NRF Mobile Retail Initiative, June 2010

Mobile Retailing Blueprint v1.0.0 A Comprehensive Guide for Navigating the Mobile Landscape

The NRF Mobile RetailInitiative Mission Statement
The mission of the National Retail Federation's Mobile Retail Initiative is to be a catalyst for mobile-inspired innovation in retail that enhances the shopping experience and improves internal business processes. It will lead the industry in the development of standards and the documentation and dissemination of mobile-related best practices for the purpose of maximizing benefits and minimizing implementation expense, on-going costs and fees. This retailer-led initiative will accomplish its mission via original research, educational events and networking opportunities.

Serve as a resource of key trends and research, both proprietary and 3rd party, related to mobile in retail
Identify processes that can be enhanced via mobile technology including marketing and customer loyalty, payments, store operations and digital.
Organize meetings and events for all constituents in the Mobile eco-system to maximize functionality and encourage implementation.
Take the lead in defining acceptable business models to all parties involved as it relates to Mobile processes in retail.
Develop working relationships with existing mobile associations, groups and service providers.
Work with existing banks and other financial institutions to provide multiple alternatives for mobile payments.
Encourage adoption of global standards surrounding mobile technology and use of ARTS standard data names.
Publish white papers covering different aspects of mobile technology processing in retail.
Identify third-party applications which may help encourage the adoption of mobile payments by consumers.
The NRF Mobile RetailInitiative Goals
http://www.nrf.org/mobile

NRF Mobile ApplicationClassifications

Mobile Retailing Blueprint
TABLE OF CONTENTS
Executive Summary
Introduction
Mobile Marketing
Mobile Commerce
Mobile Payments
Mobile Operations
Implementation Strategies
Mobile Standards
Terms & Acronyms
178 pages
Covers all mobile devices with focus on mobile phones
Includes consumer applications as well as employee applications
Discusses technologies like NFC, smartcards, augmented reality, geo-fencing, location-based services
Highlights many existing applications
Defines processes and terms
Addresses remote and contactless payments/tenders
Includes ROI spreadsheet
Highlights where ARTS standards apply

Over 30 Mobile Application Examples Cited

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NRF Mobile Retail Initiative, June 2010

by David Dorf on Jun 29, 2010

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