Welcome to Russia: Internet Market Overview
prepared by Gleb A. Kaplun special for
Russia:
Total Area: 17,075,200 sq km
(approximately 1.8 times the size of the US, 411 times the size of Netherlands)
Population: 140,702,096 people
(approximately 2 times less than the population of the US)
Penetration of Internet in Europe (Percentage of Country Population)
Source: Source: “FOM - Internet in Russia - March 2009”
80
77
60 71 70
64 62
40
55
20 33
0
Austria UK Germany France Spain Italy Russia
Internet Users by Country in Europe (Million Users)
Source: Source: “FOM - Internet in Russia - March 2009”
50.0
49
37.5
38 35
25.0 31
27
12.5
23
13
0
Germany Russia UK France Italy Spain Austria
Internet Activity Dynamics in Russia (Million Users)
Source: Source: “FOM - Internet in Russia - March 2009”
Every Day Last Week Last Month Last 3 Month Last 6 Month
20.6 30.4 34.9 36.6 37.5
Welcome to Russia: Internet Market Overview for Digital Perestojka 2.0 - June 2009 - Page 1 of 4

Russia Has Fastest Growing Internet Population in Europe
Source: comScore World Metrix
Growth of European internet Audiences Ranked by Year on Year Growth Rate
Total Unique Visitors (000) Age 15+ Home & Work locations June 2008 vs. June 2007
Europe 8%
Russia 27%
France 21%
Spain 15%
0% 10% 20% 30%
Internet Commerce in Russia
Source: Romir, 25.08.2008
96% of Russian Internet users visit on-line shops, among them:
Shop on-line 20%
Search information 38%
Both 42%
0% 17% 33% 50%
Russian Internet Users Online-Shopping Activity
Average Russian Internet user was shopping online:
Last 3 month 37%
3 to 6 month ago 15%
6 to 12 month ago 15%
More than a year ago 18%
Never 15%
0% 13% 27% 40%
How often Average Russian Internet user is shoping online:
Less than once a month 71%
Once a month 16%
2-3 times a month 9%
Once a week 1%
2-3 times a week 1%
0% 27% 53% 80%
How much Average Russian Internet user is spending online:
25 EUR 5%
50 EUR 7%
100 EUR 11%
250 EUR 7%
350 EUR 5%
0% 4% 7% 11%
Welcome to Russia: Internet Market Overview for Digital Perestojka 2.0 - June 2009 - Page 2 of 4

Top Russian Search Engines
Source: comScore Releases Russian Web Site Rankings for February
Yandex Google Rambler Mail.ru Yahoo Other
47.4%
3.4%
1.3%
7.0%
9.7%
31.2%
Top 15 Russian Web Properties
Reached Percentage of the Russian Internet Audience (Age 15+) - (%),
Average Minutes per Visitor Age 15+ (Total is 1078 min)
62%
Yandex
89
51%
Mail.ru Sites
127
49%
Rambler Media
61
42%
AOL LLC
178
41%
Google Sites
58
33%
Microsoft Sites
37
30%
Odnoklassniki.ru
120
30%
Vkontakte.ru
689
27%
Qip
3
19%
Connexus
4
18%
SUP
34
17%
Bigmir.net
11
16%
RBC.ru
17
16%
Wikipedia
12
16%
LiveInternet.ru
77
Welcome to Russia: Internet Market Overview for Digital Perestojka 2.0 - June 2009 - Page 3 of 4

Social Networks in Russia
Source: Romir 18.06.2008
Odnoklasniki 72%
Vkontakte 44%
Moi mir 38%
Livejournal 20%
Moi krug 20%
MySpace 2%
Facebook 2%
No one 12%
0% 27% 53% 80%
Cellphones penetration level in Russia
Source: MForum Analytics 28.04.2009
SIM-Cards (Sold) 131%
SIM-Cards (Active) 77%
Active subscribers 66%
0% 47% 93% 140%
Mobile Internet Penetration
Source
13
10 12.9 11.9 11.2 10.8
7 9.6
7.4
3
0
UK Italy Russia Spain France Germany
Thank you!
Gleb A. Kaplun
Founder of Web2People
(Competition based seed-funding program for russian tech startups)
g.kaplun@mail.eteragroup.com
LinkedIn: www.linkedin.com/in/lithfin/
Facebook: www.facebook.com/lithfin/
Follow me on Twitter: www.twitter.com/lithfin/
Visit "Investor Day CEE" 2009 in Kiev - October 28-29 | Twitter: IDCEE | www.idcee.eu
Welcome to Russia: Internet Market Overview for Digital Perestojka 2.0 - June 2009 - Page 4 of 4