Elena Myasnikova
June, 2009

INDEPENDENT MEDIA SANOMA MAGAZINES
IMSM is the biggest publisher on the Russian
glossy market.
It was founded in 1992 by Derk Sauer and a
group of private Dutch investors.
In 2005 100% of IM shares were purchased
by Sanoma Magazines.

IMSM: PORTFOLIO

IMSM: PORTFOLIO

IMSM - №1 ON THE GLOSSY MEDIA MARKET, 2009
READERSHIP, RUSSIA AD MARKET SHARE
9,875.9
9,426.8
IMSM
23.2%
Others
25.1% HFS
14.8%
4,555.8
4,087.6
Gruner&Jahr
2,638.2 1.2%
2,210.6
Conde Nast
1,914.5
1,703.2 13.9%
1,448.7 Rodionova
810.5 1.2% Burda
7.0%
Axel Parlan
Springer 3.6%
1.7%
t
FS
y
G
da
n
SM
va
r
Gruner&
hr
as
ne
la
ge
FM
H
ur
no
Ja
N
r
IM
D
in
Jahr 7 Dney
Pa
B
r&
SK Press
io
de
r
7
Sp
od
ne
2.8%
n
1.2% 3.5%
Co
R
l
ru
xe
G
A
Readership data source: TNS Russia, NRS-Russia (16+),
Ad market data source: TNS Russia, Jan-April 2009, by Rate Card, without discounts, incl. supplements, excl. regional issues and self-advertising

IMSM: PARTNERS

IMSM: ADVERTISERS
and many others…

IMSM: PRODUCT LINES
PRINT TITLES
Women’s titles Men’s titles Business titles
Travel & Geographic titles Local newspapers
Real estate & Interior titles
Youth titles Art titles

IMSM: PRODUCT LINES
INTERNET PROJECTS
Women’s sites Men’s sites Business sites

IMSM: PRODUCT LINES
ADDITIONAL BUSINESSES
Custom publishing Fotoimedia
TV studio
Business books
Conferences

IMSM: COMPANY STRUCTURE
Supervisory Board
Board of Directors
Cluster Directors
Corporate Sales Media traffic &
clients service
Distribution
HR
Finance
Title Х / Project Legal department
Treasury IT department
Publisher
Credit control Internet department
Marketing Editorial
Ad sales support Corporate Marketing
Sales
Office management Charity
… …

IMSM: STAFF
TOTAL STAFF
1111
MEN/WOMEN
25%/75%
AVERAGE AGE
33 year

IMSM: REASONS OF SUCCESS
Focus on publishing business
Name and trust
Strong foreign and local editions/brands
Various product lines
Know-how in producing magazines and newspapers,
organizing conferences, custom publishing and Internet
Strong sales departments
Flexibility in partners relationships
Сommitment to western standards of running business
CORPORATE IDEOLOGY: CORPORATE POLICY:
Business + People + Innovation Democracy + Progressiveness

THANK YOU FOR YOUR
ATTENTION!