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INBOUND MARKETING FOR BEGINNERS
 

INBOUND MARKETING FOR BEGINNERS

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INBOUND MARKETING FOR BEGINNERS

INBOUND MARKETING FOR BEGINNERS

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    INBOUND MARKETING FOR BEGINNERS INBOUND MARKETING FOR BEGINNERS Presentation Transcript

    • Inbound Marketing for beginners
    • Driving customers to your site byusing the tools of Marketing and Social MediaGiving you Marketing Options that will be cheaper than traditional advertising Driving greater ROI
    • To achieve your goal:
    • Win a network fight ✔
    • Simply improve ROI ✔
    • Lower Costs ✔
    • TekstReturn on Investment ✔
    • What isOutboundMarketing?
    • Newspapers Television, Radio BillboardsDirect Mail, Cold Calling Email Spamming
    • For Dynasty fans
    • A little outdated
    • Boring
    • Generates higher costs
    • Simple steps inInbound Marketing?
    • Persona, Social Media Website, Blogging SEO (Organic)Tracking , Sales Leads (Long Tail)
    • Persona
    • Engineer, age: 45 - 50
    • Housewife, age: 35 - 45
    • Doctor, age: 35 - 50
    • Parents, age: 25 - 50
    • Office workers, age: 25 - 50
    • Social Media
    • Social Media Examiner
    • HubSpot
    • Website
    • Conversion Rate Experts
    • Dollar Shave Club
    • Blogging
    • BlueGlass
    • distilled
    • SEO
    • SeoMoz
    • unbounce
    • Introduction toContent Marketing
    • How do you come up with great content 7 days a week?
    • Tweeting, posting on your blog and adding Facebook wallposts force you to produce a lot of great copy, send plentyof messages and keep your audience engaged.
    • Your content should be engaging, informative, relevant,accurate, timely - even amusing!
    • Providing your audience with the same content every daywill most likely make you lose the community engagementyou wanted in the first place.
    • What to do when you have juststarted a social presence?
    • Multimedia and Visuals
    • How to:
    • Use Existing Content
    • Use Other Platforms
    • Skills and recomendations Keep reading