Social Do's and Don'ts

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Five things retailers should can do to leverage social media, along with five things to avoid.

Five things retailers should can do to leverage social media, along with five things to avoid.

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  • 1. Social Retailing Do’s & Don’ts David Dorf Sr. Director, Technology Strategy1 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Proprietary and Confidential.
  • 2. Are ConsumersFollowing Retailers on Social Media? 2 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Proprietary and Confidential.
  • 3. Reasons for Following Retailers3 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Proprietary and Confidential.
  • 4. How are theyInteracting with Retailers? 4 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Proprietary and Confidential.
  • 5. Social Retailing BlueprintGoals Strategies TacticsEnforce Brand Image Listen, 1. Sentiment / Chatter AnalysisMore Customers Understand & Act 2. Targeted AdvertisingIncrease Loyalty Attract & Influence 3. User Generated Content Engage & Involve 4. Check-ins 5. Social Graph Analytics 6. Crowdsourcing / Co-Creation 7. Gamification 8. F-Commerce 9. Social Shopping 10. Group Buying www.nrf.com/socialblueprint . 5 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Proprietary and Confidential.
  • 6. Five Do’s and Don’ts for Social Retailing6 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Proprietary and Confidential.
  • 7. Establish Beachheads, now! 17 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Proprietary and Confidential.
  • 8. Don’t Use Interns 18 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Proprietary and Confidential.
  • 9. Acquire Fans & Followers 29 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Proprietary and Confidential.
  • 10. Don’t Use Those Counts as Metrics 2 19,286 27,824,199 subscribers video views10 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Proprietary and Confidential.
  • 11. Reward Your Best Fans & Followers 311 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Proprietary and Confidential.
  • 12. Don’t Treat All Customers Equally 312 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Proprietary and Confidential.
  • 13. Make Shopping Social 413 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Proprietary and Confidential.
  • 14. Don’t Recreate Your Web Store 414 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Proprietary and Confidential.
  • 15. Mine Psychographic Data 515 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Proprietary and Confidential.
  • 16. Don’t Be Creepy 516 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Proprietary and Confidential.
  • 17. 17 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Proprietary and Confidential.