Pinterest is an excellent platform to promote your business and make your brand's online presence strongly felt. The slides in this presentation explain the top 6 tips to market your brand on
Pinterest is an excellent platform to promote your business and make your brand's online presence strongly felt. The slides in this presentation explain the top 6 tips to market your brand on Pinterest.
1. 6 Tips to Market your Brand
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Pinterest has over 70 million users out of which more than 500,000 are business accounts.
80% of the user-base of the social platform are women. 3:“? G
63% of customers visiting Pinterest have an objective of buying products. 81% of U. S. 6
online customers say that they trust information and advice on Pinterest.
From the stats, it is quite evident that Pinterest is an excellent platform to promote your
business and make your brand's online presence strongly felt. The following 6
slides explain the top 6 tips to market your brand on Pinterest.
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Create interesting boards Add a "Pin It" button
Employ rich pins
Display attractive images
Follow inﬂuential brands Pin at the optimal frequency
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4. CREATE INTERESTING BOARDS
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Instead of restricting the number of boards
to one or two or to even ﬁve, use an array of
boards so that users can browse your
content in an easier way.
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Research the popular topics and create
An innovative and attractive
Pinterest board is one of the key factors to
make your brand reach a large audience.
Make your board classiﬁcation simple and .
_ boards accordingly. For example, the most
clear with popular boards on the top of . . .
popular topics for women on Pinterest include
the row. . , .
food and drink, women s fashion and crafts.
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5. CREATE INTERESTING BOARDS
67°/ o of Pinterest users are interested in the latest trending topics. So, having boards that display
your recent and new products will greatly enhance the reach of your brand.
Inviting followers to contribute to your boards is a good way to keep customers engaged with your
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6. EMPLOY RICH PINS
Rich pins give more relevant
information about your pins and
If a product's price is reduced,
customers who repinned your
product will receive an email
notifying them about the
reduction in price. This may
make them buy your product.
are listed in Pinterests oiwn
curated categories. This helps in
boosting your brand's visibility.
Pinterest pins with prices got more likes than those without prices. I
Businesses with rich pin integration saw an 8 2 % increase in repin/ pin ratio.
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7. ADD A “PIN IT" BUTTON
V 4. buttons are key components that increase your website's trafﬁc
I I substantially.
62% of brands have a 9”-U? ‘ button on their product pages.
8 out of 10 top retail Pinterest brands have prominently displayed 9”"“ buttons.
Adding “on Hover Pin lt” buttons to your images makes it easy for customers to pin
images from your website. mint;
Sharing or posting your pins in social platforms such as Facebook and Twitter will
also improve your business’ online presence. V
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8. FOLLOW INFLUENTIAL BRANDS
Maintaining constant communication with people in other
Pinterest communities is highly necessary to enhance the
reach of your business.
Analyze the most popular brands on Pinterest and follow them. ’C
Leave comments, offer likes or repin the pins of other brands.
These activities generate email notiﬁcations to users, thereby "
creating awareness of your brand. I
If you repin contents of other brands, it will encourage them to reciprocate the same for
your brand. ﬁg
Contribute to popular group boards which have a good number of followers. -/ /, :
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9. DISPLAY ATTRACTIVE IMAGES
Being an image-based social media platform, sharing eye-catching images
of high quality is indeed essential for establishing a strong presence of your
An image is 23% more likely to be repinned if the picture does not contain
Pictures with medium lightness are 20 times more likely to be repinned
compared to dark, mainly black images.
Images with red, orange and brown shades are 2 times more
likely to be repinned than blue images.
Pictures with multiple dominant colors get 3.25 times more pins
compared to pictures with a single dominant color.
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10. PIN AT THE OPTIMAL FREQUENCY
Pinning images at the right frequency: neither too often nor too
rarely, is an important thing to maintain a good relationship
with the followers.
Excessive posting may annoy your customers and hence
it is better to have two or three posting sessions on a
You can make use of a scheduling tool to post your pins at
the right time.
Besides posting with the right frequency, the time you post your pin is
also a vital factor.
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