Social Do's and Don'ts

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Five things retailers should can do to leverage social media, along with five things to avoid.

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Social Do's and Don'ts

  1. 1. Social Retailing Do’s & Don’ts David Dorf Sr. Director, Technology Strategy1 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Proprietary and Confidential.
  2. 2. Are ConsumersFollowing Retailers on Social Media? 2 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Proprietary and Confidential.
  3. 3. Reasons for Following Retailers3 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Proprietary and Confidential.
  4. 4. How are theyInteracting with Retailers? 4 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Proprietary and Confidential.
  5. 5. Social Retailing BlueprintGoals Strategies TacticsEnforce Brand Image Listen, 1. Sentiment / Chatter AnalysisMore Customers Understand & Act 2. Targeted AdvertisingIncrease Loyalty Attract & Influence 3. User Generated Content Engage & Involve 4. Check-ins 5. Social Graph Analytics 6. Crowdsourcing / Co-Creation 7. Gamification 8. F-Commerce 9. Social Shopping 10. Group Buying www.nrf.com/socialblueprint . 5 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Proprietary and Confidential.
  6. 6. Five Do’s and Don’ts for Social Retailing6 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Proprietary and Confidential.
  7. 7. Establish Beachheads, now! 17 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Proprietary and Confidential.
  8. 8. Don’t Use Interns 18 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Proprietary and Confidential.
  9. 9. Acquire Fans & Followers 29 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Proprietary and Confidential.
  10. 10. Don’t Use Those Counts as Metrics 2 19,286 27,824,199 subscribers video views10 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Proprietary and Confidential.
  11. 11. Reward Your Best Fans & Followers 311 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Proprietary and Confidential.
  12. 12. Don’t Treat All Customers Equally 312 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Proprietary and Confidential.
  13. 13. Make Shopping Social 413 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Proprietary and Confidential.
  14. 14. Don’t Recreate Your Web Store 414 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Proprietary and Confidential.
  15. 15. Mine Psychographic Data 515 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Proprietary and Confidential.
  16. 16. Don’t Be Creepy 516 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Proprietary and Confidential.
  17. 17. 17 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Proprietary and Confidential.

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