MOBILES VERSUS PC First things, first By 2013, mobile wins as THE most common device used to access the web *Gartner
It is predicted that over 1.8 BILLION mobile devices will be in use worldwide by 2013
Keeping up with trends Mobile growth is 8x faster than PCs were at their peak growth period in the 90s! There are over 80 million mobile subscriptions in the UK alone….
Mobile searches have grown fivefold over the last 24 months
1 in 3 mobile searches start with local intent.
So how are marketers reacting? Client-side marketers claim mobile search has doubled within their organisations over 12 months to 16% ONLY 45% of marketers are planning to invest in mobile search While ONLY 34% of agencies claim their clients are involved with mobile search