What’s next?Opportunities for future Ecommerce development             P e e tdb A is aD t n              r s n e y n h at...
Age nda
Age nda•   I nt r oduct i on t o Googl e gr ant s and Adwor ds•   The appl i cat i on pr ocess•   Devel opi ng a Googl e A...
dot Di gi t a l Gr oup pl c – oure xpe r t i s eDi gi t al “ one st opshop” …                               • eSur veys•W ...
Some of our c ha r i t y c l i e nt s
I nt r oduc t i on t o Googl eGr a nt s
W t i s Googl e Gr a nt s ? ha     It’s the nonprofit edition of Google AdWords – Google’s      It’s the nonprofit edition...
Gr a nt be ne f i t s … I t ’ s FREE! +…                       …                             Increase web                 ...
I nt r o t o Googl e Adwor dsCr eat e adver t s and choose keywor ds r el at ed t o your or gani          Your adver t s w...
The c onc e pt i s s i mpl e …     You create an ad, you tell the website who to show it      You create an ad, you tell t...
I nt r o t o Googl e Adwor ds• PPC adver t i si ng t o anyone t hat want s i t , i ncl udi ng  char i t i es• The am  ount...
The a ppl i c a t i on pr oc e s s
The f or m & ne c e s s i t i e s                        • Techni cal appl i cat i on + on goi ng                         ...
El i gi bi l i t y gui de l i ne s  UK Based  UK Based                                     Hold current                   ...
Re s t r i c t i ons• $1. 00 USD m   axi m um CPC l i m t                                   i• Onl y r un t ext ads• Onl y...
Adva nt a ge s of us i ng a n a ge nc y• W ve been t hr ough t he appl i cat i on bef or e and know    e’  how i t wor ks•...
De ve l opi ng a Googl e Adwor ds a c c ount
Ac c ount de ve l opme nt s t a ge s
1:• Br ai nst or m i deas t oget her t o com up wi t h                                          e  r el evant “ keywor ds”...
2:• Put t oget her a set up docum    ent i ncl udi ng:   • keywor d t o adver t l i nks   • adver t t o l andi ng page l i...
Se t up your a c c ount we l l a nd r e a pt he r e wa r ds
3:• The ai m woul d be t o m ax your end conver si ons• I ncr ease t r af f i c• I ncr ease br and awar eness
Qui c k t i ps wi t h your Googl e Gr a nt
Qui c k t i ps a nd a l l r oundr e l a t i ons hi ps               Tight linksSplit                                      ...
Suc c e s s me a ns … a bi gge r gr a nt
Pr ove your c a pa bi l i t y t o Googl e &r e a p r e wa r ds – t hi s i s whe r e we c a nhe l i p t o r ecei ve a bi gg...
Ca s e St udy – Bl i nd Ve t e r a ns
Ca s e St udy: Bl i nd Ve t e r a nsBl i nd Vet er ans pr ovi des access t o t he f i nestqual i t y of ser vi ces t o hel...
The Resul t s:•W t hi n 8 m   i            ont hs, i t becam t he #1 sour ce of                                   eal l we...
FAQ’ s :
FAQ’ sDoes our or gani zat i on al r eady have t o beest abl i shed and wi t h a devel oped r eput at i on i nor der t o b...
Tha nk You - END-   Twi t t e r =       @ Ani sha,                        dot   @ AgencyW    dot           eb   Go o g l e...
Upcoming SlideShare
Loading in...5
×

dotAgency Google Grants presentation

330

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
330
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
8
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

dotAgency Google Grants presentation

  1. 1. What’s next?Opportunities for future Ecommerce development P e e tdb A is aD t n r s n e y n h at ia J n a y2 1 aur 03
  2. 2. Age nda
  3. 3. Age nda• I nt r oduct i on t o Googl e gr ant s and Adwor ds• The appl i cat i on pr ocess• Devel opi ng a Googl e Adwor ds account• Benef i t s of a Googl e Adwor ds gr ant• Success & qui ck t i ps wi t h your Googl e Gr ant
  4. 4. dot Di gi t a l Gr oup pl c – oure xpe r t i s eDi gi t al “ one st opshop” … • eSur veys•W Desi gn ( Cr eat i ve) eb • eCom er ce m • Conver si on exper t i se•W Devel opm eb ent ( CMS) • Managed ser vi ces•Syst em i nt egr at or s s • Accessi bi l i t y com i ance pl•SEO/ PPC m anagem ent and accr edi t at i on•Di gi t al st r at egy • Host i ngexper t s•Mobi l e t echnol ogy•Em l m ket i ng ai ar
  5. 5. Some of our c ha r i t y c l i e nt s
  6. 6. I nt r oduc t i on t o Googl eGr a nt s
  7. 7. W t i s Googl e Gr a nt s ? ha It’s the nonprofit edition of Google AdWords – Google’s It’s the nonprofit edition of Google AdWords – Google’s online advertising tool aimed to promote missions and online advertising tool aimed to promote missions and initiatives on Google.co.uk initiatives on Google.co.uk
  8. 8. Gr a nt be ne f i t s … I t ’ s FREE! +… … Increase web Increase web Increase brand Increase brand $10k in kind $10k in kind traffic traffic awareness awareness advertising advertising Cheap ROI for Cheap ROI for Can be linked with Can be linked with ecom sales other business other business ecom salesPositive impact functions functions Positive impact on donations on donations Measurable Measurable No cap on No cap on No cap on time No cap on time keywords keywords
  9. 9. I nt r o t o Googl e Adwor dsCr eat e adver t s and choose keywor ds r el at ed t o your or gani Your adver t s wi l l now appear on Googl e when peopl e sear ch f or one of your keywor ds. ( Pul l m ket i ng) ar Once peopl e have cl i cked on your adver t i t s up t o your websi t e t o conver t t hem
  10. 10. The c onc e pt i s s i mpl e … You create an ad, you tell the website who to show it You create an ad, you tell the website who to show it to, and when someone clicks on it, you pay them. to, and when someone clicks on it, you pay them.
  11. 11. I nt r o t o Googl e Adwor ds• PPC adver t i si ng t o anyone t hat want s i t , i ncl udi ng char i t i es• The am ount you pay Googl e i s usual l y som hi ng you et t i nker wi t h as a bi d agai nst ot her s who may be adver t i si ng i n t he sam space.   e• W t h Googl e Gr ant s, t her e i s a l i m t of $1 ( 60p) i i per cl i ck, t hi s i s known as t he Cost Per Cl i ck ( CPC) .• The way i n whi ch you t el l Googl e who t o show your ads t o i s by assi gni ng “ keywor ds” .  
  12. 12. The a ppl i c a t i on pr oc e s s
  13. 13. The f or m & ne c e s s i t i e s • Techni cal appl i cat i on + on goi ng m anagement • Up t o 3 m ont hs pr ocess t i m e • Resear ch and set up t he account accor t o Adwor ds pol i ci es f or Gr ant s • Ai m t o get t he most out of t he syst em
  14. 14. El i gi bi l i t y gui de l i ne s UK Based UK Based Hold current Hold current and valid charity and valid charity Registered with Registered with status status aacharity charity commission commission Selections at Selections at Acknowledge non Acknowledge non Google’s Google’s discrimination discrimination discretion discretion use use
  15. 15. Re s t r i c t i ons• $1. 00 USD m axi m um CPC l i m t i• Onl y r un t ext ads• Onl y r un on t he sear ch net wor k• Onl y appear on Googl e. co. uk• Ads m ust l i nk t o a page on your websi t e- t o t he URL t hat i s i ncl uded i n your appl i cat i on• Your websi t e cannot di spl ay r evenue- gener at i ng ads, such as Googl e AdSense or af f i l i at e adver t i si ng l i nks
  16. 16. Adva nt a ge s of us i ng a n a ge nc y• W ve been t hr ough t he appl i cat i on bef or e and know e’ how i t wor ks• W have di r ect r el at i onshi p m e anager s at Googl e• W m e anage sever al PPC and sear ch account s, i t s our j ob & ar ea of exper t i se!• Save t he t i m l ear ni ng, opt i m si ng and chasi ng t o e i us, i t s our j ob• W know whi ch keywor ds ar e c om e pet i t i v e and whi ch ar e wi ns i n r el evant keywor d t hem es ( f undr ai si ng, vol unt eer i ng, HR, chai r t y)• Get t he m ost out of your account – M axi mum exposur e• Rai se Googl e Qual i t y Scor es by m anagi ng t he account on a dai l y basi s• Hi gher qual i t y scor es m ean bet t er posi t i ons
  17. 17. De ve l opi ng a Googl e Adwor ds a c c ount
  18. 18. Ac c ount de ve l opme nt s t a ge s
  19. 19. 1:• Br ai nst or m i deas t oget her t o com up wi t h e r el evant “ keywor ds”• Resear ch i n t o keywor d sear ch vol um es• Com pet i t i veness• Cost s
  20. 20. 2:• Put t oget her a set up docum ent i ncl udi ng: • keywor d t o adver t l i nks • adver t t o l andi ng page l i nks
  21. 21. Se t up your a c c ount we l l a nd r e a pt he r e wa r ds
  22. 22. 3:• The ai m woul d be t o m ax your end conver si ons• I ncr ease t r af f i c• I ncr ease br and awar eness
  23. 23. Qui c k t i ps wi t h your Googl e Gr a nt
  24. 24. Qui c k t i ps a nd a l l r oundr e l a t i ons hi ps Tight linksSplit $1 bid often betweentest ads results in low keywords & positions adverts CTR CTR Structure Structure QS QS CPC & Position CPC & Position Tight links High QS –Test landing between High costspages adverts & But capped LP’s CPC High costs = less traffic
  25. 25. Suc c e s s me a ns … a bi gge r gr a nt
  26. 26. Pr ove your c a pa bi l i t y t o Googl e &r e a p r e wa r ds – t hi s i s whe r e we c a nhe l i p t o r ecei ve a bi gger gr ant ( up t o $40, 000) Opt onI F:•Char i t y achi eves $9, 500 spend consecut i vel y•Char i t y must be t r acki ng si t e usage andconver si ons t hr ough Anal yt i cs•Com et e f ur t her t echni cal appl i cat i on pl
  27. 27. Ca s e St udy – Bl i nd Ve t e r a ns
  28. 28. Ca s e St udy: Bl i nd Ve t e r a nsBl i nd Vet er ans pr ovi des access t o t he f i nestqual i t y of ser vi ces t o hel p bl i nd vet er ansdi scover l i f e beyond si ght l oss. Thi si ncl udes; pr ovi di ng l i f el ong wel f ar esuppor t , r ehabi l i t at i on, t r ai ni ng, l ong- t er mnur si ng, r esi dent i al and r espi t e car e.The Bl i nd Vet er ans appr oached dot Agency i near l y 2012 i n or der t o opt i m se t hei r Googl e iGr ant f or PPC. To do t hi s, we wor kedal ongsi de t hei r i nt er nal f unct i ons such asf undr ai si ng, HR, m ket i ng and vol unt eer i ng. ar.
  29. 29. The Resul t s:•W t hi n 8 m i ont hs, i t becam t he #1 sour ce of eal l websi t e t r af f i c.•I t i s t he m n dr i ver of t r af f i c t o t he aiwebsi t e whi ch has i ncr eased 3. 5 f ol d si ncedot Agency began t o m anage i t .•Vi si t s f r om t he Googl e Gr ant s account havei ncr eased by 12 f ol d si nce m ont h one.
  30. 30. FAQ’ s :
  31. 31. FAQ’ sDoes our or gani zat i on al r eady have t o beest abl i shed and wi t h a devel oped r eput at i on i nor der t o be el i gi bl e f or Googl e Gr ant s?•N b t o m s h v c a it sau o u y u u t a e h r y ttsCan we have m t i pl e AdW ds account s t o m ul or anaget hese pr oj ect s i ndependent l y?•E c o g n aio m yo l h v as geA W r s a h r a iz t n a ny a e in l d o dacu t co n•C nh v m l l c m a n a a e ut e a p ig s ip
  32. 32. Tha nk You - END- Twi t t e r = @ Ani sha, dot @ AgencyW dot eb Go o g l e + = +Ani sha Dat t ani +dot Agency
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×