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Social Media for Social Good
Social Media for Social Good
Social Media for Social Good
Social Media for Social Good
Social Media for Social Good
Social Media for Social Good
Social Media for Social Good
Social Media for Social Good
Social Media for Social Good
Social Media for Social Good
Social Media for Social Good
Social Media for Social Good
Social Media for Social Good
Social Media for Social Good
Social Media for Social Good
Social Media for Social Good
Social Media for Social Good
Social Media for Social Good
Social Media for Social Good
Social Media for Social Good
Social Media for Social Good
Social Media for Social Good
Social Media for Social Good
Social Media for Social Good
Social Media for Social Good
Social Media for Social Good
Social Media for Social Good
Social Media for Social Good
Social Media for Social Good
Social Media for Social Good
Social Media for Social Good
Social Media for Social Good
Social Media for Social Good
Social Media for Social Good
Social Media for Social Good
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Social Media for Social Good

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Transcript

  • 1. + Student Volunteer Connections Social Media for Shawna Smith – Director Social Good Kelsey Taylor – Community Relations Coordinator Matthew Roberts - Webmaster
  • 2. + Agenda I. Introduction II.What is your mission and audience with social media? III.Social Media Platforms IV.Social Media Content Strategy V. Evaluating Social Media Use VI. Social Media Tools
  • 3. + Introduction • What is social media for social good? • Social media used to foster action for positive change • What is the purpose of using social media? • #1 Engage in conversation • #2 Spread your message
  • 4. + What is your message?• Importance of vision, mission, values• Brand consistency is key• Social Media is like story telling
  • 5. + Who is your audience? • Technographics: • Creators = bloggers • Critics = ex: “like,” “comment,” “troll” • Collectors = ex. Pinterest/ Tumblr • Joiners = active conversations • Spectators = look but rare interactions • Inactives = without internet or social media
  • 6. + Activity #1 It is time to work out the first part of your social media strategy!
  • 7. + WebsitesShould you have a website for your initiative? spoiler alert: yes • Home Base • Your information, your way • People dont check Yellow Pages anymore...
  • 8. + Websites - Why bother? • Why is a website better than just using a Facebook page?
  • 9. + Websites - What stands out?
  • 10. + Websites - Relation to Social Media? An in-out process: • Connect with your audience on Social Media. • Drive them to your website. • "Convert them" • Send them back out on Social Media.
  • 11. + Websites - Relation to Social Media?
  • 12. + Websites Pros Cons• No money for a web • Free or • Not as much designer? cheap. design • No coding control.• No Problem required.* • Locked into o there are solutions • Easy to system. setup and • Potential update. privacy concerns.
  • 13. + Websites - Caveat ! On Campus Organisations
  • 14. + Facebook •What should I use for my cause? 1)Personal Profile 2) Group 3) Page
  • 15. + Personal Profile • Dedicate this profile to social good if that is your purpose. • Organizational profile is breaking the Facebook rules.
  • 16. + Group •Internal users •It is for management •Notifications can be turned off
  • 17. + Page •Your public face; where you service people •You can use analytics •Has most functions of a personal profile
  • 18. + Tips for Facebook Use • Show personality and people
  • 19. + •Tag people using the @ function •Post on other pages •Advertise vanity url: ex. /studentvolunteerconnections •It is not a blog! •Don’t cross-post •Keep up the personal contact
  • 20. + • Post emotional content
  • 21. + • Images are key!
  • 22. + • Watch out for Edgerank!
  • 23. + Twitter The ultimate icebreaker when used effectively
  • 24. + TweetsDOs Don’ts• Keep your tweets below • Use a twitter140 characters application that extends • 115 found to be best your tweets with a link• Tweet informative material • Tweet links without alike articles good description of what it is for• Tweet at a regular time in aconsistent voice • Spam your followers!• Make your feed human • Advertise your twitter using the full URL• Use @svc_dosomuch
  • 25. +
  • 26. +
  • 27. + Hashtags # • Great way to organize your information • Can get the attention of potential followers • Awesome for live-tweeting • Allows you to see who else is talking about the same stuff • Provides keywords for followers if they want to learn more • Connects your followers to each other to encourage discussion
  • 28. +
  • 29. + Engagement and Interaction • Retweet Retweet Retweet! • Retweet other organizations that talk about the same issues • Retweet people that are talking about you! • Answer questions promptly • Ask your followers questions and retweet good responses • Take advantage of #FF • Mention other groups in your posts using @username
  • 30. + Creating your Social Media Strategy • What platforms will you use? • Who will be responsible for your social media? • What is your specific goal? •What specific content will you use? • Hashtags, facebook tags, images, videos, quotes, articles, stories • How will you engage your supporters and keep them engaged? • Ask questions, encourage contributions from supporters, competitions • What is your social media schedule?
  • 31. + Activity #2
  • 32. + Analytic Tools:• Google Analytics• Facebook Insights• Twitonomy
  • 33. + Other Social Networks: • LinkedIn • Google Plus • Youtube • Pinterest
  • 34. + Social Media Tools Tools for managing Social Media. • Hootsuite* • Tweetdeck • Hotot
  • 35. + Questions?

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