Broadening the Domain Name Space Regional Top-Level-Domains (GeoTLDs)  July 28, 2010, Meissen Summer School on Internet Go...
New Top-Level-Domains (TLDs)
 
New Top-Level Domains – Why? <ul><li>WHY NOT? </li></ul>
New Top-Level Domains – Why? <ul><li>TLDs are part of ICANN‘s Mission to expand the Internet‘s name space and to foster ch...
New Top-Level Domains – Why? <ul><li>TLDs are part of ICANN‘s Mission to expand the Internet‘s name space and to foster ch...
New Top-Level Domains – Why? <ul><li>TLDs are part of ICANN‘s Mission to expand the Internet‘s name space and to foster ch...
Which new Top-Level-Domains?
.organisation
.generic
.culture/.language/.region
.city .boston .sfo .chicago .seoul .bkk
.idn
 
New gTLDs – How many? No. of expected applications: ~ 200-400  (+/- 200)
New Top-Level Domains - When? Source: ICANN VP Kurt Pritz June 2010 Brussels .tlds  online ICANN Communication about new T...
What are the GeoTLDs?
What are GeoTLDs? Source: http://en.wikipedia.org/wiki/GeoTLD GeoTLD Geographic Geopolitical Culture Language Ethnic …
 
dotcities - The cityTLD Interest Group  at ICANN
What are the Drivers behind GeoTLDs?
1. Urban Population grows continously Today > 50% Tomorrow > 60% Source: http://esa.un.org/unup/p2k0data.asp
2. Balance to Globalisation <ul><li>Today we see a homemade global imbalance of Internet addressing </li></ul>.com other g...
„ All Business is local“ <ul><li>Re-Localization and Regionalisation  of the Internet could be  a Counterbalance to ongoin...
3. Tight Name Spaces <ul><li>.com is overcrowded with 88 mio. domain names, the same for .de  and others </li></ul><ul><li...
4. Identity is local - Culture/Language/…
City Identity is 2nd most important Forsa Institute May 2005 Survey with 2,000 persons, aged 18-30
cityTLDs - A Must for Metropolises
5. Every Place needs Branding Vehicles
6. Significant local Added Value Chain IT Creative Industries Portals SMEs
What do Internet Users say?
Finding E-Government Sites is a Problem Sources: 1.  User Satisfaction and Usage Survey of eGovernment services Dec  2004,...
Internet Users like  www.mayor.berlin 43% 26% 21% 8% 1% * Representative study,   eco eV, Oct 2007 www.mayor.berlin mayor....
Internet Users like Choice and Diversity! <ul><li>„ User confusion by new TLDs is crap.  </li></ul><ul><li>Users are not m...
Governance in GeoTLDs
How TLDs are managed today .de .uk .gov .edu .eu .fr .cn .cat .com .asia .es .info .biz .us .org .net .tv .mobi .ru .dk .j...
Why do Goverments want  to have a say in (Geo)TLDs? <ul><li>Real or assumed legal reasons </li></ul><ul><li>Use of a place...
Why do Goverments want  to have a say in (Geo)TLDs? <ul><li>Real or assumed legal reasons </li></ul><ul><li>Use of a place...
.berlin Multi-Stakeholder Challenge
.berlin Multi-Stakeholder Challenge User rights Reserved Names Technical Finance Operation Data Safety Fair & transparent ...
Internet Governance in .berlin To develop and define  principles, norms and guidelines for a best practice for  the manage...
Michael Abel, Melda Akbas, Berkan Akbiyik, Ingrid Allnoch, Loginov Anton, Irina Antonova, Gert Augstin, Glen Barr, Anja Ba...
German Parliament Resolution * Approved Resolution German Bundestag 16/4564 Jan 2008
Aspects of Internet Governance in GeoTLDs
Internet Governance in GeoTLDs <ul><li>Financial responsibility of the government? </li></ul><ul><li>Responsibility for do...
Internet Governance in GeoTLDs <ul><li>Financial responsibility of the government? </li></ul><ul><li>Responsibility for do...
How GeoTLDs might be managed tomorrow .köln .eng .shanghai .paris .berlin .bzh .africa .gal .quebec .cym .nyc .lat .bcn .l...
My Guess:  There‘s likely more Internet Governance  in the Future because the Internet concerns all of us and IG is a logi...
Internet Governance Definition Internet governance is the development and application by Governments, the private sector a...
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dotBERLIN Summer School Meissen 2010

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dotBERLIN Summer School Meissen 2010

  1. 1. Broadening the Domain Name Space Regional Top-Level-Domains (GeoTLDs) July 28, 2010, Meissen Summer School on Internet Governance Dirk Krischenowski Founder & CEO dotBERLIN GmbH & Co. KG
  2. 2. New Top-Level-Domains (TLDs)
  3. 4. New Top-Level Domains – Why? <ul><li>WHY NOT? </li></ul>
  4. 5. New Top-Level Domains – Why? <ul><li>TLDs are part of ICANN‘s Mission to expand the Internet‘s name space and to foster choice and competiton </li></ul>
  5. 6. New Top-Level Domains – Why? <ul><li>TLDs are part of ICANN‘s Mission to expand the Internet‘s name space and to foster choice and competiton </li></ul><ul><li>Demand of powerful communities like brands, cities, regions and countries (also in IDNs) with millions of potential users </li></ul>
  6. 7. New Top-Level Domains – Why? <ul><li>TLDs are part of ICANN‘s Mission to expand the Internet‘s name space and to foster choice and competiton </li></ul><ul><li>Demand of powerful communities like brands, cities, regions and countries (also in IDNs) with millions of potential users </li></ul><ul><li>Real threat of Alternate Roots and a fragmentation of the Internet if no new TLDs are added </li></ul>
  7. 8. Which new Top-Level-Domains?
  8. 9. .organisation
  9. 10. .generic
  10. 11. .culture/.language/.region
  11. 12. .city .boston .sfo .chicago .seoul .bkk
  12. 13. .idn
  13. 15. New gTLDs – How many? No. of expected applications: ~ 200-400 (+/- 200)
  14. 16. New Top-Level Domains - When? Source: ICANN VP Kurt Pritz June 2010 Brussels .tlds online ICANN Communication about new TLDs 2010 2011 2012 Application Process 1 Next Application Process
  15. 17. What are the GeoTLDs?
  16. 18. What are GeoTLDs? Source: http://en.wikipedia.org/wiki/GeoTLD GeoTLD Geographic Geopolitical Culture Language Ethnic …
  17. 20. dotcities - The cityTLD Interest Group at ICANN
  18. 21. What are the Drivers behind GeoTLDs?
  19. 22. 1. Urban Population grows continously Today > 50% Tomorrow > 60% Source: http://esa.un.org/unup/p2k0data.asp
  20. 23. 2. Balance to Globalisation <ul><li>Today we see a homemade global imbalance of Internet addressing </li></ul>.com other gTLDs .net .org .biz other ccTLDs .cn .de .uk .eu
  21. 24. „ All Business is local“ <ul><li>Re-Localization and Regionalisation of the Internet could be a Counterbalance to ongoing Globalisation </li></ul>.com other gTLDs .net .org .biz other ccTLDs .cn .de .uk .eu GeoTLDs
  22. 25. 3. Tight Name Spaces <ul><li>.com is overcrowded with 88 mio. domain names, the same for .de and others </li></ul><ul><li>Over 300.000 domain names already contain „nyc“ </li></ul><ul><li>Over 150.000 domain names already contain „berlin“ </li></ul><ul><li>Examples </li></ul><ul><li>www.zoo-berlin.de </li></ul><ul><li>www.schools-nyc.com </li></ul><ul><li>www.mairie-paris.fr </li></ul>
  23. 26. 4. Identity is local - Culture/Language/…
  24. 27. City Identity is 2nd most important Forsa Institute May 2005 Survey with 2,000 persons, aged 18-30
  25. 28. cityTLDs - A Must for Metropolises
  26. 29. 5. Every Place needs Branding Vehicles
  27. 30. 6. Significant local Added Value Chain IT Creative Industries Portals SMEs
  28. 31. What do Internet Users say?
  29. 32. Finding E-Government Sites is a Problem Sources: 1. User Satisfaction and Usage Survey of eGovernment services Dec 2004, EU-Kommission 2. Accenture Study 2005
  30. 33. Internet Users like www.mayor.berlin 43% 26% 21% 8% 1% * Representative study, eco eV, Oct 2007 www.mayor.berlin mayor.berlin.de www.berlin.de/mayor www.berlin.de/de/dept/offices/mayor www.berlin.de
  31. 34. Internet Users like Choice and Diversity! <ul><li>„ User confusion by new TLDs is crap. </li></ul><ul><li>Users are not more confused by new TLDs as by 15 kinds of peanut butter in a supermarket“* </li></ul><ul><li>Beau Brendler, Consumer Reports WebWatch, ICANN Meeting, Juni 2007 </li></ul><ul><li>Beau Brendler is director at Consumer Reports WebWatch, the Internet department of the world biggest consumer protection agency (Consumers Union (USA)) </li></ul>* At ICANN Workshop „New Geo-TLDs - More Consumer Choice or More Consumer Confusion?“ 26. June 2007, Link: http://sanjuan2007.icann.org/node/35
  32. 35. Governance in GeoTLDs
  33. 36. How TLDs are managed today .de .uk .gov .edu .eu .fr .cn .cat .com .asia .es .info .biz .us .org .net .tv .mobi .ru .dk .jp .ca .at .ch .mil .fi .nl .tr .ar .ee .gr .in .mt .mx .pl .hu .cy
  34. 37. Why do Goverments want to have a say in (Geo)TLDs? <ul><li>Real or assumed legal reasons </li></ul><ul><li>Use of a place name </li></ul>
  35. 38. Why do Goverments want to have a say in (Geo)TLDs? <ul><li>Real or assumed legal reasons </li></ul><ul><li>Use of a place name </li></ul><ul><li>Economic value of the TLD </li></ul><ul><li>Political opinion </li></ul><ul><li>… </li></ul>
  36. 39. .berlin Multi-Stakeholder Challenge
  37. 40. .berlin Multi-Stakeholder Challenge User rights Reserved Names Technical Finance Operation Data Safety Fair & transparent Domain Allocation Confusion Trademarks Security Black List
  38. 41. Internet Governance in .berlin To develop and define principles, norms and guidelines for a best practice for the management of the .berlin name space
  39. 42. Michael Abel, Melda Akbas, Berkan Akbiyik, Ingrid Allnoch, Loginov Anton, Irina Antonova, Gert Augstin, Glen Barr, Anja Baumann, Martin Bechert, Liesbeth Beeckman, Volker Beier, Reinhard Berlin, Marco Berlin, Ralf Berlin, Bianca Berlin, Stefan Berlin, barbara berlin, Ralf Berlin, Ralf Berlin, Gerhard Berlin, Karsten Berlin, Brian Berlin, Jonas Berlin, Volker Berlin, Tobias Berlin, Tobias Berlin, Tobias Berlin, Antoni Berlin, Ulla Berlin, Beate Berlin, Marco Berlin, Uwe Berlo, Dominik Berton, Christina Bertrand, Marina Bertrand, Charlotte Bertrand, Christa Bertrand, Greta Bertrand, Shantu Bhattacharjee, Christoph Blase, Wolfgang Bongardt, Kim Booth, Silvana Borsutzky, Mark Bose, Martin Bothe, Anja Brühning, Joachim Brauer, Jan Brennenstuhl, TaHa Bulut, Oesge Celik, Aleksandar Cergovski, Simon Constantini, carol Cooper, Rafik Dammak, Gimeno i Ayuso David, Metehan Dedeoglu, Seda Dedeoglu, Frederik Dinkelaker, Fjodorovs Dmitrijs, Lukas Dorasi, Dr. Jürgen Wiederholt, Kati Drescher, Eileen Dutkowski, Falk Eckert, Björn Eilers, Dirk Elbel, robert elmes, Tanna Enderlein, Hendrik Ette, Uta Ewert, Jakobus Feldkamp, Boris Fitzner, Jule Foerster, Thilo Folkerts, Tonio Freitag, Nicolas Fuchs, Michael Fuchs, Michael Fuchs, Holger Fuhrmann, Andreas Gebhard, erwan gery, Wieland Giebel, Marco Giese, Klaus Goerner, Rene Gottschalk, Stefan Grill, Martin Grothe, Markus Grundmann, Frank Hägele, Wolfgang Hünnekens, Martina Hager, Christian Hampe, Olaf Hanke, Jan Hatterscheid, Alessa Hawliczek, Anja Hegner, Fabian Heidke, Stefan Heinemann, … People like you and me Partners and Sponsors sowie die Privatpersonen Prof. Dietrich Winterhager, Gert Augstin, Sascha Boerger, Marko Dörre, Marwan Mannaa, Elisabeth Porteneuve, Antje Rabenalt, Andre T. Scholz, Alexander Schubert, Markus Tofote, Simone Wasner, Marc Wegner, Markus Erbach, Dieter Rau, Elisabeth Porteneuve, … Im Juni 2007 erhält dotBERLIN den Sonderpreis der deutschen Internetwirtschaft für Innovation. Der eco Internet Award wird jährlich an Unternehmen vergeben, die mit einem Produkt oder Projekt einen wichtigen Beitrag zum Erfolg der deutschen Internetwirtschaft leisten. „Die Einführung von .berlin ist konsequent“, sagte Harald Summa, Geschäftsführer des eco-Verbands. „Schon lange wissen wir, dass im weltweiten Internet das Prinzip ’business is local’ gilt, lokale Suche und lokale Angebote nehmen immer mehr zu. Demzufolge ist .berlin ein weiterer Schritt in die richtige Richtung und ein Zeichen für mehr lokale Identität im weltweiten Netz.“ Der Deutsche Bundestag und die Bundes-regierung unterstützen die Einführung von Top-Level-Domains für Städte und Regionen mit den Stimmen von CDU/CSU, SPD und FDP. We are
  40. 43. German Parliament Resolution * Approved Resolution German Bundestag 16/4564 Jan 2008
  41. 44. Aspects of Internet Governance in GeoTLDs
  42. 45. Internet Governance in GeoTLDs <ul><li>Financial responsibility of the government? </li></ul><ul><li>Responsibility for domain allocation? </li></ul>
  43. 46. Internet Governance in GeoTLDs <ul><li>Financial responsibility of the government? </li></ul><ul><li>Responsibility for domain allocation? </li></ul><ul><li>Responsibility for content? </li></ul><ul><li>Liability for … </li></ul><ul><li>Do governments really want this? </li></ul>
  44. 47. How GeoTLDs might be managed tomorrow .köln .eng .shanghai .paris .berlin .bzh .africa .gal .quebec .cym .nyc .lat .bcn .london .hamburg .tokyo .seoul .bayern
  45. 48. My Guess: There‘s likely more Internet Governance in the Future because the Internet concerns all of us and IG is a logial and natural approach to a global challenge
  46. 49. Internet Governance Definition Internet governance is the development and application by Governments, the private sector and civil society, in their respective roles, of shared principles, norms, rules, decision-making procedures, and programmes that shape the evolution and use of the Internet.
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