www. netscribes.com; www.agriquality.netProprietary & Confidential, Copyright © 2013, Netscribes, Inc. & AgriQuality All R...
Xxxxx-xx/FooterNetscribes – Agriquality: A Joint InitiativeWho are we?1What do we do?2Why us?3How do we deliver?4 How Nets...
Xxxxx-xx/FooterIntroduction – Who we are INREA – a patent research firm acquired in 2010 Wholly-owned US marketing subsi...
Xxxxx-xx/FooterIntroduction – Who we are3 We focus on international agro-business, mainly in India We offer a very deep ...
Xxxxx-xx/FooterNetscribes - Agriquality : A Joint InitiativeWho are we?1What do we do?2Why us?3How do we deliver?4 How Net...
Xxxxx-xx/FooterServices/Solutions – What we do?•Knowledge Portals•CMS-driven websites•Custom ApplicationDevelopment•Corpor...
Xxxxx-xx/FooterEconomy &IndustryIntelligenceCompetitiveIntelligenceSalesIntelligenceMarket Intelligence ServicesMediaMonit...
Xxxxx-xx/FooterResearch ServicesResearchGroupInvestmentResearchBusinessResearchPatent ResearchMarketResearch
Xxxxx-xx/FooterWho are we?1What do we do?2Why us?3How do we deliver?4 How Netscribes-Agriqualitypartnership benefit you?5W...
Xxxxx-xx/FooterValue PropositionCost Synergies Focus on your core business Cost effective infrastructure,both in terms o...
Xxxxx-xx/FooterWho are we?1What do we do?2Why us?3How do we deliver?4 How Netscribes-Agriqualitypartnership benefit you?5W...
Xxxxx-xx/FooterProject Execution ProcessDeliveryRequirements GatheringInterim DraftDesk ResearchKick-offPrimaryDiscussions...
Xxxxx-xx/FooterWho are we?1What do we do?2Why us?3How Netscribes-Agriqualitypartnership benefit you?4How do we deliver?5Wh...
Xxxxx-xx/FooterHow does the collaboration between Netscribes and AgriQualitybenefit you?•Netscribes and Agriquality has en...
Xxxxx-xx/Footer1 Netscribes Introduction2 Services3 Value Proposition4 Project Execution Process5 Synergies From The Partn...
Xxxxx-xx/FooterCase Study 1 – Road-Map for Adoption of Energy Efficient AgriculturePump sets in India (1/3)The ClientOne ...
Xxxxx-xx/FooterCase Study 1 – Road-Map for Adoption of Energy Efficient AgriculturePump sets in India (2/3)The FrameworkTh...
Xxxxx-xx/FooterCase Study 1 – Road-Map for Adoption of Energy Efficient AgriculturePump sets in India (3/3)Sample Output C...
Xxxxx-xx/FooterCase Study 2 – India Market Entry Strategy For Select Dry Fruit (1/3)The Client A key influencer and decis...
Xxxxx-xx/FooterCase Study 2 – India Market Entry Strategy For Select Dry Fruit (2/3)The FrameworkPorter’sFive ForcesModelT...
Xxxxx-xx/FooterCase Study 2 – India Market Entry Strategy For Select Dry Fruit (3/3)Sample Output Client Feedback The stu...
Xxxxx-xx/FooterCase Study 3 – India Market Entry Strategy For Construction EquipmentManufacturer (1/3)The Client A leadin...
Xxxxx-xx/FooterCase Study 3 – India Market Entry Strategy For Construction EquipmentManufacturer (2/3)The FrameworkPorter’...
Xxxxx-xx/FooterCase Study 3 – India Market Entry Strategy For Construction EquipmentManufacturer (3/3)Sample Output Client...
Xxxxx-xx/FooterCase Study 4 – Study on Indian Agriculture and Food Industry (1/3)The Client One of the largest global gro...
Xxxxx-xx/FooterCase Study 4 – Study on Indian Agriculture and Food Industry (2/3)The FrameworkPorter’sFive ForcesModelThe ...
Xxxxx-xx/FooterCase Study 4 – Study on Indian Agriculture and Food Industry (3/3)Sample Output Client Feedback The study ...
Thank YouSomnath Banerjee Shafrir GodelVice President - Netscribes Managing Director - AgriqualityTelephone: +91 974 889 9...
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A joint initiative by Netscribes from India and Agriquality from Israel

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India Market Assessment and Other Services for Israeli Agriculture and Water Companies

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A joint initiative by Netscribes from India and Agriquality from Israel

  1. 1. www. netscribes.com; www.agriquality.netProprietary & Confidential, Copyright © 2013, Netscribes, Inc. & AgriQuality All Rights ReservedThe content of this document is confidential and meant for the review of the recipient of the same.Disclaimer: The names or logos of other companies and products mentioned herein may be the trademarks of their respective ownersIndia Market Assessment and OtherServices for Israeli Agriculture and WaterCompanies-A joint initiative by Netscribes from India and Agriquality from Israel
  2. 2. Xxxxx-xx/FooterNetscribes – Agriquality: A Joint InitiativeWho are we?1What do we do?2Why us?3How do we deliver?4 How Netscribes-Agriqualitypartnership benefit you?5What have we done?61 Netscribes and AgriQuality Introduction2 Services3 Value Proposition4 Project Execution Process5 Synergies From The Partnership6 Case Studies
  3. 3. Xxxxx-xx/FooterIntroduction – Who we are INREA – a patent research firm acquired in 2010 Wholly-owned US marketing subsidiary, Netscribes, Inc., with offices in NYC Venture-funded by US-based Insight Venture Partners Second round of funding from Basil Growth Corporation and Anchor Group Incorporated as Netscribes in May 2000 Founded by former finance journalists and researchers from The Economic Times, India’s largest and theworld’s third largest finance dailyOur InvestorsOur SubsidiariesInception Current employee strength at about 250 across three operations centresin Mumbai, Kolkata and Gurgaon; Bangalore being looked at Sales presence in the US, Europe and AsiaOur Presence ISO 9001:2000 certified by KPMG since 2004Certification
  4. 4. Xxxxx-xx/FooterIntroduction – Who we are3 We focus on international agro-business, mainly in India We offer a very deep understanding of and familiarity with the Israeli agricultural sector We provide services to farmers in Israel and in various countries and growing conditions We address economic, marketing and agronomic questions and offer professional solutions A consultancy located near Beer-Sheva in southern Israel The consultancy was established by Shafrir Godel in 1998Our OfferingsOur FocusAbout US Cluster of service companies, professionals and manufacturers in various agricultural branches Wide and active international business network One-stop shop for our customers Width of vision and independence from all producers ensures our total commitment to our customers’needsOur Business Model
  5. 5. Xxxxx-xx/FooterNetscribes - Agriquality : A Joint InitiativeWho are we?1What do we do?2Why us?3How do we deliver?4 How Netscribes-Agriqualitypartnership benefit you?5What have we done?61 Netscribes Introduction2 Services3 Value Proposition4 Project Execution Process5 Synergies From The Partnership6 Case Studies
  6. 6. Xxxxx-xx/FooterServices/Solutions – What we do?•Knowledge Portals•CMS-driven websites•Custom ApplicationDevelopment•Corporate and CollateralSupport•Media Publishing•Business Research•Market Research•Patent Research•Investment Research•Library Services•EIC tracking•Sales & Comp Intelligence•Social Media Research &AnalyticsMarketIntelligenceResearchKnowledgeManagementContentSolutions
  7. 7. Xxxxx-xx/FooterEconomy &IndustryIntelligenceCompetitiveIntelligenceSalesIntelligenceMarket Intelligence ServicesMediaMonitoringSecondary/PrimaryResearchSocial MediaTraditional MediaDatabasesOnline Searches
  8. 8. Xxxxx-xx/FooterResearch ServicesResearchGroupInvestmentResearchBusinessResearchPatent ResearchMarketResearch
  9. 9. Xxxxx-xx/FooterWho are we?1What do we do?2Why us?3How do we deliver?4 How Netscribes-Agriqualitypartnership benefit you?5What have we done?61 Netscribes Introduction2 Services3 Value Proposition4 Project Execution Process5 Synergies From The Partnership6 Case StudiesNetscribes - Agriquality : A Joint Initiative
  10. 10. Xxxxx-xx/FooterValue PropositionCost Synergies Focus on your core business Cost effective infrastructure,both in terms of setup andhuman resourcesCustomization Project-based approach Solution tailored to meet yourrequirements Domain expertise enableshandling of broad range ofprojectsIntegrated Solutions Integrated solutions approach tocater to your diverse knowledge-based needsLeverage Beyond Cost Robust process Long-term relationship – webelieve the best way to growis help you growFlexibility Range of engagement models,including dedicated anddistributed models Peak load management usingour well trained staffScalability Allows quick ramp-upNot your backend BPO/KPO vendor, but your partner – we think about your business
  11. 11. Xxxxx-xx/FooterWho are we?1What do we do?2Why us?3How do we deliver?4 How Netscribes-Agriqualitypartnership benefit you?5What have we done?61 Netscribes Introduction2 Services3 Value Proposition4 Project Execution Process5 Synergies From The Partnership6 Case StudiesNetscribes - Agriquality : A Joint Initiative
  12. 12. Xxxxx-xx/FooterProject Execution ProcessDeliveryRequirements GatheringInterim DraftDesk ResearchKick-offPrimaryDiscussions with client to understand researchobjective, timelines & budgetsProject team introduction, milestone-based project plan,quality parameters, delivery datesIntelligence gathering through online resources & databases, socialmedia, and journalsEmail/phone/in-person interviews, web surveys, and validation ofhypothesis formed through desk researchShare interim work-in-progress document with the client to share updates onprogress and gather feedbackFinal delivery followed by a telephonic conversation to discuss key findings andanalyst recommendations
  13. 13. Xxxxx-xx/FooterWho are we?1What do we do?2Why us?3How Netscribes-Agriqualitypartnership benefit you?4How do we deliver?5What have we done?61 Netscribes Introduction2 Services3 Value Proposition4 Project Execution Process5 Synergies From The Partnership6 Case StudiesNetscribes - Agriquality : A Joint Initiative
  14. 14. Xxxxx-xx/FooterHow does the collaboration between Netscribes and AgriQualitybenefit you?•Netscribes and Agriquality has entered into a strategic collaboration with the objective of providing clients with robust researchand consulting support for smooth entrance to the Indian market• The combined solution offered by Netscribes and Agriquality support our clients planning as well as practical aspects of themarketing• AgriQuality representative in India will be able to follow the research findings and recommendations into the actual businessactivities in India:Locate distributors or agents., evaluate their abilities and conducting due diligence for potential partners in IndiaWork with our customers wile negotiating for distribution agreementsLunching campaigns in relevant mediaConsultingand researchcapabilitiesfromNetscribesTechnicalknow-howfromAgriQualityAgriQuality NetscribesInformed Decision Making forIndia Entry Strategy• Rich exposure to international agro-business• Strong technical capabilities in agro-businessconsulting space• Strong client base• Proven track record in India marketconsulting assignments• Highly qualified team of researchers andconsultants providing high quality research• Flexible solutions
  15. 15. Xxxxx-xx/Footer1 Netscribes Introduction2 Services3 Value Proposition4 Project Execution Process5 Synergies From The Partnership6 Case StudiesWho are we?1What do we do?2Why us?3How do we deliver?4 How Netscribes-Agriqualitypartnership benefit you?5What have we done?6Netscribes - Agriquality : A Joint Initiative
  16. 16. Xxxxx-xx/FooterCase Study 1 – Road-Map for Adoption of Energy Efficient AgriculturePump sets in India (1/3)The ClientOne of the prominent not-for-profit institutions working towards empowerment of clean energypractices and advocacy of other relevant areas in India to support the policies for energy conservationThe Objective(s)To derive a framework for drafting policy recommendations in order to promote energy efficientpumpsets in the Indian agriculture sector The underlying intent was to facilitate easier strategic market entry for competent players The expected insights were to be based on the in-depth understanding of the prominent factorsinfluencing the market acceptability of energy efficient pumps To assess the existing market dynamics and its future implications from the perspective of bothdemand and supply sideThe AssignmentThe client sought Netscribes to analyze agriculture pump set market in terms of supply- demandtrends and gathering quantitative as well as qualitative information on various stakeholders across India The client wanted to leverage this study by deducing useful information for the formulation of policyto increase the share of high-efficiency agricultural pumps manufactured and sold in India In addition, the client sought Netscribes help in conducting a detailed due diligence, includingassessment of competition from conventional agriculture pump sets, existing focus of manufacturerson energy efficient pump sets and their future plans, end-user assessment in terms of awareness,acceptance and availability of these pump sets.Netscribes proposed to execute this study in two phases.Firstly, Netscribes proposed to conduct a thorough surveywith farmers and distribution partners across India toanalyze the market dynamics at point of purchase. Thisactivity was expected to give a clear picture of demand sidescenario such as decision making process, most valuedattribute in pump selection, perception mapping ofretailers and farmers towards energy efficient pumpsamong others.As a second step, Netscribes proposed to conduct aextensive market survey with pump manufacturers andassociations in major manufacturing hubs across India toassess:1) market size, growth, drivers and inhibitors2) competition in the market3) market penetration of organized vs. unorganizedplayers4) key players, influencers, customer segments5) existing efficiency level of agriculture pumps6) extent of conformance with BIS and BEE standards7) distribution channels and marketing strategies8) insights on energy efficient pumps market9) current technology level10) future plans for manufacturing of energy efficientpumpsNetscribes Solution
  17. 17. Xxxxx-xx/FooterCase Study 1 – Road-Map for Adoption of Energy Efficient AgriculturePump sets in India (2/3)The FrameworkThe ApproachFor the secondary research component, Netscribes conducted a thoroughanalysis from sources across the spectrum. These included data from industrypublications, government records and reports, business journals andpublications, market commentaries, firm level publications and documentedCXO level interviews.For the primary research component, Netscribes did the following: Itidentified the major high demand states for agriculture pumps across thecountry to conduct interviews with farmers and point of sales. It alsoidentified various manufacturing hubs across India and conducted face-to-face interviews with stakeholders across the value chain. Separatequestionnaires were designed to gather information from farmers,distribution partners, manufacturers and associations. In depth analysis wasperformed with the gathered data to generate actionable insights.The Project PlanNetscribes identified the universe of players operating at each node of thevalue chain and devised a sample size to adequately capture market feedback.Value Chain Stakeholder Number of InterviewsManufacturers 20Dealers 40Retailers 50Associations/Ministries 2End Customers 200Total* 312Interview LocationsThe AnalysisApart from the estimation of market potential for the product, Netscribes solutionalso analyzed these key components influencing the market for energy efficientagriculture pump sets in India:1) Current scenario of agricultural pumps market in India and its value chain2) Growth drivers & challenges for agriculture pump sets3) Supply & demand regions4) Different existing value chain models5) Commercial & technical aspects of supply side6) Customer behavior at point-of-purchase and influencing factors7) Supply & demand side views and shortcomings of energy efficient pump sets8) Strategic insights for promotion of energy efficient pumps amongstakeholdersAnsoff Matrix
  18. 18. Xxxxx-xx/FooterCase Study 1 – Road-Map for Adoption of Energy Efficient AgriculturePump sets in India (3/3)Sample Output Client Feedback The study was able to give the client a crystal-clear view of the Indianmarket for the selected product The in-depth level of analysis also gave the client an insight into theexisting market dynamics and a strategic approach for increasing themarket share of the product The client was receptive about Netscribes recommendations aroundthe existing case scenarios in the market and the untapped potential Based on the recommendation given by Netscribes, the clientadvised its end client, one of the major global players in the space,to enter the energy efficient agriculture pumps market in India The client expressed willingness to work with Netscribes on futureassignments. It adjudged that Netscribes possesses extremelycompetent level of skills to decipher the Indian market.
  19. 19. Xxxxx-xx/FooterCase Study 2 – India Market Entry Strategy For Select Dry Fruit (1/3)The Client A key influencer and decision-maker within the panorama of edible dry fruits industry landscape in aMiddle-Eastern country. Its role majorly comprises policy advocacy and strategic advisory forsustainable business growth for domestic empanelled firms.The Objective(s) In the business interests of its empanelled dry fruits producing agricultural firms, the client wantedto devise a strategy to help these firms gain a strong foothold in the fast emerging and large, yetconsidered elusive, Indian market The expected decision-making hinged around the modus operandi of entering the Indian market(green-field, JVs, partnership, hub and spoke, etc.).The AssignmentPreempting the peculiarities of the Indian market, being aware of it being run majorly in anunorganized and vernacular manner, and daunted by the challenges of research activity in an alien land,the client sought Netscribes help in conducting a detailed due diligence, including competitionassessment, of the Indian dry fruit market with specific focus on the chosen dry fruitIn addition, the client also sought Netscribes help in devising a market entry strategy, armed withrecommendations on channel design, product pricing and marketing strategies.Netscribes proposed to execute this study in a two-foldmanner. Firstly, Netscribes proposed to conduct a thoroughliterature survey to assess the market landscape of thechosen dry fruit product in India. This activity was alsoexpected to give the necessary know-how andidentification of relevant firms and individuals whoseresponses would have been critical for the success of adetailed market survey later on.As a second step, Netscribes proposed to conduct a limitedmarket survey to assess1) market size, growth, drivers and inhibitors2) competition in the market3) market penetration of organized vs. unorganizedchannels4) key players, influencers, customer segments5) Business models, distribution channels, marketingstrategies, workforce methods6) best practices and market entry strategyNetscribes Solution
  20. 20. Xxxxx-xx/FooterCase Study 2 – India Market Entry Strategy For Select Dry Fruit (2/3)The FrameworkPorter’sFive ForcesModelThe ApproachFor the secondary research component, Netscribes conducted a thoroughanalysis from sources across the spectrum. These included data from industrypublications, government records and reports, business journals andpublications, market commentaries, firm level publications and documentedCXO level interviews.For the primary research component, Netscribes did the following: Itidentified the major hubs for dry fruits trade across the country. It identifiedvarious nodal points within the value chain and conducted targeted face-to-face interviews with stakeholders across the value chain. A differentquestionnaire was built for each stakeholder across the value chain. Adifferent questionnaire and approach was used for interviews within theorganized vs. unorganized sector.The Project PlanNetscribes identified the universe of players operating at each node of the value chainand devised a sample size to adequately capture market feedback.Value Chain Stakeholder Number of InterviewsImporters 8Wholesale suppliers 8Retailers 8Distributors 8Total* 32InterviewLocationsThe AnalysisApart from the market model build to estimate the market size for the product,Netscribes solution also analyzed these key components about the productmarket:Variances in business model1) Pros and cons of operating within the organized vs. unorganized sector2) Profit and cost model for players across the value chain3) Limiting factors for market growth4) Product specifications, packaging and positioning practices5) Customer preferences and unmet customer needs6) Recommendation for market disruption (including cost factors)7) Identification of potential partners for JVs8) Payment terms, contractual obligations, tax evasions, etc.
  21. 21. Xxxxx-xx/FooterCase Study 2 – India Market Entry Strategy For Select Dry Fruit (3/3)Sample Output Client Feedback The study was able to give the client a crystal-clear view of the Indianmarket for the selected product. The in-depth level of analysis also gave the client an insight into theday-to-day practices and intricacies of working within the Indianbusiness environment and workforce. Netscribes identified potential partners and suggested a marketentry roadmap. It backed its recommendations with financial andeconomic viability analysis of all the possible market entry models. The client was receptive about Netscribes recommendations aroundbest practices, prevalent unethical practices in the market andthings-to-avoid in the market entry approach. Based on Netscribes’ recommendations, the client is currently in theprocess of advising its empanelled agricultural firms to enterspecific segments of the Indian market
  22. 22. Xxxxx-xx/FooterCase Study 3 – India Market Entry Strategy For Construction EquipmentManufacturer (1/3)The Client A leading global manufacturer of construction equipments offering Batching Plants, ConcreteMixers, Concrete Pumps as part of its product portfolioThe Objective(s) The client intended to enter the highly potent Indian market Wanted to develop a detailed understanding of the Indian market around current scenario andfuture potential, market drivers, competitive landscape, supply chain assessment, Governmentregulations, etc.The expected decision-making hinged around the modus operandi of entering the Indian market(green-field, JVs, partnership, hub and spoke, etc.).The Assignment Netscribes was required to do a thorough assessment of the market in terms of the parametersmentioned above Project the market for the next 5 years Come up with recommendations on market entry strategy, develop supply-chain model, indentifypotential partners, suggest plant locations, etc.Netscribes executed this study in a two-fold manner.Firstly, Netscribes conducted a thorough secondaryresearch to assess the market landscape in India. Thisactivity was also expected to give the necessary know-howand identification of relevant firms and individuals whoseresponses would have been critical for the success of adetailed market survey later on.As a second step, Netscribes proposed to conduct anexhaustive market survey to assess1) market size, growth, drivers and inhibitors2) competition in the market3) market penetration4) key players, influencers, customer segments5) business models, distribution channels, marketingstrategies, workforce methods6) best practices and market entry strategy7) location identificationNetscribes Solution
  23. 23. Xxxxx-xx/FooterCase Study 3 – India Market Entry Strategy For Construction EquipmentManufacturer (2/3)The FrameworkPorter’sFive ForcesModelThe ApproachFor the secondary research component, Netscribes conducted a thoroughanalysis from sources across the spectrum. These included data from industrypublications, government records and reports, business journals andpublications, market commentaries, firm level publications and documentedCXO level interviews.For the primary research component, Netscribes did the following: Itidentified various nodal points within the value chain and conducted targetedface-to-face interviews with stakeholders across the value chain. A differentquestionnaire was built for each stakeholder across the value chain. Separatequestionnaires were designed to gather information from Manufacturers,distribution partners and associations. In depth analysis was performed withthe gathered data to generate actionable insights.The Project PlanNetscribes identified the universe of players operating at each node of the value chainand devised a sample size to adequately capture market feedback.Value Chain Stakeholder Number of InterviewsManufacturers 15Distributors 25Dealers 40Associations 5End-users 40Total* 125InterviewLocationsThe AnalysisApart from the market model build to estimate the market size for the product,Netscribes solution also analyzed these key components about the productmarket:1) Segment analysis2) End-user analysis3) Competitive analysis4) Supply-chain analysis5) Location identification6) Partner identification
  24. 24. Xxxxx-xx/FooterCase Study 3 – India Market Entry Strategy For Construction EquipmentManufacturer (3/3)Sample Output Client Feedback The study was able to give the client a crystal-clear view of the Indianmarket for the selected product. The in-depth level of analysis also gave the client an insight into theday-to-day practices and intricacies of working within the Indianbusiness environment and workforce. Netscribes identified potential partners and suggested a marketentry roadmap. It backed its recommendations with financial andeconomic viability analysis of all the possible market entry models. The client was receptive about Netscribes recommendations aroundbest practices and things-to-avoid in the market entry approach. Based on Netscribes’ recommendations, the client decided to enterthe Indian market. Its first manufacturing unit in India is currentlyunder construction. The company also has started the process ofdeveloping its supply chain and is doing limited marketing of itsproducts through local partners
  25. 25. Xxxxx-xx/FooterCase Study 4 – Study on Indian Agriculture and Food Industry (1/3)The Client One of the largest global growth equity investment firmThe Objective(s)The client had an investment mandate in the agriculture and food sectorThe client was interested in understanding the agriculture and food industry in IndiaThe client wanted to develop a thorough understanding of the overall market along with a detailedunderstanding of the sub-sectors thereinThe Assignment Netscribes was required to do a thorough assessment of the market in terms of current scenario andfuture potential, market drivers, competitive landscape, supply chain assessment, Governmentregulations, etc. Project the market for the next 5 yearsNetscribes executed this study in a two-fold manner.Firstly, Netscribes conducted a thorough secondaryresearch to assess the market landscape in India. Thisactivity was also expected to give the necessary know-howand identification of relevant firms and individuals whoseresponses would have been critical for the success of adetailed market survey later on.As a second step, Netscribes proposed to conduct anexhaustive market survey to assess1) market size, growth, drivers and inhibitors2) competitive landscape3) market penetration of organized vs. unorganizedchannels4) key players, influencers, customer segments5) business models, distribution channels, marketingstrategies6) best practices7) regulatory environmentNetscribes Solution
  26. 26. Xxxxx-xx/FooterCase Study 4 – Study on Indian Agriculture and Food Industry (2/3)The FrameworkPorter’sFive ForcesModelThe ApproachFor the secondary research component, Netscribes conducted a thoroughanalysis from sources across the spectrum. These included data from industrypublications, government records and reports, business journals andpublications, market commentaries, firm level publications and documentedCXO level interviews.For the primary research component, Netscribes did the following: Itidentified various nodal points within the value chain and conducted targetedface-to-face interviews with stakeholders across the value chain. A differentquestionnaire was built for each stakeholder across the value chain. Separatequestionnaires were designed to gather information from Manufacturers,distribution partners and associations. In depth analysis was performed withthe gathered data to generate actionable insights. The primary interviewswere conducted across 12 states across IndiaThe Project PlanNetscribes identified the universe of players operating at each node of the value chainand devised a sample size to adequately capture market feedback.Value Chain Stakeholder Number of InterviewsManufacturers 15Producers 25Associations 5End-users 40Total* 85InterviewLocationsThe AnalysisApart from the market model build to estimate the market size for the product,Netscribes solution also analyzed these key components about the productmarket:1) Segment analysis2) End-user analysis3) Competitive analysis4) Supply-chain analysis5) Market potential6) Regulatory environmentAnsoff Matrix
  27. 27. Xxxxx-xx/FooterCase Study 4 – Study on Indian Agriculture and Food Industry (3/3)Sample Output Client Feedback The study was able to give the client a crystal-clear view of the Indianmarket for the selected product. The in-depth level of analysis also gave the client an insight into theday-to-day practices and intricacies of working within the Indianbusiness environment and workforce. The client was receptive about Netscribes recommendations aroundbest practices, prevalent unethical practices in the market andthings-to-avoid in the market entry approach. They based the decision on the investment mandate on the report
  28. 28. Thank YouSomnath Banerjee Shafrir GodelVice President - Netscribes Managing Director - AgriqualityTelephone: +91 974 889 9828 Telephone: +972-(0)8-6901690Email: somnath.banerjee@netscribes.com Email: Shafrir@agriquality.net

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