Google Interface and InstallationPresentation Transcript
Google Analytics Interface and Installation
Google Interface: -Initial Screen -Analytics Settings -Report Interface -Dashboard -Report Structure -Date Range and Comparision Date Range -Multi line Graph -Export and Email Report -Curriculam Links -Title and Breadcrumb Link -Quick Dimension -Paid/Organic link -Hourly Report -Report Views -Sorting Data -Expanding Number of Results Displays -Find Box
Initial Screen: Google analytics initial screen would be the total accounts that your handled on the account. Here you will be able to select the account, create new account and edit your account sharing option to others.
Analytics Settings: Once you click from your account, you will reach the profile interface where you will do the following options. Add new profile- To create a new profile for an existing account. User Manager- To give access to a new user, click the Add User link. You can edit or delete existing report access using the links in the Existing Access Filter Manager- You will find the filters used in your whole single account. Profile settings edit- You can create a Goal, Filter, user account and check the status of your coding
Report Interface: Once you click the view report then you will reach the Dashboad with the following features Report Navigation Settings Help Resources Export option and Email Reports set-up Calender or Date Slider
Dashboard: This will provide you the summary of your site data. Moreover you can customize like delete and reorganize reports. Add to dashboard option will give you to add the reports to the Dashboad.
Report Structure: Here you can see what are the reports that Google Analytics can provide for the user as follows. Visitors- Information about loyality, language, Screen Resolution etc.. Traffic Sources- Provide information about natural and paid sources of traffic and Adwords reports Content- To know more about your page views Goals- To know more about converstion rate and Goal path Ecommerce- If you enabled the ecommerce settings we can get the datas on sales details of the site
Date Range and Comparision Date range: -use calender or Timeline to set your active date range -If you select the 'compare to past' checkbox then you can compare with the date, month or a year.
Multi line Graph: This is option where you can you two metric data on the Graph.
Export and Email Report: 1.if you want to export your analytics report then you can export the data with the following option -PDF -XML -CSV -TSV 2.If you want to send the report as email to your client or schedule regularly then you have an Email option through Analytics
Curriculam Links: 1.Some reports contains additional links for reports ( in case these are reports not shown in the main navigation) 2.Provide quick way to find information
Title and Breadcrumb Navigation: This will provide us the information of where we are in the report section and go back to the top menu easily.
Quick Dimension: Use the Dimension menu to segment table data by source, city, campaign etc...
Keyword Report : Within keywords and search engines reports, you can show all kewords(Total), or only paid or non paid keywords
Hourly Report: For reports with Hourly Reporting.[ currently not available ]
Report Views: There are five different report views available in Google Analytics -Table -Percentage -Performance -Comparision -Pivot
Sorting Data: Column datas can be sorted in ascending and decending order. -Up arrow as ascending -Down arrow as Decending
Expanding Number of Results Displays Normally you will see the 10 results in the page but you can you alter this into 10 to 500
Find Box Using this box we can refine our reports, we have 'containg' and 'excluding' option to find the data.
Google Analytics Tracking Installation
Getting stated with Google Analytics: Using the following link you can signup with Google Analytics. http://www.google.com/analytics
Google Analytisc Tracking Installation
Finding your Tracking Code Go to analytics setting and edit your profile your will find the 'check status' in the top right corner to find out your tracking code.
Understand Tracking Code: "https:" == document.location.protocol) ? "https://ssl." : " http://www ." - this section will detect automatically whether secure or not secure pages. "UA-xxxxxxx-1”- unique number for each account.
Custom Tracking: If you need to track more than one sub domains in your profile then you need to customize the default tracking code with the method called _setDomainName. For more information about ga.js methods follow this link. http://code.google.com/apis/analytics/docs/gaJS/gaJSApi.html
Google Analytics Tracking Installation
Using GA within Google Adwords Reports: You can integrate the GA into Google Adwords account to tracking your campaign performace.
Checking Reports for Datas: We will receive the data after 24 hours once your insall the code into your site.