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INBOUND MARKETING FOR BEGINNERS
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INBOUND MARKETING FOR BEGINNERS

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INBOUND MARKETING FOR BEGINNERS

INBOUND MARKETING FOR BEGINNERS


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Transcript

  • 1. Inbound Marketing for beginners
  • 2. Driving customers to your site byusing the tools of Marketing and Social MediaGiving you Marketing Options that will be cheaper than traditional advertising Driving greater ROI
  • 3. To achieve your goal:
  • 4. Win a network fight ✔
  • 5. Simply improve ROI ✔
  • 6. Lower Costs ✔
  • 7. TekstReturn on Investment ✔
  • 8. What isOutboundMarketing?
  • 9. Newspapers Television, Radio BillboardsDirect Mail, Cold Calling Email Spamming
  • 10. For Dynasty fans
  • 11. A little outdated
  • 12. Boring
  • 13. Generates higher costs
  • 14. Simple steps inInbound Marketing?
  • 15. Persona, Social Media Website, Blogging SEO (Organic)Tracking , Sales Leads (Long Tail)
  • 16. Persona
  • 17. Engineer, age: 45 - 50
  • 18. Housewife, age: 35 - 45
  • 19. Doctor, age: 35 - 50
  • 20. Parents, age: 25 - 50
  • 21. Office workers, age: 25 - 50
  • 22. Social Media
  • 23. Social Media Examiner
  • 24. HubSpot
  • 25. Website
  • 26. Conversion Rate Experts
  • 27. Dollar Shave Club
  • 28. Blogging
  • 29. BlueGlass
  • 30. distilled
  • 31. SEO
  • 32. SeoMoz
  • 33. unbounce
  • 34. Introduction toContent Marketing
  • 35. How do you come up with great content 7 days a week?
  • 36. Tweeting, posting on your blog and adding Facebook wallposts force you to produce a lot of great copy, send plentyof messages and keep your audience engaged.
  • 37. Your content should be engaging, informative, relevant,accurate, timely - even amusing!
  • 38. Providing your audience with the same content every daywill most likely make you lose the community engagementyou wanted in the first place.
  • 39. What to do when you have juststarted a social presence?
  • 40. Multimedia and Visuals
  • 41. How to:
  • 42. Use Existing Content
  • 43. Use Other Platforms
  • 44. Skills and recomendations Keep reading