Google Analytics New FeaturePresentation Transcript
Google Analytics Latest Features
Dot Com Infoway
New Tracking Code setup
Google Analytics Goals into Adwords
Advanced Segments for Event Tracking
Advanced Filter option
New Tracking Code Setup
One of the more daunting tasks in setting up analytics on any site is to manually configure the tracking code for specialized situations, such as multiple subdomains, cross-domain tracking, mobile web tracking, PHP sites, campaign tagging , etc.
Current setup wizard provides the customized code for ease of use. In addition to the code some other features to enhance your tracking as listed below
I want to track AdWords campaigns
I want to track online ad campaigns from other providers
My online campaigns from other providers use different tags than those used by Google Analytics
Tell us which tags you would like to override with your own name. For example, your tracking URLs may use "keyword" instead of "utm_term" to identify the keyword.
The new tracking snippet offers the following benefits:
Faster tracking code load times for your web pages due to improved browser execution
Enhanced data collection and accuracy
Annotation allows you to easily denote unexplained dips or spikes and figure out "what happened". You can note down the noticeable changes by datewise. For example if you add a new page or any noticable offpage promotion and you want to note down the information to track the changes in traffic improvement. So you can create an annotation in analytics itself. However you have two options as mentioned below
Goal configuration has a new look which follows the goal set organization. For each goal set, you can add up to five individual goals (the remaining number of goals in each set are conveniently noted for you). To add a new goal, just click on the “Add goal” link for the goal set you wish to add a goal to.
With all of these new goals to configure, it's a good practice to use your goal sets to group your goals strategically. For example, you might use Goal Set 1 to track a set of e-commerce related goals such as Successful Purchase, Added Item to Shopping Cart, Deleted Item from Shopping Cart, and things of that nature. For your next set, you might want to track interaction goals such as Newsletter Signup, Followed us on Twitter, Logged In, etc... The sky's the limit, but make sure to consider how you'll want to use your reports when configuring your new goals.
Another change you'll notice is the addition of two new goal types called Engagement goals: Time on Site and Pages/Visit. Previously goals could only be counted when a particular page URL was visited,
Time on Site allows you to specify a greater than or less than value of time spent on your site as one of your goals. The following goal would fire once a visit passes five minutes in length:
Pages/Visit allows you to set a greater than, equal to or less than value to a pages-per-visit value. The following goal would fire upon the 6th pageview of the visit:
In the past, you needed to install a separate tracking code to make use of this feature (called AdWords Conversion Tracking). Today all you need is a Google Analytics account and a Goal that receives traffic from AdWords.
One of the benefits of importing your Google Analytics Goals and Transactions into AdWords is that you can use them with the Conversion Optimizer, an AdWords CPA bidding tool that has been shown to help advertisers get more conversions from AdWords. Conversion Optimizer makes it a lot easier to manage your AdWords bidding and maximize results.
However we need to share Google Analytics data sharing option for "With other Google products only”
Navigate to the "Conversion Tracking" page from within your AdWords account.
Click "Link your Analytics goals and transactions" from the Conversion Tracking tab
Select the Goals or Transactions you want from the list.
Edit the action name so you can identify the goals in your AdWords reports.
Select "Link" from the bottom of the table to finish.Ref Link:
If you're tracking events on your site, you can now define advanced segments to isolate event related visits. So, for example, you can now see how visits with events compared to visits overall.
If you create the condition like Event category==video&&Event Action==play [== means Exactly match, && means and operator], name the segment as Event with play, this will give you the events only with the event action play on the whole visit.
Sometimes, it helps to see keywords that contain a certain word or phrase, but exclude the brand name. Taking a simple example of see the application development keyword without iphone keyword. In advance filter set the first condition that 'keyword contains application development' next set the condition 'keyword excludes iphone' will give you the desired result
Landing Pages, Sorted by Bounce Rate
Has this ever happened to you - you're looking at your Top Landing Pages report, and you sort by bounce rate, only to have a bunch of pages with 1 entrance clogging the top of the report? With advanced filters, you can filter out those pages with a low number of entrances to get a better look at which landing pages with significant traffic have a high bounce rate. All you have to do is filter by Entrances greater than 50 (or whatever threshhold floats your bounce-rate-boat).
Top Content, Sorted by $ Index
Another similar use for sites with e-commerce or a goal value enabled is when you're looking at the Top Content report, sorted by $ Index. What you're trying to find are the pages that have the highest value - those that are viewed during a visit that results in a conversion. Again, it's common to get a lot of pages at the top that have a low number of pageviews.