Presentatie Marc Van Der Chijs - Gaming

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  • 1. Online Gaming in China Marc van derChijs Spill Group Asia June 16, 2008
  • 2. Online Gaming in China How big is online gaming in China? Source: CNNIC report, January 2008
  • 3. Online Gaming in China China’s online game market 2002 – 2007 (USD million) Source: CNNIC , iResearch +14% +73% +44% +60% +41%
  • 4. Online Gaming in China
    • What do people play?
    • Massive Multiplayer Online Role Playing Games (MMORPG)
    • Advanced Casual Games
    • - Casual Games
  • 5. Online Gaming in China
    • What do people play?
    • Massive Multiplayer Online Role Playing Games (MMORPG)
    • Advanced Casual Games
    • - Casual Games
  • 6. Online Gaming in China
    • What do people play?
    • Massive Multiplayer Online Role Playing Games (MMORPG)
    • Advanced Casual Games
    • - Casual Games
  • 7. Online Gaming in China
    • Why do so many people play?
    • No real life -> Trying to be somebody in a game
    • No other entertainment outside the big cities
    • - Community elements
  • 8. Online Gaming in China
    • Why do so many people play?
    • No real life -> Trying to be somebody in a game
    • No other entertainment outside the big cities
    • - Community elements
  • 9. Online Gaming in China
    • Why do so many people play?
    • No real life -> Trying to be somebody in a game
    • No other entertainment outside the big cities
    • - Community elements
  • 10. Online Gaming in China
    • Most games are free-to-play, therefore some typical Chinese business
    • models appeared:
    • In-game items sales / micro payments
    • In-game “gambling”
    • Merchandising
    • Advertising
  • 11. Online Gaming in China
    • Most games are free-to-play, therefore some typical Chinese business
    • models appeared:
    • In-game items sales / micro payments
    • In-game “gambling”
    • Merchandising
    • Advertising
  • 12. Online Gaming in China
    • Most games are free-to-play, therefore some typical Chinese business
    • models appeared:
    • In-game items sales / micro payments
    • In-game “gambling”
    • Merchandising
    • Advertising
  • 13. Online Gaming in China
    • Most games are free-to-play, therefore some typical Chinese business
    • models appeared:
    • In-game items sales / micro payments
    • In-game “gambling”
    • Merchandising
    • Advertising
  • 14. Online Gaming in China
    • The future?
    • Only 20% of Chinese are online so far
    • Casual games
    • In-game advertising
    • Export of Chinese games
    • Mobile internet &mobile games
  • 15. Online Gaming in China Any questions?