0<br />standing<br />
what we’re about<br />services<br />case studies<br />why us?<br />bios<br />check us out<br />0<br />CONTENTS<br />
making things happen<br />intellectual flexibility<br />exercising our creative instincts<br />enjoying the process<br />0...
0<br />SERVICES<br />BRAND STRATEGY<br />brand positioning<br />sponsorship<br />management<br />grassroots    programs<br...
0<br />CASE STUDIES<br />
0<br />SXSW 2010<br />Client: Pepsi<br />When: March 2010<br />The Goal: OWN Austin via brand<br />activation and brand pr...
0<br />PEPSI MAX<br />Client: Pepsi Bottling Ventures<br />When: Fall 2010<br />The Goal: Awareness of trial of Pepsi Max ...
0<br />TECATE 2010<br />Client: Tecate (Heineken)<br />When: Summer 2010<br />The Goal: Leverage Tecate’s sponsorship of b...
we’re good.<br />we take ownership of the brands that we work with<br />we’re fiscally responsible.<br />we spend your mon...
Derek O’Rourke/Principal<br /><ul><li>oversees all client services at Standing O and provides strategic guidance on client...
has worked with a who’s who of blue-chip brands including Pepsi, Frito-Lay, Coca-Cola, Nokia, MillerCoors, Eastman-Kodak, ...
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Standing O Capabilities

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Standing O Capabilities

  1. 1. 0<br />standing<br />
  2. 2. what we’re about<br />services<br />case studies<br />why us?<br />bios<br />check us out<br />0<br />CONTENTS<br />
  3. 3. making things happen<br />intellectual flexibility<br />exercising our creative instincts<br />enjoying the process<br />0<br />WHAT WE’RE<br />ABOUT<br /> Founded in 2009<br /> Based in Wake Forest, NC<br /> Standing O is privately owned and<br /> independent<br />
  4. 4. 0<br />SERVICES<br />BRAND STRATEGY<br />brand positioning<br />sponsorship<br />management<br />grassroots programs<br />partnership marketing<br />EVENT MARKETING<br />onsite activation<br />guerilla/buzz/viral<br />marketing<br />mobile/sampling<br />tours<br />hospitality/client entertainment<br />
  5. 5. 0<br />CASE STUDIES<br />
  6. 6. 0<br />SXSW 2010<br />Client: Pepsi<br />When: March 2010<br />The Goal: OWN Austin via brand<br />activation and brand presence at every venue<br />The Job: Product management, installation and tear down of various brand environments, branding of venues<br />1,400+ cases/30+ venues<br />
  7. 7. 0<br />PEPSI MAX<br />Client: Pepsi Bottling Ventures<br />When: Fall 2010<br />The Goal: Awareness of trial of Pepsi Max throughout the Carolinas<br />The Job: Sampling at events of all shapes and sizes<br />18 events/28,000+ samples<br />
  8. 8. 0<br />TECATE 2010<br />Client: Tecate (Heineken)<br />When: Summer 2010<br />The Goal: Leverage Tecate’s sponsorship of boxing and of Golden Boy Promotions across the Charlotte and Raleigh markets<br />The Job: Promote Tecate in-store and on-premise via “round buys” and premium give-aways<br />awareness/orders<br />
  9. 9. we’re good.<br />we take ownership of the brands that we work with<br />we’re fiscally responsible.<br />we spend your money like it’s ours. <br />we’ve done it.<br />award-winning concept to execution programs<br />deep agency-side brand marketing experience<br />sponsorship valuation, strategy & management expertise<br />0<br />WHY US?<br />O<br />
  10. 10. Derek O’Rourke/Principal<br /><ul><li>oversees all client services at Standing O and provides strategic guidance on client projects
  11. 11. has worked with a who’s who of blue-chip brands including Pepsi, Frito-Lay, Coca-Cola, Nokia, MillerCoors, Eastman-Kodak, and Nationwide Insurance
  12. 12. specialties include brand and sponsorship strategy, sponsorship analysis, negotiation and management, experiential brand activation and hospitality program creation and execution</li></ul>0<br />LEADERSHIP<br /><ul><li>manages the day-to-day operations of </li></ul> Standing O <br /><ul><li>deep background in large event activation including multi-platform Olympic programming
  13. 13. primary focus on client development</li></ul>Traci Miller/SVP, Strategy<br />
  14. 14. 0<br />CHECK US OUT<br />WWW.STANDINGOMARKETING.COM<br />REACH OUT<br />DEREK@STANDINGOMARKETING.COM/404.502.4170<br />
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