Turning Members  Into Advocates
Who We Are <ul><li>Key Metrics </li></ul><ul><li>Over 18mm websites created </li></ul><ul><li>7.6mm  uniques in the US </l...
The Freewebs Solution
Breast Cancer Sites on Freewebs Freewebs has an active community focused on Breast Cancer; sharing stories as well as prom...
Goals of a BCF/Freewebs Partnership <ul><li>For BCF </li></ul><ul><li>Providing your members the tools to: </li></ul><ul><...
BCF & Freewebs: Providing BCF Members Self Expression Tools <ul><li>Customized Experience </li></ul><ul><li>Webpages with ...
Co-Branded Signup and Site-Building Experience <ul><li>Freewebs Customizes the experience for BCF visitors and members </l...
BCF-Branded Website Building Experience <ul><li>Website in an instant </li></ul><ul><li>Members easily choose the pages fo...
Sample BCF Member Site on Freewebs.com: Member Links
Sample BCF Member Site on Freewebs.com: BCF Links
Sample BCF Member Site on Freewebs.com: BCF WebRing
Photo Albums: Promoting Your Events Through Participants <ul><li>BCF Community can upload their pictures </li></ul><ul><ul...
Blogs & More…
Get the Word Out: Promoting Participation <ul><li>Promoting Self Expression Tools </li></ul><ul><ul><li>BCF Website </li><...
Partnership Takeaways <ul><li>Provide BCF Members/Visitors tools to advocate on behalf of BCF </li></ul><ul><li>Partnershi...
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BCF/Freewebs

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BCF/Freewebs

  1. 1. Turning Members Into Advocates
  2. 2. Who We Are <ul><li>Key Metrics </li></ul><ul><li>Over 18mm websites created </li></ul><ul><li>7.6mm uniques in the US </li></ul><ul><li>20mm worldwide monthly unique visitors </li></ul><ul><li>20,000 new registered users per day </li></ul><ul><li>Demographic: 13-45 </li></ul><ul><li>Median age: 21 </li></ul><ul><li>Gender split: 50/50 </li></ul>Freewebs.com
  3. 3. The Freewebs Solution
  4. 4. Breast Cancer Sites on Freewebs Freewebs has an active community focused on Breast Cancer; sharing stories as well as promoting various cause-directed organizations and activities.
  5. 5. Goals of a BCF/Freewebs Partnership <ul><li>For BCF </li></ul><ul><li>Providing your members the tools to: </li></ul><ul><ul><li>Express their opinions </li></ul></ul><ul><ul><li>Share their experiences </li></ul></ul><ul><ul><li>Create more community via the web </li></ul></ul><ul><li>Provide incremental revenue from partnership rev-share </li></ul><ul><li>Enable your members to advocate on your behalf - harnessing the Internet’s most powerful attribute: </li></ul><ul><li>SELF-EXPRESSION </li></ul><ul><li>For Freewebs </li></ul><ul><li>Work to fulfill company goal to provide the opportunity for anyone with a computer and internet connection to have a voice on the web </li></ul><ul><li>Enables Freewebs to refine our toolset to vertical segments </li></ul><ul><li>Extend the Freewebs audience and reach thereby increasing general revenue goals </li></ul>
  6. 6. BCF & Freewebs: Providing BCF Members Self Expression Tools <ul><li>Customized Experience </li></ul><ul><li>Webpages with Customized BCF Templates </li></ul><ul><li>Blogs </li></ul><ul><li>Photo Albums </li></ul><ul><li>Forums </li></ul><ul><li>Widgets </li></ul><ul><li>WebRings </li></ul>
  7. 7. Co-Branded Signup and Site-Building Experience <ul><li>Freewebs Customizes the experience for BCF visitors and members </li></ul><ul><li>Sign Up is Co-branded </li></ul><ul><li>Featured Templates are customized to include permanent links to BCF. You decide the links </li></ul><ul><ul><li>Donation Page </li></ul></ul><ul><ul><li>Resources Page </li></ul></ul><ul><ul><li>“ Sponsored By BCF” Link on each template </li></ul></ul>
  8. 8. BCF-Branded Website Building Experience <ul><li>Website in an instant </li></ul><ul><li>Members easily choose the pages for their website </li></ul><ul><ul><li>Blogs </li></ul></ul><ul><ul><li>Forums </li></ul></ul><ul><ul><li>About Me </li></ul></ul><ul><ul><li>Photo Albums </li></ul></ul><ul><li>Breast Cancer Fund Links </li></ul><ul><ul><li>Donation Page </li></ul></ul><ul><ul><li>BCF Blog </li></ul></ul><ul><ul><li>BCF Resources </li></ul></ul><ul><ul><li>You decide the content </li></ul></ul>
  9. 9. Sample BCF Member Site on Freewebs.com: Member Links
  10. 10. Sample BCF Member Site on Freewebs.com: BCF Links
  11. 11. Sample BCF Member Site on Freewebs.com: BCF WebRing
  12. 12. Photo Albums: Promoting Your Events Through Participants <ul><li>BCF Community can upload their pictures </li></ul><ul><ul><li>Upload or pull from other accounts like Flicker, Photobucket etc. </li></ul></ul><ul><ul><li>Choose different presentation themes or effects </li></ul></ul>
  13. 13. Blogs & More…
  14. 14. Get the Word Out: Promoting Participation <ul><li>Promoting Self Expression Tools </li></ul><ul><ul><li>BCF Website </li></ul></ul><ul><ul><li>BCF E-Newsletter </li></ul></ul><ul><ul><li>BCF Printed Materials </li></ul></ul>
  15. 15. Partnership Takeaways <ul><li>Provide BCF Members/Visitors tools to advocate on behalf of BCF </li></ul><ul><li>Partnership very easy to set up </li></ul><ul><li>Level of effort minimal for BCF </li></ul><ul><li>Earn Revenue on members who upgrade to premium services </li></ul><ul><li>Short-term trial (3 months) to see explore success </li></ul>
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