FIRM ANALYSIS• Mahindra & Mahindra Limited is the flagship company of the Mahindra Group.• They are us $14.4 billion multinational group based in Mumbai, India, with more than 144,000 people in over 100 countries.• The company was set up in 1945 in Ludhiana as Mahindra & Mohammed by brothers K.C. Mahindra and J.C. Mahindra.• Then it was named as Mahindra and Mahindra group• The group is now headed by Mr. Anand Mahindra
FIRM ANALYSIS• They operate in the key industries that drive economic growth, enjoying a leadership position in utility vehicles, information technology, tractors, and 2-3 vehicles.• They have a growing presence in the automotive industry, aerospace, aftermarket, components, consulting services, defense, energy, financial services, logistics, real estate, retail, and two wheelers.
MAHINDRA & MAHINDRA (M&M)• Mahindra & Mahindra (M&M) was first known for assembly under licence of the iconic Willys Jeep in India.• At present M&M is Indias largest SUV maker.• Also rapidly growing from being a manufacturer of army vehicles and tractors to an automobile major with a growing global market.
MAHINDRA & MAHINDRA (M&M)• M&M has a global presence[ and its products are exported to several countries.• Its global subsidiaries include Mahindra Europe based in Italy, Mahindra USA Inc., Mahindra South Africa and Mahindra (China) Tractor Co. Ltd.
STRENGTHS• Over the years the company has emerged as one of the top players in India in terms of number of SUV’s sold.• This gives a clear indication that the companys market share is one of its biggest strengths.• The company has established its brand name in other countries of the world as well.
STRENGTHS• The companys ability to introduce new products in the market and to generate sales from those new products is a major strength.
WEAKNESS• Dont gives much importance to high end vehicles.• Have not introduced many vehicles in the passenger car segment .
OPPORTUNITIES • The government has been trying to strengthen the exports of automobile.• Joint ventures in other countries allow TATA motors to easily enter into new market• Take the advantage of their low cost car by entering into third world countries where people have low purchasing power
THREATS• The entry of foreign players in this segment could pose a threat to the company as these foreign players are technically more competitive than Mahindra & Mahindra.• Rising prices in the global economy.
PEST ANALYSISPolitical• Taxation Policy• Government PolicySocial• Give good quality to their customers• Providing offers to its retailer and customers• Providing life style product• Change the customer attitudes and opinions
Economy • Launch low cost car in rural areas • Launch economy related brand • Launch power full car in the market so customers make good image in their mindTechnological • Provide new innovative product to their customers • Provide the compete ting technology • Provide new technology to their worker
RESOURCES AND CAPABILITIES• Skilled Human Resources• High Tech Technology• Strong Financial Support• High Quality Leadership• Providing Quality Products• Timely Delivery
RESOURCES LEADING COMPETITIVE ADVANTAGES• Technology• High Quality Products• Customer Satisfaction• Human Resources• Empowering Rural India
CORPORATE SOCIAL RESPONSIBILITY(CSR)• Education• Environment Initiatives• Health & Disaster Relief• Art & Culture• Sports
MARKETING STRATEGIES• USP – ruggedness and performance.• Products that redefined the market.• Network of dealers, sales offices, service stations etc.• Strong market base in the urban and semi-urban areas.
BUSINESS STRATEGIES• Restructuring of the company.• E-business Initiatives• Joint ventures.• Foreign competition.
HOW TO COMPETE?• Better Technology.• Global Partnerships.• Improved Distribution• Improved Networking• CSR• Cost Effectiveness