Presented at the 2012 IA Summit by Dorelle Rabinowitz and Mike Leftwich. Stories, from design and engineering, about what Agile team members think about UX, being part of the team, working smoothly within the Agile process, and how to leverage Agile to make your work more effective.

1. Integrating Agile and UX
Designer and ScrumMaster Perspectives
Dorelle Rabinowitz | Mike Leftwich
IA Summit 2012
#AgileUX @dorelvis

2. WHO Are You?
#AgileUX @dorelvis

3. AGILE IS a huge mindset shift
A Quick Agile Primer
Agile is not iterations….
Agile is not a set of best practices…
Agile is not a stinking process…
Agile is not an adjective
4 Values 12 Principles Many Processes Many Practices
http://agilemanifesto.org/ #AgileUX @dorelvis

4. Agile
Hate it Love it
1 2 3 4 5
#AgileUX @dorelvis

5. Nope. Well, sometimes. But its worth it, because...
=
AGILE
PAIN
#AgileUX @dorelvis

6. AGILE
will make you a
better
designer
#AgileUX @dorelvis

7. Core Skills
Soft Skills
Special Sauce
better
designer
#AgileUX @dorelvis

8. Respect each other’s work
My
FIRST
Time
(on an Agile team)
#AgileUX @dorelvis

9. Get everyone on the same page
My
FIRST
Time
(with a designer on an Agile team)
#AgileUX @dorelvis

10. “Scrum doesn’t solve any problems, it just exposes them.”
CHALLENGES
#AgileUX @dorelvis

11. Lean into your team and be really embedded
Its about the
TEAM
#AgileUX @dorelvis

12. better designer
Multiple Roles & Tasks • Many Skills
#AgileUX @dorelvis

13. Make the
PROCESS your own Agile is a
mindset
#AgileUX @dorelvis

14. CHALLENGES Its still a
balancing act
Visibility. Rework. Surprises.
#AgileUX @dorelvis

15. Make the Speak up about
Process serve you
what you need
to make it work
#AgileUX @dorelvis

16. My reality is sometimes different
Balancing Work : Designer’s Time
20% 20% 60%
Current iteration: Iteration + 1: Iteration + 2:
• Visual assets • Tuning workflow & • Elaboration of
• Workflow tweaks interactions requirements
• Responding to • Creating VisDe • User research
discovered • Finalizing wireframes • Creating wireframes
requirements
30% 50% 20%
#AgileUX @dorelvis

17. better designer
Strong Voice • Adaptability • Focus
#AgileUX @dorelvis

18. We all own the experience
Incorporating
design
feedback
#AgileUX @dorelvis

19. Engineers are analytical.
Incorporating
design
feedback
From Engineers
#AgileUX @dorelvis

20. Engineers are problem-solvers.
Incorporating
design
feedback
From Engineers
#AgileUX @dorelvis

21. Engineers are strategic thinkers.
Incorporating
design
feedback
From Engineers
#AgileUX @dorelvis

22. Engineers are optimists.
Incorporating
design
feedback
From Engineers
#AgileUX @dorelvis

23. Engineers like consistency.
Incorporating
design
feedback
From Engineers
#AgileUX @dorelvis

24. Avoid “Us and Them” Mentality
A
GOOD
IDEA
is a
GOOD
IDEA#AgileUX @dorelvis

25. better designer
Good Listener
Stretch
Understand
Possibilities &
Limitations
#AgileUX @dorelvis

26. Don’t be afraid to ask for help
Iteratefidelity
at appropriate
#AgileUX @dorelvis

27. Evolve the design and respond to change
vs. minimization of rework
CHALLENGES
its a balancing act
#AgileUX @dorelvis

28. Talk to your customers
WELCOME
CHANGE reason
For the right
#AgileUX @dorelvis

29. better designer
Comfort with Change • More empathy
#AgileUX @dorelvis

30. Integrating UX into Agile makes better products
Better Designer
=SUCCESS
#AgileUX @dorelvis

31. AGILE
will make you a
better
designer
#AgileUX @dorelvis

32. Its about the TEAM
Lean into your team and be
really embedded
Make the Process serve you
Speak up about what you need
to make it work
A GOOD IDEA is a Good Idea
Avoid “Us and Them” Mentality
WELCOME CHANGEreason
For the right
Talk to your customers
#AgileUX @dorelvis

33. Thanks!
Dorelle_Rabinowitz at intuit.com @dorelvis
Michael_Leftwich at intuit.com
#AgileUX