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Failure is not an option, or, why you need to ask 'Why?" more often.

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We should answer a simple question: "Why companies are built and managed in the way we know?". …

We should answer a simple question: "Why companies are built and managed in the way we know?".

In this presentation I will give my answer from an historic, scientific and economic perspective, and, at the same, I will try to show why other models are possible.

Different organisational models are not only possible, but needed when the current models are causing so much pain in modern companies.

We need to reinvent the way company works as well as we must reinvent the definition of career in the 21st century.

We have so many tools and the higher amount of technology that we can use to shape the future of our companies. Which is the reason why we are not doing anything about it?

Even if the presentation is definitely focused on the Italian market it contains elements and ideas that have a broader ranged of applicability.

And, as always, it's not too serious.

I used this presentation for my talk at the Better Software 2013 conference in Florence.

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Transcript

  • 1. How often do you ask ‘Why?’
  • 2. Dedicated to FunkyProfessor
  • 3. How often do you ask ‘Why?’
  • 4. Now, back on track!
  • 5. Not within yourself… http://www.flickr.com/photos/fresh_photo
  • 6. but looking for an answer. http://www.flickr.com/photos/soldiersmediacenter
  • 7. Let’s do some user research…
  • 8. Do you work in $big_company?
  • 9. When did you ask ‘Why?’ last time? http://www.flickr.com/photos/djking
  • 10. There was a time when…
  • 11. You asked ‘Why?’ every time!
  • 12. When you were a child.
  • 13. Now, I have a question for you
  • 14. Why you did you stop asking ‘Why?’
  • 15. I will give you a simplistic answer
  • 16. Because a company is regulated by…
  • 17. The 3 principles
  • 18. Blackmail Threat Corruption
  • 19. They talk to your ‘crocodile brain’ http://www.flickr.com/photos/freetaalen
  • 20. What the hell is a ‘crocodile brain’?
  • 21. Paul D. MacLean
  • 22. Fight or flight? http://www.flickr.com/photos/murasaki725
  • 23. and there’s one more thing…
  • 24. We want to stay comfy! http://www.flickr.com/photos/consumerfriendly
  • 25. But… headed in opposite directions http://www.flickr.com/photos/94331264@N00
  • 26. I’ll give you three (basic) examples
  • 27. The reception desk http://www.flickr.com/photos/nihclinicalcntr
  • 28. The visitor badge http://www.flickr.com/photos/rebeccajane
  • 29. Waiting… http://www.flickr.com/photos/9619972@N08
  • 30. These all speak to your croc brain!
  • 31. They want you to feel uncomfortable http://www.flickr.com/photos/an_untrained_eye
  • 32. Both employees and guests.
  • 33. Someone said…
  • 34. A company is a place where adults suffer from childhood traumas. Walter Fontana
  • 35. But, again, why?
  • 36. We need to enter a time machine http://www.flickr.com/photos/popculturegeek
  • 37. Sometime around 1700 http://www.flickr.com/photos/mnassal
  • 38. There was a huge shift
  • 39. From houses http://www.flickr.com/photos/enricoq
  • 40. … to the factories http://www.flickr.com/photos/mnassal
  • 41. …and the first theories about company organisation were born
  • 42. Denis Diderot, France, 1713-1784
  • 43. Dyeing factory, 1751. Encyclopédie, 1751
  • 44. Adam Smith, Scotland, 1723-1790
  • 45. Henry Ford, U.S., 1863-1947
  • 46. and this was the model. http://www.flickr.com/photos/west_point
  • 47. Peter Drucker, U.S., 1909-2005
  • 48. http://ccdl.libraries.claremont.edu/utils/getfile/collection/dac/id/3583/filename/4033.pdf
  • 49. This is where companies come from.
  • 50. …and this is why you have a career!
  • 51. Career… interesting etymology!
  • 52. ca·reer noun kə-ˈrir a : speed in a course. ! b : a field for or pursuit of consecutive progressive achievement in public, professional, or business life. ! c: a profession for which one trains and which is undertaken as a permanent calling.
  • 53. Any clue?
  • 54. The Romans, a long time ago. http://www.flickr.com/photos/xavitalleda
  • 55. Reality is…
  • 56. All of this is profoundly broken! http://www.flickr.com/photos/dublingurrier
  • 57. We all became dummies and copy cats http://www.flickr.com/photos/foonk
  • 58. and if it’s broken, it’s broken. Seth Godin
  • 59. This really starts very early…
  • 60. From preschool to 1st grade
  • 61. We need to stand up!
  • 62. New organisational models are possibile.
  • 63. And the options are infinite! http://www.flickr.com/photos/insecureproperties
  • 64. Here’s a few examples
  • 65. http://www.morningstarco.com
  • 66. Company Vision: To create a company in which all team members will be self-managing professionals, initiating communications and the coordination of their activities with fellow colleagues, customers, suppliers, and fellow industry participants, absent directives from others. ! !
  • 67. Handbook for new employees http://www.valvesoftware.com/jobs/index.html
  • 68. http://blog.crisp.se/2012/11/14/henrikkniberg/scaling-agile-at-spotify
  • 69. Is all of this new?
  • 70. NO!!!
  • 71. Lorenzo il Magnifico Giorgio Vasari - Ritratto di Lorenzo il Magnifico - Circa 1534
  • 72. Villaggio Crespi, Crespi d’Adda
  • 73. Adriano Olivetti, Italy, 1901-1960
  • 74. So, which is a winning model?
  • 75. Startups, maybe?
  • 76. maybe…
  • 77. but just because they are forced to change
  • 78. Why?
  • 79. Three main reasons
  • 80. They are short on money http://www.flickr.com/photos/68751915@N05
  • 81. They are on to something new http://www.flickr.com/photos/marlenek
  • 82. They are small http://www.flickr.com/photos/50956221@N04
  • 83. Yes, but…
  • 84. They suffer from being stretched http://www.flickr.com/photos/50956221@N04
  • 85. How should they cope with that?
  • 86. #include  <iostream>               ! class  Company   {      public:                                                  CEO();                    CFO();            CTO();          CMO();              private:          void  run_business();  //  As  per  our  model  :-­‐)                                       };   !  //  constructor  of  CEO   Company::CEO()   {   }   ! //  destructor  of  CEO   Company::~CEO()                                     {          delete[]  ;  //Something  went  wrong  :-­‐)   }
  • 87. My (Personal) Recipe http://www.flickr.com/photos/ntr23
  • 88. Openness http://www.flickr.com/photos/loop_oh
  • 89. 1 Atoms and Bits http://peoplemov.in/
  • 90. 2 Products http://www.mpetroff.net/archives/2012/09/14/kindle-weather-display/
  • 91. 2 Everywhere you look, there are devices for free that have everything you need to make anything do anything. ! ...the world is full of capacious, capable, disposable junk and it cries out to be used again. ! Cory Doctorow - Makers - 2009 Is this a moral imperative?
  • 92. 3 Products Nabaztag - Karotz
  • 93. Education http://www.flickr.com/photos/chrismetcalf
  • 94. 1 Coding and Making http://www.codedojo.com
  • 95. 2 Sharing and Mentoring http://www.damentors.com
  • 96. 3 Cross Pollination http://www.flickr.com/photos/vcrown
  • 97. Organisational models Modern Times - 1936
  • 98. 1 No mahogany tables http://www.flickr.com/photos/wingatestatearena
  • 99. “De qua!” L’armata Brancaleone - Speech to the troups - 1966
  • 100. 2 Stay away from the water cooler http://www.flickr.com/photos/75950411@N02
  • 101. 3 Forget all what you hear through the grapevine. http://www.flickr.com/photos/75950411@N02
  • 102. 4 Stop with GROWTHISM! http://www.flickr.com/photos/rhodes
  • 103. 5 Don’t use the word innovation http://www.flickr.com/photos/masondan
  • 104. A personal story.
  • 105. No BS, please.
  • 106. Ron Finley:Bring your shovel http://www.ted.com/talks/ron_finley_a_guerilla_gardener_in_south_central_la.html
  • 107. and finally…
  • 108. ask ‘Why?’!!!
  • 109. Thanks! http://about.me/alessandro.galetto

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