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New gTLDs:
At the Eve of a new Internet Era?
A brief overview by
Dirk Krischenowski
dotBERLIN GmbH & Co. KG (.berlin)
Meis...
Where we come from
Where do we come from?
Ca. 300
ccTLDs
21
gTLDs
.de
.ni
.ch
.us
.bf
.in
.台湾
…
.com
.info
.aero
.name
.xxx
.travel
.museum
…
Distribution of Domain Names
>100 Million
Domains
ccTLDs
>140 Million
Domains
gTLDs
120 Mio .com/.net
0
100
200
300
400
500
600
700
800
900
1000
1100
1200
1300
1400
1500 1980
1981
1982
1983
1984
1985
1986
1987
1988
1989
1990...
New gTLD Facts
Some New gTLD Facts
• Over 6 years preparation time since 2005
• Over 25 mio. New gTLD program costs
• US$ 185,000 applica...
0
100
200
300
400
500
600
700
800
900
1000
1100
1200
1300
1400
1500 1980
1981
1982
1983
1984
1985
1986
1987
1988
1989
1990...
Over 1,200
New
gTLDs
Ca. 300
ccTLDs 21
gTLDs
The Future
700 .BRAND
400 .GENERIC
100 .GEOCa. 300
ccTLDs 21
gTLDs
The Future
Special gTLDs
3 – Applicant Support Program
66 – Geographical Name
84 – Community-based
116 – IDNs
GeoTLDs
.ABUDHABI .AFRICA .ALSACE
.AMSTERDAM .AMAZON .AQUITAINE
.BARCELONA .BAYERN .BERLIN
.BOSTON .BRUSSELS .BUDAPEST
.CA...
Remarkable Applications
• .KERRYLOGISITICS
• Merck (2 companies – 6 applications)
.MERCK / .MERCK / .MERCK / .EMERCK / .MS...
Remarkable Applications
• Bring your own contention set:
.ALLFINANZ
.ALLFINANZBERATER
.ALLFINANZBERATUNG
• The 18-characte...
Typical Operation Models
The Open ones
• Domain names can be registered by
everybody wordwide
• Policies like .com
.APP
.ONLINE
.NYC / .LONDON
The Closed Shop
• All domain names are for exclusive use of the
applicant
• No public sale of domain names
.CARTIER and mo...
The Industry Communities
• All domain names are for exclusive use of
community members
• Validation of all domain names/re...
The Community People
• Road community & governmental support
• Nexus requirement for registrants
• Reasonable policy set
Double Strategy
• One closed shop gTLD for internal
organizational use
• One open gTLD for the public
.BCN / .BARCELONA
Unintended Consequences
and Surprises
The Draw
The Death or Alive DRAW
DRAW No. 1 = 
DRAW No. 1930 =  or 
ICANN
GAC
The Friendly GAC Early Warnings

10 Dropouts
PICs - Restart your Application
Google Closed Generic gTLDs
.ADS .AND .ANDROID .APP .ARE .BABY .BLOG .BOO
.BOOK .BUY .CAL .CAR .CHANNEL .CHROME .CLOUD .CO...
.SPORT and .SPORTS
.HOTEL and .HOTELS
.KID and .KIDs
….
…
BLOCKED?
The GAC Advice strikes!
.shenzhen (IDN), .persiangulf, .guangzhou (IDN),
.amazon, .patagonia, .date,
.spa, .yun, .thai, .zulu,
.wine, .vin
Putting over 100 gTLDs in Chains
.kid .kids .kinder .game .games .juegos .play .school .schule .toys .earth .eco
.green .bio .organic .care .diet .fit .fit...










.amazon
GO STOP
0% 0%
Yesterday‘s
Name Collision
Thunderstorm
Name Collisions
Current roots servers already have traffic from
• Network, router, … addressing
• E-Mail with non existing...
Name Collision Death and Hostage List
 .home (950,000 requests a day) .corp
 279 gTLDs with 50 to 10.000 requests
 1,12...
The last Battle for gTLDs?
What will be different
and good in the new Era?
What will change?
Increased trust
Better identification
More choice and competition
New stakeholders at ICANN
But only a small no. of Domains
100 Million
Domains
ccTLDs
140 Million
Domains
gTLDs
20-40
Million
new gTLD
Domains
expect...
Oklahoma Landrush 1889
What Landrush
means in Numbers
Consumers to learn gTLDish
The Drivers for gTLDish
• .google .yahoo …
• .nokia .volkswagen .gucci …
• .berlin .nyc .africa …
Internet User like Choice and Diversity!
„User confusion by new TLDs is crap.
Users are not more confused by new TLDs as b...
Help to find E-Gov Websites
Sources: 1. User Satisfaction and Usage Survey of eGovernment services Dec 2004, EU-Kommission...
Internet Users like www.mayor.berlin
43%
26%
21%
8%
1%
* Representative study,
eco eV, Oct 2007
www.mayor.berlin
mayor.ber...
Search Engine Ranking
Get a better Domain Name
zoo-berlin.de  zoo.berlin
schmidt-berlin.com schmidt.berlin
berlin-airport.de  airport.berlin
...
Some Challenges
Increase Domain Ownership
78%
Domain owners
own only 1 Domain
0,1%
own 100 or
more domains
Source: Studie Nic.at 2012
Get Brands to sign up at TMCH
Technical Challenges
IDN & email
http://gtld and mail@gtld
Market your gTLD
Market your gTLD
Market your gTLD
Avoid a big Bubble
Manage Governmental Influence
dotBERLIN at European Internet Governance Summer School in Meissen 2013
dotBERLIN at European Internet Governance Summer School in Meissen 2013
dotBERLIN at European Internet Governance Summer School in Meissen 2013
dotBERLIN at European Internet Governance Summer School in Meissen 2013
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dotBERLIN at European Internet Governance Summer School in Meissen 2013

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dotBERLIN (Dirk Krischenowski) presents the new gTLD developments with a focus on GeoTLDs at the 2103 European Internet Governance Summer School in Meissen

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Transcript of "dotBERLIN at European Internet Governance Summer School in Meissen 2013"

  1. 1. New gTLDs: At the Eve of a new Internet Era? A brief overview by Dirk Krischenowski dotBERLIN GmbH & Co. KG (.berlin) Meissen, 25 July 2013
  2. 2. Where we come from
  3. 3. Where do we come from? Ca. 300 ccTLDs 21 gTLDs .de .ni .ch .us .bf .in .台湾 … .com .info .aero .name .xxx .travel .museum …
  4. 4. Distribution of Domain Names >100 Million Domains ccTLDs >140 Million Domains gTLDs 120 Mio .com/.net
  5. 5. 0 100 200 300 400 500 600 700 800 900 1000 1100 1200 1300 1400 1500 1980 1981 1982 1983 1984 1985 1986 1987 1988 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 History and Future of the Introduction of country and generic Top-Level Domains No.ofTop-LevelDomains country-code Top-Level Domains (ccTLDs) like .uk .de .cn Round 1 7 new gTLDs .info .biz .museum ... Round 2 7 new gTLDs .travel .jobs .tel ... Rounds 3+ ~ 1.200 gTLDs .sport .berlin .canon ... generic Top-Level Domains (gTLDs) like .com .net .org .arpa Year Evolution
  6. 6. New gTLD Facts
  7. 7. Some New gTLD Facts • Over 6 years preparation time since 2005 • Over 25 mio. New gTLD program costs • US$ 185,000 application fee for every gTLD • High requirements like operating UMTS/LTE • 1,930 applications submitted Jan-Mai 2012 • First New gTLD contracted in July 2013 • Last New gTLD contracted … 2015?
  8. 8. 0 100 200 300 400 500 600 700 800 900 1000 1100 1200 1300 1400 1500 1980 1981 1982 1983 1984 1985 1986 1987 1988 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 History and Future of the Introduction of country and generic Top-Level Domains No.ofTop-LevelDomains country-code Top-Level Domains (ccTLDs) like .uk .de .cn Round 1 7 new gTLDs .info .biz .museum ... Round 2 7 new gTLDs .travel .jobs .tel ... Rounds 3+ ~ 1.200 gTLDs .sport .berlin .canon ... generic Top-Level Domains (gTLDs) like .com .net .org .arpa Year Revolution
  9. 9. Over 1,200 New gTLDs Ca. 300 ccTLDs 21 gTLDs The Future
  10. 10. 700 .BRAND 400 .GENERIC 100 .GEOCa. 300 ccTLDs 21 gTLDs The Future
  11. 11. Special gTLDs 3 – Applicant Support Program 66 – Geographical Name 84 – Community-based 116 – IDNs
  12. 12. GeoTLDs .ABUDHABI .AFRICA .ALSACE .AMSTERDAM .AMAZON .AQUITAINE .BARCELONA .BAYERN .BERLIN .BOSTON .BRUSSELS .BUDAPEST .CAPETOWN .CATALONIA .COLOGNE .CYMRU .DOHA .DOTAFRICA .DUBAI .DURBAN .FRL .GENT .HAMBURG .HELSINKI .IST .ISTANBUL .JOBURG .KOELN .KYOTO .LONDON .MADRID .MELBOURNE .MIAMI .MOSCOW .NAGOYA .NRW .NYC .OKINAWA .OSAKA .PARIS .PATAGONIA .QUEBEC .RIO .ROMA .RUHR .RYUKYU .SAARLAND .SCOT .STOCKHOLM .SYDNEY .TAIPEI .TIROL .TOKYO .VEGAS .VLAANDEREN .WALES .WIEN .YOKOHAMA .ZUERICH .ZULU .москва 佛山 .广东 .广州 .深圳
  13. 13. Remarkable Applications • .KERRYLOGISITICS • Merck (2 companies – 6 applications) .MERCK / .MERCK / .MERCK / .EMERCK / .MSD / .MERCKMSD • L‘Oreal • .IST / ISTANBUL
  14. 14. Remarkable Applications • Bring your own contention set: .ALLFINANZ .ALLFINANZBERATER .ALLFINANZBERATUNG • The 18-character league: .NORTHWESTERNMUTUAL .TRAVELERSINSURANCE .NORTHLANDINSURANCE
  15. 15. Typical Operation Models
  16. 16. The Open ones • Domain names can be registered by everybody wordwide • Policies like .com .APP .ONLINE .NYC / .LONDON
  17. 17. The Closed Shop • All domain names are for exclusive use of the applicant • No public sale of domain names .CARTIER and most other brands .ZUERICH / .RIO / .HELSINKI .BOOK (by Google)
  18. 18. The Industry Communities • All domain names are for exclusive use of community members • Validation of all domain names/registrants • Other strict policies .HOTEL .INSURANCE .IMMO
  19. 19. The Community People • Road community & governmental support • Nexus requirement for registrants • Reasonable policy set
  20. 20. Double Strategy • One closed shop gTLD for internal organizational use • One open gTLD for the public .BCN / .BARCELONA
  21. 21. Unintended Consequences and Surprises
  22. 22. The Draw
  23. 23. The Death or Alive DRAW DRAW No. 1 =  DRAW No. 1930 =  or 
  24. 24. ICANN GAC
  25. 25. The Friendly GAC Early Warnings
  26. 26.  10 Dropouts
  27. 27. PICs - Restart your Application
  28. 28. Google Closed Generic gTLDs .ADS .AND .ANDROID .APP .ARE .BABY .BLOG .BOO .BOOK .BUY .CAL .CAR .CHANNEL .CHROME .CLOUD .CORP .CPA .DAD .DAY .DCLK .DDS .DEV .DIY .DOCS .DOG .DOT .DRIVE .EARTH .EAT .ESQ .EST .FAMILY .FILM .FLY .FOO .FREE .FUN .FYI .GAME .GBIZ .GLE .GMAIL .GMBH .GOO .GOOG .GOOGLE .GUGE .HANGOUT .HERE .HOME .HOW .INC .ING .KID .LIVE .LLC .LLP .LOL .LOVE .MAIL .MAP .MBA .MED .MEME .MOM .MOTO .MOV .MOVIE .MUSIC .NEW .NEXUS .PAGE .PET .PHD .PLAY .PLUS .PROD .PROF .RSVP .SEARCH .SHOP .SHOW .SITE .SOY .SPOT .SRL .STORE .TALK .TEAM .TECH .TOUR .TUBE .VIP .WEB .WOW .YOU .YOUTUBE .ZIP .みんな .グーグル .谷歌 BLOCKED?
  29. 29. .SPORT and .SPORTS .HOTEL and .HOTELS .KID and .KIDs …. … BLOCKED?
  30. 30. The GAC Advice strikes!
  31. 31. .shenzhen (IDN), .persiangulf, .guangzhou (IDN), .amazon, .patagonia, .date, .spa, .yun, .thai, .zulu, .wine, .vin
  32. 32. Putting over 100 gTLDs in Chains
  33. 33. .kid .kids .kinder .game .games .juegos .play .school .schule .toys .earth .eco .green .bio .organic .care .diet .fit .fitness .health .healthcare .heart .hiv .hospital .med .medical .organic .pharmacy .rehab .surgery .clinic .healthy .dental .dentist .doctor .dds .physio .capital . cash .cashbackbonus .broker .brokers .claims .exchange .finance .financial .fianancialaid .forex .fund .investments .lease .loan .loans .market . markets .money .pay .payu .retirement .save .trading .autoinsurance .bank .banque .carinsurance .credit .creditcard .creditunion.insurance .insure ira .lifeinsurance .mortgage .mutualfunds .mutuelle .netbank .reit .tax .travelersinsurance .vermogensberater .vermogensberatung .versicherung. .bet .bingo .lotto .poker .spreadbetting .casino .care .gives .giving .charity (and IDN) .degree .mba .university.audio .book (and IDN) .broadway .film .game .games .juegos .movie .music .software .song .tunes .fashion (and IDN) .video .app .art .author .band .beats .cloud (and IDN) .data .design .digital .download .entertainment .fan .fans .free .gratis .discount .sale .hiphop .media .news .online .pictures .radio .rip .show .theater .theatre .tour .tours .tvs .video .zip .abogado .accountant .accountants .architect .associates .attorney .broker .brokers .cpa .doctor .dentist .dds .engineer .lawyer .legal .realtor .realty .vet .corp .gmbh .inc .limited .llc .llp .ltda .ltd .sarl .srl .sal .town .city .capital .reise .reisen .weather .law .army .navy .airforce .fail .gripe .sucks .wtf
  34. 34.          
  35. 35. .amazon GO STOP 0% 0%
  36. 36. Yesterday‘s Name Collision Thunderstorm
  37. 37. Name Collisions Current roots servers already have traffic from • Network, router, … addressing • E-Mail with non existing domain.tld • Type-in of non existing domain.tld • Other sources
  38. 38. Name Collision Death and Hostage List  .home (950,000 requests a day) .corp  279 gTLDs with 50 to 10.000 requests  1,129 gTLDs with 1 to 49 requests  No gTLD  Wait up to 6 months for …
  39. 39. The last Battle for gTLDs?
  40. 40. What will be different and good in the new Era?
  41. 41. What will change? Increased trust Better identification More choice and competition New stakeholders at ICANN
  42. 42. But only a small no. of Domains 100 Million Domains ccTLDs 140 Million Domains gTLDs 20-40 Million new gTLD Domains expected
  43. 43. Oklahoma Landrush 1889
  44. 44. What Landrush means in Numbers
  45. 45. Consumers to learn gTLDish
  46. 46. The Drivers for gTLDish • .google .yahoo … • .nokia .volkswagen .gucci … • .berlin .nyc .africa …
  47. 47. Internet User like Choice and Diversity! „User confusion by new TLDs is crap. Users are not more confused by new TLDs as by 15 kinds of peanut butter in a supermarket“* Beau Brendler, Consumer Reports WebWatch, ICANN Meeting, Juni 2007 Beau Brendler is director at Consumer Reports WebWatch, the Internet department of the world biggest consumer protection agency (Consumers Union (USA)) * At ICANN Workshop „New Geo-TLDs - More Consumer Choice or More Consumer Confusion?“ 26. June 2007, Link: http://sanjuan2007.icann.org/node/35
  48. 48. Help to find E-Gov Websites Sources: 1. User Satisfaction and Usage Survey of eGovernment services Dec 2004, EU-Kommission 2. Accenture Study 2005
  49. 49. Internet Users like www.mayor.berlin 43% 26% 21% 8% 1% * Representative study, eco eV, Oct 2007 www.mayor.berlin mayor.berlin.de www.berlin.de/mayor www.berlin.de/de/dept/offices/mayor www.berlin.de
  50. 50. Search Engine Ranking
  51. 51. Get a better Domain Name zoo-berlin.de  zoo.berlin schmidt-berlin.com schmidt.berlin berlin-airport.de  airport.berlin ber.berlin
  52. 52. Some Challenges
  53. 53. Increase Domain Ownership 78% Domain owners own only 1 Domain 0,1% own 100 or more domains Source: Studie Nic.at 2012
  54. 54. Get Brands to sign up at TMCH
  55. 55. Technical Challenges IDN & email http://gtld and mail@gtld
  56. 56. Market your gTLD
  57. 57. Market your gTLD
  58. 58. Market your gTLD
  59. 59. Avoid a big Bubble
  60. 60. Manage Governmental Influence
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