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Traditionally, organizations of all sizes have managed their Web properties in a largely ad-hoc manner. However, as the sophistication and impact of the organizational Web presence broadens, it is necessary to adopt a more mature approach to both Web Operations and web content management. This presentation from Gilbane Conference Boston 2011 discusses the important aspects of web operations, from strategy to governance and execution. It takes an in-depth look at a case study of the largest multi-tenant implementation of public-facing websites in the healthcare industry.
Presented by: John Scudder (Director, Communication & Design Services, Hospital Corporation of America)