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Rusland   Imedia Algemene Presentatie
Rusland   Imedia Algemene Presentatie
Rusland   Imedia Algemene Presentatie
Rusland   Imedia Algemene Presentatie
Rusland   Imedia Algemene Presentatie
Rusland   Imedia Algemene Presentatie
Rusland   Imedia Algemene Presentatie
Rusland   Imedia Algemene Presentatie
Rusland   Imedia Algemene Presentatie
Rusland   Imedia Algemene Presentatie
Rusland   Imedia Algemene Presentatie
Rusland   Imedia Algemene Presentatie
Rusland   Imedia Algemene Presentatie
Rusland   Imedia Algemene Presentatie
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Rusland Imedia Algemene Presentatie

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Presentation by Elena Myasnikova of Independent Media for the Dutch Delegation of the Digital Perestroika 2.0 Business Trip organized by Coincide & Marketingfacts. June 18, 2009 …

Presentation by Elena Myasnikova of Independent Media for the Dutch Delegation of the Digital Perestroika 2.0 Business Trip organized by Coincide & Marketingfacts. June 18, 2009

Rusland2009 Digital Perestroika

Published in: Education
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  • 1. Elena Myasnikova June, 2009
  • 2. INDEPENDENT MEDIA SANOMA MAGAZINES IMSM is the biggest publisher on the Russian glossy market. It was founded in 1992 by Derk Sauer and a group of private Dutch investors. In 2005 100% of IM shares were purchased by Sanoma Magazines.
  • 3. IMSM: PORTFOLIO
  • 4. IMSM: PORTFOLIO
  • 5. IMSM - №1 ON THE GLOSSY MEDIA MARKET, 2009 READERSHIP, RUSSIA AD MARKET SHARE 9,875.9 9,426.8 IMSM 23.2% Others 25.1% HFS 14.8% 4,555.8 4,087.6 Gruner&Jahr 2,638.2 1.2% 2,210.6 Conde Nast 1,914.5 1,703.2 13.9% 1,448.7 Rodionova 810.5 1.2% Burda 7.0% Axel Parlan Springer 3.6% 1.7% t FS y G da n SM va r Gruner& hr as ne la ge FM H ur no Ja N r IM D in Jahr 7 Dney Pa B r& SK Press io de r 7 Sp od ne 2.8% n 1.2% 3.5% Co R l ru xe G A Readership data source: TNS Russia, NRS-Russia (16+), Ad market data source: TNS Russia, Jan-April 2009, by Rate Card, without discounts, incl. supplements, excl. regional issues and self-advertising
  • 6. IMSM: PARTNERS
  • 7. IMSM: ADVERTISERS and many others…
  • 8. IMSM: PRODUCT LINES PRINT TITLES Women’s titles Men’s titles Business titles Travel & Geographic titles Local newspapers Real estate & Interior titles Youth titles Art titles
  • 9. IMSM: PRODUCT LINES INTERNET PROJECTS Women’s sites Men’s sites Business sites
  • 10. IMSM: PRODUCT LINES ADDITIONAL BUSINESSES Custom publishing Fotoimedia TV studio Business books Conferences
  • 11. IMSM: COMPANY STRUCTURE Supervisory Board Board of Directors Cluster Directors Corporate Sales Media traffic & clients service Distribution HR Finance Title Х / Project Legal department Treasury IT department Publisher Credit control Internet department Marketing Editorial Ad sales support Corporate Marketing Sales Office management Charity … …
  • 12. IMSM: STAFF TOTAL STAFF 1111 MEN/WOMEN 25%/75% AVERAGE AGE 33 year
  • 13. IMSM: REASONS OF SUCCESS Focus on publishing business Name and trust Strong foreign and local editions/brands Various product lines Know-how in producing magazines and newspapers, organizing conferences, custom publishing and Internet Strong sales departments Flexibility in partners relationships Сommitment to western standards of running business CORPORATE IDEOLOGY: CORPORATE POLICY: Business + People + Innovation Democracy + Progressiveness
  • 14. THANK YOU FOR YOUR ATTENTION!

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