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Rallyverse Overview April 2014

Rallyverse Overview April 2014



Got questions on what Rallyverse is up to? Check out our quick credentials deck and see for yourself.

Got questions on what Rallyverse is up to? Check out our quick credentials deck and see for yourself.



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  • If you don't know what Rallyverse does, take 30 seconds and flip through our creds deck. Like what you see? Lots of people do. Reach out. Rallyverse is happy to help you!
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  • Presenter: Gabe

Rallyverse Overview April 2014 Rallyverse Overview April 2014 Presentation Transcript

  • Rallyverse Overview April 2014 www.rallyverse.com @rallyverse
  • Meet Rallyverse • SaaS Content Marketing platform, launched 2012 by former Microsoft execs • Strong presence in technology, recruiting, health care, automotive, insurance • Clients across North America and EMEA, HQ in New York City • Twitter Certified Product Joe Doran Co-Founder, CEO Gabe Bevilacqua Co-Founder, COO Jorge Varona VP of Engineering
  • Rallyverse helps marketers create content.
  • The Content Marketing Challenge Be relevant to your audience and your brand: …multiple times per day, …on multiple networks, …for multiple brands, markets and employees. Rallyverse Confidential — Do Not Distribute 4
  • Rallyverse makes content marketing easier. Rallyverse is software that discovers and curates great content and gives you the tools to post and publish like a pro.
  • Our Platform SaaS solution that helps marketers create, curate and share content.
  • What We Deliver Dashboard to create and distribute your content calendar to social media Content-driven web pages, blog posts and widgets Social selling programs optimized for mobile
  • How It Works Brand’s Original Content Algorithm reviews thousands of sources to create and score real-time content recommendations from publisher- approved, fair-use sources, all tuned to your marketing objectives Popular 3rd-Party Content Trending Social Network Content
  • Rallyverse Case Study: B2B Software Demandforce’s mission is to help small businesses thrive in an evolving and increasingly complex connected world. Demandforce uses Rallyverse to power their social media strategies on Twitter and Facebook, supporting multiple handles and campaigns. ”The Rallyverse platform helped us to not only scale the efficiency of our social media team, but also to drive impressive results in community growth and engagement.” — Chris Brubaker, Head of Marketing at Demandforce  Generated 3X as much content in less time.  Generated 10X the engagement on their content  Established Annual community growth rate of 34%  Organic Community Growth Rate increased 4X
  • Summary Of Benefits Real-Time, Relevant Content Constant flow of great content means you always have something interesting to share. Corporate and Product Content Keep teams on brand and track the content and messages shared by everyone on your team. Make Content Work Harder Take advantage of deep brand content resources and distribute assets at multiple touchpoints and locations Tools You Expect, Much More Do social right with one powerful solution: rich media, analytics, scheduling, CRM.
  • Thank You info@rallyverse.com @rallyverse
  • Social Selling: Content Marketing For Your Whole Organization  Distribute a set of one-click posts via mobile or email to field teams  Branded content in the hands of all your employees makes it easy for them to be advocates  Tracking and analytics to measure results
  • Filters And Search Search your Rallydeck by keyword quickly: includes text, title, and metadata Filter by your brand’s Owned First Party Content Sort through content from social networks
  • Reporting and Analytics Summary view of post performance across all applicable networks Daypart analysis to see which times of day your audience is most engaged Export to xls to combine with other reports Leaderboards to measure performance of different teams and initiatives
  • Company Confidential You Personalize, We Remember Use thumbs-up and thumbs-down buttons to tell us which content you like (and don’t like) We learn from your feedback at the topic level – and refocus our recommendations accordingly Think of it as Pandora for Content Marketing
  • Company Confidential Conversation Management Reply to Twitter and Facebook engagements directly from the Rallydeck Access to Twitter and Facebook native controls: RT, Favorite, Reply, Comment, Like Real-time notifications and alerts keep you dialed in to your community
  • Approvals and Workflow Easy content calendar view for collaborative editing and scheduling of content Different approval and editing rights for different users across Corporate teams, Affiliates and Agencies
  • Company Confidential White-Label and Customization Agency- and client-friendly organizational model with customizable roles and actions. Individual capabilities and features can be turned on and off at the user level to support even the most complex business processes White-label/ branded experiences available for enterprise clients
  • Rallyverse Case Study: Athletic Footwear Li-Ning, a Chinese Athletic Footwear brand, turned to Rallyverse to help launch their brand in the US in 2012. They used Rallyverse to build a community from scratch on Twitter and Facebook, collect customer emails, and create engagement with fans. Company Confidential "Rallyverse gave us the tools and expertise to jump start the Li-Ning brand in the United States, giving us one of the largest and most engaged communities for a young performance athletic manufacture in less than five months.” — Craig Heisner, VP of Marketing, Sales, and Merchandising at Digital Li- Ning  Grew from 0 to 115,000 fans in under five months  Percentage of fans engaging with their content was 10x athletic footwear industry average  Acquired 6,000 emails in a two- week period at cost of $1.00/ e-mail