+ Student Volunteer Connections Social Media for Shawna Smith – Director Social Good Kelsey Taylor – Community Relations Coordinator Matthew Roberts - Webmaster
+ Agenda I. Introduction II.What is your mission and audience with social media? III.Social Media Platforms IV.Social Media Content Strategy V. Evaluating Social Media Use VI. Social Media Tools
+ Introduction • What is social media for social good? • Social media used to foster action for positive change • What is the purpose of using social media? • #1 Engage in conversation • #2 Spread your message
+ What is your message?• Importance of vision, mission, values• Brand consistency is key• Social Media is like story telling
+ Who is your audience? • Technographics: • Creators = bloggers • Critics = ex: “like,” “comment,” “troll” • Collectors = ex. Pinterest/ Tumblr • Joiners = active conversations • Spectators = look but rare interactions • Inactives = without internet or social media
+ Activity #1 It is time to work out the first part of your social media strategy!
+ WebsitesShould you have a website for your initiative? spoiler alert: yes • Home Base • Your information, your way • People dont check Yellow Pages anymore...
+ Websites - Why bother? • Why is a website better than just using a Facebook page?
+ Websites Pros Cons• No money for a web • Free or • Not as much designer? cheap. design • No coding control.• No Problem required.* • Locked into o there are solutions • Easy to system. setup and • Potential update. privacy concerns.
+ Twitter The ultimate icebreaker when used effectively
+ TweetsDOs Don’ts• Keep your tweets below • Use a twitter140 characters application that extends • 115 found to be best your tweets with a link• Tweet informative material • Tweet links without alike articles good description of what it is for• Tweet at a regular time in aconsistent voice • Spam your followers!• Make your feed human • Advertise your twitter using the full URL• Use @svc_dosomuch
+ Hashtags # • Great way to organize your information • Can get the attention of potential followers • Awesome for live-tweeting • Allows you to see who else is talking about the same stuff • Provides keywords for followers if they want to learn more • Connects your followers to each other to encourage discussion
+ Engagement and Interaction • Retweet Retweet Retweet! • Retweet other organizations that talk about the same issues • Retweet people that are talking about you! • Answer questions promptly • Ask your followers questions and retweet good responses • Take advantage of #FF • Mention other groups in your posts using @username
+ Creating your Social Media Strategy • What platforms will you use? • Who will be responsible for your social media? • What is your specific goal? •What specific content will you use? • Hashtags, facebook tags, images, videos, quotes, articles, stories • How will you engage your supporters and keep them engaged? • Ask questions, encourage contributions from supporters, competitions • What is your social media schedule?