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Call Me presentation China Call Me presentation China Presentation Transcript

  • Prepared by : Thinkenjoy Technology Co Ltd, China Contact : Ms Sandy NG Email : [email_address] Mobile : +86 134 3880 3434; +65 9479 3706 Date : 16 Apr 2008 Version : 2.0 Callme Project Brief
  • Agenda
    • The Evolution of Media
    • Market Potential
    • Business Model
    • What is Callme?
    • Historical Performance
    • Development Strategy
    • Income Model
    • Roadmap
    • Company Profile & Key Team Members
  • The Evolution of Media Opportunity for subtle advertising Mobile
    • Small display
    • Mobility
    • Little pockets of time
    Enhanced user experience & advertising value The future in media is “ MOBILITY – ANYPLACE, ANYTIME” Internet Print Radio TV
    • Rapidly growing demand for mobile contents & entertainment
      • 2007 : ~30% of all users used mobile internet (WAP)
      • 2010 : projected >50% will use internet
    Market Potential (users)
    • Sustainable trends show that China’s mobile market offers huge potential
      • User base growing by 70M every year
      • 30-40% yearly growth in mobile internet users
      • ~15% of all users seek gaming content
    • China is the world’s biggest mobile market (565M users) & growing
    • Gaming & advertising revenue expected to quadruple by 2010
    • Expected increase in mobile penetration & ARPU offer abundant opportunities
    Market Potential (value) * Total user spending includes talk-time, sms, gaming, internet, etc
  • Business Model
    • Target user profile forms ~30% of mobile user market
    • 15-30 years old
    • Mobile-savvy, comfortable with SMS & IM
    • Enjoys mobile entertainment and online social networking
    Advertisement Options Mobile Social Platform Personal space (e.g. profile, blog) Social networking (e.g. find friends, IM) Gaming zone (e.g. Mobile-Pet) Other services ¥ Income Stream Wireless Internet (GPRS) Users seek entertainment services & buy game currency ¥ ¥ Companies place ads to reach target audience via:
    • Text
    • Loading screen graphic
    • Banner
    • Blog
    Advertisers
  • What is Callme?
    • Essentially, users
    • Play & Compete (Gaming)
    • Make friends & Chat (Social networking)
    • Show and Tell (Personal space)
    A mobile social platform that offers interaction & networking via communication & gaming Product demo
  • Historical Performance
    • Launched in Sep 07 in Southwest China
    • Users increased from 20,000 to 438,000 (2200% growth in 7 months)
    • Average daily usage duration increased from 5mins to 348 mins
    • Sep 07 – Feb 08 focus: User growth; Focus from Mar 08 onwards: commercialization
  • Product Development Strategy Other games & services Game currency system User spending system Instant messaging Pet community Revenue collection system Gaming zone Interaction & networking zone Public chatrooms (topic based) Personal space Mobile pet Other additional services Share multi-media files Each component increases user stickiness, spending opportunities and advertisement value 4Q 2007 1Q 2008 2Q 2008 4Q 2008 and beyond 3Q 2008 3Q 2007
  • Market Development Strategy Java, Linux (iPhone, gPhone, Samsung) Windows CE (PDA devices) Java-basic(Nokia, Motorola) Symbian (Nokia, Sony Ericsson) SW China East China South China North China Geographical Spread Supported Platforms & Brands Strengthen foothold in China Continue to expand reach and supportable models to accelerate user growth & strengthen foothold in China Delivery Q4 2007 Q2 2008 Q3 2008 Q4 2008 Q2 2009 Q1 2009
  • Income Model
    • Advertising Sales
      • Text messages sent via system
      • Loading screen graphic advertisement
      • Banner advertisement
    • Gaming Revenue
      • To advance to next level in the game, users have to buy certain items for M-Pet in order for M-Pet to complete required tasks
      • Users spend on optional accessories for M-Pet
    • Potential considerations
      • Revenue sharing with network operators
      • National broadcast service (e.g. public education)
  • Roadmap
    • Sep 2007 : Product launched
    • Mar 2008 : Achieved 435,000 users
    • Jun 2008 : Negotiate revenue collection agreements with service providers
    • Create call centre
    • Sep 2008 : Commercialization achieved
    • Aggressive marketing
    • Sep 2009 : Breakeven point
    • 2010 : Consider IPO
    • Thinkenjoy Technology Co Ltd was incorporated in Nov 05 in Chengdu, Sichuan Province, China
    • Main activities are the development of mobile and PC applications and mobile games
    • Two-time recipient of government grants (2006 & 2007)
    • Total staff strength : 16
    • Singapore partner Weatherock China Ltd invested in Mar 07 with the purpose of developing Callme
    Company Profile
    • Mr Roger MA, CEO (30 years)
    • Mr Ma has a Master degree in Information Systems & Management from UESTC and a Bachelor degree in Technological Economics from Harbin Institute of Technology, China. He was formerly Assistant GM at Shanghai Far-East Stock Co Ltd in Chengdu. He has published several papers in various management and technical journals.
    • Ms Sandy NG, Executive Director (29 years)
    • Ms Ng graduated magna cum laude with a Bachelor of Science in Engineering from the University of Pennsylvania, USA. She has 6 years working experience comprising 3 years in IT project management in Singapore and 3 years in project development & management in China.
    • Mr ZHONG Yun, GM Marketing (36 years)
    • Mr Zhong has a MBA from UESTC. He has 5 years of working experience in marketing and is very familiar with the mobile industry in China. He was formerly Regional Manager of Zhong Hua Digital Telecommunications Co Ltd in Beijing.
    • Mr ZHOU Ming, CTO (31 years)
    • Mr Zhou has 8 years of experience in the IT industry, 6 of which are in project management. He is familiar with industry standards such as CMM/CMMI, ISO 9001, Six Sigma and applies them to company projects. Mr Zhou has a Master degree in Biomedical Engineering and a Bachelor degree in Microelectronics from UESTC.
    Note : UESTC – University of Electronics Science and Technology of China Key Team Members
  • Thank you