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Volas VAMP solution overview May 2010
Volas VAMP solution overview May 2010
Volas VAMP solution overview May 2010
Volas VAMP solution overview May 2010
Volas VAMP solution overview May 2010
Volas VAMP solution overview May 2010
Volas VAMP solution overview May 2010
Volas VAMP solution overview May 2010
Volas VAMP solution overview May 2010
Volas VAMP solution overview May 2010
Volas VAMP solution overview May 2010
Volas VAMP solution overview May 2010
Volas VAMP solution overview May 2010
Volas VAMP solution overview May 2010
Volas VAMP solution overview May 2010
Volas VAMP solution overview May 2010
Volas VAMP solution overview May 2010
Volas VAMP solution overview May 2010
Volas VAMP solution overview May 2010
Volas VAMP solution overview May 2010
Volas VAMP solution overview May 2010
Volas VAMP solution overview May 2010
Volas VAMP solution overview May 2010
Volas VAMP solution overview May 2010
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Volas VAMP solution overview May 2010

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If you are a mobile operator, a content provider or a media owner - and are looking to set up a new mobile portal or to develop your mobile application then you’ve come to the right place. Volas …

If you are a mobile operator, a content provider or a media owner - and are looking to set up a new mobile portal or to develop your mobile application then you’ve come to the right place. Volas Entertainment specializes in providing all the technological solutions and all the rich mobile content that you’ll ever need to unleash the full commercial potential of your mobile platform.

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  • 1. VAMP™ Solution Overview May 2010
  • 2. unleash your content If you are a mobile operator, a content provider or a media owner - and are looking to set up a new mobile portal or to enhance your existing one then you’ve come to the right place. Volas Entertainment specializes in providing all the technological solutions and all the rich mobile content that you’ll ever need to unleash the full commercial potential of your mobile platform.
  • 3. Know us better  Volas Entertainment is a leading mobile content service provider  Providing full turnkey hosted managed content solutions  Specializing in mobile & web content solutions and portal development  Catering to more than 20 leading operators in 12 countries around the world and collaborating with more than 85 content & application providers  A privately held company founded in 2004, HQ in Israel and part of the Logia Group with over 130 employees
  • 4. Our experience Volas Entertainment develops and manages content portals for leading mobile carriers and service providers worldwide, reaching over 700M mobile users Our Selected Customers
  • 5. Operator challenges  Stand out and create key differentiation factor and high public visibility to stay above the noise in the market  Innovate to constantly come up with something new that has never been tried before  Predict market trends, follow the many market events and act on those that might be the next "killer service"  Generate profit by creating new pricing models, new services and new content packages to increase usage and revenues  Focus on core business while finding the right partner to deal and manage with non-core activities
  • 6. Our offering  Fully hosted managed service using our complete VAMP™ solution  Mobile portal development according to the desired UI groups  Integration services:  SMSCs, MMSCs, WAP billing & content CMS  Website API/database  External 3rd party VAS services: ○ Personalization & recommendation engines ○ Location services ○ Social capabilities  Device management & optimization systems for enhanced user experience and maximum device reach  On going support and maintenance
  • 7. Our technology
  • 8. VAMP™  The Volas Asset Management Platform (VAMP™) is a complex set of tools and technologies that offers a complete and rich environment for mobile content portals with dual web and mobile interfaces
  • 9. VAMP™  VAMP™ was built to offer a simple, powerful and content-centric management console that enables a portal to be updated with simple functionality  The user interface for the content editors is easy and intuitive, enabling them to work directly on the system without the need for any technical support  From our experience even an untrained person can manage a portal with rich, dynamic and attractive content that will broaden the user base and ensure high usage
  • 10. VAMP™ - Components VAMP™ v2.0 VAMP™ – Volas Asset Management Platform PM CMS Portal Portal Management Content Management White-labeled & multilingual Affiliate & Campaign Management System wap/web portal Reporting & Analytics Application Server Device and Content Adaptation, Business Logic, Repository AAA Content Authentication, SMS Campaign Billing Delivery Authorization & Management Accounting Integration layer
  • 11. Benefits of VAMP platform  Over 10 years of content delivery platform experience  Multiple portals, countries & brand management  All components have been commercially tested  Built in transcoding solutions for wallpapers, screensavers and videos  Enhanced mobile games uploading tool  Extensive and proven experience with integration into operator’s billing and provisioning systems
  • 12. Mobile Portal Development
  • 13. The problem  Mobile Web UIs are still affected by ideas that were common in the WAP days and should now be obsolete  Lowest common denominator  Low CSS and xHTML support by devices  No JavaScript  Assuming that High-end devices can and should handle the complete version of the Website  These obsolete ideas are mostly reflected in:  thin, textual and non-attractive mobile websites  Not utilizing UI functionality like JS and Touch screens
  • 14. Our solution  Create Mobile Websites with rich, attractive and versatile UI/UX  Taking into consideration the abilities of low, mid and high-end devices  UI design that is guided by the highest common denominator, and not by the lowest  3-Tier UI/UX architecture that allows Mobile Websites to fully utilize mobile device capabilities  Provide the right platform to move to the future of mobile services
  • 15. Tier 1: Device data  Serving device-specific data for over 5,000 mobile devices currently in use worldwide, including high-end devices (like iPhone and Android) as well as low-end devices (like Nokia6230 and MOT-RAZR v3).  We use the most accurate mobile device recognition solution available
  • 16. Tier 2: Device groups  Each Device Group couples together several devices according to their browser capabilities in the following areas:  Markup Support (WML, xHTML MP, HTML 4.01, HTML 5, etc.)  CSS Support  JS Support  When populating the HTML in the Mobile Website, we generate the HTML according to the Device Groups.
  • 17. Tier 3: UI groups  Each UI Group couples together several Device Groups according to the requirements and their UI/UX capabilities in the following areas:  Screen resolution  Touch Screen  JS support  The number of UI groups in the mobile website is determined in the requirements
  • 18. Device Categorizing Volas 3 -Tier MobileWeb UI/UX Architecture UI Smartphones Touch UI Group Smartphones w/ JS Groups w/o JS Device Nokia Webkit based IE based Nokia Symbian BlackBerry Symbian SE Motorola Groups OS 9 Device iPhone / Windows Nokia Nokia Nokia Android BB 9000 BB 8000 w880i Z6 Data iPod Phone 7 N97 5800 N95 * This is an example of how the devices are categorized
  • 19. Integration
  • 20. Integration  Over 10 years of mobile portal & platform integrations  Extensive and proven experience with integration into 20 operator’s billing and provisioning systems with the likes of Vodafone, Telecom Italia, Orange, Telcel, Airtel, AIS, Smart, Cellcom and others  Extensive and proven experience with integration into 3rd party VAS services, external CMS, personalization engines, ad servers, etc…
  • 21. Integration protocols  Volas integration spans from connections to operator’s SMSCs & WAP billing, content CMS and many other 3rd party VAS services  Our integration team is experienced to work using any one of the following protocols:  EMI / UCP  AXIS  SMPP  HTTP GET / POST  Soap  FTP / SFTP  XML over HTTP
  • 22. Our offering  Fully hosted managed service using our complete VAMP™ solution  Mobile portal development according to the desired UI groups  Integration services:  SMSCs, MMSCs, WAP billing & content CMS  Website API/database  External 3rd party VAS services: ○ Personalization & recommendation engines ○ Location services ○ Social capabilities  Device management & optimization systems for enhanced user experience and maximum device reach  On going support and maintenance
  • 23. Benefits of working with us  Full turn-key solution with a one-stop-shop approach  Financially stable company, we are here for the long run…  Experienced integration team with over 20 operator integrations to their billing and provisioning systems  Extensive and proven experience running content & portal operations for operators  Unique products & services to help increase ARPU and reduce churn rate  Mobile portal development for maximum reach (low, mid & high end devices)  Content, Application and Service aggregation from over 85 vendors  Many years of experience with leading European & Asian operators  Very quick time-to-market
  • 24. Thank you! Doron Cohen CEO & Founder T + 972 73 2525252 F + 972 73 2525200 M + 972 54 5224017 doron@VolasEnt.com www.VolasEnt.com

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