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Rusland Yandex Presentatie


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Presentation by Arkady Volozh of Yandex for the Dutch Delegation of the Digital Perestroika 2.0 Business Trip organized by Coincide & Marketingfacts. June 18, 2009

Presentation by Arkady Volozh of Yandex for the Dutch Delegation of the Digital Perestroika 2.0 Business Trip organized by Coincide & Marketingfacts. June 18, 2009

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  • 1. Company Presentation June 2009 Confidential
  • 2. Disclaimer Disclaimer These materials have been prepared by Yandex N.V. (the "Company") and have not been independently verified. No representations or warranties, express or implied, are made and no reliance should be placed on the accuracy, fairness or completeness of the information presented or contained in these materials. Neither the Company nor any of its affiliates, advisers or representatives accept any responsibility whatsoever for any loss howsoever arising from any information presented or contained in these materials. No part of these materials shall form the basis of or be relied upon in connection with any contract or commitment whatsoever. The information presented or contained in these materials is subject to change without notice. These materials are highly confidential. The information contained herein may not be copied, reproduced, redistributed, or otherwise disclosed, in whole or in part to any other person in any manner. Unauthorized use, copying, reproduction, redistribution or disclosure of these materials to any other parties (including journalists) is prohibited. You agree to keep the contents of this presentation and these materials confidential. These materials do not constitute an offer or invitation to purchase or subscribe for, or a solicitation of an offer to purchase or subscribe for, any shares of the Company in any jurisdiction. Confidential 2
  • 3. Yandex Highlights Yandex at a Glance The largest internet search engine Russia’s #1 57% market share in search1 search engine Over 4.0 Bn web pages indexed More than 15 years of development behind Yandex’s proprietary algorithms capturing the complex items and nuances of the Russian language A leading Russian technology World-class in-house R&D team, benefiting from Russia’s educational focus on applied company mathematics and data analysis Yandex culture encourages innovation, creativity and the exchange of ideas A leading internet 6.7 Bn page views per month 2 destination in Russia 1.9 Bn search results pages per month 3 Sources: 1. (May 2009) 2. Yandex logs (May 2009) 3. Yandex logs (May 2009) Confidential 3
  • 4. Yandex Highlights Yandex – Russia’s Search and Information Retrieval Portal Facilitating access to the wealth of information available online for Russian-speaking users News Mail Market Traffic Photo Sharing Weather jams/maps Auto Blog search Money Confidential 4
  • 5. Yandex Highlights Yandex’s Mission Our goal is to provide easy access to the wealth of information available online to answer any questions our Russian-speaking users may have. Confidential 5
  • 6. Yandex Highlights Company History Search technology developed and refined over more than 15 years Founding team Fact Search through begins the Incorporation extraction Launch of international development of of Yandex technology Yandex documents Yandex search website is Parallel introduced in advertising technology launched Search Yandex.News network Yandex.Traffic 1993 1998 2002 2004 2007 1989 1997 2000 2003 2005 2008 Breakeven Founding team The first Proprietary Purchase of point achieved joins CompTek contextual anti-spam Yandex.Money in Q3 banner is software displayed introduced Confidential 6
  • 7. Competitive Highlights Russia’s Leading Search Engine Search engine traffic market share in Russia, May 2009 Other 10% 5% Rambler 4.5% Yandex 57% Google 24% Source: (May 2009) Confidential 7
  • 8. Competitive Highlights Market Share Evolution Russian search traffic market share 1 January 2006 Yandex begins to power search + 66 67 58 57 May 2008 Updated core search and ranking algorithms 2006 Google introduces Russian language morphology-based search capabilities June 2008 Google launches outdoor 26 advertising campaign 24 2001 Google launches March 2006 Russian language Google opens search engine office in Russia 10 5 5 5 Mar-05 Mar-06 Mar-07 Jul-07 Mar-08 Jul-08 Mar-09 May-07 May-08 May-09 Jun-05 Sep-05 Jun-06 Sep-06 Jan-07 Apr-07 Jun-07 Aug-07 Sep-07 Jan-08 Apr-08 Jun-08 Aug-08 Jan-09 Dec-05 Dec-06 Oct-07 Nov-07 Dec-07 Feb-08 Sep-08 Oct-08 Nov-08 Apr-09 Dec-08 Feb-09 Source: (May 2009) 1. Based on monthly search traffic generation in the Russian internet from Russian IP addresses Confidential 8
  • 9. Local Strengths To Win in Certain Markets, Local Knowledge is Key China (2000) Proprietary South Korea (1999) Search market share 1: search Search market share 1: • Baidu – 62% technology • Naver – 57% • Google – 13% • Google – 10% Search market share 2: • Yandex – 57% • Google – 24% + Taiwan Czech Republic Japan Sources: 1. ComScore (May 2008) 2. (May 2009) Confidential 9
  • 10. Local Strengths Local Market Expertise Deep Understanding the needs and • Value proposition for users customer preferences of Russian internet and advertisers insight users and advertisers • Query response time and download speed Proprietary Local network of data centers • Cost to users infrastructure and points-of-presence • Service scalability and redundancy • 60,000 advertisers Local An ecosystem fueled by local • > 2,000 news sources Partnerships relationships • > 1,800 electronic shops Confidential 10
  • 11. Traffic 0 5 10 15 20 25 30 35 40 45 50 0 200 400 600 800 1,000 1,200 1,400 1,600 1,800 2,000 Jan-05 Jan-05 Mar-05 Mar-05 May-05 Source: Yandex logs, as of May 2009 May-05 Yandex.Search Jul-05 Jul-05 Sep-05 Sep-05 Nov-05 Nov-05 Jan-06 Jan-06 Mar-06 Mar-06 May-06 May-06 Jul-06 Jul-06 Sep-06 Sep-06 Nov-06 Nov-06 Jan-07 Jan-07 Mar-07 Mar-07 Confidential May-07 May-07 Jul-07 Jul-07 Sep-07 Sep-07 Nov-07 Nov-07 Monthly O&O SERPs, in millions Jan-08 Jan-08 Mar-08 Mar-08 Monthly O&O Unique Visitors, in thousands May-08 May-08 Jul-08 Jul-08 Sep-08 Sep-08 Nov-08 Nov-08 Jan-09 Jan-09 Mar-09 Mar-09 May-09 May-09 49,605 1,920 11
  • 12. Market Opportunities Internet Users and Penetration Internet users (MM) and Internet user penetration 298 73% 70% 71% 64% 220 52% 53% 50% 29% 33% 23% 7% 81 50 39 38 35 31 20 5 5 China US India Germany Brazil Russia UK France Poland Hungary Czech Sources: FOM (16+ group) for Mar 2009 for Russia; Nielsen NetRatings (16-17+ age group) for Q4 2008 for UK, France, Germany and Brazil; Nielsen NetRatings for 2008 for the US; CNNIC (6+ age group) for Jan 2009 for China; ITU for Nov 2008 for India, GfK for Nov 2008 for Poland; ITU for Dec 2008 for Hungary, ITU for Dec 2008 for Czech Republic Internet users, Summer 2008 (MM) Internet penetration in Russia, Summer 2008 58% Central, incl. Moscow TNS reports that over 85% of 11.2 internet users in Moscow have 33% broadband access 38% Other Regions 1 22.6 30% 26% 27% 27% 25% 67% 23% Moscow Central North- Far East Ural South Volga Siberia ex- West Moscow Source: FOM (18+ age group) for summer 2008 Source: FOM (18+ age group) for summer 2008 1. Includes Volga, North-West, South, Siberian, Ural and Far East Confidential 12
  • 13. Market Opportunities Online Ad Market Russian online ad market ($MM) 6% CAGR 734 2003-08 5% Display 79% Text-based 132% Total 98% 401* 3% 475 248 2% 237 1% 130 333 1% 107 227 56 47 24 107 21 6 35 60 18 2003 2004 2005 2006 2007 2008 Display Text-based online ad spend % of total ad spend * 2008 text-based ad market is presented as a mid point of the AIB’s consensus estimate of between $390 mm - $410 mm inclusive of VAT Sources: All data other than for online text-based advertising provided by ZenithOptimedia (June 2008) based on ruble-denominated data from the Association of Communication Agencies of Russia (AKAR), and the AKAR 2008 Russian media market estimates’ release. Data on online text-based advertising are provided by AIB, and include both text-based advertising and a small portion of contextually targeted display advertising. All data are reported inclusive of VAT Confidential 13