dotBERLIN at ICANN Mexico 2009 - The Big Business Presentation
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dotBERLIN at ICANN Mexico 2009 - The Big Business Presentation

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dotberlin presentation at icann meeting mexico by dirk krischenowski at alac new gtld forum

dotberlin presentation at icann meeting mexico by dirk krischenowski at alac new gtld forum

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  • 1. How big is the Business in new Top-Level Domains? 34. ICANN Meeting, 03 March 2009 Dirk Krischenowski, Founder and CEO dotBERLIN GmbH & Co. KG
  • 2. What is Big Business?
  • 3.
    • The Domain Business Value Chain
  • 4. .com - Follow the Money
  • 5. Registries and Registrars finance ICANN Verisign Afilias Neustar PuntCat … GoDadday Yahoo Enom 1&1 … $ 32 M $ 30 M $ 2 M
  • 6. The voluntary ccTLD Contributions .jp - US$ 161,000 .au - US$ 157,000 .nl - US$ 100,000 .de - US$ 90,000 .it - US$ 85,000 .ch - US$ 70,000 .ca - US$ 64,000 .fr - US$ 44,000 .eu - US$ 40,000 .us - US$ 40,000 .br - US$ 40,000 .br - US$ 30,000 … .ly - US$ 300 ================ US$ 2,300,000
  • 7. Fees of the gTLDs to ICANN
  • 8.
    • First and Secondary Market
  • 9. First and Secondary Market .de registration revenues* € 14 Mio .de domain sales** ~ € 30 Mio * DENIC annual report 2008 est. ** Sedo annual report 2008 and other market figures
  • 10. Registry Revenues today (annually)
    • Verisign, Inc.
      • 80 mio .com domains x € 5 = € 400 M
      • 10 mio .net domains x € 5 = € 50 M
    • Afilias Ltd.
      • 5 mio .info domains x € 5 = € 25 M
    • EURID
      • 3 mio .eu domains x € 4 = € 12 M
    • Tralliance
      • 200,000 .travel domains x € 50 = € 10 M
    • dotASIA
      • 300,000 .asia domains x € 7 = € 2 M
    • dotCAT
      • 30,000 .cat domains x € 35 = € 1 M
    Good Business Fine Business
  • 11. 2nd Market – A Multi-Million $ Market … but no single leading company
  • 12.
    • The new TLDs
  • 13. Myth and Reality in new gTLDs Projection in 2000: 45,000,000 .name domains Reallty 250,000 .name domain names Today: Less than 1% of the projections The same with .info .biz .aero .museum … Sources: .name business plan 2000 and .name registration figures Sept 2008
  • 14. Lower Expectations today* *Estimates by the author after field research No. of Domains (estimated, year 1) Revenue (per domain p.a. est.) Revenues (estimated, p.a.) .web > 1,000,000 € 5 > € 5 M .shop > 3,000,000 € 5 > € 15 M .inc 300,000 € 30 € 9 M .ebay 100,000 € 10 € 1 M .facebook 1,000,000 € 1 € 1 M .cym 50,000 € 30 € 1.5 M .nyc > 500,000 € 7.50 > € 3.75 M .berlin 100,000 € 20 € 2 M
  • 15. Most expensive Domains in new TLDs sex.tld a.tld casino.tld shopping.tld business.tld hotel.tld > € 100,000
  • 16. Why there is a Market for new TLDs
    • Domains are essential in today‘s communication, especially short and descriptive ones
    • .com is overcrowded with 78 mio. domain names, the same for .de and others
    • Local Internet & Search as megatrends
      • More than 50% of search inquiries are local (acc. Google)
      • Internet traffic is becoming more and more local (local CIXs)
  • 17. Internet Users like it short & descriptive 43% 26% 21% 8% 1% * Representative study, eco eV, Oct 2007. Question: “What is your preferred address to reach the mayors website?” www.mayor.berlin mayor.berlin.de www.berlin.de/mayor www.berlin.de/de/dept/offices/mayor www.berlin.de
  • 18. Source Source: Domaintools.com (zone file .com/.net/.org/.biz/.info „ game“ ist one of the most frequently used business terms in domains* game 2,006,770 domains
  • 19. A word on Domaining - It‘s like Gold Rush Registrars, Registries and ICANN earn a small amount on each domain Some Domainers hit the jackpot business.com shopping.com … … but most only get breadcrumbs
  • 20. Conclusion
    • The biggest commercial success in the domain business = .com success will not be dublicated
    • There is less big money involved in new gTLD
    • Nearly all new gTLDs will be small but fine businesses
  • 21. Thank you! www.dotberlin.de/www.dotberlin.com krischenowski (at) dotberlin dot de