Myth and Reality in new gTLDs Projection in 2000: 45,000,000 .name domains Reallty 250,000 .name domain names Today: Less than 1% of the projections The same with .info .biz .aero .museum … Sources: .name business plan 2000 and .name registration figures Sept 2008
Lower Expectations today* *Estimates by the author after field research No. of Domains (estimated, year 1) Revenue (per domain p.a. est.) Revenues (estimated, p.a.) .web > 1,000,000 € 5 > € 5 M .shop > 3,000,000 € 5 > € 15 M .inc 300,000 € 30 € 9 M .ebay 100,000 € 10 € 1 M .facebook 1,000,000 € 1 € 1 M .cym 50,000 € 30 € 1.5 M .nyc > 500,000 € 7.50 > € 3.75 M .berlin 100,000 € 20 € 2 M
Most expensive Domains in new TLDs sex.tld a.tld casino.tld shopping.tld business.tld hotel.tld > € 100,000
Why there is a Market for new TLDs <ul><li>Domains are essential in today‘s communication, especially short and descriptive ones </li></ul><ul><li>.com is overcrowded with 78 mio. domain names, the same for .de and others </li></ul><ul><li>Local Internet & Search as megatrends </li></ul><ul><ul><li>More than 50% of search inquiries are local (acc. Google) </li></ul></ul><ul><ul><li>Internet traffic is becoming more and more local (local CIXs) </li></ul></ul>
Internet Users like it short & descriptive 43% 26% 21% 8% 1% * Representative study, eco eV, Oct 2007. Question: “What is your preferred address to reach the mayors website?” www.mayor.berlin mayor.berlin.de www.berlin.de/mayor www.berlin.de/de/dept/offices/mayor www.berlin.de
Source Source: Domaintools.com (zone file .com/.net/.org/.biz/.info „ game“ ist one of the most frequently used business terms in domains* game 2,006,770 domains
A word on Domaining - It‘s like Gold Rush Registrars, Registries and ICANN earn a small amount on each domain Some Domainers hit the jackpot business.com shopping.com … … but most only get breadcrumbs
Conclusion <ul><li>The biggest commercial success in the domain business = .com success will not be dublicated </li></ul><ul><li>There is less big money involved in new gTLD </li></ul><ul><li>Nearly all new gTLDs will be small but fine businesses </li></ul>
Thank you! www.dotberlin.de/www.dotberlin.com krischenowski (at) dotberlin dot de
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