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SEO

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SEO SEO Presentation Transcript

  • SEO & Search Plugin SEO Techniques for dotCMS 1.9
  • Jason Smith email: jason@dotcms.com Twitter: fishsmith Maria Bouza email: maria@dotcms.com Twitter: mabouza
  • I am Not an SEO Expert BUT DID STAY AT A HOLIDAY IN EXPRESS LAST NIGHT!
  • What is SEO? O refers to techniques that help your website rank high organic/natural search results. WHY IS IT IMPORTANT? O helps people who are looking for your product or se you.
  • “We don’t need SEO We have a large  pay for click campaign.” pay for click organic higher the user’s cation the high the nic percentage
  • Google’s Golden triangle
  • SEO Basics Google weight: 25% on page SEO & 75% Off page SEO   On Page SE (25%) Off Page SEO (75%)   H1, H2, and Bold tags •  Referring Links   Meta Data •  Page Rank   RSS, Blogs   Content (KING)
  • Good vs Evil •  White Hat Black Hat •  Produce Good •  Buying Links & Reciproc Content Links •  Others Will Link to •  Copying Content From Your Good Content Others •  Use Good on-page •  Anything That Seems Techniques Like Cheating is.
  • Either write something worth ading or do something worth riting about” • - Benjamin Fra
  • Off Page SEO ectories (Yahoo! Directory, DMOZ) ners gs ss Releases ial Media (Facebook, YouTube, Twitter)
  • Online Resources p://www.seomoz.org/article/search-ranking-factors p://www.seomoz.org/linkscape p://www.opensiteexplorer.org/ p://google.com/adwords p://tools.seobook.com/keyword-tools/seobook/ p://www.hubspot.com
  • On Page SEO e Title cription (Doesn’t help rank but helps click through) a Keywords (Keep them short and sweet) L (Friendly) ntent & Headers (H1, H2, H3 . . . ) e Text (Bold tags)
  • Page Title, Description  & Keywords
  • Friendly URLs
  • Headers and Images TLE>My Page</TITLE> 1>Making your pages search engine friendly<H1> MG SRC=”../images/logo.png” ALT=”dotCMS” /> >dotCMS is the <STRONG>best CMS</STRONG> World</p>
  • Google (XML) Site Map at is an XML Sitemap? formatted xml file with site map on your webserver, ble Search Engine crawlers (like Google) to find out w es are present and which have recently changed, and t wl your site accordingly. version='1.0' encoding='UTF-8'?> et xmlns="http://www.sitemaps.org/schemas/sitemap/0.9" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.sitemaps.org/schemas/sitemap/0.9 http://www.sitemaps.org/schemas/sitemap/0.9/sitemap.xsd"> <url> <loc>http://example.com/</loc> <lastmod>2006-11-18</lastmod> <changefreq>daily</changefreq>
  • Things to Remember not Rocket Science ntent is King Good Tools t Small & Work Your Way Up ck Your Results (Learn what works)
  • Thank you