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Oracle ATG Mobile Trends
 

Oracle ATG Mobile Trends

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eTail presentation given on 24 Feb 2011.

eTail presentation given on 24 Feb 2011.

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    Oracle ATG Mobile Trends Oracle ATG Mobile Trends Presentation Transcript

    • <Insert Picture Here>Mobile Trends in RetailingDavid DorfSr. Director of Technology Strategy
    • The following is intended to outline our generalproduct direction. It is intended for informationpurposes only, and may not be incorporated into anycontract. It is not a commitment to deliver anymaterial, code, or functionality, and should not berelied upon in making purchasing decisions.The development, release, and timing of anyfeatures or functionality described for Oracle’sproducts remains at the sole discretion of Oracle. 2
    • Mobile Usage Trending Upward Browsing & Researching on Mobile Device 70% 60% 50% 40% 30% 20% 10% 0% 11/2009 Survey 7/2010 Survey 12/2010 Survey 18-34 35-54 55 and older Mobile Trends: Consumer Views of Mobile Shopping and Mobile Service Providers Oracle-ATG, March 2011 3
    • Consumer Mobile ActivitiesMobile shopping activities• 38% found a store based on current location• 35% searched for the lowest price• 30% browsed or researched products• 13% purchased items 1X/month or more• 9% redeemed coupons Mobile Trends: Consumer Views of Mobile Shopping and Mobile Service Providers Oracle-ATG, March 2011 4
    • Consumer Mobile ActivitiesMobile activities while in-store• 16% compare prices with another brand or store• 10% visit the same store’s website• 7% look for coupons or discounts• 6% check where a product is in stock• 6% seek ratings or reviews• 5% collect rewards for visiting a store• 4% request feedback or share an update• 2.4% complete a purchase Mobile Trends: Consumer Views of Mobile Shopping and Mobile Service Providers Oracle-ATG, March 2011 5
    • NRF Mobile BlueprintMobile is the connecting channel 6
    • Mobile Marketing 7
    • Mobile Commerce 8
    • Mobile Operations 9
    • Mobile Payments The next revolution Mobile Access Technology Funding & Settlement • Messaging • Bank AccountsMobile o Short Messaging Service (SMS) o Credit Network o Multi-media Messaging Service (MMS) o Debit NetworkRemote • Mobile Browsers o General Purpose ReloadablePayments • Mobile Apps o Automated Clearinghouse (ACH) • Retailer Accounts o Private Label • Near Field Communications (NFC) o Gift Cards o Contactless Sticker • Wireless Carrier Accounts o Memory Card o Direct-to-Carrier BillingMobile o NFC-enabled Handset o Premium SMSProximity • Barcodes o Isis NetworkPayments o Display on Handset • Third-Party Providers o Scan using Handset o Bank-centric e.g. Secure Vault • Numeric Authorization Codes Payments o Consumer Keys into Handset o Non-banks e.g. Paypal, Bill Me Later o Clerk Keys into Handset • Co-Branded 10
    • Mobile Commerce1. Approach Store Mobile Impacts In-Store Shopping2. Checkin3. Scan Products4. Receive Offers5. Pay6. Digital Receipt 11
    • Mobile Commerce1. Approach Store • Directions/Hours • AR Signage • Geo-Fencing2. Checkin3. Scan Products4. Receive Offers5. Pay6. Digital Receipt 12
    • Mobile Commerce1. Approach Store2. Checkin • Rewards • Attention3. Scan Products4. Receive Offers5. Checkout6. Digital Receipt 13
    • Mobile Commerce1. Approach Store2. Checkin3. Scan Products • Details & Reviews • Locate Items4. Receive Offers5. Checkout6. Digital Receipt 14
    • Mobile Commerce1. Approach Store2. Checkin3. Scan Products4. Receive Offers • At checkin/scan/checkout • Ad networks5. Checkout6. Digital Receipt 15
    • Mobile Commerce1. Approach Store2. Checkin3. Scan Products4. Receive Offers5. Checkout • Mobile POS • Alternate Payments6. Digital Receipt 16
    • Mobile Commerce1. Approach Store2. Checkin3. Scan Products4. Receive Offers5. Checkout6. Digital Receipt 17
    • ATG Mobile Reference Store• Browser application based on standard Commerce Reference Store• Streamlines presentation for 2 segments of devices• Integrates mobile experience with web, store and call center• Integrates merchandising & management across channels 18
    • ATG Mobile for iPhone®• Device application built for the iPhone & iPod Touch• Leverages both site and device capabilities• Integrates mobile experience with web, store and call center• Eliminates barriers to mobile purchase 19
    • Mobile Point-of-Service Use an iTouch for mobile POS • Hardware “sled” – Barcode reader – Magstripe reader – Additional battery • iPod/iPhone/iPad Application – Client for Oracle Retail POS, optimized for mobile – Integrated to server via WiFi – Uses same backend services for prices and checkout – Accepts credit card tender • Extend your POS capabilities – Cost effective solution, great for peak times – Increased interaction with customers in the aisles 20
    • Oracle Business Indicators 21
    • Mobile: Who Knows What’s Next? 22 22
    • Join the Retail Conversation The hub for the Oracle Retail community http://www.facebook.com/oracleretail Insight-Driven Commentary on retail industry news and trends Retailing Blog http://blogs.oracle.com/retail/ Information on retail in real-time http://twitter.com/OracleRetail Sharing ideas with the Oracle Retail community https://mix.oracle.com/groups/10121 Interviews with retail industry experts http://www.youtube.com/user/oracleretail Community-driven information portal Wiki http://wiki.oracle.com/page/Oracle+Retail 23