… http://www.flickr.com/photos/fresh_photo
  6. 6. but looking for an answer. http://www.flickr.com/photos/soldiersmediacenter
  7. 7. Let’s do some user research…
  8. 8. Do you work in $big_company?
  9. 9. When did you ask ‘Why?’ last time? http://www.flickr.com/photos/djking
  10. 10. There was a time when…
  11. 11. You asked ‘Why?’ every time!
  12. 12. When you were a child.
  13. 13. Now, I have a question for you
  14. 14. Why you did you stop asking ‘Why?’
  15. 15. I will give you a simplistic answer
  16. 16. Because a company is regulated by…
  17. 17. The 3 principles
  18. 18. Blackmail Threat Corruption
  19. 19. They talk to your ‘crocodile brain’ http://www.flickr.com/photos/freetaalen
  20. 20. What the hell is a ‘crocodile brain’?
  21. 21. Paul D. MacLean
  22. 22. Fight or flight? http://www.flickr.com/photos/murasaki725
  23. 23. and there’s one more thing…
  24. 24. We want to stay comfy! http://www.flickr.com/photos/consumerfriendly
  25. 25. But… headed in opposite directions http://www.flickr.com/photos/94331264@N00
  26. 26. I’ll give you three (basic) examples
  27. 27. The reception desk http://www.flickr.com/photos/nihclinicalcntr
  28. 28. The visitor badge http://www.flickr.com/photos/rebeccajane
  29. 29. Waiting… http://www.flickr.com/photos/9619972@N08
  30. 30. These all speak to your croc brain!
  31. 31. They want you to feel uncomfortable http://www.flickr.com/photos/an_untrained_eye
  32. 32. Both employees and guests.
  33. 33. Someone said…
  34. 34. A company is a place where adults suffer from childhood traumas. Walter Fontana
  35. 35. But, again, why?
  36. 36. We need to enter a time machine http://www.flickr.com/photos/popculturegeek
  37. 37. Sometime around 1700 http://www.flickr.com/photos/mnassal
  38. 38. There was a huge shift
  39. 39. From houses http://www.flickr.com/photos/enricoq
  40. 40. … to the factories http://www.flickr.com/photos/mnassal
  41. 41. …and the first theories about company organisation were born
  42. 42. Denis Diderot, France, 1713-1784
  43. 43. Dyeing factory, 1751. Encyclopédie, 1751
  44. 44. Adam Smith, Scotland, 1723-1790
  45. 45. Henry Ford, U.S., 1863-1947
  46. 46. and this was the model. http://www.flickr.com/photos/west_point
  47. 47. Peter Drucker, U.S., 1909-2005
  48. 48. http://ccdl.libraries.claremont.edu/utils/getfile/collection/dac/id/3583/filename/4033.pdf
  49. 49. This is where companies come from.
  50. 50. …and this is why you have a career!
  51. 51. Career… interesting etymology!
  52. 52. ca·reer noun kə-ˈrir a : speed in a course. ! b : a field for or pursuit of consecutive progressive achievement in public, professional, or business life. ! c: a profession for which one trains and which is undertaken as a permanent calling.
  53. 53. Any clue?
  54. 54. The Romans, a long time ago. http://www.flickr.com/photos/xavitalleda
  55. 55. Reality is…
  56. 56. All of this is profoundly broken! http://www.flickr.com/photos/dublingurrier
  57. 57. We all became dummies and copy cats http://www.flickr.com/photos/foonk
  58. 58. and if it’s broken, it’s broken. Seth Godin
  59. 59. This really starts very early…
  60. 60. From preschool to 1st grade
  61. 61. We need to stand up!
  62. 62. New organisational models are possibile.
  63. 63. And the options are infinite! http://www.flickr.com/photos/insecureproperties
  64. 64. Here’s a few examples
  65. 65. http://www.morningstarco.com
  66. 66. Company Vision: To create a company in which all team members will be self-managing professionals, initiating communications and the coordination of their activities with fellow colleagues, customers, suppliers, and fellow industry participants, absent directives from others. ! !
  67. 67. Handbook for new employees http://www.valvesoftware.com/jobs/index.html
  68. 68. http://blog.crisp.se/2012/11/14/henrikkniberg/scaling-agile-at-spotify
  69. 69. Is all of this new?
  70. 70. NO!!!
  71. 71. Lorenzo il Magnifico Giorgio Vasari - Ritratto di Lorenzo il Magnifico - Circa 1534
  72. 72. Villaggio Crespi, Crespi d’Adda
  73. 73. Adriano Olivetti, Italy, 1901-1960
  74. 74. So, which is a winning model?
  75. 75. Startups, maybe?
  76. 76. maybe…
  77. 77. but just because they are forced to change
  78. 78. Why?
  79. 79. Three main reasons
  80. 80. They are short on money http://www.flickr.com/photos/68751915@N05
  81. 81. They are on to something new http://www.flickr.com/photos/marlenek
  82. 82. They are small http://www.flickr.com/photos/50956221@N04
  83. 83. Yes, but…
  84. 84. They suffer from being stretched http://www.flickr.com/photos/50956221@N04
  85. 85. How should they cope with that?
  86. 86. #include  <iostream>               ! class  Company   {      public:                                                  CEO();                    CFO();            CTO();          CMO();              private:          void  run_business();  //  As  per  our  model  :-­‐)                                       };   !  //  constructor  of  CEO   Company::CEO()   {   }   ! //  destructor  of  CEO   Company::~CEO()                                     {          delete[]  ;  //Something  went  wrong  :-­‐)   }
  87. 87. My (Personal) Recipe http://www.flickr.com/photos/ntr23
  88. 88. Openness http://www.flickr.com/photos/loop_oh
  89. 89. 1 Atoms and Bits http://peoplemov.in/
  90. 90. 2 Products http://www.mpetroff.net/archives/2012/09/14/kindle-weather-display/
  91. 91. 2 Everywhere you look, there are devices for free that have everything you need to make anything do anything. ! ...the world is full of capacious, capable, disposable junk and it cries out to be used again. ! Cory Doctorow - Makers - 2009 Is this a moral imperative?
  92. 92. 3 Products Nabaztag - Karotz
  93. 93. Education http://www.flickr.com/photos/chrismetcalf
  94. 94. 1 Coding and Making http://www.codedojo.com
  95. 95. 2 Sharing and Mentoring http://www.damentors.com
  96. 96. 3 Cross Pollination http://www.flickr.com/photos/vcrown
  97. 97. Organisational models Modern Times - 1936
  98. 98. 1 No mahogany tables http://www.flickr.com/photos/wingatestatearena
  99. 99. “De qua!” L’armata Brancaleone - Speech to the troups - 1966
  100. 100. 2 Stay away from the water cooler http://www.flickr.com/photos/75950411@N02
  101. 101. 3 Forget all what you hear through the grapevine. http://www.flickr.com/photos/75950411@N02
  102. 102. 4 Stop with GROWTHISM! http://www.flickr.com/photos/rhodes
  103. 103. 5 Don’t use the word innovation http://www.flickr.com/photos/masondan
  104. 104. A personal story.
  105. 105. No BS, please.
  106. 106. Ron Finley:Bring your shovel http://www.ted.com/talks/ron_finley_a_guerilla_gardener_in_south_central_la.html
  107. 107. and finally…
  108. 108. ask ‘Why?’!!!
  109. 109. Thanks! http://about.me/alessandro.galetto

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