0
New gTLDs - Where we areafter ICANNs Singapore Meeting             27 July 2011, Meissen     Summer School on Internet Gov...
What are New Top-Level-Domains?Sonderpreis eco deutsche Internetwirtschaft bitkom stadt top-level-domains city tlds citytl...
.    Anything right of the dotConsulting top-level-domain applicant guidebook citytlds citytlds gtld application          ...
The string left of the dot                                                                .                    (the root d...
Why New Top-Level-Domains?    Dirk Krischenowski | Summer School of Internet Governance | Meissen 27 July 2011
WHY NOT?Dirk Krischenowski | Summer School of Internet Governance | Meissen 27 July 2011
New Top-Level Domains – Why?TLDs are part of ICANN‘s Mission to expand theInternet‘s name space and to foster choice andco...
Which new Top-Level-Domains?     Dirk Krischenowski | Summer School of Internet Governance | Meissen 27 July 2011
Ideas 1996 Dirk Krischenowski | Summer School of Internet Governance | Meissen 27 July 2011
Ideas 2011Dirk Krischenowski | Summer School of Internet Governance | Meissen 27 July 2011
Requirements for      New generic Top-Level-DomainsEverything with 3 to 63 letters (a-z) in Latin charactersand strings wi...
.organisationDirk Krischenowski | Summer School of Internet Governance | Meissen 27 July 2011
.genericDirk Krischenowski | Summer School of Internet Governance | Meissen 27 July 2011
.culture/.language/.region  Dirk Krischenowski | Summer School of Internet Governance | Meissen 27 July 2011
.city.boston .sfo .chicago .seoul .bkk    Dirk Krischenowski | Summer School of Internet Governance | Meissen 27 July 2011
.idnDirk Krischenowski | Summer School of Internet Governance | Meissen 27 July 2011
New gTLDs – How many? No. of expected applications:          ~ 200-1000  Dirk Krischenowski | Summer School of Internet Go...
Wolfgang Kleinwächter‘s Prediction                                                     „Let‘s expect                      ...
GAC                                                     sentICANN                                                Larry Str...
Some of the BulletsControversial new gTLDsTrademark protections in new gTLDsCross Ownership in new gTLDsApplicant support ...
GACINTA                                                                               ICANN       Dirk Krischenowski | Sum...
Dirk Krischenowski | Summer School of Internet Governance | Meissen 27 July 2011
Dirk Krischenowski | Summer School of Internet Governance | Meissen 27 July 2011
Dirk Krischenowski | Summer School of Internet Governance | Meissen 27 July 2011
Singapore Outcome: Let‘s Go …     Dirk Krischenowski | Summer School of Internet Governance | Meissen 27 July 2011
… and have a Timeline Dirk Krischenowski | Summer School of Internet Governance | Meissen 27 July 2011
But!Dirk Krischenowski | Summer School of Internet Governance | Meissen 27 July 2011
Dirk Krischenowski | Summer School of Internet Governance | Meissen 27 July 2011
The biggest Hurdle: NOFI  Dirk Krischenowski | Summer School of Internet Governance | Meissen 27 July 2011
NOFI – Notice of further InquiryUS Department of Commerce requests the ability to    • Observe    • Stop    • Sinkany New ...
Another Hurdle: Competition Law      Dirk Krischenowski | Summer School of Internet Governance | Meissen 27 July 2011
Cross OwnershipWhat will US, EU and other legislative say if     – Verisign buys a big registrar     – All US-based geoTLD...
Dirk Krischenowski | Summer School of Internet Governance | Meissen 27 July 2011
Dirk Krischenowski | Summer School of Internet Governance | Meissen 27 July 2011
45 mio  .namedomains?  Dirk Krischenowski | Summer School of Internet Governance | Meissen 27 July 2011
Dirk Krischenowski | Summer School of Internet Governance | Meissen 27 July 2011
Wish       Dirk Krischenowski | Summer School of Internet Governance | Meissen 27 July 2011
Reality     Dirk Krischenowski | Summer School of Internet Governance | Meissen 27 July 2011
A word on GeoTLDsDirk Krischenowski | Summer School of Internet Governance | Meissen 27 July 2011
Dirk Krischenowski | Summer School of Internet Governance | Meissen 27 July 2011
What are the Drivers behind GeoTLDs?        Dirk Krischenowski | Summer School of Internet Governance | Meissen 27 July 2011
„All Business is local“  Re-Localization and Regionalisation          of the Internet is aCounterbalance to ongoing Global...
Tight Name Spaces.com is overcrowded with 92 mio. domain names, thesame for .de (14 mio domains) and othersOver 300.000 do...
Identity is local - Culture/Language/…        Dirk Krischenowski | Summer School of Internet Governance | Meissen 27 July ...
Every Place needs Branding Vehicles        Dirk Krischenowski | Summer School of Internet Governance | Meissen 27 July 2011
What do Internet Users say?    Dirk Krischenowski | Summer School of Internet Governance | Meissen 27 July 2011
Internet Users like www.mayor.berlin  43%      www.mayor.berlin   26%        mayor.berlin.de   21%        www.berlin.de/ma...
Governance in GeoTLDs Dirk Krischenowski | Summer School of Internet Governance | Meissen 27 July 2011
How TLDs are managed today                                    .info .biz .com                                          .ne...
Why do Goverments want      to have a say in (Geo)TLDs?Real or assumed legal reasonsUse of a place nameEconomic value of t...
.berlinDirk Krischenowski | Summer School of Internet Governance | Meissen 27 July 2011
German Parliament Resolution* Approved Resolution German Bundestag 16/4564 Jan 2008                           Dirk Krische...
.berlin Multi-Stakeholder Challenge                                    Private    Government                              ...
We are                                                                                                        Partners and...
Aspects of Internet Governance         in GeoTLDs     Dirk Krischenowski | Summer School of Internet Governance | Meissen ...
Internet Governance in GeoTLDsFinancial responsibility of the government?Responsibility for domain allocation?Responsibili...
My Guess:   There‘s likely more Internet Governancein the Future because the Internet is a global       challenge and conc...
Wolfgang Kleinwächter‘s Prediction No. 2                                               „You dont need                     ...
Dirk Krischenowskierhält denSonderpreis derDeutschenInternetwirtschaft30. Juni 2011                       Dirk Krischenows...
Upcoming SlideShare
Loading in...5
×

dot BERLIN at Internet Governance Summer School Meissen 2011

652

Published on

Presentation of Dirk Krischenowski of the European Summer School of Internet Governance 2011 on new gTLDs

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
652
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
10
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "dot BERLIN at Internet Governance Summer School Meissen 2011"

  1. 1. New gTLDs - Where we areafter ICANNs Singapore Meeting 27 July 2011, Meissen Summer School on Internet Governance Dirk Krischenowski Founder & CEO dotBERLIN GmbH & Co. KG Dirk Krischenowski | Summer School of Internet Governance | Meissen 27 July 2011
  2. 2. What are New Top-Level-Domains?Sonderpreis eco deutsche Internetwirtschaft bitkom stadt top-level-domains city tlds citytld Dirk Krischenowski | Summer School of Internet Governance | Meissen 27 July 2011
  3. 3. . Anything right of the dotConsulting top-level-domain applicant guidebook citytlds citytlds gtld application Dirk Krischenowski | Summer School of Internet Governance | Meissen 27 July 2011
  4. 4. The string left of the dot . (the root dot) Beratung icann top-level-domains applicant guidebook bewerberhandbuch vergabeverfahrenausschreibungsverfahren doi ausschreibung interessenbekundungsverfahren wettbewerblicher dialog Dirk Krischenowski | Summer School of Internet Governance | Meissen 27 July 2011
  5. 5. Why New Top-Level-Domains? Dirk Krischenowski | Summer School of Internet Governance | Meissen 27 July 2011
  6. 6. WHY NOT?Dirk Krischenowski | Summer School of Internet Governance | Meissen 27 July 2011
  7. 7. New Top-Level Domains – Why?TLDs are part of ICANN‘s Mission to expand theInternet‘s name space and to foster choice andcompetitonDemand of communities like brands, cities, regionsand countries (also in IDNs) with millions of potentialusersReal threat of Alternate Roots and a fragmentation ofthe Internet if no New TLDs are added Dirk Krischenowski | Summer School of Internet Governance | Meissen 27 July 2011
  8. 8. Which new Top-Level-Domains? Dirk Krischenowski | Summer School of Internet Governance | Meissen 27 July 2011
  9. 9. Ideas 1996 Dirk Krischenowski | Summer School of Internet Governance | Meissen 27 July 2011
  10. 10. Ideas 2011Dirk Krischenowski | Summer School of Internet Governance | Meissen 27 July 2011
  11. 11. Requirements for New generic Top-Level-DomainsEverything with 3 to 63 letters (a-z) in Latin charactersand strings with at least 2 non-Latin characters such as.监督 or . তদারক করাNo 1 or 2 character TLDs such as .VW or .HPNo number TLDs such as .123No extra characters like in .A-B or .H&MNo strings such as .NAZI, .GOD, .TIBETNo country names like of gTLDs like .RUSSIANo use of gTLDs like HTTP://TLD… Dirk Krischenowski | Summer School of Internet Governance | Meissen 27 July 2011
  12. 12. .organisationDirk Krischenowski | Summer School of Internet Governance | Meissen 27 July 2011
  13. 13. .genericDirk Krischenowski | Summer School of Internet Governance | Meissen 27 July 2011
  14. 14. .culture/.language/.region Dirk Krischenowski | Summer School of Internet Governance | Meissen 27 July 2011
  15. 15. .city.boston .sfo .chicago .seoul .bkk Dirk Krischenowski | Summer School of Internet Governance | Meissen 27 July 2011
  16. 16. .idnDirk Krischenowski | Summer School of Internet Governance | Meissen 27 July 2011
  17. 17. New gTLDs – How many? No. of expected applications: ~ 200-1000 Dirk Krischenowski | Summer School of Internet Governance | Meissen 27 July 2011
  18. 18. Wolfgang Kleinwächter‘s Prediction „Let‘s expect High Noon for New gTLDs in Singapore“ Dirk Krischenowski | Summer School of Internet Governance | Meissen 27 July 2011
  19. 19. GAC sentICANN Larry StricklingsentPeter Dengate‐Thrush Dirk Krischenowski | Summer School of Internet Governance | Meissen 27 July 2011
  20. 20. Some of the BulletsControversial new gTLDsTrademark protections in new gTLDsCross Ownership in new gTLDsApplicant support for less dev. countries Dirk Krischenowski | Summer School of Internet Governance | Meissen 27 July 2011
  21. 21. GACINTA ICANN Dirk Krischenowski | Summer School of Internet Governance | Meissen 27 July 2011
  22. 22. Dirk Krischenowski | Summer School of Internet Governance | Meissen 27 July 2011
  23. 23. Dirk Krischenowski | Summer School of Internet Governance | Meissen 27 July 2011
  24. 24. Dirk Krischenowski | Summer School of Internet Governance | Meissen 27 July 2011
  25. 25. Singapore Outcome: Let‘s Go … Dirk Krischenowski | Summer School of Internet Governance | Meissen 27 July 2011
  26. 26. … and have a Timeline Dirk Krischenowski | Summer School of Internet Governance | Meissen 27 July 2011
  27. 27. But!Dirk Krischenowski | Summer School of Internet Governance | Meissen 27 July 2011
  28. 28. Dirk Krischenowski | Summer School of Internet Governance | Meissen 27 July 2011
  29. 29. The biggest Hurdle: NOFI Dirk Krischenowski | Summer School of Internet Governance | Meissen 27 July 2011
  30. 30. NOFI – Notice of further InquiryUS Department of Commerce requests the ability to • Observe • Stop • Sinkany New gTLD.Public interest clause before IANA entry!„… if a large number of countries have a problem witha particular string …” Dirk Krischenowski | Summer School of Internet Governance | Meissen 27 July 2011
  31. 31. Another Hurdle: Competition Law Dirk Krischenowski | Summer School of Internet Governance | Meissen 27 July 2011
  32. 32. Cross OwnershipWhat will US, EU and other legislative say if – Verisign buys a big registrar – All US-based geoTLDs are operated by NeuStar – .TOKYO will be owned by one registrar –… Dirk Krischenowski | Summer School of Internet Governance | Meissen 27 July 2011
  33. 33. Dirk Krischenowski | Summer School of Internet Governance | Meissen 27 July 2011
  34. 34. Dirk Krischenowski | Summer School of Internet Governance | Meissen 27 July 2011
  35. 35. 45 mio  .namedomains? Dirk Krischenowski | Summer School of Internet Governance | Meissen 27 July 2011
  36. 36. Dirk Krischenowski | Summer School of Internet Governance | Meissen 27 July 2011
  37. 37. Wish Dirk Krischenowski | Summer School of Internet Governance | Meissen 27 July 2011
  38. 38. Reality Dirk Krischenowski | Summer School of Internet Governance | Meissen 27 July 2011
  39. 39. A word on GeoTLDsDirk Krischenowski | Summer School of Internet Governance | Meissen 27 July 2011
  40. 40. Dirk Krischenowski | Summer School of Internet Governance | Meissen 27 July 2011
  41. 41. What are the Drivers behind GeoTLDs? Dirk Krischenowski | Summer School of Internet Governance | Meissen 27 July 2011
  42. 42. „All Business is local“ Re-Localization and Regionalisation of the Internet is aCounterbalance to ongoing Globalisation other gTLDs.net .org .biz GeoTLDs.com other ccTLDs .cn .de .uk .eu Dirk Krischenowski | Summer School of Internet Governance | Meissen 27 July 2011
  43. 43. Tight Name Spaces.com is overcrowded with 92 mio. domain names, thesame for .de (14 mio domains) and othersOver 300.000 domain names already contain „nyc“Over 150.000 domain names already contain „berlin“Examples www.zoo-berlin.de www.schools-nyc.com www.mairie-paris.fr Dirk Krischenowski | Summer School of Internet Governance | Meissen 27 July 2011
  44. 44. Identity is local - Culture/Language/… Dirk Krischenowski | Summer School of Internet Governance | Meissen 27 July 2011
  45. 45. Every Place needs Branding Vehicles Dirk Krischenowski | Summer School of Internet Governance | Meissen 27 July 2011
  46. 46. What do Internet Users say? Dirk Krischenowski | Summer School of Internet Governance | Meissen 27 July 2011
  47. 47. Internet Users like www.mayor.berlin 43% www.mayor.berlin 26% mayor.berlin.de 21% www.berlin.de/mayor 8% www.berlin.de 1% www.berlin.de/de/dept/offices/mayor * Representative study, eco eV, Oct 2007 Dirk Krischenowski | Summer School of Internet Governance | Meissen 27 July 2011
  48. 48. Governance in GeoTLDs Dirk Krischenowski | Summer School of Internet Governance | Meissen 27 July 2011
  49. 49. How TLDs are managed today .info .biz .com .net .jp .uk .de .mobi Private .tv .hu .nl .at .ca .fr .us .ch .org .asia .cat .fi .eu .in .ee .es .dk .mt .ar .gr .ru .tr Government Civil .cy .mx .pl .gov .cn .mil .edu Dirk Krischenowski | Summer School of Internet Governance | Meissen 27 July 2011
  50. 50. Why do Goverments want to have a say in (Geo)TLDs?Real or assumed legal reasonsUse of a place nameEconomic value of the TLDPolitical reasons… Dirk Krischenowski | Summer School of Internet Governance | Meissen 27 July 2011
  51. 51. .berlinDirk Krischenowski | Summer School of Internet Governance | Meissen 27 July 2011
  52. 52. German Parliament Resolution* Approved Resolution German Bundestag 16/4564 Jan 2008 Dirk Krischenowski | Summer School of Internet Governance | Meissen 27 July 2011
  53. 53. .berlin Multi-Stakeholder Challenge Private Government Civil Dirk Krischenowski | Summer School of Internet Governance | Meissen 27 July 2011
  54. 54. We are Partners and Sponsors sowie die Privatpersonen Prof. Dietrich Winterhager, Gert Augstin, Sascha Boerger, Marko Dörre, Marwan Mannaa, Elisabeth Porteneuve, Antje Rabenalt, Andre T. Scholz, Alexander Schubert, Markus Tofote, Simone Wasner, Marc Wegner, Markus Erbach, Dieter Rau, Elisabeth Porteneuve, … Im Juni 2007 erhält dotBERLIN den Sonderpreis der deutschen Internetwirtschaft für Innovation. Der eco Internet Award wird jährlich an Unternehmen vergeben, die mit einem Produkt oder Projekt einen wichtigen Beitrag zum Erfolg der deutschen Internetwirtschaft leisten. „Die Einführung von .berlin ist konsequent“, sagte Harald Summa, Geschäftsführer des eco- Verbands. „Schon lange wissen wir, dass im weltweiten Internet das Prinzip ’business is local’ gilt, lokale Suche und lokale Der Deutsche Bundestag und die Bundes- Angebote nehmen immer mehr zu. Demzufolge ist .berlin ein weiterer Schritt in die richtige Richtung und ein Zeichen für regierung unterstützen die Einführung von mehr lokale Identität im weltweiten Netz.“ Top-Level-Domains für Städte und Regionen mit den Stimmen von CDU/CSU, SPD und FDP. People like you and meMichael Abel, Melda Akbas, Berkan Akbiyik, Ingrid Allnoch, Loginov Anton, Irina Antonova, Gert Augstin, Glen Barr, Anja Baumann, Martin Bechert, Liesbeth Beeckman, Volker Beier, Reinhard Berlin, Marco Berlin, Ralf Berlin, Bianca Berlin, Stefan Berlin, barbaraberlin, Ralf Berlin, Ralf Berlin, Gerhard Berlin, Karsten Berlin, Brian Berlin, Jonas Berlin, Volker Berlin, Tobias Berlin, Tobias Berlin, Tobias Berlin, Antoni Berlin, Ulla Berlin, Beate Berlin, Marco Berlin, Uwe Berlo, Dominik Berton, Christina Bertrand, Marina Bertrand,Charlotte Bertrand, Christa Bertrand, Greta Bertrand, Shantu Bhattacharjee, Christoph Blase, Wolfgang Bongardt, Kim Booth, Silvana Borsutzky, Mark Bose, Martin Bothe, Anja Brühning, Joachim Brauer, Jan Brennenstuhl, TaHa Bulut, Oesge Celik, AleksandarCergovski, Simon Constantini, carol Cooper, Rafik Dammak, Gimeno i Ayuso David, Metehan Dedeoglu, Seda Dedeoglu, Frederik Dinkelaker, Fjodorovs Dmitrijs, Lukas Dorasi, Dr. Jürgen Wiederholt, Kati Drescher, Eileen Dutkowski, Falk Eckert, Björn Eilers, DirkElbel, robert elmes, Tanna Enderlein, Hendrik Ette, Uta Ewert, Jakobus Feldkamp, Boris Fitzner, Jule Foerster, Thilo Folkerts, Tonio Freitag, Nicolas Fuchs, Michael Fuchs, Michael Fuchs, Holger Fuhrmann, Andreas Gebhard, erwan gery, Wieland Giebel, MarcoGiese, Klaus Goerner, Rene Gottschalk, Stefan Grill, Martin Grothe, MarkusDirk Krischenowski | Summer Hünnekens, Martina Hager, Christian Hampe, Olaf Hanke, Jan Hatterscheid, Alessa Hawliczek, Anja Hegner, Fabian Heidke, Stefan Heinemann, … Grundmann, Frank Hägele, Wolfgang School of Internet Governance | Meissen 27 July 2011
  55. 55. Aspects of Internet Governance in GeoTLDs Dirk Krischenowski | Summer School of Internet Governance | Meissen 27 July 2011
  56. 56. Internet Governance in GeoTLDsFinancial responsibility of the government?Responsibility for domain allocation?Responsibility for content?Liability for … We need laws! Dirk Krischenowski | Summer School of Internet Governance | Meissen 27 July 2011
  57. 57. My Guess: There‘s likely more Internet Governancein the Future because the Internet is a global challenge and concerns all of us. Dirk Krischenowski | Summer School of Internet Governance | Meissen 27 July 2011
  58. 58. Wolfgang Kleinwächter‘s Prediction No. 2 „You dont need the power of prophecy to forecast that Internet Governance will become a main political battlefield in the 2010s “ Dirk Krischenowski | Summer School of Internet Governance | Meissen 27 July 2011
  59. 59. Dirk Krischenowskierhält denSonderpreis derDeutschenInternetwirtschaft30. Juni 2011 Dirk Krischenowski, born in 1965, is a qualified biochemist and economist.He started his professional career at life sciences companies such as Sanofi-Aventis and Novartis. Starting in 1999 Dirk developed and implemented the business models for leading European health portals at Bertelsmann andNetdoctor. Since 1999 Dirk Krischenowski has been much in demand as a speaker at international conferences; he is the author of articles and studies on Internet marketing and is a guest speaker at the Institute of Electronic Business (University Berlin). From 2005-2006 he has also been a member of the European Commission e-Business W@tch Advisory Board. From the late 1990s Dirk originated the idea of top-level domains as unique identity and place branding tool for cities and regions on the Internet into a business with founding dotBERLIN GmbH & Co. KG in 2005. His efforts significantly contributed to the creation of the New gTLD application process and the applicant guidebook at ICANN. In 2009 Dirk has founded along with the City of Paris, the City of Barcelona and initiatives in New York and Hamburg the DOTCITIES city top-level domain constituency which aims to become a registered interest group at international forums and city organizations such as Metropolis, UCLG and ICANN.During the last years he published various papers on how local top-level domains contribute to place branding; Dirk also has been speaker at numerous conferences on the topic, including United Nations (IGF), European Council, ICANN and many other occasions. Due to his work over the past years Dirk created awareness and incited cities and regions worldwide to aim for their respective top-level domain as in New York, Paris, Tokyo, and Bavaria. In June 2011 the German Internet Association eco e.V. honored Dirk Krischenowski with a special award for his exceptional achievements on the New gTLDs, especially for cities and regions. Dirk Krischenowski | Summer School of Internet Governance | Meissen 27 July 2011
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×