Your SlideShare is downloading. ×
0
What is Content Curation? And Why Does It Matter?
What is Content Curation? And Why Does It Matter?
What is Content Curation? And Why Does It Matter?
What is Content Curation? And Why Does It Matter?
What is Content Curation? And Why Does It Matter?
What is Content Curation? And Why Does It Matter?
What is Content Curation? And Why Does It Matter?
What is Content Curation? And Why Does It Matter?
What is Content Curation? And Why Does It Matter?
What is Content Curation? And Why Does It Matter?
What is Content Curation? And Why Does It Matter?
What is Content Curation? And Why Does It Matter?
What is Content Curation? And Why Does It Matter?
What is Content Curation? And Why Does It Matter?
What is Content Curation? And Why Does It Matter?
What is Content Curation? And Why Does It Matter?
What is Content Curation? And Why Does It Matter?
What is Content Curation? And Why Does It Matter?
What is Content Curation? And Why Does It Matter?
What is Content Curation? And Why Does It Matter?
What is Content Curation? And Why Does It Matter?
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

What is Content Curation? And Why Does It Matter?

12,332

Published on

Curation is a popular topic for digital marketers. What does it mean to marketers? Why does it matter? Is it new? How should marketers think about curation? …

Curation is a popular topic for digital marketers. What does it mean to marketers? Why does it matter? Is it new? How should marketers think about curation?

For more details on our content marketing platform that helps marketers of all sizes share great content on social media and beyond, contact us at info@rallyverse.com.

Published in: Social Media
0 Comments
5 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
12,332
On Slideshare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
13
Comments
0
Likes
5
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • Presenter: Gabe
  • Presenter: Gabe
  • Transcript

    • 1. What Is Curation? (And Why Does It Matter?) September 2013 www.rallyverse.com @rallyverse
    • 2. What is “curation”? And why should a marketer care about it? Rallyverse Confidential — Do Not Distribute 2
    • 3. What is curation? Some folks might even argue that “curation” And why should word. a marketer isn’t really a care about it? (Don’t worry, it is.) 3
    • 4. Great, it’s a word! What does it mean? Why does it matter? Let’s break it down into four (4) questions?
    • 5. Is Curation New?
    • 6. Hardly. Curation means assembling content around a specific theme or idea.
    • 7. People have been doing this in one form or another for years: museum exhibits and collections, photo albums, radio DJs, literary magazines.
    • 8. How Does Curation Work Today?
    • 9. On the web, curation means pulling together content from disparate sources with one unifying theme.
    • 10. It could be something you or your business cares about, or it could just be a topic, idea or thing that you personally care about. The idea is that the found objects all add up to one coherent whole for the visitor or viewer.
    • 11. Where Do I Find Curation?
    • 12. People and businesses curate in lots of different places and forms.
    • 13. You can curate things on your own website (sharing quotes, pictures, videos, etc.). You can also curate content to share with the world via your social platforms like Twitter, Facebook, Tumblr, Instagram, Vine and LinkedIn.
    • 14. Is Curation Automated?
    • 15. While people and businesses are doing a lot of their own curation, there’s also tons of automated curation happening all the time.
    • 16. Whether it’s Facebook’s EdgeRank shuffling your Newsfeed, YouTube suggesting videos you might like, or Pandora choosing your next song, technology is organizing information for us (in very personal ways) all day, every day.
    • 17. So Why Does Curation Matter So Much?
    • 18. Because whether it’s for a major corporation or for your new garage-rock band, curation fills out the surface area of your brand and builds a bigger portrait of who you are and what you care about.
    • 19. Of course, we never said that doing curation well was easy.
    • 20. But Rallyverse can help with that .
    • 21. Thank You info@rallyverse.com @rallyverse

    ×